Brand Strategy, Broken Hearts, and the Daily Work of Becoming

The Uncommon Minds Experience · Jun 11, 2026 · 26m

Reuben Butterfield builds brands for heart-led businesses. He is the founder of Round 3 Agency. He helps people clarify who they are, design how they show up, and grow with intention.

But that is not why I wanted to talk to him.

In 2025, Reuben lost his co-parent. The mother of his kids. And his own mother. Inside a very short period of time. He does not talk about grief like someone who read a book. He talks about it like someone who is living in it.

He is a dad to teens. A man in progress. And he keeps asking one question. What does it actually mean for a man to show up well? With his kids…