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How has content truly helped drive business success? | Chelsea Lassen, Director of Content, Comms, & Storytelling, Cority
Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.
In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relationships that drove measurable revenue impact.
You’ll learn:
How to turn social media into a pipeline-driving channel
Why building relationships matters more than attribution…
The skinny
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