Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Became A Tech Company
Most people still think of Domino's as a pizza chain, but the real story is about how it reinvented itself as a technology company that happens to sell food. This episode explores the specific strategic pivot led by former CEO Patrick Doyle, who shifted capital expenditure from new stores and advertising into digital infrastructure and supply chain automation. We look at the concrete decision to invest in proprietary apps, GPS tracking, and automated kitchens that turned operational efficiency into a competitive moat. By focusing on unit economics and digital order penetration rather…
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