Latest / The Inspired Stories Podcast
From Denver Post Journalist to PR Agency Founder: Ricardo Baca’s Marketing Agency
🎙️ Ricardo Baca: From Newsroom to Journalism-Minded Agency Founder
In this episode, Ricardo Baca, founder and CEO of Grasslands, shares how 24 years as a journalist — including a stint as the first cannabis editor at a major American newspaper — shaped a PR agency built on respect for the craft he came from. He opens up about walking away from journalism with just two clients, losing four accounts in one week to tariffs, and why he still says no to prospects who trash the press.
✨ Key Insights You'll Learn:
24 years in journalism, 13 at the Denver Post
Named Denver Post's first cannabis…
The skinny
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