EP428: Amazon Lightning Deals: The Discount That Leaks Full Price Sales

High Voltage Business Builders Podcast · Oct 26, 2026 · 7m

Amazon Lightning Deals can look like a win and still leak your full price sales. A Seller Central forum post lays out the fee structure: one hundred dollars upfront per promotion, plus one and a half percent of promotional sales, capped at five thousand dollars. But the fee is not the whole cost. Amazon uses a thirty day and sixty day lookback window when it sets the maximum deal price required for Black Friday Week and Cyber Monday deals, and Prime Big Deal Days promotional prices are excluded from that window. The submission window for Black Friday Week and Cyber Monday deals ran from July…