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Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

How Mid-Career Marketers Use Skills Audits to Close Gaps

Lucas and Luna dive into the skills audit as a strategic tool for mid-career marketers looking to close competency gaps without a full career reset. Lucas breaks down the four-step framework he used at a B2B SaaS company: inventory existing skills, benchmark against job descriptions at target roles, identify the delta, and build a 90-day micro-learning plan. He shares a concrete example of a content marketer who mapped her skills against a product marketing manager role at HubSpot, discovered she lacked experience in pricing analysis and cross-functional stakeholder management, and closed…

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