Latest / Liquid Weekly Podcast: Shopify Developers Talking Shopify Development
Episode 078 - Smarter Tests, Not More Tests with Nick Selman of Shoplift
Nick Selman, who leads growth at Shoplift, joins Karl and Taylor to talk about conversion rate optimization built specifically for Shopify.
Shoplift is the first Shopify Plus certified CRO platform, and Nick gets into why a Shopify-native tool beats general-purpose testing (no flicker, tests at the Liquid level, served through Shopify), how to think about Rollouts as a floor rather than a threat, why most CRO is stuck in hundred-year-old orthodoxy, and what non-BFCM brands should actually do during the busiest season. Plus the "technical-ish" era of marketing, the biggest mistakes brands and…
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