Normal Gossip's Kelsey McKinney unwraps Spotify's strategy
Most of you probably at least glanced at it. And many of you were excited and eager to share your Spotify Wrapped details with your friends and followers. After all, isn't that the whole point? To show off your musical taste, connect with others who share it and provide free marketing for a streaming behemoth?
Spotify's Wrapped is the biggest and most popular of algorithmically created personal year-end lists, but it isn't alone. Why do these things always suck us in? How has Spotify managed to convince us to pay them, instead of the artists we love directly? And if Spotify is getting all our…
The skinny
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