Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
Why Restaurant Drink Prices Vary by Your Seat Location
Episode 84 of Restaurant Business with Fexingo explores how restaurant drink prices can differ depending on where you sit. Lucas and Luna break down the practice of location-based pricing, where bar seats, high-tops, and patio tables command different markups. They examine the data from a 2025 study by pricing software firm Square that found drink prices in the bar section average 15 percent higher than the same drink at a dining table, and how some operators use this to optimize revenue without alienating guests. The hosts discuss the psychology of perceived value, the operational case for…
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