Reinventing the Parenting Playbook with Chelsea Hirschhorn, the Founder and C.E.O. of Frida

Superwomen with Rebecca Minkoff · Feb 6, 2025 · 41m

On the SUPERWOMEN podcast, I’m sitting down with Chelsea Hirschhorn, the founder and C.E.O. of Frida, to talk about how her company prepares women, and parents in general, for the raw realities of raising children.

Chelsea launched Frida Baby, in 2014, with the NoseFrida, a handy tool she’d used on her own young child when they were sick with a cold. When she realized how much more effective and hygienic it was compared with other products on the market, she knew she wanted to share it with the world. The company launched Frida Mom in 2019, and, just last year, she took it another step…