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Aldi’s New Store Format Could Accelerate Growth | Fast Five Shorts · Omni Talk Retail

• 0:00
  Aldi
• 0:00
  South
• 0:00
  Group
• 0:01
  is
• 0:01
  using
• 0:01
  its
• 0:01
  US
• 0:02
  Stores
• 0:02
  as
• 0:02
  the
• 0:02
  testing
• 0:03
  ground
• 0:03
  for
• 0:03
  a
• 0:03
  new
• 0:04
  globally
• 0:04
  unified
• 0:05
  store
• 0:05
  format
• 0:06
  developed
• 0:06
  over
• 0:07
  14
• 0:07
  years
• 0:07
  in
• 0:07
  partnership
• 0:08
  with
• 0:08
  Australian
• 0:08
  design
• 0:09
  firm
• 0:09
  Landini
• 0:10
  Associates.
• 0:11
  With
• 0:11
  trials
• 0:12
  already
• 0:12
  underway
• 0:13
  in
• 0:13
  Aventura,
• 0:14
  Florida,
• 0:14
  and
• 0:14
  further
• 0:15
  US
• 0:15
  rollout
• 0:16
  plan
• 0:16
  through
• 0:16
  2026,
• 0:17
  Landini
• 0:18
  Associates.
• 0:18
  Ben?
• 0:19
  Yes,
• 0:19
  for
• 0:19
  those
• 0:20
  wondering,
• 0:20
  I'm
• 0:20
  sad
• 0:20
  to
• 0:21
  say,
• 0:21
  has
• 0:21
  no
• 0:21
  affiliation
• 0:22
  with
• 0:22
  the
• 0:22
  fictional
• 0:22
  law
• 0:23
  firm
• 0:23
  Bandini,
• 0:24
  Lambert
• 0:24
  and
• 0:24
  Locke
• 0:25
  from
• 0:25
  the
• 0:25
  wonderful
• 0:26
  Tom
• 0:26
  Cruise
• 0:26
  film
• 0:27
  the
• 0:27
  Firm.
• 0:27
  Thank
• 0:28
  you
• 0:28
  very
• 0:28
  much.
• 0:28
  Anyway,
• 0:29
  according
• 0:30
  to
• 0:30
  Chain
• 0:30
  Storage,
• 0:30
  the
• 0:31
  new
• 0:31
  design
• 0:31
  is
• 0:31
  built
• 0:31
  on
• 0:32
  a
• 0:32
  modular
• 0:32
  adaptable
• 0:33
  framework,
• 0:34
  meaning
• 0:34
  it
• 0:34
  can
• 0:34
  be
• 0:34
  scaled
• 0:35
  and
• 0:35
  reconfigured
• 0:35
  across
• 0:36
  different
• 0:36
  source
• 0:36
  sizes
• 0:37
  and
• 0:37
  building
• 0:37
  types.
• 0:38
  The
• 0:38
  format
• 0:39
  is
• 0:39
  designed
• 0:39
  to
• 0:39
  create
• 0:40
  brighter,
• 0:41
  greater,
• 0:42
  some
• 0:42
  would
• 0:43
  say,
• 0:43
  some
• 0:43
  who
• 0:43
  could
• 0:43
  speak
• 0:44
  English
• 0:44
  would
• 0:44
  say
• 0:44
  greater
• 0:45
  brand
• 0:45
  consistency
• 0:46
  across
• 0:46
  all
• 0:47
  five
• 0:47
  of
• 0:47
  Aldi
• 0:48
  South's
• 0:48
  global
• 0:48
  territories.
• 0:49
  The
• 0:50
  news
• 0:50
  also
• 0:50
  comes,
• 0:51
  this
• 0:51
  is
• 0:51
  important
• 0:52
  as
• 0:52
  Aldi
• 0:53
  is
• 0:53
  in
• 0:53
  the
• 0:53
  middle
• 0:53
  of
• 0:53
  an
• 0:53
  enormous
• 0:54
  2026
• 0:55
  expansion
• 0:55
  push.
• 0:56
  The
• 0:56
  company
• 0:56
  plans
• 0:57
  to
• 0:57
  open
• 0:57
  more
• 0:57
  than
• 0:57
  180
• 0:58
  new
• 0:58
  stores
• 0:58
  this
• 0:59
  year,
• 0:59
  convert
• 0:59
  close
• 1:00
  to
• 1:00
  80
• 1:00
  former
• 1:01
  Southeastern
• 1:01
  grocer
• 1:02
  locations
• 1:03
  to
• 1:03
  the
• 1:03
  Aldi
• 1:04
  format,
• 1:04
  and
• 1:05
  reach
• 1:05
  nearly
• 1:05
  2,800
• 1:06
  total
• 1:07
  US
• 1:07
  stores
• 1:07
  by
• 1:08
  year
• 1:08
  end.
• 1:09
  On
• 1:09
  its
• 1:09
  way,
• 1:10
  on
• 1:10
  its
• 1:10
  way
• 1:11
  to
• 1:11
  a
• 1:11
  target
• 1:11
  of
• 1:12
  3200
• 1:13
  in
• 1:13
  just
• 1:14
  two
• 1:14
  years.
• 1:14
  By
• 1:14
  2028.
• 1:16
  Oh,
• 1:16
  man.
• 1:16
  In
• 1:17
  2025
• 1:17
  alone,
• 1:18
  17
• 1:18
  million
• 1:19
  new
• 1:19
  customers
• 1:20
  visited
• 1:20
  Aldi
• 1:21
  for
• 1:21
  the
• 1:21
  very
• 1:21
  first
• 1:22
  time
• 1:22
  since.
• 1:22
  17
• 1:23
  million.
• 1:23
  Ben,
• 1:25
  first
• 1:26
  question.
• 1:26
  I've
• 1:26
  got
• 1:26
  two
• 1:26
  questions
• 1:27
  for
• 1:27
  you
• 1:27
  to
• 1:27
  close
• 1:27
  us
• 1:28
  out.
• 1:28
  Go
• 1:28
  for
• 1:28
  it.
• 1:28
  Do
• 1:29
  you
• 1:29
  think
• 1:29
  Aldi
• 1:29
  gets
• 1:29
  enough
• 1:30
  credit
• 1:30
  in
• 1:30
  the
• 1:30
  US
• 1:30
  for
• 1:31
  being
• 1:31
  the
• 1:31
  grocer
• 1:31
  that
• 1:31
  it
• 1:31
  is?
• 1:32
  And
• 1:32
  second,
• 1:32
  how
• 1:33
  scared
• 1:33
  should
• 1:33
  US
• 1:34
  Grocers,
• 1:34
  and
• 1:34
  even
• 1:35
  global
• 1:35
  grocers
• 1:36
  for
• 1:36
  that
• 1:36
  matter,
• 1:36
  be
• 1:37
  with
• 1:37
  this
• 1:37
  news?
• 1:38
  Wow.
• 1:38
  That's.
• 1:39
  Okay.
• 1:39
  Wow.
• 1:40
  Okay,
• 1:40
  big
• 1:40
  question.
• 1:43
  Aldi
• 1:43
  is
• 1:44
  a
• 1:44
  phenomenal
• 1:45
  business.
• 1:45
  Yeah.
• 1:46
  And
• 1:47
  the
• 1:47
  Aldi
• 1:47
  subdivision
• 1:48
  is
• 1:49
  the
• 1:49
  most
• 1:49
  exciting,
• 1:50
  the
• 1:50
  most
• 1:51
  dynamic
• 1:52
  divisions.
• 1:53
  It
• 1:53
  is
• 1:53
  years
• 1:54
  ahead
• 1:54
  of
• 1:55
  the
• 1:55
  Aldi
• 1:55
  Nord
• 1:56
  business.
• 1:58
  Low
• 1:58
  price,
• 1:58
  strong
• 1:59
  quality,
• 2:01
  amazingly
• 2:01
  cash
• 2:02
  generative
• 2:03
  as
• 2:03
  a
• 2:03
  business
• 2:04
  model.
• 2:04
  Very
• 2:05
  long
• 2:05
  term
• 2:05
  in
• 2:05
  its
• 2:06
  strategic
• 2:06
  thinking.
• 2:06
  So
• 2:07
  I
• 2:07
  guess
• 2:08
  it's
• 2:08
  a
• 2:08
  very
• 2:08
  long
• 2:08
  way
• 2:09
  of
• 2:09
  saying
• 2:09
  if
• 2:09
  people
• 2:10
  don't
• 2:10
  recognize
• 2:11
  this
• 2:11
  and
• 2:11
  haven't
• 2:11
  given
• 2:11
  them
• 2:12
  credit
• 2:12
  by
• 2:12
  now,
• 2:13
  they're
• 2:13
  in
• 2:14
  for
• 2:14
  an
• 2:14
  increasingly
• 2:14
  rude
• 2:15
  awakening.
• 2:15
  Right?
• 2:15
  Yeah.
• 2:16
  So
• 2:17
  let
• 2:17
  me
• 2:17
  give
• 2:17
  you
• 2:17
  an
• 2:17
  example
• 2:17
  here
• 2:18
  in
• 2:18
  the
• 2:18
  UK,
• 2:19
  in
• 2:20
  London,
• 2:20
  Aldi
• 2:21
  opened
• 2:21
  its
• 2:21
  very
• 2:21
  first
• 2:22
  store
• 2:22
  in
• 2:23
  April
• 2:23
  1990.
• 2:24
  Okay.
• 2:25
  So
• 2:25
  not
• 2:25
  that
• 2:26
  long
• 2:26
  ago.
• 2:26
  Wow.
• 2:27
  Sounding
• 2:27
  old.
• 2:28
  It's
• 2:29
  now
• 2:29
  grown
• 2:30
  to
• 2:30
  be
• 2:30
  one
• 2:31
  in
• 2:31
  one
• 2:31
  of
• 2:32
  the
• 2:32
  most
• 2:32
  competitive
• 2:33
  grocery
• 2:33
  markets
• 2:34
  in
• 2:34
  the
• 2:34
  world.
• 2:35
  It's
• 2:35
  got
• 2:35
  over
• 2:36
  10%
• 2:36
  market
• 2:36
  share.
• 2:37
  It's
• 2:38
  got
• 2:38
  over
• 2:38
  a
• 2:38
  thousand
• 2:39
  stores.
• 2:39
  And
• 2:40
  it's
• 2:40
  on
• 2:40
  track
• 2:42
  at
• 2:42
  the
• 2:42
  moment
• 2:42
  to
• 2:43
  probably
• 2:43
  take
• 2:44
  over
• 2:44
  the
• 2:44
  number
• 2:44
  three
• 2:45
  position.
• 2:46
  So
• 2:46
  it
• 2:46
  looks
• 2:47
  like
• 2:47
  it's
• 2:47
  in
• 2:49
  the
• 2:50
  medium
• 2:50
  term.
• 2:50
  It's
• 2:51
  going
• 2:51
  to
• 2:51
  displace
• 2:51
  asda.
• 2:52
  So
• 2:52
  asda,
• 2:52
  for
• 2:52
  those
• 2:53
  who
• 2:53
  remember,
• 2:53
  was
• 2:53
  Walmart
• 2:54
  subsidiary
• 2:54
  here
• 2:55
  in
• 2:55
  the
• 2:55
  UK
• 2:55
  and
• 2:55
  it's
• 2:56
  going
• 2:56
  to
• 2:56
  replace
• 2:56
  that
• 2:56
  as
• 2:56
  the
• 2:56
  number
• 2:57
  three.
• 2:58
  Look,
• 2:58
  the
• 2:59
  US
• 2:59
  store
• 2:59
  growth
• 3:00
  is
• 3:01
  equally
• 3:01
  striking.
• 3:02
  So
• 3:03
  underestimate
• 3:03
  your
• 3:04
  peril.
• 3:05
  Super
• 3:05
  strong
• 3:05
  business.
• 3:07
  This
• 3:07
  particular
• 3:08
  story
• 3:08
  look
• 3:08
  really
• 3:09
  interesting.
• 3:09
  A
• 3:09
  couple
• 3:10
  of
• 3:10
  things.
• 3:11
  Landini,
• 3:11
  look,
• 3:12
  they
• 3:12
  are
• 3:12
  a
• 3:12
  globally
• 3:12
  renowned
• 3:13
  design
• 3:14
  organization.
• 3:15
  They're
• 3:15
  innovative.
• 3:17
  They've
• 3:17
  worked
• 3:17
  for
• 3:17
  ALI
• 3:18
  for
• 3:18
  a
• 3:18
  long
• 3:18
  time.
• 3:18
  They've
• 3:18
  had
• 3:18
  a
• 3:18
  really
• 3:19
  long
• 3:19
  association
• 3:19
  with
• 3:20
  McDonald's.
• 3:21
  So
• 3:21
  like
• 3:22
  all
• 3:22
  the
• 3:22
  concept
• 3:22
  McDonald's
• 3:23
  stores
• 3:23
  around
• 3:23
  the
• 3:24
  world
• 3:24
  are
• 3:24
  stores
• 3:24
  that
• 3:25
  they've
• 3:25
  created.
• 3:26
  Interesting.
• 3:26
  If
• 3:26
  anybody's
• 3:27
  been,
• 3:27
  if
• 3:27
  any
• 3:27
  of
• 3:27
  the
• 3:27
  listeners
• 3:28
  have
• 3:28
  been
• 3:28
  to
• 3:28
  the
• 3:28
  McDonald's
• 3:29
  in
• 3:29
  Sydney
• 3:29
  Airport,
• 3:30
  which
• 3:30
  is
• 3:30
  incredible.
• 3:31
  It's
• 3:31
  a
• 3:31
  multi
• 3:31
  story.
• 3:33
  It's
• 3:33
  got
• 3:33
  this
• 3:34
  incredible
• 3:35
  machine
• 3:36
  that
• 3:36
  takes
• 3:36
  food
• 3:37
  cooked
• 3:37
  from
• 3:37
  downstairs
• 3:38
  to
• 3:38
  downstairs.
• 3:38
  It's
• 3:38
  like
• 3:39
  an
• 3:39
  elevator.
• 3:39
  It's
• 3:40
  beautiful.
• 3:41
  The.
• 3:41
  They
• 3:41
  designed
• 3:41
  it.
• 3:42
  Landini
• 3:42
  designed
• 3:42
  that.
• 3:43
  They
• 3:43
  designed
• 3:43
  it.
• 3:44
  So
• 3:44
  they
• 3:45
  get
• 3:45
  formats
• 3:45
  in
• 3:45
  modularity
• 3:46
  then
• 3:46
  that's
• 3:46
  what
• 3:47
  you're
• 3:47
  telling
• 3:47
  me.
• 3:47
  Yeah,
• 3:47
  And
• 3:49
  I
• 3:49
  think
• 3:49
  that,
• 3:50
  and
• 3:50
  I
• 3:50
  know
• 3:51
  when
• 3:51
  we
• 3:51
  were
• 3:51
  chatting
• 3:51
  about
• 3:51
  this
• 3:51
  earlier,
• 3:52
  so
• 3:52
  I'm
• 3:52
  not
• 3:52
  gonna
• 3:52
  steal
• 3:53
  your
• 3:53
  thunder,
• 3:53
  the
• 3:54
  modularity
• 3:54
  element
• 3:55
  of
• 3:55
  this,
• 3:56
  that's
• 3:56
  the
• 3:57
  big,
• 3:58
  that's
• 3:58
  the
• 3:58
  bit
• 3:58
  to
• 3:58
  listen
• 3:59
  out
• 3:59
  for.
• 3:59
  But
• 4:00
  I'm
• 4:00
  gonna
• 4:00
  let
• 4:00
  you
• 4:00
  cover
• 4:00
  that.
• 4:01
  We'll
• 4:01
  talk
• 4:01
  about
• 4:01
  that
• 4:02
  more.
• 4:02
  Well,
• 4:03
  I
• 4:03
  think
• 4:03
  I
• 4:03
  100%
• 4:03
  agree
• 4:04
  with
• 4:04
  everything
• 4:04
  you
• 4:04
  said.
• 4:04
  The
• 4:05
  point
• 4:05
  that
• 4:05
  you
• 4:05
  unlocked
• 4:05
  for
• 4:06
  me
• 4:06
  in
• 4:06
  a
• 4:06
  more
• 4:06
  palpable
• 4:07
  way
• 4:07
  than
• 4:07
  I
• 4:07
  thought
• 4:07
  about
• 4:08
  before
• 4:08
  I
• 4:08
  came
• 4:08
  into
• 4:09
  this
• 4:09
  podcast,
• 4:09
  which
• 4:09
  is
• 4:09
  why
• 4:10
  I
• 4:10
  love
• 4:10
  doing
• 4:10
  this
• 4:10
  podcast,
• 4:11
  is
• 4:12
  when
• 4:12
  you
• 4:12
  told
• 4:12
  me
• 4:12
  they
• 4:13
  have
• 4:13
  a
• 4:13
  thousand
• 4:13
  stores
• 4:14
  in
• 4:14
  the
• 4:14
  UK
• 4:15
  and
• 4:16
  they're
• 4:16
  still
• 4:16
  only
• 4:16
  targeting
• 4:17
  like
• 4:17
  3200
• 4:18
  in
• 4:18
  the
• 4:18
  States.
• 4:19
  It
• 4:20
  still
• 4:20
  seems
• 4:20
  like
• 4:20
  there's
• 4:20
  room
• 4:21
  to
• 4:21
  grow.
• 4:21
  Oh,
• 4:22
  yeah,
• 4:22
  Even
• 4:22
  you
• 4:22
  agree?
• 4:22
  Even
• 4:23
  more
• 4:23
  so,
• 4:23
  yeah.
• 4:24
  And
• 4:24
  that's
• 4:24
  why
• 4:24
  modularity
• 4:25
  is
• 4:25
  going
• 4:25
  to
• 4:25
  be
• 4:25
  so
• 4:25
  important,
• 4:26
  because
• 4:26
  it's
• 4:26
  100%
• 4:27
  aligned
• 4:27
  strategically
• 4:28
  to
• 4:28
  where
• 4:28
  the
• 4:28
  growth
• 4:28
  has
• 4:29
  to
• 4:29
  come
• 4:29
  from.
• 4:29
  And
• 4:29
  that
• 4:29
  is
• 4:30
  through
• 4:30
  the
• 4:30
  acquisition
• 4:31
  of
• 4:32
  existing
• 4:32
  grocers
• 4:33
  regionally
• 4:34
  whose
• 4:34
  footprints
• 4:35
  aren't
• 4:35
  of
• 4:35
  the
• 4:36
  prototype
• 4:36
  design
• 4:36
  of
• 4:37
  a
• 4:37
  typical
• 4:37
  Aldi
• 4:37
  box.
• 4:38
  You
• 4:38
  got
• 4:38
  it.
• 4:38
  And
• 4:38
  I
• 4:39
  know
• 4:39
  that's
• 4:39
  true.
• 4:39
  And
• 4:39
  here's
• 4:40
  how
• 4:40
  I
• 4:40
  know
• 4:40
  that's
• 4:40
  true.
• 4:41
  The
• 4:41
  part
• 4:41
  I'll
• 4:42
  bring
• 4:42
  to
• 4:42
  the
• 4:42
  table
• 4:42
  here
• 4:43
  is
• 4:43
  I
• 4:43
  had
• 4:44
  the
• 4:44
  chance
• 4:44
  to
• 4:44
  interview
• 4:44
  all
• 4:44
  these
• 4:45
  VP
• 4:45
  of
• 4:45
  Real
• 4:45
  Estate
• 4:46
  Dan
• 4:46
  Gavin
• 4:47
  at
• 4:47
  a
• 4:47
  conference
• 4:48
  a
• 4:48
  couple
• 4:48
  years
• 4:48
  ago
• 4:49
  and
• 4:49
  he
• 4:49
  basically
• 4:49
  told
• 4:50
  us
• 4:50
  that
• 4:50
  was
• 4:50
  the
• 4:50
  fact,
• 4:51
  like
• 4:51
  that
• 4:51
  was
• 4:51
  the
• 4:52
  problem
• 4:52
  with
• 4:52
  all
• 4:52
  these
• 4:52
  acquisitions
• 4:53
  that
• 4:54
  they
• 4:54
  made
• 4:54
  is
• 4:54
  that
• 4:54
  they
• 4:55
  had
• 4:55
  to
• 4:55
  think
• 4:55
  about
• 4:56
  this
• 4:56
  because
• 4:56
  the
• 4:57
  box
• 4:57
  wasn't
• 4:57
  gonna
• 4:57
  work
• 4:58
  the
• 4:58
  way
• 4:58
  it
• 4:58
  was.
• 4:58
  And
• 4:58
  so
• 4:59
  if
• 4:59
  there
• 4:59
  is
• 4:59
  that
• 4:59
  room
• 5:00
  to
• 5:00
  grow,
• 5:00
  which
• 5:00
  it's
• 5:00
  gotta,
• 5:01
  there's
• 5:01
  gotta
• 5:01
  be,
• 5:03
  you
• 5:03
  know,
• 5:03
  this
• 5:03
  is
• 5:03
  the
• 5:03
  way
• 5:04
  to
• 5:04
  do
• 5:04
  it.
• 5:04
  Now
• 5:05
  the
• 5:05
  big
• 5:05
  question,
• 5:05
  though,
• 5:06
  like
• 5:06
  you
• 5:06
  said
• 5:07
  with
• 5:07
  Instagar,
• 5:07
  we
• 5:07
  don't
• 5:07
  know
• 5:07
  how
• 5:07
  much
• 5:08
  they
• 5:08
  paid,
• 5:08
  we
• 5:08
  don't
• 5:09
  know
• 5:09
  if
• 5:09
  it
• 5:09
  works,
• 5:10
  you
• 5:10
  know,
• 5:10
  we
• 5:10
  don't
• 5:11
  know
• 5:11
  that
• 5:11
  this
• 5:11
  new
• 5:11
  format
• 5:12
  is
• 5:12
  working,
• 5:12
  you
• 5:13
  know,
• 5:13
  or
• 5:13
  that
• 5:13
  it's
• 5:13
  going
• 5:13
  to
• 5:14
  continue
• 5:14
  to
• 5:14
  work.
• 5:14
  You
• 5:15
  got
• 5:15
  to
• 5:15
  think
• 5:15
  that
• 5:15
  there's
• 5:16
  a
• 5:16
  high
• 5:16
  probability
• 5:16
  that
• 5:16
  it's
• 5:17
  going
• 5:17
  to.
• 5:17
  Given
• 5:17
  all
• 5:17
  these
• 5:18
  track
• 5:18
  record
• 5:18
  levels.
• 5:18
  Yeah,
• 5:19
  I
• 5:19
  think
• 5:19
  you
• 5:19
  would
• 5:20
  too.
• 5:20
  It's
• 5:20
  been.
• 5:21
  It's
• 5:21
  based
• 5:21
  on
• 5:22
  the
• 5:22
  Aldi
• 5:23
  Sud
• 5:23
  concept
• 5:23
  stores
• 5:24
  in
• 5:24
  Australia,
• 5:24
  which
• 5:25
  are
• 5:25
  really
• 5:25
  good
• 5:26
  stores.
• 5:28
  I
• 5:28
  think
• 5:28
  the
• 5:29
  look,
• 5:29
  Aldi
• 5:30
  have
• 5:30
  traditionally
• 5:30
  a
• 5:30
  cookie
• 5:30
  cutter
• 5:31
  approach
• 5:31
  and
• 5:32
  that
• 5:32
  that's
• 5:32
  what
• 5:32
  drives
• 5:33
  the
• 5:33
  synergies.
• 5:33
  So
• 5:34
  this
• 5:34
  modular
• 5:34
  idea
• 5:34
  that
• 5:35
  is
• 5:35
  we
• 5:35
  can
• 5:35
  put
• 5:36
  the
• 5:36
  Aldi
• 5:36
  footpr
• 5:36
  into
• 5:37
  more
• 5:37
  varied
• 5:37
  real
• 5:38
  estate
• 5:38
  is
• 5:38
  fascinating.
• 5:40
  And
• 5:40
  the
• 5:40
  final
• 5:40
  thing,
• 5:41
  look,
• 5:42
  it's
• 5:42
  got
• 5:42
  me
• 5:42
  thinking
• 5:43
  about
• 5:43
  this.
• 5:45
  There
• 5:45
  has
• 5:45
  been
• 5:46
  rumor
• 5:46
  and
• 5:47
  speculation
• 5:48
  for
• 5:48
  months
• 5:49
  now
• 5:50
  that
• 5:50
  Aldi
• 5:50
  Sud
• 5:51
  and
• 5:51
  Aldi
• 5:51
  Nord
• 5:52
  might
• 5:53
  finally
• 5:53
  come
• 5:53
  together.
• 5:54
  Oh,
• 5:54
  wow.
• 5:54
  So
• 5:55
  look
• 5:55
  very,
• 5:56
  very
• 5:56
  quick
• 5:57
  for
• 5:58
  people
• 5:58
  who
• 5:58
  are
• 5:58
  not
• 5:58
  familiar
• 5:59
  to
• 5:59
  the
• 5:59
  story,
• 5:59
  Aldi
• 5:59
  was
• 6:00
  created
• 6:00
  by
• 6:00
  the
• 6:00
  Albrecht
• 6:00
  brothers.
• 6:02
  The
• 6:02
  brothers
• 6:02
  fell
• 6:02
  out.
• 6:03
  One
• 6:03
  brother
• 6:03
  took
• 6:04
  the
• 6:04
  north,
• 6:04
  one
• 6:04
  brother
• 6:04
  took
• 6:04
  the
• 6:05
  south.
• 6:05
  So
• 6:06
  mostly
• 6:06
  non
• 6:06
  overlapping
• 6:08
  territories.
• 6:10
  This
• 6:10
  is
• 6:10
  a
• 6:11
  business
• 6:11
  that
• 6:11
  if
• 6:11
  you
• 6:11
  put
• 6:11
  the
• 6:11
  two
• 6:12
  bits
• 6:12
  together,
• 6:13
  the
• 6:13
  buying
• 6:14
  scale
• 6:14
  alone.
• 6:15
  So
• 6:16
  the
• 6:16
  fact
• 6:16
  that
• 6:16
  they're
• 6:16
  building
• 6:16
  this
• 6:17
  in
• 6:17
  a
• 6:17
  modular
• 6:18
  basis,
• 6:18
  it
• 6:18
  could
• 6:18
  be
• 6:19
  about
• 6:19
  small
• 6:19
  acquisitions,
• 6:20
  but
• 6:20
  it
• 6:20
  could
• 6:21
  also
• 6:21
  be
• 6:21
  about
• 6:21
  how
• 6:21
  do
• 6:21
  we
• 6:22
  take
• 6:22
  the
• 6:22
  best
• 6:22
  performing
• 6:23
  concept
• 6:23
  in
• 6:23
  the
• 6:24
  whole
• 6:24
  group
• 6:25
  and
• 6:25
  help
• 6:25
  put
• 6:25
  it
• 6:26
  into
• 6:26
  more
• 6:26
  stores.
• 6:26
  Set
• 6:27
  that
• 6:27
  up
• 6:27
  for
• 6:27
  success
• 6:27
  too,
• 6:28
  right?
• 6:29
  Yeah.
• 6:30
  If
• 6:30
  I
• 6:30
  had
• 6:30
  a
• 6:30
  pound
• 6:30
  for
• 6:31
  every
• 6:31
  time
• 6:31
  Aldi
• 6:31
  Nord
• 6:32
  and
• 6:32
  Aldi
• 6:32
  Sud
• 6:32
  were
• 6:32
  going
• 6:32
  to
• 6:32
  come
• 6:33
  together,
• 6:33
  as
• 6:33
  being
• 6:33
  rumored.
• 6:34
  Yeah.
• 6:34
  I
• 6:34
  wouldn't
• 6:35
  need
• 6:35
  to
• 6:35
  be
• 6:35
  doing
• 6:35
  this
• 6:35
  with
• 6:35
  you
• 6:35
  today,
• 6:36
  sir,
• 6:36
  despite
• 6:37
  how
• 6:37
  great
• 6:37
  it
• 6:37
  is.
• 6:39
  But
• 6:40
  genuinely,
• 6:41
  I
• 6:41
  think
• 6:41
  there's
• 6:42
  been
• 6:42
  more
• 6:42
  talk
• 6:42
  now
• 6:43
  than
• 6:43
  there
• 6:43
  has
• 6:43
  been
• 6:43
  for
• 6:43
  quite
• 6:44
  some
• 6:44
  time
• 6:44
  on
• 6:44
  that.
• 6:44
  Yeah.
• 6:45
  But
• 6:45
  the
• 6:45
  interesting
• 6:45
  thing
• 6:45
  about
• 6:46
  this
• 6:46
  though,
• 6:46
  if
• 6:46
  you
• 6:46
  step
• 6:46
  back
• 6:47
  from
• 6:47
  it,
• 6:47
  is
• 6:47
  modularity
• 6:48
  does
• 6:48
  not
• 6:48
  generally
• 6:49
  go
• 6:49
  hand
• 6:49
  in
• 6:49
  hand
• 6:49
  with
• 6:50
  scale,
• 6:51
  you
• 6:51
  know,
• 6:52
  so
• 6:52
  there
• 6:52
  is
• 6:52
  something
• 6:52
  that
• 6:53
  you
• 6:54
  are
• 6:54
  trying
• 6:54
  to
• 6:54
  inherently
• 6:55
  crack
• 6:55
  the
• 6:55
  code
• 6:56
  on.
• 6:56
  If
• 6:56
  you're
• 6:57
  going
• 6:57
  to
• 6:57
  use
• 6:57
  this
• 6:57
  in
• 6:57
  the
• 6:57
  way
• 6:58
  that
• 6:58
  we're
• 6:59
  hypothesizing
• 6:59
  that
• 7:00
  we're
• 7:00
  hypothesizing,
• 7:00
  Right,
• 7:01
  Absolutely.