Latest / Earn Your Leisure / EYL #291: How To Raise $1 Billion: The Hidden Secrets to Building a Billion-Dollar Company ft. Ryan Breslow
Transcript
- 0:00Speaker 1: An illegal alien from Guatemala charged with raping a child
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- 0:57Speaker 3: Sponsored by the United States Department of Homeland Security.
- 1:00Speaker 4: All right, gosh, welcome back, e y l. We are
- 1:04Speaker 4: in Los Angeles.
- 1:06Speaker 3: An amazing LA time has been had.
- 1:08Speaker 4: Every time we come to LA, especially for Grammy Weekend.
- 1:10Speaker 4: It's always a motion picture event for sure.
- 1:14Speaker 5: To say the least man to say the least is
- 1:16Speaker 5: definitely most of the picture, and we're going out with
- 1:18Speaker 5: a bang.
- 1:20Speaker 4: It's not over yet, not over, yes, So this is interesting.
- 1:25Speaker 4: I think the first time that we met was with
- 1:26Speaker 4: Baron Davis briefly for his event, right yep, that was
- 1:30Speaker 4: all start Lake City and we want to panel together.
- 1:34Speaker 3: They were yeah, And.
- 1:37Speaker 6: Then we met in Davos and then we met.
- 1:43Speaker 3: You know what.
- 1:43Speaker 5: They were saying like, you got to meet this guy,
- 1:45Speaker 5: you got to meet this guy. And I'm looking like,
- 1:46Speaker 5: all right, who's the I'm like, oh right, we just
- 1:50Speaker 5: we know, Ryan, we just be We didn't trying to
- 1:53Speaker 5: make it happen for probably over a year. Yeah, but
- 1:56Speaker 5: like any other you know, when the time is supposed
- 1:59Speaker 5: to to come does and it happens in the right time.
- 2:01Speaker 3: Serious. So we ran into a Davos and it was
- 2:03Speaker 3: it was love and it was like, we.
- 2:05Speaker 5: Have to do it now the time.
- 2:08Speaker 7: Here we are two weeks later.
- 2:11Speaker 4: So Ryan Breslo is foundering and chairman of Bolt, which
- 2:16Speaker 4: is revolutionizing e commerce one click check out, you said
- 2:20Speaker 4: PayPal two point zero.
- 2:22Speaker 6: Yeah, you can look at it as.
- 2:23Speaker 8: That, right, Yeah, I think that's the easiest way to
- 2:25Speaker 8: describe it.
- 2:26Speaker 4: But you're serial entrepreneur. So you also started a company
- 2:29Speaker 4: called Love Yeah. Right, that's the newest vibe that you
- 2:32Speaker 4: got going on. Right, Yeah, that's a marketplace for alternative medicines.
- 2:37Speaker 8: It's a little different now. I think the last time
- 2:39Speaker 8: I told you about it, it was but it's actually
- 2:44Speaker 8: even crazier.
- 2:44Speaker 7: Idea.
- 2:45Speaker 8: I was trying to tell Troy at Davos and don't
- 2:50Speaker 8: tell me. Yeah, You're like, don't tell me, So I
- 2:52Speaker 8: didn't update you or correct. So it's different than that, all.
- 2:56Speaker 4: Right, So we'll get into it. And then you have Ego,
- 3:00Speaker 4: right yep. And that's the crypto savings app.
- 3:04Speaker 8: Yeah, Crypto savings app and making crypto easier for the
- 3:09Speaker 8: mainstream consumer.
- 3:11Speaker 3: Yeah. I feel like that's been your goal.
- 3:14Speaker 5: When I think about like the history of how you've
- 3:17Speaker 5: built everything, it started there, right, Like it was how
- 3:20Speaker 5: do I make things more efficient for the everyday person?
- 3:22Speaker 5: Even like the one click payment is how to make
- 3:24Speaker 5: things efficient for the everyday person?
- 3:26Speaker 8: Exactly? Yeah, how do you make things easy that currently
- 3:29Speaker 8: aren't easy?
- 3:30Speaker 3: Yeah?
- 3:31Speaker 8: And I just I felt that about online check out,
- 3:36Speaker 8: I felt that about crypto and so yeah, those and
- 3:40Speaker 8: now it's love, which is all about conscious shopping and
- 3:44Speaker 8: making that easier, which we'll talk more about, but yeah,
- 3:46Speaker 8: making things easier.
- 3:48Speaker 4: So Forbes last year twenty twenty three, they had you
- 3:52Speaker 4: had the seventh youngest billionaire in the world.
- 3:55Speaker 6: For Forbes said.
- 4:02Speaker 3: Those guys.
- 4:03Speaker 5: You know, it was also interesting if you ever, like,
- 4:06Speaker 5: like google yourself, which maybe you don't, when people had
- 4:11Speaker 5: like their birth date, their birthdate says twenty nine dash dirty,
- 4:16Speaker 5: so they're not really sure how old you are.
- 4:18Speaker 3: I guess.
- 4:19Speaker 7: Yeah.
- 4:19Speaker 8: There's all types of media press, a lot of things
- 4:26Speaker 8: that are said.
- 4:27Speaker 6: M Yeah.
- 4:30Speaker 8: You know, I got a lot of attention maybe eighteen
- 4:34Speaker 8: and twenty four months ago because I needed to make
- 4:37Speaker 8: Bolt and myself known to just get customers. So I
- 4:40Speaker 8: started doing more publicly, and then Forbes came out with that,
- 4:44Speaker 8: and there's a bunch of other and the stuff in
- 4:46Speaker 8: the press, and I realized that the press attention comes
- 4:49Speaker 8: with a lot of costs. So I've been trying to,
- 4:52Speaker 8: you know, stay more low profile these days. I'm not
- 4:55Speaker 8: going completely low profile, dude, you know, I.
- 5:00Speaker 4: Don't worry nobody's listening. All right, Well, first and foremost,
- 5:04Speaker 4: thank you for joining us.
- 5:05Speaker 7: Appreciate it and thanks for having me. It's an honor.
- 5:07Speaker 6: Yeah. So I think this is gonna be a dope conversation.
- 5:10Speaker 4: We want to talk about raising money, you want to
- 5:11Speaker 4: talk about business startups, want to talk about pivoting, all
- 5:14Speaker 4: of these things that we talk about as far as entrepreneurship,
- 5:17Speaker 4: and that's what the platform is based on. So we
- 5:20Speaker 4: actually just got finished watching one of your videos for
- 5:22Speaker 4: like twenty minutes and Studio told you about it. So
- 5:25Speaker 4: that actually gave me a lot of questions to ask
- 5:27Speaker 4: based off of that conversation.
- 5:29Speaker 5: And I think there's a part of the world of
- 5:31Speaker 5: business and entrepreneurship that people don't talk about, but I
- 5:34Speaker 5: love that you do. And that's the mindfulness, right and
- 5:38Speaker 5: the mental health of it, right, because there's a lot
- 5:41Speaker 5: that comes on number one, being a founder, but having
- 5:44Speaker 5: the risk to say I'm about to change the world yep,
- 5:47Speaker 5: and having that belief in yourself, but sometimes really lies
- 5:51Speaker 5: in that the people around you don't have a similar belief.
- 5:54Speaker 7: Yeah.
- 5:54Speaker 8: I mean, I think the world's greatest entrepreneurs had a
- 5:58Speaker 8: deep sense of purpose and I think a lot of
- 6:01Speaker 8: entrepreneurs do. And then as you get caught up in
- 6:05Speaker 8: business you start to lose that why, right, and it
- 6:11Speaker 8: can really suck the soul out of you to a
- 6:15Speaker 8: point where you're forgetting why you're doing what you're doing
- 6:17Speaker 8: in the first place. And so you kind of hit
- 6:20Speaker 8: a glass ceiling. And I think re anchoring in that
- 6:22Speaker 8: why and staying there as much as you can is
- 6:26Speaker 8: what leads to that continue success, continue reinventing of yourself,
- 6:30Speaker 8: as we talked about.
- 6:31Speaker 7: So yeah, so.
- 6:33Speaker 4: Let's get into today. So let's talk about bolt start there.
- 6:37Speaker 4: So what's the idea for both and what's the from
- 6:41Speaker 4: idea to execution to getting it unicorn status?
- 6:47Speaker 8: Yeah, so I started this. I was lucky again in Stanford,
- 6:53Speaker 8: grow up in Miami. I'll go through this a little background.
- 6:56Speaker 8: Start with Stanford Bitcoin Group in twenty thirteen, eight of
- 6:59Speaker 8: us on campus.
- 7:00Speaker 6: A bitcoin like investing group.
- 7:02Speaker 8: No, it's just like students doing research and projects around bitcoin.
- 7:07Speaker 8: We're writing papers, we had some professors. We'd get credits
- 7:11Speaker 8: for researching bitcoin and super cool. Most of the campus
- 7:16Speaker 8: didn't know what bitcoin was or eight of us in it.
- 7:19Speaker 8: A couple of years after it was hundreds and hundreds
- 7:21Speaker 8: of kids, but we were the first one to really
- 7:23Speaker 8: popularize bitcoin on campus, and I dropped out of school
- 7:28Speaker 8: to start something and looked kind of like a coinbase,
- 7:31Speaker 8: like make it easy to buy and sell and all that.
- 7:33Speaker 8: And I actually went around the country pitching banks on
- 7:38Speaker 8: why they should work with us, because we need a
- 7:40Speaker 8: bank to work with us.
- 7:42Speaker 7: And so did that Throughout a year.
- 7:44Speaker 8: We lost a couple banking bids to coin base because
- 7:47Speaker 8: they had the bigger vcs, they felt more trusted with them.
- 7:51Speaker 8: So I'm like, this is going to take me too
- 7:53Speaker 8: long to get banks behind me. And so I kind
- 7:56Speaker 8: of really have always wanted to build a better PayPal
- 8:01Speaker 8: am I gonna find if I do this, I can
- 8:03Speaker 8: integrate crypto with it later. And so I had this
- 8:06Speaker 8: idea of PayPal two point zero. I'd started some e
- 8:09Speaker 8: commerce sites in middle school and I'm like, the checkout
- 8:12Speaker 8: is really bad, and so I was like, why don't
- 8:15Speaker 8: we make a better version of this? And I could
- 8:18Speaker 8: talk more about how bolt works, but that's that's was
- 8:21Speaker 8: the inspiration.
- 8:22Speaker 5: Where did you Because this is early I know now
- 8:25Speaker 5: everybody bigcoin.
- 8:26Speaker 3: I mean, if you don't know what it is, it's
- 8:29Speaker 3: like where have you been?
- 8:30Speaker 5: But in twenty thirteen, it wasn't very commonly known I
- 8:35Speaker 5: kind of was introduced to it because of the music scene,
- 8:38Speaker 5: and it was like that was a way to get
- 8:40Speaker 5: music from sites that you know, it's almost like illegal
- 8:43Speaker 5: to get music, so you had to have a different
- 8:45Speaker 5: form of payment. How did you get introduced it and
- 8:48Speaker 5: then now bring it to Stanford to say this is
- 8:51Speaker 5: something that's going to take over the future.
- 8:54Speaker 8: Yeah, there was this professor whose name was Billagi Shrinovasan
- 8:58Speaker 8: who's kind of infamous in Silicon Valley, and so he's
- 9:03Speaker 8: teaching this startup engineering class.
- 9:05Speaker 7: So I'm very lucky.
- 9:06Speaker 4: He's the one that, like always he teaches classes and
- 9:10Speaker 4: then the kids that in his class pitched and then
- 9:14Speaker 4: he invests in the kids.
- 9:16Speaker 8: Yeah yeah, he like in the class, you work on
- 9:18Speaker 8: different projects and hackathons. He might invest, might not. I
- 9:26Speaker 8: wasn't a center around him investing. But I got very
- 9:29Speaker 8: lucky right place, right time. I was very blessed to
- 9:31Speaker 8: get into into great school. And and then there was
- 9:36Speaker 8: about eight of us who would do these hackathons. He'd
- 9:41Speaker 8: have twice a week hackathons because Blagie loved, like, you know,
- 9:45Speaker 8: young hackers building his crazy ideas. So he'd go and
- 9:49Speaker 8: we'd build his things. And there are about eight of
- 9:53Speaker 8: us who were consistently there to like five or six
- 9:55Speaker 8: in the morning and everyone else that went to bed,
- 10:00Speaker 8: and so we just started talking and we get a
- 10:03Speaker 8: lot of time with them. And then eventually the eight
- 10:05Speaker 8: of us were like, we should just form an official
- 10:07Speaker 8: club on campus, and this should be around bitcoin. So
- 10:11Speaker 8: we started Stanford Bitcoin Group. We got it bussed by
- 10:14Speaker 8: the university. We ended up getting like five credits a
- 10:19Speaker 8: quarter for doing research papers on it. So we got
- 10:23Speaker 8: out of some classes and just was able to focus
- 10:26Speaker 8: on bitcoin, and eventually I was like, this is all
- 10:29Speaker 8: I want to focus on. And then I ended up
- 10:31Speaker 8: doing the stereotypical dropout Stanford dropout.
- 10:36Speaker 7: So I'm the stereotyped to a t.
- 10:39Speaker 4: So when you start in a company, you have to
- 10:42Speaker 4: raise money, you have to like get some help. Like
- 10:44Speaker 4: what's the process of actually starting the company of you know,
- 10:48Speaker 4: from idea to actually get it up and running.
- 10:52Speaker 8: Yeah, I mean there's a million ways to start a company.
- 10:56Speaker 8: For me, I I had like a first attempt at
- 11:04Speaker 8: starting a company and ended up complete disaster. I had
- 11:09Speaker 8: two other co founders. One was a close friend. One
- 11:13Speaker 8: was like this billionaire who got interested in what we
- 11:15Speaker 8: were doing, had all this money lined up because of
- 11:19Speaker 8: this person's name. That person ended up pulling out for
- 11:22Speaker 8: reasons I don't I never was able to uncover my
- 11:26Speaker 8: other co founders, like this is hopeless. I had already
- 11:30Speaker 8: dropped out of school, so so now I had no money,
- 11:33Speaker 8: I had no co founders, and but I'm dropped out,
- 11:37Speaker 8: and so now I look at them like that was
- 11:40Speaker 8: such a blessing because they weren't the right people to
- 11:43Speaker 8: do the business with. But at the time, I was like, man,
- 11:46Speaker 8: I'm super square, dropped out of school, got no money,
- 11:49Speaker 8: can't pay for rent. I mean, I don't have investors.
- 11:52Speaker 8: So you know, I built an MVP of an app
- 11:58Speaker 8: over several months, built it my I then had enough
- 12:02Speaker 8: momentum I got some users on the app. It was
- 12:04Speaker 8: a crypto app, kind of like a coinbase or some investors,
- 12:08Speaker 8: you know, took notice. I was pitching tons of investors.
- 12:12Speaker 8: I got a lot of nos, and then I refigured
- 12:14Speaker 8: out how to pitch, and so I got better. I
- 12:17Speaker 8: could talk for five hours on fundraising strategy. But you know,
- 12:21Speaker 8: I started to get some investors on board. Then you
- 12:24Speaker 8: start to hire engineers that are better than you and
- 12:28Speaker 8: then you know, you start to get customers.
- 12:32Speaker 7: You know, we went through some pivots. It was really messy.
- 12:36Speaker 8: It's just extreme perseverance. Sometimes the funding comes first, Sometimes
- 12:42Speaker 8: the talent comes first, Sometimes the customers come first. Both
- 12:47Speaker 8: early days were not pretty at all. I mean it
- 12:50Speaker 8: was trying a lot of different things.
- 12:53Speaker 5: So you are these things all self talk, right, because
- 12:56Speaker 5: I'm thinking, this is this young man with my.
- 13:00Speaker 3: Was coding in eighth grade, which is this like incredible?
- 13:05Speaker 5: But most times there's a difference, Right, There's a difference
- 13:09Speaker 5: between being the CEO of a company and being an
- 13:13Speaker 5: engineer or a coder and then somebody who actually actually
- 13:16Speaker 5: raised money for that company, right that picture.
- 13:18Speaker 3: So how were you learning those skills?
- 13:20Speaker 5: How you're developing them outside of just saying they told
- 13:23Speaker 5: me no, all right, I can't do that. Like what
- 13:26Speaker 5: was the strategies and when you were early on trying
- 13:28Speaker 5: to get this money from people.
- 13:31Speaker 7: Yeah.
- 13:31Speaker 8: Well, the first thing is I got started young in
- 13:34Speaker 8: terms of being able to talk to business people. I
- 13:37Speaker 8: started building websites, doing online marketing, found some customers in
- 13:43Speaker 8: Miami doing this in high school. So by the time
- 13:46Speaker 8: I got to college, I had some business experience.
- 13:50Speaker 7: Not in tech.
- 13:51Speaker 8: But you know, I had some experience when I started
- 13:55Speaker 8: raising money. I was doing everything wrong. And like, one
- 14:03Speaker 8: of the first rules that I say in my book
- 14:06Speaker 8: fundraising is, uh, don't say you're fundraising. As the second
- 14:11Speaker 8: you say that you're fundraising and you're on the clock,
- 14:15Speaker 8: meaning people are gonna be like, all right, well his
- 14:18Speaker 8: round should blow up and be over soon. Because if
- 14:22Speaker 8: this is a hot company, I'm gonna have a limited window.
- 14:25Speaker 8: So if in two weeks your round isn't done, people
- 14:28Speaker 8: are gonna be like, why aren't others investing? And so
- 14:31Speaker 8: they're gonna, you know, they're gonna walk away. And if
- 14:35Speaker 8: you build up a bunch of no's around your company
- 14:38Speaker 8: people are not investing, then that's you know, the network
- 14:42Speaker 8: becomes aware that all these people didn't invest, and you're
- 14:45Speaker 8: kind of screwed. So, you know, one of the first
- 14:49Speaker 8: lessons that I learned from a great mentor of mine,
- 14:54Speaker 8: his name is Michael Cartery, as this company play Co,
- 14:57Speaker 8: very successful gaming company. He was giving some talks on fundraising.
- 15:02Speaker 8: Again he taught me this concept, just don't say you're fundraising.
- 15:06Speaker 8: Just go build relationships first, go and meet investors and
- 15:10Speaker 8: get them excited about who you are as a person
- 15:13Speaker 8: and casually.
- 15:14Speaker 7: Get them excited about your idea.
- 15:18Speaker 8: Instead of going and saying I'm pitching you, which automatically
- 15:21Speaker 8: puts them on a pedestal versus you.
- 15:24Speaker 7: Right, you're not peers anymore.
- 15:26Speaker 8: Now they're on a pedestal, and so it sets the
- 15:29Speaker 8: dynamics incorrectly from the beginning. You're not building a relationship
- 15:34Speaker 8: and you can get this domino effect of nose which
- 15:39Speaker 8: could really screw you before you even begin. So I
- 15:43Speaker 8: did that in the beginning. I learned from those mistakes.
- 15:45Speaker 8: I had some great mentors who helped me reshape my
- 15:49Speaker 8: fundraising strategy.
- 15:51Speaker 4: So you said something, or say when you said, if
- 15:54Speaker 4: you want money, ask for advice. If you want advice,
- 15:57Speaker 4: asks for money, Yep, that's how I said it correctly. Yeah,
- 16:01Speaker 4: so can you elaborate on that.
- 16:03Speaker 8: Yeah, it's a pretty common adage in Silicon Valley and
- 16:08Speaker 8: so I certainly didn't invent that. But if you go
- 16:12Speaker 8: to someone and you say, hey, I want, you know,
- 16:15Speaker 8: to pitch you for funding, they're most likely going to
- 16:19Speaker 8: give you advice. It's going to say, hey, you know,
- 16:22Speaker 8: I'm not able to fund you right now, but how
- 16:24Speaker 8: about I give you some advice. Whereas if you go
- 16:27Speaker 8: to them and you show a genuine interest in their advice,
- 16:34Speaker 8: but also, potentially even more importantly, you really impress the
- 16:39Speaker 8: shit out of them with who you are. And that
- 16:43Speaker 8: person has money or is an investor, they are going
- 16:48Speaker 8: to organically want to invest in you.
- 16:51Speaker 4: So let's say I have a company and I'm trying
- 16:55Speaker 4: to raise money. I know a very wealthy guy. Instead
- 16:57Speaker 4: of saying, hey, do you want to you know, ham
- 17:00Speaker 4: I pitched to give me money to put my startup,
- 17:02Speaker 4: it'll say, you know, I have this idea, da da dad,
- 17:05Speaker 4: and I really respect your your opinion. Would you want
- 17:09Speaker 4: to just hear about it just to kind of give
- 17:10Speaker 4: me some feedback on it? And then you just do
- 17:12Speaker 4: a really great job presenting it. And then they're like, damn,
- 17:16Speaker 4: I got to be involved in this situation, but you're not.
- 17:19Speaker 4: You don't look like you're so eager to just only
- 17:23Speaker 4: get their money. You really genuinely want their advice. But
- 17:26Speaker 4: then by you not wanting to take their money, they
- 17:29Speaker 4: want to give you money even more.
- 17:31Speaker 8: Exactly, this approaches a win win makes it more comfortable
- 17:35Speaker 8: for them, right because they don't like saying no to you.
- 17:39Speaker 8: It makes it more comfortable for you, because if if
- 17:43Speaker 8: you're doing a good job, they're gonna want invest. If
- 17:46Speaker 8: you're talking to an investor whose job it is to invest,
- 17:49Speaker 8: who invests, they need you just as much as you
- 17:53Speaker 8: need them. So if you're sitting in front of them
- 17:56Speaker 8: and they're like, oh shit, this dude is going to
- 18:00Speaker 8: fucking kill it, they will proactively say how can I
- 18:04Speaker 8: get involved? And they're gonna be just as likely, if
- 18:10Speaker 8: not more likely, than if you came to them explicitly
- 18:14Speaker 8: trying to pitch.
- 18:16Speaker 5: How intentional are you about it? Before you even go
- 18:19Speaker 5: to get the advice? Are you strategically targeting the people
- 18:24Speaker 5: that you want to get the advice from?
- 18:25Speaker 3: Like, is there a list?
- 18:26Speaker 5: And it's like if I could meet or get in
- 18:29Speaker 5: front of this ten or twenty people this month, that's
- 18:33Speaker 5: my target.
- 18:34Speaker 3: Like, how did you go about it?
- 18:36Speaker 8: Well, in the beginning, you know, beggars can't be choosers, right,
- 18:40Speaker 8: so you kind of will try to get meetings with
- 18:43Speaker 8: anyone who has money, right. I mean, now you can
- 18:46Speaker 8: be as you go later, Sage, you could be a
- 18:49Speaker 8: little more picky, and you should be picking. I mean,
- 18:52Speaker 8: you should try to avoid putting sharks on your cap
- 18:54Speaker 8: table who are at odds with you or who are
- 18:57Speaker 8: very short term istic and they're going to create issues
- 19:01Speaker 8: for you. You should avoid those to the maximum extent possible.
- 19:06Speaker 8: But you know what I would do is I would
- 19:13Speaker 8: try to build my network in a very strategic way.
- 19:16Speaker 8: So I would host like happy hours or dinners. I'd
- 19:21Speaker 8: do this on a college budget. I mean I didn't
- 19:24Speaker 8: spend I spent minimal money on it. It's like a
- 19:27Speaker 8: couple hundred bucks that i'd throw together after a few
- 19:32Speaker 8: this VC would sponsor them, so they'd throw down three
- 19:35Speaker 8: four hundred bucks on these dinners right and be at
- 19:38Speaker 8: my place. Or you know, I didn't spend a lot
- 19:40Speaker 8: of money, and so I was building network. So first
- 19:43Speaker 8: step is build network. If people have interconnectivity to investors
- 19:48Speaker 8: and play the long game, build a relationship with these folks.
- 19:52Speaker 7: Casually.
- 19:53Speaker 8: Make sure all these people in your network are impressed
- 19:57Speaker 8: by you, right casually, and then at some point you
- 20:01Speaker 8: can make the asks where you can say, hey, I
- 20:03Speaker 8: know this person invests in your company. I think they
- 20:06Speaker 8: have this relevant experience of what I'm doing. Do you
- 20:08Speaker 8: mind making the intro? And so you do that with
- 20:14Speaker 8: you know, all founder friends people will raise money before.
- 20:17Speaker 8: You're trying to build this network to cultivate and then
- 20:20Speaker 8: eventually make the ask for the introductions. And you know
- 20:24Speaker 8: you're just doing this on repeat as much as possible.
- 20:29Speaker 4: So you said something also where it's like you always
- 20:31Speaker 4: want to avoid try and get a know.
- 20:34Speaker 7: Yes, you don't. You never want to get to know.
- 20:38Speaker 8: This is a little bit of the opposite advice that
- 20:41Speaker 8: some would give you.
- 20:42Speaker 7: Oh you want to get to know quickly.
- 20:44Speaker 6: Yeah, that's what I've heard. I need not I know
- 20:47Speaker 6: well because I come from sales.
- 20:48Speaker 4: So that's what I heard all the time, was like
- 20:51Speaker 4: a no is always one step quicker to a yes,
- 20:54Speaker 4: or get to the know early or stuff like that.
- 20:56Speaker 3: But so that's an interesting even it feels contradictory.
- 20:59Speaker 5: It's like it's because you go this is trial right,
- 21:01Speaker 5: like you're saying, it's because you've got nos.
- 21:04Speaker 7: Yeah, exactly, nose spread.
- 21:08Speaker 8: So you know, investor community or the community you're raising
- 21:13Speaker 8: within is small, and so you don't want somebody to
- 21:17Speaker 8: go to someone you just pitched and that person say
- 21:20Speaker 8: be like I passed right you. Now, if you follow
- 21:25Speaker 8: this strategy, you may have had a meeting with that person.
- 21:28Speaker 8: It may not have went well, so they may not
- 21:31Speaker 8: have invested, but you were never pitching them, so they
- 21:34Speaker 8: don't have the ability to say I passed because you
- 21:38Speaker 8: never went to them officially asking them for money.
- 21:42Speaker 4: No, It's actually makes a lot of sense psychologically, because
- 21:45Speaker 4: like you said, it becomes a virus once one person
- 21:47Speaker 4: says no, and then another person acts. This person even
- 21:50Speaker 4: if they want to say yes, it's like, well why'd
- 21:53Speaker 4: you say no?
- 21:54Speaker 6: Right?
- 21:54Speaker 4: And then it's like, I don't want to be the
- 21:55Speaker 4: person that says yes and be an idiot when my
- 21:58Speaker 4: friend who I'm I have a high level of respect
- 22:01Speaker 4: for said no. So I'm more likely to lean towards
- 22:05Speaker 4: the no because that's just where the crowd is going exactly.
- 22:10Speaker 8: And so what you're trying to create is a crowd
- 22:13Speaker 8: momentum behind you. The hardest one to get the fall
- 22:17Speaker 8: is the first one, and you have to get this
- 22:19Speaker 8: person to fall just through your character and your pitch
- 22:25Speaker 8: and this strategy that I'm outlining, and then that one
- 22:29Speaker 8: will hopefully turn to two or three once you have
- 22:32Speaker 8: like three people is the magic number where three people
- 22:36Speaker 8: have now casually without you saying you're fundraising, have told
- 22:40Speaker 8: you they want to get behind you. Now you can
- 22:43Speaker 8: start a fundraising round with the wind that you're back,
- 22:47Speaker 8: because you could say. The way I like to sequence
- 22:50Speaker 8: it generally is, even when these people say I want
- 22:53Speaker 8: to back you, I won't say, okay, how much? Here's
- 22:57Speaker 8: the docs you want to then take a step back
- 23:02Speaker 8: once again and say, okay, I'm honored. I'd love to
- 23:05Speaker 8: work with you. Let's do another meeting. I'd love to
- 23:07Speaker 8: get your advice on these other things. I'd love to
- 23:10Speaker 8: learn how you work with founders. I like to, you know,
- 23:13Speaker 8: have this discussion on what working together will look like.
- 23:16Speaker 8: I asked for references. Say hey, can I speak to
- 23:20Speaker 8: a couple other founders.
- 23:21Speaker 7: You've worked with?
- 23:22Speaker 8: So uh, you know, when someone expresses interest.
- 23:27Speaker 6: You don't just automatically jump and say hey, yeah, I'm ready.
- 23:32Speaker 7: Yeah exactly.
- 23:33Speaker 3: Yeah.
- 23:33Speaker 5: I think that probably feels like the biggest mistake that
- 23:35Speaker 5: most people make because you're in so much desperate not
- 23:38Speaker 5: desperate need, but you're in need of the funds, and
- 23:41Speaker 5: so once you feel it inklink of somebody who's interested,
- 23:45Speaker 5: it's like I gotta jump.
- 23:46Speaker 7: You got desperate. You can't.
- 23:48Speaker 8: You can't show the desperation even if you are. I've
- 23:51Speaker 8: been desperate many times in my career, even beyond us
- 23:54Speaker 8: our seed round, but you can never show it because
- 23:59Speaker 8: this is what investors are.
- 24:01Speaker 7: Their job is to sniff out desperation. Ah right. They're
- 24:06Speaker 7: experts at this so.
- 24:07Speaker 6: They can get the best deal possible.
- 24:09Speaker 7: So they can get the best deal possible. Exactly.
- 24:11Speaker 8: So, no matter what desperate situation you're in, I mean,
- 24:15Speaker 8: you've got to come in with confidence. It's as simple
- 24:18Speaker 8: as that. I mean, most people won't give this advice,
- 24:21Speaker 8: but I mean it's just the truth.
- 24:23Speaker 5: You said something important, even like you want them to
- 24:26Speaker 5: be impressed by you. Now when you're speaking in that language,
- 24:29Speaker 5: are you talking about impressed with your knowledge of obviously
- 24:32Speaker 5: the business for sure, but the overall sector that you're in,
- 24:36Speaker 5: or just as the character of the person.
- 24:40Speaker 8: Predominantly they're going to be investing in you, especially at
- 24:43Speaker 8: the early stage. Yeah, most good investors, if they're really
- 24:47Speaker 8: impressed by person, as long as the idea is decent,
- 24:53Speaker 8: they'll bet on you because they'll bet on your ability
- 24:55Speaker 8: to pivot and evolve and come up with even better ideas.
- 25:01Speaker 8: So first they've got to be impressed by you. Now,
- 25:03Speaker 8: the way you get them impressed by you is by
- 25:06Speaker 8: how you speak about yourself and your company, and so
- 25:12Speaker 8: you have to have really good answers to questions that
- 25:15Speaker 8: they have about your company. You've had to have thought
- 25:18Speaker 8: deeply about the company. You've had to have researched the space.
- 25:21Speaker 8: When I talk about my business, I am able to
- 25:25Speaker 8: talk about the business extremely well. I'm able to go
- 25:28Speaker 8: super meta in terms of talking about where the business
- 25:32Speaker 8: fits from a macro lens, in terms of how it
- 25:35Speaker 8: plays into trends. I'm able to go very micro and
- 25:39Speaker 8: talk about exactly how the product is going to work.
- 25:42Speaker 8: I'm able to go horizontal and talk about competition and
- 25:48Speaker 8: what this one's doing well, but what they're not doing well,
- 25:53Speaker 8: and what this other one is doing well that you
- 25:55Speaker 8: want to integrate into this. And so I'm able to
- 25:58Speaker 8: discuss I'm able to talk very intelligently about what I'm building.
- 26:06Speaker 8: And this is a reflection of how seriously you know
- 26:11Speaker 8: I mean, as a founder, I'm going to take my business.
- 26:15Speaker 4: So this is insightful, not even if you're just raising money,
- 26:19Speaker 4: but just in general, because like I said, if you're
- 26:22Speaker 4: in sales, everybody's in sales in some capacity. If you're
- 26:24Speaker 4: in business, yep, So I mean like the deck. A
- 26:28Speaker 4: lot of times people have on a deck, like how
- 26:30Speaker 4: much money looking to raise? Right, I'm looking to raise
- 26:32Speaker 4: ten million, twenty million? Is that the best way to
- 26:35Speaker 4: go about it?
- 26:37Speaker 8: Generally speaking, I say, for seed rounds, no deck, no
- 26:43Speaker 8: deck at all, no.
- 26:44Speaker 7: Deck at all.
- 26:45Speaker 8: I've raised many of my rounds with no decks. Seed
- 26:52Speaker 8: rounds predominantly because if you haven't impressed the person enough
- 26:58Speaker 8: on a relationship level and a conversational level with the business,
- 27:04Speaker 8: It's very rare that they're going to look at a
- 27:06Speaker 8: deck and be like, oh, I'm this deck is amazing,
- 27:11Speaker 8: I now want to invest. They're really making a decision
- 27:15Speaker 8: on your relationship. Maybe you have a deck that you
- 27:20Speaker 8: go through with them in person. Right, Maybe you're talking
- 27:24Speaker 8: to someone who's a little more traditional really needs a deck. Fine,
- 27:28Speaker 8: you can give them a deck, but generally speaking, I
- 27:32Speaker 8: like to avoid a deck. Now, everything I'm saying is
- 27:35Speaker 8: talking in terms of broad generalizations. Thousands of companies have
- 27:39Speaker 8: raised off decks for a seed round. I'm just talking
- 27:42Speaker 8: about my methodology, which I also know thousands of founders
- 27:48Speaker 8: have used UH and works far better than most methodologies
- 27:55Speaker 8: that I've heard. Now fundraising, there's the methodology. And then
- 28:02Speaker 8: there's the luck aspect. Some people get lucky, and for me,
- 28:08Speaker 8: I've never really got it just lucky. I've always followed
- 28:13Speaker 8: a process and the process has produced luck. I've had
- 28:16Speaker 8: luck within the process, but I've never been one of
- 28:21Speaker 8: those founders where someone just showed up and was like,
- 28:24Speaker 8: I want to back you, or I had a really
- 28:25Speaker 8: deep family relationship or something like that. I mean a
- 28:28Speaker 8: lot of my rounds that I've raised were just speaking
- 28:32Speaker 8: to tons and tons of people using this process over
- 28:36Speaker 8: and over again to generate or effectively party rounds where
- 28:40Speaker 8: it's no one single person leading the round, where it's
- 28:44Speaker 8: a bunch of people who get behind the round. Bolt
- 28:49Speaker 8: I think necessitated me getting very process oriented at fundraising
- 28:54Speaker 8: because in Silicon Valley there's a company that we're tangentially
- 28:58Speaker 8: competitive to called Stripe, and all the big vcs are
- 29:03Speaker 8: in them, which means they're conflicted out of us, and
- 29:07Speaker 8: so I couldn't get the big names the Sequoia or
- 29:13Speaker 8: the andreasen Horowitz or Founder's Fund. I couldn't get them
- 29:20Speaker 8: to come into my company. And usually when these vcs,
- 29:24Speaker 8: you know, a big name like that, comes in, they
- 29:26Speaker 8: take most of the round they put a big anchor check,
- 29:29Speaker 8: and then it's the big vcs who provide most of
- 29:31Speaker 8: the capital. For me, it was a lot of up
- 29:35Speaker 8: and coming firms, angel investors, successful entrepreneurs.
- 29:40Speaker 7: I had to raise party.
- 29:41Speaker 8: Rounds in the early days, and so I think that
- 29:45Speaker 8: just made me more systematic and thoughtful.
- 29:50Speaker 5: You talked about the competition, which is interesting because not
- 29:55Speaker 5: only do you have to know your business in and out,
- 29:57Speaker 5: but you have to kind of know this almost create
- 30:00Speaker 5: a competitive mode to be in the space. So like
- 30:03Speaker 5: you're you're doing this by yourself, right at this point,
- 30:08Speaker 5: there's no partner with you, right, it's just you.
- 30:11Speaker 8: I had a early co founder who was with us
- 30:16Speaker 8: for about four years, so it was involved in this
- 30:18Speaker 8: early fundraising. We sparred a lot on this and traded
- 30:22Speaker 8: notes and really played off each other super well. And
- 30:28Speaker 8: then after they departed, then it was just me on
- 30:34Speaker 8: all of my other rounds. Since then, I was always
- 30:38Speaker 8: leading the fundraise, so you know, that's why I have
- 30:42Speaker 8: a particular depth. And then I ended up writing a playbook.
- 30:46Speaker 3: I wanted to get to that.
- 30:48Speaker 5: I wanted to get to that, but because I want
- 30:50Speaker 5: people to really understand the amount of time that goes
- 30:54Speaker 5: into this. The amount of sacrifice, it's insane, right, Like
- 30:59Speaker 5: there's relationships, get sacrifice, friendships, all these sacrifices that no
- 31:04Speaker 5: one sees on the front end, but like you're actually
- 31:06Speaker 5: dealing with that on top of trying to create something
- 31:09Speaker 5: that again is going to be a game changer.
- 31:11Speaker 8: Yeah, I mean everything I'm describing took in extraordinary amount
- 31:15Speaker 8: of time. I mean, you know, both seed around probably
- 31:21Speaker 8: span three years of doing small check after small check
- 31:26Speaker 8: until we had enough traction to raise like an A
- 31:28Speaker 8: round which was a little bit bigger, and then our
- 31:33Speaker 8: B and C and D round.
- 31:34Speaker 7: We started to get.
- 31:35Speaker 8: Institutional backers who would take big pieces of the round,
- 31:38Speaker 8: but in the beginning they were long drawn out or
- 31:41Speaker 8: raising on safe which is this instrument called a simple
- 31:45Speaker 8: Agreement for future equity, few page agreements that we were
- 31:50Speaker 8: raising money onto. And you know another thing that I
- 31:54Speaker 8: did is everyone gets consumed with round size.
- 31:57Speaker 7: What's the round size?
- 31:59Speaker 3: For me?
- 32:00Speaker 8: I've always I've raised incrementally, so you know, for both
- 32:08Speaker 8: Initially I got a few. Once I started to realize
- 32:11Speaker 8: a strategy, I got a few people to lean in.
- 32:14Speaker 8: You know, it was like, we're gonna raise a million
- 32:16Speaker 8: that filled up pretty quickly, and then you know, we're like, yeah,
- 32:21Speaker 8: might as well open another million, as more people became
- 32:23Speaker 8: interested or raised another half a million and so.
- 32:26Speaker 7: And then.
- 32:29Speaker 8: When you say, oh, we're you know, we're actually going
- 32:31Speaker 8: to raise two We've already raised one. I are fifty
- 32:34Speaker 8: percent complete. Versus you know, starting around saying I'm raising
- 32:42Speaker 8: two million and I have none. I'd rather start around
- 32:45Speaker 8: and say, all right, I have a few people for leading.
- 32:48Speaker 8: They're probably good for half a million, So we're gonna
- 32:50Speaker 8: raise a million or seven to fifty k. So the
- 32:52Speaker 8: next person I go to, the round's almost done already
- 32:56Speaker 8: Versus how most founders saw it off of is there
- 32:58Speaker 8: go to someone and none of the round is done.
- 33:00Speaker 8: If I'm going to talk to you about around, it's
- 33:04Speaker 8: going to be mostly done already before I'm like talking
- 33:09Speaker 8: economics with you, even those people are forward leaning. I'm
- 33:12Speaker 8: gonna wait till a few others are forward leaning, and
- 33:15Speaker 8: then I'm gonna say, hey, we're doing a million, but
- 33:17Speaker 8: I've got about six or seven hundred already circled up.
- 33:20Speaker 8: You were one of my early conversations. I'm really excited
- 33:23Speaker 8: to have you involved. Let's talk about formalizing your investment.
- 33:28Speaker 4: Good ratey so, and you've raised a lot of money
- 33:32Speaker 4: just to put it in contact with people because you're
- 33:34Speaker 4: speaking from first hand experience, right. So you talked about
- 33:40Speaker 4: the time, but can you like say, like how much
- 33:42Speaker 4: time for a founder that's looking to what should they
- 33:45Speaker 4: expect they should expect to put two hours out of
- 33:48Speaker 4: the day, they should expect to put.
- 33:49Speaker 6: Twelve hours out of the day. Like what's the.
- 33:51Speaker 4: Realistic expectation as far as the time commitment for a
- 33:53Speaker 4: founder that is trying to raise money.
- 33:57Speaker 8: I mean, if you're trying to do it properly, it's
- 33:59Speaker 8: one hundred of your life.
- 34:02Speaker 3: That's the time for me.
- 34:03Speaker 7: That's the time commitment. You know.
- 34:07Speaker 8: And ideally you have a partner or a head of
- 34:09Speaker 8: operations or a CTO that can hold over the fort.
- 34:14Speaker 4: That's running the business, running the business, or you should
- 34:16Speaker 4: just be focused on You can't. You can't split your
- 34:18Speaker 4: time between running the business and raising money.
- 34:20Speaker 3: This is it.
- 34:21Speaker 7: This is it.
- 34:22Speaker 8: I mean, once you get the hang of it and
- 34:25Speaker 8: pass a critical threshold and you're cool to just take
- 34:28Speaker 8: some checks casually here and there. Once you're casual and
- 34:31Speaker 8: you've you've already crossed the chasm. Great, but until that point,
- 34:35Speaker 8: you're one hundred percent. Get someone else in your company,
- 34:38Speaker 8: give everyone a heads up that you're going to be
- 34:40Speaker 8: off the grid for a bit. Fundraising. This is all
- 34:43Speaker 8: you're focused on, one hundred percent of the focus, and
- 34:47Speaker 8: you know, spend a couple hours a day on the
- 34:48Speaker 8: business and so you know a lot of people get
- 34:55Speaker 8: nervous about fundraising purely because they're not focused on it.
- 35:03Speaker 8: So it's never going to happen because this is a
- 35:05Speaker 8: thing that requires such intense focus. Need to block off
- 35:09Speaker 8: everything else in your life spending on one hundred percent
- 35:13Speaker 8: of your time on this thing. You need to go
- 35:15Speaker 8: read my book, which not something I did. This is
- 35:18Speaker 8: a labor of love.
- 35:19Speaker 6: What's a book.
- 35:20Speaker 8: It's called Fundraising by Ryan Breslo. Start off as a
- 35:23Speaker 8: playbook that I wrote a Google doc that I gave
- 35:25Speaker 8: to my friends.
- 35:26Speaker 7: This is a labor of love.
- 35:28Speaker 8: I had no time to write this book, but I
- 35:30Speaker 8: made the time because founders needed this wisdom, because I
- 35:34Speaker 8: saw too many making the same mistakes over and over again.
- 35:38Speaker 8: And so you need to memorize this book, follow it
- 35:42Speaker 8: to a t. You put your own style and flavor
- 35:46Speaker 8: on it, of course, but really understand it and dedicate
- 35:49Speaker 8: one hundred percent of your time to this.
- 35:52Speaker 5: So while you're doing the fundraising and you're one hundred
- 35:55Speaker 5: percent dedicated to it, right before this is this when
- 35:59Speaker 5: you're the Conscious Culture playbook, because you know that you're
- 36:04Speaker 5: not going to be there on a day to day
- 36:05Speaker 5: the way that you probably would be if you weren't
- 36:07Speaker 5: trying to raise.
- 36:09Speaker 8: Yeah, so that came later for me, but I was
- 36:12Speaker 8: creating a playbook on culture. I like systems. Systems scale.
- 36:18Speaker 8: If your team doesn't know how it's going to operate
- 36:20Speaker 8: what it values, it's very hard to scale your company.
- 36:24Speaker 8: And so I don't like repeating myself.
- 36:27Speaker 7: I like.
- 36:30Speaker 8: I like methodology and formula as you can tell for
- 36:34Speaker 8: things that I know work.
- 36:35Speaker 7: And so I had a great CEO.
- 36:37Speaker 8: Coach's name is Matt Matari's got a great book, Machari
- 36:40Speaker 8: Method that everybody should read on ceoing. He gave me
- 36:46Speaker 8: his method, which was my Foundations of Conscious Culture, and
- 36:50Speaker 8: then I made it my own. I mean he taught
- 36:53Speaker 8: it to me intensively for about three months, and then
- 36:56Speaker 8: over the next five years, I kept the document being like,
- 36:59Speaker 8: this is what works, this is what doesn't work for me.
- 37:02Speaker 8: And so I created my own playbook and then I
- 37:06Speaker 8: ended up publishing that to the world on the conscious
- 37:09Speaker 8: dot org, which we're doing we're going to relaunch. It's
- 37:12Speaker 8: not where it needs to be right now. But and
- 37:19Speaker 8: this is the playbook we used to build and scale
- 37:21Speaker 8: Bolt and the Conscious Culture came from more of a
- 37:25Speaker 8: spiritual aspiration to bridge humanity with execution. This is this
- 37:31Speaker 8: is the marriage that I really wanted to facilitate, and
- 37:34Speaker 8: I think Conscious Culture gets to that.
- 37:37Speaker 4: So we talked about raising money, but just business infrastructure.
- 37:41Speaker 4: Something else that I heard you say that was pretty
- 37:44Speaker 4: insightful as far as you got to be careful with partnerships, right,
- 37:49Speaker 4: And a lot of businesses have partners you have a
- 37:54Speaker 4: philosophy that's not always the best way to go about it, right.
- 37:58Speaker 8: Yeah. So there's the traditional advice on starting companies, find
- 38:06Speaker 8: a co founder.
- 38:08Speaker 7: I give the opposite advice.
- 38:10Speaker 8: I say, don't find the co founder unless you know
- 38:15Speaker 8: you're ready to marry somebody. Because this is a marriage.
- 38:18Speaker 8: This is even more significant in your marriage. You could
- 38:22Speaker 8: have this relation for the next thirty years, for the
- 38:25Speaker 8: rest of your life. This is going to define the
- 38:29Speaker 8: success of your business. It can also ruin your business.
- 38:33Speaker 8: It could ruin your life. This is the most important
- 38:37Speaker 8: decision that you're making. For me, I prefer this concept
- 38:45Speaker 8: of a founding rule. So a founding CTO, a founding COO,
- 38:52Speaker 8: a founding head of operations where you've made some progress
- 38:56Speaker 8: enough to recruit someone exceptional to take a founding X role.
- 39:00Speaker 8: It's different than co founder. A co founder implies a
- 39:03Speaker 8: double digit percentage of your company that you're sharing with
- 39:06Speaker 8: that person. A founding role may be single digits and
- 39:11Speaker 8: maybe mid single digits. It could be considerable percentage of
- 39:15Speaker 8: your company, but it at least lets you hedge your
- 39:19Speaker 8: bets or not. It protects you because they're probably not
- 39:23Speaker 8: on the board initially, they don't have voting control of
- 39:27Speaker 8: your company, so you can effectively they're fireable. They're on
- 39:32Speaker 8: a vesting schedule, which means if you fire them early,
- 39:34Speaker 8: they don't get all their equity. And so I would
- 39:38Speaker 8: highly recommend this strategy as the safest strategy. And you
- 39:42Speaker 8: can always give that person more. Right, if you give
- 39:47Speaker 8: them five percent of your company, well you can always
- 39:49Speaker 8: raise it to ten and then to fifteen and twenty.
- 39:52Speaker 8: But it's very hard to strip away take out a
- 39:55Speaker 8: co founder. They have rights, they could sue you. You've
- 39:58Speaker 8: given a big chunk of the company. You may have
- 40:01Speaker 8: wrestled for voting control, So this is much safer path.
- 40:07Speaker 5: Could you break down because even the vesting thing is
- 40:09Speaker 5: when I was. This episode is brought to you by
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- 42:01Speaker 1: An illegal alien from Guatemala charged with raping a child
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- 42:22Speaker 2: Trump's leadership.
- 42:23Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
- 42:27Speaker 1: Under President Trump, attempted illegal border crossings are at the
- 42:31Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
- 42:34Speaker 1: aliens have been arrested. If you are here illegally, your
- 42:38Speaker 1: next you will be fined nearly one thousand dollars.
- 42:41Speaker 2: A day, imprisoned, and deported. You will never return.
- 42:45Speaker 1: But if you register using our CBP home app and
- 42:49Speaker 1: leave now, you could be allowed to return legally.
- 42:52Speaker 2: Do what's right. Leave now.
- 42:54Speaker 1: Under President Trump, America's laws, border and families.
- 42:58Speaker 2: Will be protected.
- 43:00Speaker 3: About the United States Department of.
- 43:01Speaker 5: Homeland Security here you talk about the I'm like, that's
- 43:03Speaker 5: pretty brilliant, right, Like you offer equity low digits, maybe
- 43:08Speaker 5: it's anywhere between. Would you say anywhere between five, well,
- 43:11Speaker 5: one to five percent, or would you even go higher?
- 43:14Speaker 8: It entirely is dependent on the person, their experience, how
- 43:18Speaker 8: much they typically get paid, their role, how exceptional they are. Yeah,
- 43:23Speaker 8: but by vessel five is a range of it's meant
- 43:26Speaker 8: for an exceptional founding role.
- 43:29Speaker 5: Right, But they don't get the five. It has to
- 43:31Speaker 5: be worked out where if they're there for a certain
- 43:33Speaker 5: amount of time, then it's earned, right.
- 43:35Speaker 8: Yeah, standard is four years. Sometimes I do five years.
- 43:38Speaker 8: There's a one year cliff, meaning if they don't make
- 43:40Speaker 8: it to at least a year, they don't get anything.
- 43:43Speaker 8: It's typically a very bad practice to fire them a
- 43:46Speaker 8: month eleven. If you fire them a month eleven, give
- 43:48Speaker 8: them eleven months worth you sign off the paperwork. But
- 43:53Speaker 8: if they don't make it past six months, they typically
- 43:55Speaker 8: don't deserve anything because they weren't a good enough fit.
- 43:59Speaker 8: But if it make it past six months, you know
- 44:01Speaker 8: you should give them. You should even though you don't
- 44:05Speaker 8: have to until a year, should give them what they
- 44:07Speaker 8: earned proportionally. And then yeah, they earn, you know, they earn.
- 44:13Speaker 8: Typically it's a monthly vest.
- 44:15Speaker 5: So do you find that I mean, obviously you're hiring
- 44:18Speaker 5: these people because you see something in them, but do
- 44:21Speaker 5: you see the return is that the dedication to the
- 44:23Speaker 5: company has changed because of the equity that can be
- 44:28Speaker 5: gained if they potentially obviously outworked what they you saw
- 44:32Speaker 5: in them. But long term what this company can potentially.
- 44:35Speaker 7: Be Yeah, uh.
- 44:39Speaker 8: You, I mean I generally like to give people lower salary,
- 44:44Speaker 8: higher equity, make sure they're owners in this thing with me.
- 44:48Speaker 8: There's some exceptions to that rule, but you know you
- 44:51Speaker 8: want missionaries, not mercenaries. You want someone who's all in
- 44:55Speaker 8: behind the purpose behind you, who believes you need believer
- 45:00Speaker 8: in order to build something from scratch. It's just too
- 45:02Speaker 8: hard to hire mercenaries who are just doing it to
- 45:06Speaker 8: get paid. Building STARp is too hard someone who's just
- 45:10Speaker 8: doing it to get paid, even if they're one of
- 45:12Speaker 8: your employees. It's just they're not going to put in
- 45:15Speaker 8: the work required to help make you successful.
- 45:19Speaker 4: So debt equity, that's an interesting term. What does that mean?
- 45:24Speaker 7: So dead dead?
- 45:27Speaker 8: Yeah, debt equity is equity you've mismanaged, meaning you've given
- 45:31Speaker 8: it to somebody who is no longer.
- 45:33Speaker 7: A value to your business.
- 45:36Speaker 8: And so if you pick the wrong co founder and
- 45:39Speaker 8: they don't do anything when not all of their equity
- 45:42Speaker 8: is debt equity, debt equity will destroy your business. The
- 45:48Speaker 8: number one thing you need to be striving for is
- 45:51Speaker 8: fairness across the cap table that is directly tied to
- 45:55Speaker 8: value in the business.
- 45:57Speaker 7: And so.
- 45:59Speaker 8: Fairness is a is a topic that is also rarely discussed,
- 46:05Speaker 8: but it's a very important meaning. If you have an
- 46:07Speaker 8: a player who has this much equity and they're sitting
- 46:11Speaker 8: next to a B player with the same amount of equity,
- 46:14Speaker 8: they're gonna be like demoralizing, demoralizing, they're not gonna work
- 46:18Speaker 8: as hard. You want your A player to be all in,
- 46:22Speaker 8: and so they even if they don't have transparency into
- 46:25Speaker 8: the cap table, people whisper and people talk, and they
- 46:29Speaker 8: share notes and they share their information, so they'll find out.
- 46:33Speaker 8: You hope they don't find out, but you have to
- 46:35Speaker 8: expect that everyone will find out. And you have to
- 46:38Speaker 8: have a cap table even if you don't share it
- 46:40Speaker 8: with the team, which you shouldn't because it creates too
- 46:42Speaker 8: much controversy, but if it was to be shared, you
- 46:46Speaker 8: can stand behind it. This sense of fairness is everything.
- 46:52Speaker 8: There's a great sales adage which is feed your eagles,
- 46:58Speaker 8: starve your turkeys, so your A players roll out the
- 47:02Speaker 8: red carpet. If you're A players, be very generous with
- 47:06Speaker 8: them and be players.
- 47:08Speaker 7: You got to get rid of them.
- 47:11Speaker 8: You only you don't have the capacity at a startup
- 47:17Speaker 8: to have be players around. That's what other corporations are for, right,
- 47:22Speaker 8: That's what those jobs are for. When you're trying to
- 47:24Speaker 8: build something from nothing, it is so hard it takes
- 47:29Speaker 8: such exceptional ability and effort that you're not in the
- 47:33Speaker 8: charity business of job creation. You can do that later
- 47:37Speaker 8: on your thousands of people, but there's no charity seat
- 47:43Speaker 8: on your team when you're trying to create something out
- 47:47Speaker 8: of nothing.
- 47:49Speaker 6: That's a fact.
- 47:50Speaker 5: That's a big fact. You mentioned the cap table and
- 47:55Speaker 5: so kind of two fold question. How do you vet
- 47:59Speaker 5: I mean early days and now how do you go
- 48:01Speaker 5: about vetting who belongs and whos?
- 48:03Speaker 3: How many people are going to be on the cap table?
- 48:05Speaker 5: And then the other part is the board right because
- 48:08Speaker 5: most people are not even familiar with what that process
- 48:11Speaker 5: is and how many people you should have. The different
- 48:14Speaker 5: roles of the board members give a little bit of
- 48:17Speaker 5: information about that.
- 48:19Speaker 8: Board is the governing body of your company. It's where
- 48:26Speaker 8: votes take place on important corporate decisions. Do we create
- 48:29Speaker 8: more option pool, do we prove this round of funding,
- 48:32Speaker 8: do we take on this new capital all? The board
- 48:36Speaker 8: makes those decisions how much budget do we spend every year?
- 48:39Speaker 8: The board is very important from a governance standpoint, but
- 48:42Speaker 8: if you set it up wrong could destroy your business.
- 48:45Speaker 7: So if you have the.
- 48:46Speaker 8: Wrong people on there who are out voting you as
- 48:49Speaker 8: a founder, don't have the context who aren't in the
- 48:51Speaker 8: trenches day in and day out, your business is screwed.
- 48:57Speaker 6: And so.
- 48:59Speaker 7: I believe in found under led boards.
- 49:01Speaker 8: I believe that founders a lot of the great great
- 49:04Speaker 8: companies have, you know, initially founder led boards that eventually
- 49:09Speaker 8: have some diversification on it. But the simplest way to
- 49:13Speaker 8: set up a board is you as a founder. It's
- 49:15Speaker 8: just you don't be putting anyone on your board. I
- 49:19Speaker 8: don't care how much of a hotshot they are, how
- 49:22Speaker 8: big their name is. There's no quicker way to destroy
- 49:25Speaker 8: your business than putting somebody with a pedigree on your
- 49:30Speaker 8: board too early, because now that person has more gravitas
- 49:36Speaker 8: than you, and they have ego. Typically I'm making generalizations,
- 49:42Speaker 8: but I've seen this happen far too many times, and
- 49:46Speaker 8: so you've you got to keep things tight in the
- 49:48Speaker 8: beginning because you have a vision that is very hard
- 49:52Speaker 8: for others to see, and you've got to have ball
- 49:56Speaker 8: control to get this to a pretty substantial place before
- 50:00Speaker 8: you start to mature.
- 50:04Speaker 4: What about like taking money, Like a lot of times
- 50:06Speaker 4: people don't realize, like if you take money too early
- 50:10Speaker 4: out of a company, it could it could ruin the company,
- 50:12Speaker 4: right like, what's your advice for founders that, But it's
- 50:15Speaker 4: still difficult because you still have to eat and you
- 50:16Speaker 4: still have to provide for yourself, or if you have
- 50:18Speaker 4: a family, you got to prove off for your family too.
- 50:20Speaker 3: So how do you.
- 50:21Speaker 4: Balance that reinvesting money in the company to grow it,
- 50:24Speaker 4: but still kind of maintaining your life as well.
- 50:29Speaker 8: You as a founder, you're going to become an expert
- 50:32Speaker 8: at balancing and juggling and many things in your life.
- 50:38Speaker 8: I wish that someone taught me the importance of health
- 50:41Speaker 8: early on. I didn't know the first thing about health,
- 50:44Speaker 8: so I was you know, nowadays I focus deeply on health,
- 50:52Speaker 8: family friendships, you know, my nonprofit work business I'm able
- 50:57Speaker 8: to balance. In the beginning, I had no balance. I mean,
- 51:01Speaker 8: I was just abusing my body to just crank on
- 51:07Speaker 8: the business. To some degree that that is necessary. And
- 51:11Speaker 8: on the other hand, if I were to go back
- 51:13Speaker 8: to my younger self, I would say focus on some
- 51:15Speaker 8: of these other things too. But generally speaking, yeah, to
- 51:22Speaker 8: get something, to create something from nothing, which we've all
- 51:26Speaker 8: done here, we know the sacrifice required. It's an extraordinary
- 51:31Speaker 8: level of sacrifice and there's really no way around that.
- 51:38Speaker 3: Well, let's get to where we left off and dovels.
- 51:41Speaker 5: You were super excited and you were telling me about
- 51:45Speaker 5: the one thing that the world needs. I told you love.
- 51:49Speaker 5: You're like exactly, and I was like, you like, when
- 51:53Speaker 5: you hear it, what do you think. I'm like, it's
- 51:56Speaker 5: the universal language. It's what gets everybody through part of
- 52:00Speaker 5: their life. And you're like yeah, And then you were
- 52:03Speaker 5: about to go into this. I said, save it. We
- 52:06Speaker 5: got to sit down and record it. So talk to
- 52:08Speaker 5: us about love, its mission and how you got to
- 52:12Speaker 5: this point.
- 52:15Speaker 8: So I have been on my own spiritual journey, health, family,
- 52:26Speaker 8: different communities that I'm involved in, and the last three years,
- 52:31Speaker 8: I say that's become a bigger part of my life.
- 52:33Speaker 8: I call spirituality broadly. And what I've learned is that
- 52:38Speaker 8: there are a lot of problems we have in the
- 52:42Speaker 8: world today that the many of us are that our government,
- 52:48Speaker 8: our society, our corporations are largely ignoring one hundred and
- 52:54Speaker 8: thirty million Americans are chronically ill. A massive chunk of
- 52:59Speaker 8: those to a more chronic illness. I think it's like
- 53:02Speaker 8: fifty million have four more, thirty million out five or more.
- 53:05Speaker 8: We're sicker than ever before. If you go and look
- 53:07Speaker 8: at the charts around Crone's disease, Celiacs, autism, Parkinson's diabetes.
- 53:15Speaker 8: They're they're through the roof. It's one in thirty kids
- 53:17Speaker 8: are being born with autism these days. Used to be
- 53:19Speaker 8: one in thirty thousand. On the flip side, our planet
- 53:23Speaker 8: is getting destroyed. Forty five trillion dollars I think I
- 53:26Speaker 8: saw stat recently. Forty five trillion dollars of our global
- 53:29Speaker 8: annual GDP is made in an unsustainable way, meaning it's
- 53:34Speaker 8: extracted from nature. So you know what this wall is
- 53:39Speaker 8: made out of, and that lamp and this microphone and
- 53:41Speaker 8: this table all came from nature. It came from somewhere
- 53:45Speaker 8: that was once natural habitat with animals and insects and
- 53:50Speaker 8: all this gorgeous nature, and that was ripped apart to
- 53:54Speaker 8: put these things here. Our couch is everything right, and
- 53:57Speaker 8: so we're doing we're taking from the sure we're nature's
- 54:04Speaker 8: getting destroyed. We're using very harmful chemicals. And all of
- 54:07Speaker 8: our products, our soaps or shampoos or toothpaste or laundry
- 54:11Speaker 8: detergent or linens, the furniture, the toxins that are emitted
- 54:16Speaker 8: as fumes into our households were breathing in all day
- 54:19Speaker 8: or getting absorbed into our skin and our blood all day,
- 54:23Speaker 8: which is creating the sickness. So I became frankly petrified
- 54:29Speaker 8: about where our planet is headache, and so I asked
- 54:35Speaker 8: the question. I was like, how do we solve these
- 54:40Speaker 8: gargantuan problems? And I realized that nothing is going to
- 54:44Speaker 8: change until a change where our money goes. Where money
- 54:49Speaker 8: goes is where energy flows. So if they say you
- 54:54Speaker 8: vote once every four years for your president, well you're
- 54:58Speaker 8: voting every single day for what corporations you support and
- 55:03Speaker 8: what practices you support. So if you're trying to vote
- 55:07Speaker 8: good in politics, but every day you're buying things on
- 55:10Speaker 8: Amazon that are made for chemicals that are bad for
- 55:13Speaker 8: your health, that are bad for the planet, that's destroying
- 55:15Speaker 8: the planet, that's eviscerating small businesses who try to innovate
- 55:20Speaker 8: and get ripped off, which is what's happening with most
- 55:24Speaker 8: of our dollars, horrible work conditions. We're voting for all
- 55:29Speaker 8: these things every single day, and so we wonder why
- 55:32Speaker 8: the world is in such a bad shape when we're
- 55:34Speaker 8: voting for these horrible things. We're voting for illness, destruction
- 55:38Speaker 8: of nature, horrible work conditions, and a visceration of small business.
- 55:43Speaker 8: We're voting for that every day when we shop, and
- 55:48Speaker 8: we wonder why these problems exist. So I had this
- 55:53Speaker 8: crazy idea of building an inverted Amazon or instead of
- 55:59Speaker 8: the it's the cheapest, lowest cost, you know, suppliers, it's not.
- 56:05Speaker 8: We're not gonna make it more expensive. We're going to
- 56:07Speaker 8: prioritize small businesses. Instead of ripping off the small businesses,
- 56:10Speaker 8: We're going to prioritize small businesses. Instead of letting anything
- 56:14Speaker 8: on the store, We're gonna let only products that pass
- 56:18Speaker 8: our standards around uh chemicals, toxins. We're gonna do the
- 56:23Speaker 8: homework on behalf of consumers, and we're gonna look at
- 56:26Speaker 8: sustainability and so we're gonna hold high standards and build
- 56:31Speaker 8: a new everything store. We call it the clean green
- 56:34Speaker 8: Everything Store, which is love dot com. When you think
- 56:39Speaker 8: of the name love dot com, so or love meets commerce.
- 56:45Speaker 7: And so this is.
- 56:46Speaker 8: The bridge that we're building. And I'm sorry if I'm
- 56:50Speaker 8: talking a little too long on just finish for consumers,
- 56:53Speaker 8: where today it's way too hard. Let's say you want
- 56:55Speaker 8: to vote with your dollars and vote for better values. Well,
- 56:59Speaker 8: if you're gonna search non toxic deodoran or sustainable furniture,
- 57:03Speaker 8: it's too much work like Google search and find the brands,
- 57:07Speaker 8: research the brand, separate site, separate shopping experiences, one stop shop.
- 57:13Speaker 8: With love dot Com, you can search for anything and
- 57:15Speaker 8: everything you find is passed a certain threshold of our
- 57:18Speaker 8: Love standards and it's generally speaking, good for your body,
- 57:21Speaker 8: good for a planet, good for small business.
- 57:24Speaker 4: So it's all is there a name for that? Like
- 57:27Speaker 4: environmental friendly?
- 57:29Speaker 6: Is it? What's the name? Like?
- 57:32Speaker 8: Like, yeah, we're calling it the clean Green Everything Store.
- 57:35Speaker 6: So anything in society that you want but done ethically.
- 57:40Speaker 8: Yeah, made with love. All products that are made with
- 57:44Speaker 8: love are made ethically. Now, not everything is perfect. We
- 57:49Speaker 8: have a page that describes our standards. Not everything is
- 57:53Speaker 8: perfectly sustainable or perfectly organic, but it has enough the
- 57:57Speaker 8: businesses are trying hard enough where we say, all right,
- 58:00Speaker 8: they're trying hard enough, They've done enough things where it's
- 58:03Speaker 8: past our standards and they can make it on the
- 58:05Speaker 8: Love marketplace.
- 58:06Speaker 4: So this is like Amazon for companies that operate at
- 58:11Speaker 4: the highest ethical.
- 58:12Speaker 8: Level exactly exactly, and to give the ethical consumers the
- 58:18Speaker 8: same shopping experience as Amazon, because right now they have
- 58:22Speaker 8: to spend way too much time shopping, discovering, research. Now
- 58:27Speaker 8: they have one place to go for everything they need
- 58:30Speaker 8: to purchase.
- 58:31Speaker 3: Focusing on small businesses specific.
- 58:33Speaker 8: YEP, ninety five plus percent of the brands and products
- 58:37Speaker 8: on our site are made by small businesses.
- 58:40Speaker 6: And it's everything from clothing to groceries.
- 58:44Speaker 8: Yeah, clothing, groceries, bedding, beauty, bath baby. We're adding we
- 58:51Speaker 8: have over ten thousand skews on the site now. We
- 58:54Speaker 8: want to be at thirty thousand by end of this month,
- 58:58Speaker 8: sixty thousand by the following month. So we're sourcing products
- 59:01Speaker 8: morning till night, and uh yeah, I'm super excited about it.
- 59:08Speaker 5: I think the first thing we laughed about, I'm like,
- 59:12Speaker 5: love dot you trademarked that.
- 59:14Speaker 3: I'm like, how did you get love do? Nobody had that?
- 59:16Speaker 5: And then I was like, okay, I first thought maybe
- 59:19Speaker 5: you said you wanted to solve something in the world,
- 59:21Speaker 5: and you said, what's the number one thing that affects
- 59:25Speaker 5: our world?
- 59:25Speaker 3: And we left there and I was when I left.
- 59:28Speaker 5: I'm like, I must be talking about health, but the
- 59:30Speaker 5: health of the environment, the health of the world really
- 59:33Speaker 5: in a sense so you have both and you have
- 59:36Speaker 5: love dot com. Is this now all the practices that
- 59:40Speaker 5: you've learned, you're now implementing them in real time and
- 59:44Speaker 5: I'm doing this again.
- 59:45Speaker 8: I can do it again exactly because with both, we're
- 59:50Speaker 8: giving every shop the Amazon.
- 59:52Speaker 7: One click experience.
- 59:54Speaker 8: So we have some great customers like Revolve, Fanatics, Asper
- 1:00:00Speaker 8: Sacks off Fifth who. Now when you go in your shop,
- 1:00:03Speaker 8: there you have this incredible one click Amazon one click experience.
- 1:00:08Speaker 8: It's powered by bolts. So I've been spending the last
- 1:00:11Speaker 8: ten years building streamline and commerce experience.
- 1:00:15Speaker 5: Who are your other clients because everything you just said,
- 1:00:17Speaker 5: I've shopped in the last month, and I even have
- 1:00:19Speaker 5: any idea.
- 1:00:21Speaker 8: Well, see, it works in a this kind of magical
- 1:00:25Speaker 8: way where we're not like a PayPal or an Apple
- 1:00:29Speaker 8: pay or Google pay, where the button is front and center,
- 1:00:32Speaker 8: it redirects you somewhere else.
- 1:00:34Speaker 7: It's just native on the site.
- 1:00:35Speaker 8: So if you start typing in your email and we
- 1:00:37Speaker 8: have your account, we'll be like, hey, you already have
- 1:00:39Speaker 8: an account. Enter one time code sent your phone, You
- 1:00:42Speaker 8: enter one time code, all of your information is preloaded.
- 1:00:45Speaker 7: And then you click pay.
- 1:00:47Speaker 8: And so the bolt as opposed to these other wallets
- 1:00:52Speaker 8: is embedded and native to the merchant site. That's our
- 1:00:57Speaker 8: unique innovation. And so yeah, we've got hundreds and hundreds
- 1:01:03Speaker 8: of retailers.
- 1:01:05Speaker 7: Both is.
- 1:01:07Speaker 8: God willn't going to have a breakout year this year.
- 1:01:09Speaker 8: We're signing major brands as the ones I've listed and
- 1:01:12Speaker 8: many others, and we're just there's a domino effect of retailers.
- 1:01:19Speaker 8: We've got eighty million shoppers on the network now, which
- 1:01:24Speaker 8: is massive. You know, two years ago, I think it
- 1:01:26Speaker 8: was like eleven or twelve million shoppers on our network.
- 1:01:30Speaker 8: So the network is expanding rapidly. The goal with both
- 1:01:33Speaker 8: is to build is to let everyone build their own
- 1:01:36Speaker 8: have their own Amazon one click checkout experience where there's
- 1:01:39Speaker 8: no different shopping from Reva to Casper to Amazon.
- 1:01:44Speaker 5: So are you now splitting the time on the how
- 1:01:48Speaker 5: are you balancing that?
- 1:01:49Speaker 7: So I'm very lucky.
- 1:01:50Speaker 8: I've got a CEO named Madu and a president named
- 1:01:56Speaker 8: cal who are very senior executives at Amazon on uh
- 1:02:01Speaker 8: think of them as like unhireable executives. Col is an
- 1:02:05Speaker 8: SVP at Amazon, reported directly from Bezos to Bezos with
- 1:02:09Speaker 8: CEO Drugstore dot Com and Besos on is board. Modu
- 1:02:13Speaker 8: in all global logistics at Amazon, domestic and international. So
- 1:02:18Speaker 8: their toughest business unit arguably that they put like their
- 1:02:22Speaker 8: best executive into that was Maju, So Modu and Cal
- 1:02:27Speaker 8: basically run circles around me at the higher stages of scaling.
- 1:02:32Speaker 8: So I basically I'm chairman of both, but I'm not CEO,
- 1:02:36Speaker 8: I'm not president. I'm not operating day to day. I
- 1:02:39Speaker 8: check in with them regularly, we do board meetings, I
- 1:02:42Speaker 8: get updates constantly, and I'm kind of actively overseeing as
- 1:02:46Speaker 8: a chairman. Uh. And then Love, I'm the CEO, so
- 1:02:50Speaker 8: I'm doing one on ones with the team every day.
- 1:02:53Speaker 8: I'm running, you know, I'm spending you know, morning till
- 1:02:57Speaker 8: night on. So Love is my main operational folk Gus.
- 1:03:00Speaker 6: But a few questions, So, yeah, how did you trademark Love?
- 1:03:05Speaker 6: Did you trade? Can you trademark Love?
- 1:03:08Speaker 8: You can trademarket and certain classifications so we can use
- 1:03:15Speaker 8: Love in certain capacities and more to comm as we're
- 1:03:18Speaker 8: applying for it. But it's an interesting question, r can
- 1:03:23Speaker 8: you actually trademark Love? We actually had some companies who
- 1:03:28Speaker 8: were who were also named Love who tried to challenge
- 1:03:33Speaker 8: us on this and say, oh you can't use love
- 1:03:35Speaker 8: We're already using it. We worked out some settlements with
- 1:03:38Speaker 8: them to say, hey, we won't use it in these
- 1:03:39Speaker 8: categories for this amount of time. But it is an
- 1:03:44Speaker 8: interesting question. Can you actually trademark Love? What matters to
- 1:03:50Speaker 8: me is I had that Love dot com.
- 1:03:53Speaker 6: So so you pay.
- 1:03:54Speaker 7: You had to pay for that, though we had to
- 1:03:56Speaker 7: pay off.
- 1:03:59Speaker 6: I know that somebody had it already. Yeah.
- 1:04:02Speaker 8: Yahoo had it.
- 1:04:04Speaker 3: Yeah, oh man, Yeah, that's it.
- 1:04:06Speaker 6: Was it an active site or they just was.
- 1:04:09Speaker 7: No, they weren't using it.
- 1:04:11Speaker 8: There was some old Yahoo email addresses where you could
- 1:04:15Speaker 8: choose love as you're like, they had Yahoo and a
- 1:04:18Speaker 8: million other bell South, all these options, right, you could
- 1:04:21Speaker 8: choose love dot com as one of your options, as
- 1:04:24Speaker 8: your extension. But they had mostly stopped using it, and
- 1:04:29Speaker 8: so when I found out they owned it, I was like,
- 1:04:33Speaker 8: this is good news and bad news. The good news
- 1:04:37Speaker 8: is they're kind of I think they're run by this group,
- 1:04:40Speaker 8: Apollo Group, and there's very financially minded folks, which means
- 1:04:45Speaker 8: they're not planning on doing anything creative with it, right,
- 1:04:49Speaker 8: It's just a private equity operation. So I was like,
- 1:04:55Speaker 8: all right, well, there might actually be willing to sell it.
- 1:04:57Speaker 8: They're just going to charge a high price. That's exactly
- 1:05:00Speaker 8: what happened. That's a bad news exactly.
- 1:05:06Speaker 6: So you built both up. What's bolt valuation now.
- 1:05:10Speaker 7: Well, our last investor around was there, seriously round it
- 1:05:16Speaker 7: was about two years ago, and that was an eleven
- 1:05:20Speaker 7: billion valuation.
- 1:05:21Speaker 6: So you built both up. Eleven billion valuation. That's up
- 1:05:24Speaker 6: and running.
- 1:05:25Speaker 4: You stepped away in the swords because you have management
- 1:05:28Speaker 4: team that's running the company. You're not running it, and
- 1:05:31Speaker 4: now you're focusing on love. Right, that's your new So
- 1:05:38Speaker 4: what's the brain process of building something that's you know,
- 1:05:43Speaker 4: very few people are going to reach that level of
- 1:05:45Speaker 4: successful one company, right, and then now you have to
- 1:05:49Speaker 4: go and start the process all over again. Right, it's
- 1:05:52Speaker 4: a lot of work. Now you're kind of back to
- 1:05:54Speaker 4: day one as far as not back to day one
- 1:05:56Speaker 4: as far as resources, but back to theay one as
- 1:05:58Speaker 4: far as doing the work.
- 1:06:00Speaker 6: What's the thought.
- 1:06:01Speaker 4: Process Because a lot of people would think, if I've
- 1:06:05Speaker 4: reached that level of success, then I'll just ride it
- 1:06:07Speaker 4: out until I sell the company or take a public
- 1:06:09Speaker 4: corgeous whatever like you know.
- 1:06:11Speaker 5: And can we add that, yeah, you're not even in
- 1:06:15Speaker 5: I guess a prime of life yet, right, Like you're
- 1:06:16Speaker 5: not thirty five yet. Like when most people reach millionaire
- 1:06:21Speaker 5: status that they hit that it's around that time or
- 1:06:23Speaker 5: they have the creative idea to do it, so it's again.
- 1:06:28Speaker 8: Yeah, sometimes I wonder what got into me. It's a
- 1:06:35Speaker 8: crazy idea that I just can't get out of my head,
- 1:06:39Speaker 8: this idea for love dot com. And I say it
- 1:06:43Speaker 8: was very blessed. The universe blessed me because this wasn't
- 1:06:47Speaker 8: the plan. I was going to operate both till the
- 1:06:51Speaker 8: end of time. And my COO was Madju. One of
- 1:06:56Speaker 8: my biggest biggest hires was Modu as my COO andto
- 1:07:01Speaker 8: but then more and more people I wanted to report
- 1:07:05Speaker 8: into him.
- 1:07:06Speaker 7: He was so good.
- 1:07:08Speaker 8: I was just like, all right, well, you can take
- 1:07:09Speaker 8: customer success all right, you can take engineering, all right,
- 1:07:13Speaker 8: you can take finance all right, you can take legal
- 1:07:17Speaker 8: all right. Well I kind of just want to have
- 1:07:20Speaker 8: the whole company report into you because you're so much
- 1:07:24Speaker 8: better at managing than I am. And then I was like,
- 1:07:30Speaker 8: I'm like, Maji, you're basically running the company. I should
- 1:07:34Speaker 8: just help empower you and unleash the beast because he's
- 1:07:38Speaker 8: a beast and you step into CEO and I'll be
- 1:07:42Speaker 8: chairman and I'll open doors for customers, I'll help with raises,
- 1:07:46Speaker 8: I'll help, I'll help accelerate things, and I'm gonna go
- 1:07:53Speaker 8: work on some other ideas at the same time. And
- 1:07:56Speaker 8: then Modu hired cal And and then you know, now
- 1:08:01Speaker 8: these guys are ripping, and so I got lucky, very
- 1:08:06Speaker 8: very lucky.
- 1:08:07Speaker 7: This wasn't the plan at all.
- 1:08:10Speaker 6: So what about the crypto savings.
- 1:08:13Speaker 8: Yeah, so Eco is a whole separate story. But I
- 1:08:19Speaker 8: basically didn't want my crypto ideas around ease of use
- 1:08:24Speaker 8: in crypto to go to have to wait or to die.
- 1:08:30Speaker 8: So in parallel, I got some friends together and I said,
- 1:08:33Speaker 8: let's do this thing. It was originally called Beam, and
- 1:08:38Speaker 8: then we had this one of the founders of Uber,
- 1:08:43Speaker 8: the original founder, Garrett Camp, was working on something called Eco,
- 1:08:48Speaker 8: and we decided to join forces and he'd give us
- 1:08:53Speaker 8: the brand, we'd give him some piece of what we
- 1:08:55Speaker 8: were doing, so it became Eco. It's a much longer story,
- 1:08:58Speaker 8: but it's run by one of my closest friends in
- 1:09:01Speaker 8: the world named Andy Bromberg, who's a Stanford friend of mine,
- 1:09:04Speaker 8: also in the Stanford Bitcoin group. So I ran it
- 1:09:08Speaker 8: with a few other friends in the beginning. Andy then
- 1:09:11Speaker 8: joined fears in took over a CEO. So there's about
- 1:09:15Speaker 8: four or five. There's about five of us as co
- 1:09:17Speaker 8: founders there. I originated it, but these guys get all
- 1:09:21Speaker 8: the credit. I kind of got it going. It was
- 1:09:24Speaker 8: a ton of work. And but yeah, they have a
- 1:09:29Speaker 8: wallet called Beam. Beam is like Venmo, but on chain,
- 1:09:33Speaker 8: so it's the easiest way to use crypto on the
- 1:09:37Speaker 8: chain versus coinbase, which is off chain. And they have
- 1:09:41Speaker 8: a currency called eco Currency, which is super cool. It's
- 1:09:47Speaker 8: like a semi stable coin. There's a panel of economists
- 1:09:51Speaker 8: who vote on the monetary policy, so it's kind of
- 1:09:56Speaker 8: it's a decentralized governance around inflation of the coin and
- 1:10:01Speaker 8: all of this. So it's an amazing project and I
- 1:10:04Speaker 8: think is going to have some big years coming up.
- 1:10:08Speaker 3: You started the Bitcoin Board in twenty thirteen.
- 1:10:11Speaker 5: I wonder what your thoughts around the space as you
- 1:10:15Speaker 5: watch you know, most recently the Bitcoin etf could pass,
- 1:10:22Speaker 5: and that, you know, just the hype around it. Knowing
- 1:10:26Speaker 5: that in twenty thirteen you are trying to convince people
- 1:10:29Speaker 5: that this is the thing of the future. You're going
- 1:10:31Speaker 5: to financial institutions. You're probably like, kid, get out of here.
- 1:10:35Speaker 5: You know what I'm talking about, And now here we
- 1:10:37Speaker 5: are regulation ETFs.
- 1:10:42Speaker 3: What was going through your mind during that time?
- 1:10:45Speaker 8: Well, in twenty thirteen, I remember we had a dinner
- 1:10:50Speaker 8: and or maybe it's twenty fourteen, and a bunch of
- 1:10:55Speaker 8: people asked, or I think bitcoin will be in a decade,
- 1:10:58Speaker 8: and I said, And at the time it was maybe
- 1:11:01Speaker 8: tens of dollars, and I said, I think it's going
- 1:11:04Speaker 8: to be one hundred thousand dollars a coin. And it's
- 1:11:07Speaker 8: kind of been tracking to that almost exactly to the decades.
- 1:11:10Speaker 8: So it's not quite there yet, but it's getting pretty close.
- 1:11:14Speaker 8: And so I mean, it's been an amazing journey. I
- 1:11:17Speaker 8: think we saw in the beginning merchant adoption we thought
- 1:11:20Speaker 8: was going to be the big thing. Then that didn't
- 1:11:23Speaker 8: have a lot of volume. Then then there's a second
- 1:11:26Speaker 8: way of merchant adoption. It started to get some volume.
- 1:11:29Speaker 7: We now have.
- 1:11:30Speaker 8: Obviously ordinals on bitcoin, we have THEEUM which is doing
- 1:11:37Speaker 8: remarkably well, which provides all this new functionality on top
- 1:11:41Speaker 8: of the chain. I think ETFs are huge because the
- 1:11:46Speaker 8: number one value prop of bitcoin and crypto is being
- 1:11:50Speaker 8: able to store it yourself. But the reality is not
- 1:11:53Speaker 8: everybody wants to. So just to have a financially regulated
- 1:12:01Speaker 8: security that you can buy that gives you exposure for
- 1:12:04Speaker 8: a ninety percent of people who don't want to manage
- 1:12:07Speaker 8: a wallet off chain or on chain is uh is massive.
- 1:12:13Speaker 8: It's it's beyond massive.
- 1:12:16Speaker 5: I can imagine how surreal it is, as you know,
- 1:12:19Speaker 5: as somebody who was trying to build a wallet so
- 1:12:21Speaker 5: that people could sympathize and have their crypto coin bitcoin
- 1:12:26Speaker 5: store to now saying all right, well there's an ETF
- 1:12:29Speaker 5: here you go.
- 1:12:31Speaker 7: It's a dream come true. It's incredible.
- 1:12:34Speaker 4: So so you also champion a four week, a four
- 1:12:39Speaker 4: day work week.
- 1:12:40Speaker 6: Right, yep, So talk about that.
- 1:12:45Speaker 8: So what I realized is that we have a big
- 1:12:50Speaker 8: problem in the typical workplace, which is that most of
- 1:13:00Speaker 8: corporate America, at least what I've seen is that everyone
- 1:13:03Speaker 8: is perpetually exhausted, and so they're work in five days
- 1:13:08Speaker 8: a week. They're in a bunch of monotonous meetings of
- 1:13:11Speaker 8: doing work. They're not even sure as important. They have
- 1:13:14Speaker 8: to catch up on work on the weekends while they
- 1:13:18Speaker 8: take care of their families, and you know, no one
- 1:13:22Speaker 8: can ever catch up.
- 1:13:25Speaker 7: And so.
- 1:13:27Speaker 8: Forty work week is tied in with a few concepts,
- 1:13:30Speaker 8: but the underpinning is that I've tried to figure out
- 1:13:34Speaker 8: in my companies is how to eliminate what I call
- 1:13:38Speaker 8: work theater. And this is a phrase that most of
- 1:13:42Speaker 8: the things I talk about I've used from others. This
- 1:13:44Speaker 8: is a phrase that I coined work theater. Most of
- 1:13:49Speaker 8: the work that people do doesn't matter. I'd say ninety
- 1:13:53Speaker 8: percent is work theater, meaning it's work that just looks
- 1:13:59Speaker 8: good but doesn't actually accomplish anything.
- 1:14:04Speaker 6: Right.
- 1:14:04Speaker 8: And so people working so much, they're so exhausted, and
- 1:14:08Speaker 8: they're getting nothing done for the company because they're consumed
- 1:14:13Speaker 8: with red tape and bureaucracy. And so what I found
- 1:14:18Speaker 8: is by shortening the work week and say no, you
- 1:14:21Speaker 8: don't have five days to get everything done. You've got
- 1:14:25Speaker 8: four days to get everything done. You can't schedule meetings
- 1:14:28Speaker 8: Friday through Sunday. You need to expect people are going
- 1:14:31Speaker 8: to be off these four days. You're going to be
- 1:14:33Speaker 8: present focused. This I took from Twitter is not mine.
- 1:14:39Speaker 8: It's called work like a lion, not like a cow.
- 1:14:42Speaker 7: Right.
- 1:14:43Speaker 8: I want my team to come in and work like lions.
- 1:14:45Speaker 8: For four days as much as they can, and then
- 1:14:50Speaker 8: I want them to go relax, be with their family,
- 1:14:52Speaker 8: be with their friends, enjoy life, heal so that they
- 1:14:57Speaker 8: can come and work like lions. I think as human beings,
- 1:15:01Speaker 8: we're supposed to go hunt and then we're supposed to
- 1:15:05Speaker 8: go relax. We spend too much time in this middle ground.
- 1:15:10Speaker 8: So to me, I found much more productivity when we
- 1:15:13Speaker 8: have these intense spurts of hunting and then were ever
- 1:15:19Speaker 8: people have their own lives, So.
- 1:15:21Speaker 6: All your employees work for four days?
- 1:15:25Speaker 7: Yes and no?
- 1:15:27Speaker 3: Uh.
- 1:15:28Speaker 8: We try to adhere to it with love. With both,
- 1:15:34Speaker 8: it's been experiments, so both has it rolled out, but
- 1:15:38Speaker 8: both his later stage could maybe afford to do it
- 1:15:40Speaker 8: a little bit more love. We're trying to do it,
- 1:15:43Speaker 8: but we still end up working a lot of fridays.
- 1:15:46Speaker 8: So I can't say fully that we're doing it with
- 1:15:49Speaker 8: love right now, but we're trying. We're being mindful of it.
- 1:15:53Speaker 6: And you champion remote work, right Yeah.
- 1:15:57Speaker 8: All my companies are one hundred percent remote. I never
- 1:16:01Speaker 8: want to go back to an office again, and that's
- 1:16:04Speaker 8: just the personal choice that I made.
- 1:16:07Speaker 7: And other hubs.
- 1:16:09Speaker 8: So some folks, there's a cluster in San Francisco, or
- 1:16:13Speaker 8: a cluster in New York or cluster in LA and
- 1:16:15Speaker 8: they meet up. They may have shared workspaces. So there's
- 1:16:19Speaker 8: certain clusters that like to come together into my various
- 1:16:21Speaker 8: companies and work a prism. Another one of my companies
- 1:16:25Speaker 8: has a bona fide office, but they have a pretty
- 1:16:28Speaker 8: kind of hardcore sales culture and it fits them.
- 1:16:31Speaker 7: So you know, I do.
- 1:16:33Speaker 8: One of my companies does have a bona fide office,
- 1:16:35Speaker 8: but it's not something that I'm that I'm married to
- 1:16:40Speaker 8: at all, and I typically prefer remote.
- 1:16:43Speaker 3: So you got both has eight hundred employees.
- 1:16:47Speaker 7: No, both has gone down by quite a bit.
- 1:16:51Speaker 8: We've just realized that with our narrow focus on going
- 1:16:56Speaker 8: after the world's largest customers, we didn't need as many
- 1:17:00Speaker 8: people and many headcounts. So we actually completely removed our
- 1:17:06Speaker 8: focus on SMB just small, small and medium sized businesses
- 1:17:11Speaker 8: to focus on big accounts. So we brought the company.
- 1:17:13Speaker 8: Now it's below two hundred. How many you d love
- 1:17:17Speaker 8: about fifteen.
- 1:17:19Speaker 5: Right, And so you have that, but you also have
- 1:17:22Speaker 5: the nonprofit work, yes, and I know that's very important
- 1:17:25Speaker 5: to you talk about that.
- 1:17:30Speaker 8: I believe that spiritually we're supposed to give at least
- 1:17:33Speaker 8: ten percent, if not twenty percent, of what you make back.
- 1:17:37Speaker 8: This is my fundamental belief. I believe if you don't
- 1:17:40Speaker 8: do that, you're hurting yourself because you're gonna have you're
- 1:17:46Speaker 8: creating karma. And so selfishly, I want to stay healthy,
- 1:17:51Speaker 8: I want to stay safe.
- 1:17:52Speaker 7: I want my.
- 1:17:53Speaker 8: Businesses to be successful. So so I try to give
- 1:17:59Speaker 8: back as much as I can because I know spiritually
- 1:18:01Speaker 8: you have to. It's not a lot of people say, oh,
- 1:18:07Speaker 8: we're going to wait until later in life, that's a
- 1:18:09Speaker 8: proven thing to do. I don't believe in that at all.
- 1:18:12Speaker 8: I think you have to always be giving back to
- 1:18:15Speaker 8: the community. It has to become a muscle that becomes
- 1:18:19Speaker 8: ingrained in you. So I have a few different impactulated initiatives.
- 1:18:27Speaker 8: My most prominent nonprofit is called the Movement. So dance
- 1:18:34Speaker 8: has completely changed my life. It was a healthy outlet
- 1:18:38Speaker 8: for me that got me through many tough times in
- 1:18:41Speaker 8: a very healthy way. And so I realized that dancing
- 1:18:46Speaker 8: is one of the most scalable ways to spread happiness
- 1:18:50Speaker 8: and mental health because all you.
- 1:18:53Speaker 7: Need is a floor and a speaker.
- 1:18:54Speaker 8: So if you're going to try to solve a mental
- 1:18:56Speaker 8: health crisis at a homeless shelter, refugee camp, it's very difficult.
- 1:19:02Speaker 8: You have to hire if you're gonna have to hire
- 1:19:04Speaker 8: a psychiatrists, it's one on one or one hundred of
- 1:19:06Speaker 8: dollars per hour. Other methodologies are not very scalable or
- 1:19:11Speaker 8: very expensive. Dance you know, flour in a speaker, and
- 1:19:16Speaker 8: so we started. We did some work with some homeless shelter,
- 1:19:21Speaker 8: some disabled centers, after school programs, and then we realize
- 1:19:27Speaker 8: that we can go do refugee camps where there's one
- 1:19:30Speaker 8: hundreds of thousands of people who are suffering. So we've
- 1:19:34Speaker 8: picked one of the largest in Africa called Biddy Biddy
- 1:19:37Speaker 8: and two hundred and fifty thousand refugees in Uganda. Then
- 1:19:41Speaker 8: a massive suicide crisis, a massive mental health crisis. I
- 1:19:47Speaker 8: think it's something like thirty or forty percent of their
- 1:19:49Speaker 8: residents is they are depressed. It's like a ten percent
- 1:19:52Speaker 8: annual suicide right, don't quote me on that, but I
- 1:19:55Speaker 8: mean it's those proportions and a lot of the folks
- 1:20:01Speaker 8: that have nothing to live for, and so the goal
- 1:20:03Speaker 8: is to give them something to live for. That is
- 1:20:06Speaker 8: a force that we could afford. So we partnered with
- 1:20:09Speaker 8: another nonprofit who created. This stage is like performance stage,
- 1:20:14Speaker 8: and we do the programming, dance programming, and we have
- 1:20:16Speaker 8: people coming say this is what they now live for.
- 1:20:20Speaker 8: This has changed their life. They didn't take their life
- 1:20:23Speaker 8: because of this. Emma is flourishing and we did almost nothing.
- 1:20:28Speaker 8: We created some curriculum, we trained some people on the ground.
- 1:20:33Speaker 8: We're not fishing for them. We don't hire people to
- 1:20:35Speaker 8: go out and teach me. There's thousands of incredible dancers
- 1:20:39Speaker 8: already as refugees. So we just put a little program
- 1:20:43Speaker 8: together and they've taken the ball and they run with
- 1:20:46Speaker 8: And now we go back every six months check in,
- 1:20:49Speaker 8: help give them advice on how to manage the program.
- 1:20:51Speaker 8: So now I want to scale this to shelters, homeless,
- 1:20:55Speaker 8: refugee schools. This is my biggest passion for charity.
- 1:21:03Speaker 4: Well, it was extremely insightful conversation for sure. Anything any
- 1:21:09Speaker 4: last words you want to leave the audience.
- 1:21:11Speaker 8: With, Well, once again, so honored to be here. Uh,
- 1:21:18Speaker 8: so grateful that we're doing this. After giving our talk,
- 1:21:21Speaker 8: I know we've we've all three of us have been
- 1:21:23Speaker 8: through similar journeys. So you guys have built such an
- 1:21:27Speaker 8: incredible platform that's lifting others up. Too many of us
- 1:21:33Speaker 8: become successful. We don't share the secrets. We don't build
- 1:21:37Speaker 8: the bridges. I know a lot of folks who want
- 1:21:40Speaker 8: to burn the bridges to get to where they are, right,
- 1:21:43Speaker 8: and so I think you guys are building tons of
- 1:21:47Speaker 8: bridges and just excited to build some great bridges and
- 1:21:51Speaker 8: share some great knowledge with you guys.
- 1:21:53Speaker 3: I appreciate it. Appreciate appreciate it.
- 1:21:55Speaker 6: Thank you.
- 1:21:56Speaker 4: Like I said, it was extremely insightful. So thank you
- 1:21:58Speaker 4: for taking the time out of your schedule. And you
- 1:22:00Speaker 4: you got a lot going on, and I look forward to,
- 1:22:03Speaker 4: you know, doing some other stuff, but you're in the future.
- 1:22:06Speaker 3: Yeah.
- 1:22:06Speaker 6: Likewise, all right, God, thank you for rocking us. We'll
- 1:22:09Speaker 6: see you next week.
- 1:22:10Speaker 3: Pete, please love.
- 1:22:11Speaker 1: An illegal alien from Guatemala charged with raping a child
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- 1:22:19Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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- 1:22:27Speaker 1: some of the heinous migrant criminals caught because of President
- 1:22:31Speaker 1: Donald J.
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