AI Won’t Fix Bad Data — Identity Resolution & Enrichment Drive Revenue (Brian Silver)

The Yield Doctor with James Deaker · Mar 3, 2026 · 23m · transcript

AI is everywhere in digital advertising right now.

But as Brian Silver (EVP, Global Marketing Solutions at TransUnion) makes clear in this conversation — AI will not fix bad data.

If your identity resolution is weak…

If your data is fragmented across 16 systems…

If your enrichment strategy lacks depth and scale…

Then AI simply accelerates confusion.

In this episode of The Yield Doctor podcast, Brian and I go deep on:

Why the majority of AI initiatives fail due to poor data quality

Identity resolution as the foundation of revenue strategy

The growing power of publisher data in the ecosystem…