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Target’s Turnaround Starts Now | Raleigh News
Target’s in a tough spot—sales are slipping, and its image is fractured by polarizing culture wars. But analysts say the real problem isn’t politics—it’s lost momentum against Walmart and Amazon. While headlines scream crisis, Target still holds strong brand equity, especially for back-to-school shopping. The fix? Rebuild its unique identity: not “non-political,” but “Tarzhay”—affordable style and discovery. New CEO Michael Fiddelke is pushing for better merch, cleaner stores, and a smoother experience. Early results show promise, but the real test is back-to-school season—a high-stakes…
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