Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong.
They're generating entire ads with AI and wondering why performance drops. Or they're ignoring it entirely and falling behind on volume.
In this episode, we break down how to actually use AI in your creative workflow without sacrificing the authenticity that drives results. The brands winning with AI aren't replacing their creative process. They're using AI to scale what already works.
What we cover:
Why pure AI-generated creative sees CTR drops within 3 weeks
Where AI actually adds value in the creative…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.