Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / Unlocking 2025: The Hottest Design Trends with Baldwin Hardware

Transcript

Unlocking 2025: The Hottest Design Trends with Baldwin Hardware · Around the House with Eric G®: Home Improvement Remodeling & DIY

• 0:44
  It's
• 0:44
  around
• 0:44
  the
• 0:45
  house.
• 0:46
  On
• 0:46
  this
• 0:46
  episode
• 0:47
  of
• 0:47
  around
• 0:47
  the
• 0:48
  House.
• 0:48
  It's
• 0:48
  one
• 0:49
  of
• 0:49
  the
• 0:49
  most
• 0:49
  highly
• 0:50
  touched
• 0:50
  spots
• 0:50
  in
• 0:50
  your
• 0:50
  whole
• 0:51
  entire
• 0:51
  home.
• 0:51
  Your
• 0:51
  doors
• 0:52
  and
• 0:52
  your
• 0:52
  cabinet
• 0:52
  poles.
• 0:53
  If
• 0:53
  you
• 0:53
  think
• 0:53
  about
• 0:53
  the
• 0:53
  amount
• 0:54
  of
• 0:54
  times
• 0:54
  that
• 0:54
  you
• 0:54
  have
• 0:54
  touch
• 0:55
  points
• 0:55
  and
• 0:55
  interactions
• 0:56
  with
• 0:56
  that,
• 0:56
  you
• 0:56
  want
• 0:56
  something
• 0:57
  that's
• 0:57
  going
• 0:57
  to
• 0:57
  be
• 0:57
  sturdy
• 0:58
  and
• 0:58
  it's
• 0:58
  going
• 0:58
  to
• 0:58
  last.
• 0:59
  And
• 0:59
  it's
• 0:59
  not
• 1:00
  the
• 1:00
  second
• 1:00
  you
• 1:00
  pull
• 1:00
  at
• 1:00
  it
• 1:00
  gonna
• 1:01
  fall
• 1:01
  right
• 1:01
  off
• 1:01
  or
• 1:02
  gonna
• 1:02
  feel
• 1:02
  like
• 1:02
  it's
• 1:02
  gonna
• 1:03
  crumble
• 1:03
  in
• 1:03
  your
• 1:03
  hand.
• 1:03
  You
• 1:03
  need
• 1:04
  something
• 1:04
  with
• 1:04
  weight.
• 1:05
  And
• 1:05
  the
• 1:05
  crazy
• 1:05
  thing
• 1:05
  is
• 1:06
  too
• 1:06
  is
• 1:06
  that
• 1:06
  all
• 1:07
  the
• 1:07
  oils
• 1:07
  in
• 1:07
  our
• 1:07
  hands
• 1:07
  are
• 1:08
  just
• 1:08
  like
• 1:08
  acidic.
• 1:08
  They
• 1:09
  love
• 1:09
  to
• 1:09
  eat
• 1:09
  it.
• 1:10
  Look
• 1:10
  at
• 1:11
  they
• 1:11
  have
• 1:11
  novelist
• 1:12
  cabinets
• 1:13
  in
• 1:13
  their
• 1:13
  kitchen
• 1:13
  from
• 1:14
  the
• 1:14
  90s
• 1:14
  or
• 1:14
  whatever.
• 1:15
  This
• 1:15
  hour
• 1:16
  is
• 1:16
  brought
• 1:16
  to
• 1:16
  you
• 1:16
  by
• 1:17
  our
• 1:17
  friends
• 1:17
  at
• 1:17
  Monument
• 1:18
  Grills.
• 1:18
  To
• 1:18
  find
• 1:19
  out
• 1:19
  more
• 1:19
  about
• 1:19
  their
• 1:20
  brand
• 1:20
  new
• 1:20
  Evanescence
• 1:21
  series
• 1:22
  where
• 1:22
  you've
• 1:23
  got
• 1:23
  high
• 1:23
  tech,
• 1:24
  great
• 1:24
  cooking
• 1:25
  and
• 1:25
  affordable
• 1:26
  prices,
• 1:26
  check
• 1:27
  them
• 1:27
  out@monument
• 1:28
  grills.com
• 1:29
  when
• 1:29
  it
• 1:29
  comes
• 1:30
  to
• 1:30
  remodeling
• 1:31
  or
• 1:31
  renovating
• 1:31
  your
• 1:32
  home,
• 1:32
  there
• 1:33
  is
• 1:33
  a
• 1:33
  lot
• 1:33
  to
• 1:33
  know
• 1:34
  and
• 1:34
  we
• 1:34
  have
• 1:34
  got
• 1:35
  you
• 1:35
  covered.
• 1:37
  This
• 1:37
  is
• 1:38
  around
• 1:38
  the
• 1:38
  House.
• 1:39
  Welcome
• 1:39
  to
• 1:40
  the
• 1:40
  round
• 1:40
  the
• 1:40
  house
• 1:40
  show,
• 1:41
  the
• 1:41
  next
• 1:41
  generation
• 1:42
  of
• 1:42
  home.
• 1:42
  And
• 1:43
  thanks
• 1:43
  for
• 1:44
  joining
• 1:44
  me
• 1:44
  today.
• 1:45
  We
• 1:45
  are
• 1:45
  out
• 1:46
  here
• 1:46
  at
• 1:46
  design
• 1:47
  and
• 1:47
  construction
• 1:48
  week
• 1:49
  and
• 1:50
  me
• 1:50
  and
• 1:50
  our
• 1:51
  100,000
• 1:52
  closest
• 1:52
  friends
• 1:53
  out
• 1:53
  here
• 1:53
  in
• 1:53
  the
• 1:53
  building,
• 1:54
  shall
• 1:54
  we
• 1:54
  say,
• 1:55
  this
• 1:55
  has
• 1:55
  been
• 1:56
  an
• 1:56
  animal
• 1:56
  out
• 1:57
  here
• 1:57
  and
• 1:57
  it
• 1:58
  is
• 1:58
  everything
• 1:58
  you
• 1:59
  can
• 1:59
  see
• 1:59
  for
• 1:59
  anything
• 2:00
  inside
• 2:00
  your
• 2:00
  home,
• 2:00
  outside
• 2:01
  your
• 2:01
  home,
• 2:01
  whatever.
• 2:02
  And
• 2:02
  of
• 2:02
  course,
• 2:03
  I'm
• 2:03
  in
• 2:03
  my
• 2:03
  favorite
• 2:04
  booth
• 2:04
  here
• 2:05
  with
• 2:05
  my
• 2:05
  friends,
• 2:06
  my
• 2:06
  family
• 2:08
  and
• 2:08
  we
• 2:08
  do
• 2:08
  this
• 2:08
  every
• 2:09
  year.
• 2:09
  It's
• 2:09
  like
• 2:09
  our
• 2:09
  annual
• 2:10
  tradition
• 2:10
  and
• 2:11
  it
• 2:11
  is
• 2:11
  so
• 2:11
  much
• 2:11
  fun
• 2:12
  to
• 2:12
  see.
• 2:13
  And
• 2:13
  I
• 2:13
  gotta
• 2:13
  say,
• 2:14
  before
• 2:14
  I
• 2:14
  introduce
• 2:14
  you,
• 2:14
  gu
• 2:15
  guys,
• 2:15
  it
• 2:15
  is
• 2:15
  so
• 2:16
  fun
• 2:16
  to
• 2:16
  see
• 2:17
  the
• 2:17
  Baldwin
• 2:18
  brand
• 2:19
  and
• 2:19
  the
• 2:19
  booth
• 2:20
  back.
• 2:21
  And
• 2:21
  I
• 2:22
  say
• 2:22
  that
• 2:22
  as
• 2:22
  a
• 2:22
  compliment
• 2:23
  because
• 2:23
  you
• 2:23
  guys
• 2:24
  have
• 2:24
  gone
• 2:24
  through
• 2:24
  a
• 2:25
  lot.
• 2:25
  We've
• 2:25
  all
• 2:26
  gone
• 2:26
  through
• 2:26
  a
• 2:26
  lot.
• 2:27
  And
• 2:28
  I
• 2:28
  love
• 2:29
  the
• 2:29
  new
• 2:29
  full
• 2:30
  look
• 2:30
  of
• 2:30
  this
• 2:31
  and
• 2:31
  it's
• 2:31
  due
• 2:32
  and
• 2:32
  I'm
• 2:32
  happy
• 2:33
  for
• 2:33
  you
• 2:33
  guys.
• 2:33
  Thank
• 2:34
  you.
• 2:34
  We're
• 2:34
  really
• 2:35
  excited.
• 2:35
  It
• 2:35
  really
• 2:35
  does
• 2:36
  feel
• 2:36
  like
• 2:36
  it's
• 2:36
  a
• 2:37
  great
• 2:37
  representation
• 2:38
  of
• 2:38
  us
• 2:38
  and
• 2:38
  we
• 2:38
  do
• 2:39
  feel
• 2:39
  that
• 2:39
  our
• 2:39
  new
• 2:40
  home
• 2:40
  under
• 2:40
  assa
• 2:41
  Avoy
• 2:41
  is
• 2:41
  really
• 2:41
  giving
• 2:42
  us
• 2:42
  the
• 2:42
  freedom
• 2:42
  to
• 2:43
  express
• 2:44
  what
• 2:44
  the
• 2:44
  brand
• 2:44
  has
• 2:45
  really
• 2:45
  stood
• 2:45
  for
• 2:45
  and
• 2:45
  allowed
• 2:46
  us
• 2:46
  to
• 2:46
  have
• 2:47
  the
• 2:47
  space
• 2:47
  to
• 2:47
  really
• 2:47
  showcase
• 2:48
  our
• 2:48
  products
• 2:48
  in
• 2:48
  a
• 2:49
  way
• 2:49
  that
• 2:49
  make
• 2:49
  the
• 2:49
  most
• 2:50
  sense.
• 2:50
  Yeah.
• 2:50
  Not
• 2:51
  talking
• 2:51
  anything
• 2:51
  bad
• 2:51
  about
• 2:52
  prior
• 2:52
  administration.
• 2:53
  So
• 2:54
  we
• 2:54
  say.
• 2:54
  But
• 2:55
  you
• 2:55
  have
• 2:55
  somebody
• 2:55
  that
• 2:56
  gets
• 2:56
  what
• 2:56
  you
• 2:56
  do.
• 2:57
  I
• 2:57
  think
• 2:57
  the
• 2:57
  coolest
• 2:58
  part
• 2:58
  to
• 2:58
  me
• 2:59
  is
• 3:00
  we're
• 3:00
  now
• 3:00
  with
• 3:01
  an
• 3:01
  ownership
• 3:01
  group
• 3:02
  for
• 3:02
  the
• 3:02
  first
• 3:02
  time
• 3:02
  in
• 3:02
  a
• 3:03
  long
• 3:03
  time
• 3:03
  that's
• 3:04
  in
• 3:04
  our
• 3:04
  industry.
• 3:04
  Right?
• 3:05
  Yeah.
• 3:05
  They
• 3:06
  are
• 3:06
  a
• 3:06
  Behemoth
• 3:07
  in
• 3:07
  hardware,
• 3:07
  both
• 3:07
  commercial
• 3:08
  now
• 3:08
  and
• 3:08
  residential.
• 3:09
  And
• 3:09
  it
• 3:10
  just
• 3:10
  feels
• 3:10
  good
• 3:10
  to
• 3:10
  be
• 3:11
  somewhere
• 3:11
  where
• 3:12
  there's
• 3:12
  just
• 3:12
  so
• 3:13
  much
• 3:13
  synergy
• 3:14
  and
• 3:14
  opportunity
• 3:15
  for
• 3:15
  us
• 3:15
  to
• 3:15
  just
• 3:16
  explore
• 3:16
  what
• 3:17
  else
• 3:17
  is
• 3:17
  out
• 3:17
  there.
• 3:17
  Instead
• 3:18
  of
• 3:18
  you
• 3:18
  having
• 3:18
  to
• 3:18
  explain
• 3:19
  to
• 3:19
  somebody
• 3:20
  about
• 3:20
  what
• 3:20
  this
• 3:20
  lock
• 3:21
  is.
• 3:21
  They're
• 3:21
  coming
• 3:21
  to
• 3:21
  you
• 3:22
  going,
• 3:22
  and
• 3:22
  we
• 3:22
  got
• 3:22
  this
• 3:22
  idea,
• 3:23
  and
• 3:23
  you're
• 3:23
  like,
• 3:24
  whoa.
• 3:24
  Okay,
• 3:25
  different
• 3:25
  story.
• 3:25
  Exactly.
• 3:26
  Different
• 3:27
  story.
• 3:27
  Let's
• 3:27
  get
• 3:28
  the
• 3:28
  introductions
• 3:28
  going.
• 3:28
  Even
• 3:29
  though
• 3:29
  if
• 3:29
  you've
• 3:29
  been
• 3:29
  listening
• 3:29
  to
• 3:30
  the
• 3:30
  show
• 3:30
  for
• 3:30
  a
• 3:30
  long
• 3:30
  time,
• 3:31
  Aaron,
• 3:32
  let's
• 3:32
  hear
• 3:32
  what
• 3:32
  you
• 3:33
  do
• 3:33
  here.
• 3:33
  Aaron
• 3:33
  Brick.
• 3:34
  I
• 3:34
  lead
• 3:34
  our
• 3:34
  sales
• 3:35
  team
• 3:35
  as
• 3:35
  well
• 3:35
  as
• 3:35
  customer
• 3:36
  service,
• 3:37
  based
• 3:37
  in
• 3:37
  Reading,
• 3:37
  Pennsylvania,
• 3:38
  the
• 3:38
  original
• 3:38
  home
• 3:39
  of
• 3:39
  Baldwin
• 3:39
  Hardware.
• 3:40
  I'm
• 3:40
  coming
• 3:40
  up
• 3:41
  on
• 3:41
  21
• 3:41
  years,
• 3:41
  and
• 3:42
  like
• 3:42
  you
• 3:42
  said,
• 3:42
  Eric,
• 3:43
  we've
• 3:43
  been
• 3:43
  through
• 3:44
  it,
• 3:44
  seen
• 3:45
  this
• 3:45
  brand
• 3:45
  come
• 3:45
  a
• 3:45
  long
• 3:46
  way,
• 3:46
  and
• 3:46
  just
• 3:47
  so
• 3:47
  cool
• 3:47
  and
• 3:47
  surreal
• 3:48
  to
• 3:48
  be
• 3:48
  here
• 3:48
  in
• 3:48
  this
• 3:49
  space
• 3:49
  right
• 3:49
  next
• 3:49
  to
• 3:49
  Kohler.
• 3:50
  Yeah,
• 3:50
  we've
• 3:50
  arrived.
• 3:51
  We've
• 3:51
  arrived.
• 3:52
  This
• 3:52
  is
• 3:52
  awesome.
• 3:53
  And
• 3:53
  you
• 3:53
  and
• 3:53
  I
• 3:53
  have
• 3:53
  to
• 3:53
  go
• 3:53
  hit
• 3:54
  the
• 3:54
  ugly
• 3:54
  oyster
• 3:54
  again
• 3:55
  there.
• 3:55
  Shout
• 3:55
  out
• 3:56
  right
• 3:56
  there.
• 3:57
  Absolutely.
• 3:58
  And
• 3:59
  of
• 3:59
  course,
• 3:59
  Samantha.
• 4:00
  Hi,
• 4:00
  everyone.
• 4:01
  I'm
• 4:01
  Samantha
• 4:01
  Deakin
• 4:02
  and
• 4:02
  I
• 4:02
  am
• 4:02
  the
• 4:02
  Baldwin
• 4:03
  brand
• 4:03
  manager.
• 4:03
  And
• 4:04
  I
• 4:04
  also
• 4:04
  am
• 4:04
  in
• 4:04
  charge
• 4:04
  of
• 4:05
  partnership
• 4:05
  marketing.
• 4:06
  So
• 4:06
  it's
• 4:06
  really
• 4:06
  exciting
• 4:07
  being
• 4:07
  here
• 4:07
  at
• 4:07
  Design
• 4:07
  and
• 4:07
  Construction
• 4:08
  Week,
• 4:08
  especially
• 4:08
  with
• 4:09
  everyone
• 4:09
  that
• 4:09
  we've
• 4:09
  had
• 4:10
  attending
• 4:10
  and
• 4:10
  being
• 4:10
  able
• 4:10
  to
• 4:10
  show
• 4:11
  the
• 4:11
  brand
• 4:11
  in
• 4:11
  a
• 4:11
  way
• 4:11
  that
• 4:12
  is
• 4:12
  really
• 4:12
  impactful.
• 4:13
  And
• 4:13
  I'm
• 4:13
  glad
• 4:14
  to
• 4:14
  hear
• 4:14
  you
• 4:14
  compliment
• 4:15
  the
• 4:15
  booth
• 4:15
  because
• 4:15
  it's
• 4:16
  been
• 4:16
  a
• 4:16
  lot
• 4:16
  of
• 4:16
  hard
• 4:17
  work,
• 4:17
  but
• 4:17
  it's
• 4:17
  worth
• 4:18
  every
• 4:18
  single
• 4:19
  sweat,
• 4:20
  drop,
• 4:21
  and
• 4:21
  teardrop
• 4:21
  throughout
• 4:22
  the
• 4:22
  past
• 4:22
  couple
• 4:22
  of
• 4:22
  months.
• 4:23
  And
• 4:23
  we
• 4:23
  know
• 4:23
  it's
• 4:23
  her.
• 4:24
  There's
• 4:25
  no
• 4:25
  doubt
• 4:25
  about
• 4:25
  it.
• 4:26
  You
• 4:26
  are
• 4:27
  written
• 4:27
  in
• 4:27
  this
• 4:28
  design
• 4:28
  wise,
• 4:29
  and
• 4:29
  that's
• 4:29
  a
• 4:29
  compliment
• 4:30
  because
• 4:30
  it's
• 4:30
  cool.
• 4:30
  Thank
• 4:31
  you.
• 4:31
  Thank
• 4:31
  you.
• 4:31
  And
• 4:32
  for
• 4:32
  the
• 4:32
  people
• 4:32
  that
• 4:32
  don't
• 4:32
  know
• 4:32
  what
• 4:33
  this
• 4:33
  show
• 4:33
  is,
• 4:33
  it
• 4:34
  is
• 4:34
  insane
• 4:35
  how
• 4:35
  this
• 4:35
  all
• 4:35
  comes
• 4:36
  together.
• 4:37
  We've
• 4:38
  seen
• 4:38
  the
• 4:38
  TV
• 4:38
  shows
• 4:39
  where
• 4:39
  they
• 4:39
  build
• 4:39
  a
• 4:40
  house
• 4:40
  in
• 4:40
  a
• 4:40
  week.
• 4:41
  This
• 4:41
  is
• 4:41
  like
• 4:41
  building
• 4:42
  10,000
• 4:43
  houses
• 4:43
  in
• 4:43
  a
• 4:43
  week.
• 4:44
  Building
• 4:45
  a
• 4:45
  city
• 4:45
  in
• 4:45
  a
• 4:45
  week.
• 4:46
  Right.
• 4:46
  The
• 4:46
  Kohler
• 4:46
  booth
• 4:47
  next
• 4:47
  door.
• 4:47
  Or
• 4:48
  come
• 4:48
  on,
• 4:49
  those
• 4:49
  guys
• 4:49
  probably
• 4:49
  got
• 4:49
  $15
• 4:50
  million
• 4:50
  into
• 4:51
  that
• 4:51
  booth,
• 4:51
  I'm
• 4:51
  guessing.
• 4:52
  And
• 4:52
  it
• 4:52
  all
• 4:52
  goes
• 4:52
  in
• 4:52
  the
• 4:52
  dumpster
• 4:53
  at
• 4:53
  the
• 4:53
  end.
• 4:53
  It's
• 4:54
  just
• 4:54
  crazy
• 4:55
  what
• 4:55
  this
• 4:55
  level
• 4:56
  is.
• 4:56
  And
• 4:56
  you
• 4:56
  guys
• 4:56
  have
• 4:57
  done.
• 4:57
  You
• 4:57
  guys
• 4:57
  got
• 4:57
  the
• 4:57
  10,000
• 4:58
  pound
• 4:58
  B
• 4:59
  around
• 4:59
  the
• 4:59
  corner
• 4:59
  over
• 5:00
  there
• 5:00
  that
• 5:00
  I'd
• 5:01
  hate
• 5:01
  to
• 5:01
  move
• 5:01
  around
• 5:02
  that.
• 5:02
  If
• 5:02
  you're
• 5:03
  watching
• 5:03
  on
• 5:03
  video,
• 5:03
  you'll
• 5:04
  see
• 5:04
  what
• 5:04
  I'm
• 5:04
  talking
• 5:04
  about.
• 5:05
  But
• 5:06
  you
• 5:06
  guys,
• 5:06
  not
• 5:06
  very
• 5:06
  mobile.
• 5:07
  Not
• 5:07
  very
• 5:07
  mobile.
• 5:08
  But
• 5:08
  a
• 5:08
  great,
• 5:08
  great
• 5:09
  photo
• 5:09
  op
• 5:09
  and
• 5:09
  very
• 5:10
  impressive.
• 5:10
  Like
• 5:11
  the.
• 5:11
  The
• 5:12
  weight
• 5:12
  of
• 5:12
  it.
• 5:12
  You
• 5:12
  can
• 5:13
  see
• 5:13
  and
• 5:14
  feel
• 5:15
  as
• 5:15
  you
• 5:15
  touch
• 5:15
  each
• 5:15
  knob.
• 5:16
  And
• 5:16
  so
• 5:16
  you
• 5:16
  can
• 5:16
  only
• 5:16
  imagine
• 5:17
  600
• 5:17
  plus
• 5:18
  pieces.
• 5:18
  Yeah.
• 5:19
  Automatically
• 5:19
  that
• 5:20
  were
• 5:20
  hand
• 5:20
  screwed
• 5:20
  in
• 5:21
  by
• 5:21
  several
• 5:22
  different
• 5:22
  individuals
• 5:22
  and
• 5:22
  then
• 5:23
  hand
• 5:23
  carried
• 5:23
  in
• 5:23
  in
• 5:24
  four
• 5:24
  different
• 5:24
  sections.
• 5:25
  Yeah.
• 5:25
  This
• 5:26
  thing
• 5:26
  just
• 5:26
  to
• 5:26
  paint
• 5:26
  the
• 5:27
  visual
• 5:27
  pictures
• 5:27
  for
• 5:27
  you
• 5:28
  kitchen
• 5:28
  people.
• 5:29
  Catching
• 5:29
  on
• 5:29
  the
• 5:29
  radio
• 5:30
  out
• 5:30
  there.
• 5:30
  It
• 5:31
  is
• 5:31
  like
• 5:31
  an
• 5:31
  eight
• 5:32
  foot
• 5:32
  high
• 5:32
  letter
• 5:33
  B
• 5:33
  that
• 5:33
  is
• 5:34
  to
• 5:34
  scale.
• 5:34
  And
• 5:34
  it
• 5:35
  is
• 5:35
  all
• 5:35
  filled
• 5:36
  in
• 5:36
  with
• 5:36
  all
• 5:36
  the
• 5:37
  beautiful
• 5:37
  hardware
• 5:37
  you
• 5:37
  guys
• 5:38
  do,
• 5:38
  from
• 5:38
  knobs
• 5:39
  to
• 5:39
  cabin
• 5:40
  hardware
• 5:40
  to
• 5:40
  everything
• 5:40
  else.
• 5:41
  It's
• 5:41
  very
• 5:41
  cool.
• 5:42
  It's
• 5:43
  actually
• 5:43
  a
• 5:43
  celebration
• 5:44
  this
• 5:44
  year
• 5:44
  in
• 5:44
  particular
• 5:45
  about
• 5:45
  our
• 5:45
  look
• 5:45
  at
• 5:45
  scale.
• 5:46
  So
• 5:46
  that's
• 5:46
  something
• 5:46
  that
• 5:47
  we've
• 5:47
  been
• 5:47
  playing
• 5:47
  with
• 5:47
  over
• 5:48
  the
• 5:48
  past
• 5:48
  couple
• 5:48
  of
• 5:48
  months
• 5:48
  is
• 5:49
  we
• 5:49
  understand
• 5:50
  that
• 5:50
  when
• 5:50
  you're
• 5:50
  designing
• 5:50
  the
• 5:51
  perfect
• 5:51
  piece
• 5:51
  that
• 5:51
  you
• 5:52
  need
• 5:52
  to
• 5:52
  maybe
• 5:53
  play
• 5:53
  with
• 5:53
  some
• 5:53
  things
• 5:54
  being
• 5:54
  a
• 5:54
  little
• 5:54
  smaller.
• 5:54
  That
• 5:55
  front
• 5:55
  door,
• 5:55
  you
• 5:55
  might
• 5:55
  want
• 5:56
  a
• 5:56
  slightly
• 5:56
  larger
• 5:57
  knob
• 5:57
  that
• 5:57
  makes
• 5:57
  more
• 5:58
  of
• 5:58
  an
• 5:58
  impression.
• 5:58
  But
• 5:58
  that
• 5:59
  closet
• 5:59
  door,
• 5:59
  you
• 5:59
  might
• 6:00
  want
• 6:00
  something
• 6:00
  a
• 6:00
  little
• 6:00
  bit
• 6:00
  smaller.
• 6:01
  You
• 6:01
  can
• 6:01
  play
• 6:02
  with
• 6:02
  your
• 6:02
  rose
• 6:02
  scale
• 6:02
  and
• 6:03
  with
• 6:03
  your
• 6:03
  knob
• 6:03
  scale
• 6:03
  in
• 6:03
  a
• 6:04
  way
• 6:04
  that
• 6:04
  makes
• 6:04
  sense.
• 6:04
  And
• 6:04
  it's
• 6:04
  a
• 6:05
  beautiful
• 6:05
  way
• 6:05
  to
• 6:05
  display
• 6:05
  it.
• 6:06
  Yeah.
• 6:06
  I
• 6:06
  was
• 6:06
  going
• 6:06
  to
• 6:07
  say,
• 6:07
  I
• 6:07
  think
• 6:07
  the
• 6:07
  other
• 6:07
  thing
• 6:07
  that
• 6:07
  really
• 6:08
  jumps
• 6:08
  out
• 6:08
  at
• 6:08
  me
• 6:08
  is
• 6:08
  the
• 6:09
  combination
• 6:09
  of
• 6:09
  the
• 6:09
  brass
• 6:10
  tones
• 6:10
  that
• 6:10
  we've
• 6:11
  gone
• 6:11
  with.
• 6:11
  There
• 6:12
  seems
• 6:12
  to
• 6:12
  be
• 6:12
  this
• 6:13
  true
• 6:13
  resurgence
• 6:14
  of
• 6:14
  brass,
• 6:14
  unlacquered
• 6:15
  brass.
• 6:15
  Just
• 6:16
  a
• 6:16
  pure.
• 6:17
  As
• 6:17
  traditional
• 6:18
  as
• 6:18
  it
• 6:18
  comes
• 6:18
  going
• 6:19
  on
• 6:19
  to
• 6:19
  all
• 6:19
  different
• 6:19
  types
• 6:20
  of
• 6:20
  products.
• 6:20
  Contemporary,
• 6:21
  modern,
• 6:21
  transitional.
• 6:22
  So
• 6:23
  seeing
• 6:23
  those
• 6:23
  different
• 6:23
  kind
• 6:24
  of
• 6:24
  textures,
• 6:24
  those
• 6:25
  different
• 6:25
  layers
• 6:25
  and
• 6:26
  then
• 6:26
  those
• 6:26
  different
• 6:26
  hues
• 6:26
  of
• 6:27
  brass
• 6:27
  really
• 6:27
  makes
• 6:28
  this
• 6:28
  kind
• 6:28
  of
• 6:28
  like
• 6:28
  almost
• 6:29
  mosaic,
• 6:29
  right?
• 6:30
  Yeah.
• 6:30
  Just
• 6:30
  a
• 6:30
  really
• 6:30
  cool
• 6:31
  look
• 6:31
  to
• 6:31
  it,
• 6:31
  which
• 6:31
  is
• 6:32
  cool.
• 6:32
  And
• 6:33
  that
• 6:33
  is
• 6:33
  another
• 6:33
  trend
• 6:33
  that
• 6:34
  I
• 6:34
  saw
• 6:34
  here
• 6:34
  in
• 6:34
  a
• 6:34
  lot
• 6:34
  of
• 6:34
  different
• 6:35
  booths.
• 6:35
  Is
• 6:36
  that
• 6:36
  just
• 6:36
  raw
• 6:36
  brass
• 6:37
  look
• 6:37
  of
• 6:37
  how
• 6:37
  that's
• 6:38
  going
• 6:38
  to
• 6:38
  patina.
• 6:39
  It's
• 6:39
  going
• 6:39
  to
• 6:39
  do
• 6:39
  its
• 6:39
  own
• 6:40
  thing.
• 6:40
  I
• 6:40
  was
• 6:41
  over
• 6:41
  at
• 6:41
  Infinity
• 6:41
  Drain.
• 6:42
  They
• 6:42
  had
• 6:42
  a
• 6:42
  drain
• 6:42
  that
• 6:42
  was
• 6:43
  solid
• 6:43
  brass.
• 6:43
  That
• 6:44
  little
• 6:44
  trough
• 6:44
  drains
• 6:45
  the
• 6:45
  little
• 6:45
  narrow
• 6:45
  ones.
• 6:46
  And
• 6:46
  it
• 6:46
  was
• 6:46
  one
• 6:46
  of
• 6:47
  those
• 6:47
  things
• 6:47
  that
• 6:47
  it's
• 6:47
  like
• 6:48
  goes
• 6:48
  in
• 6:48
  the
• 6:48
  shower.
• 6:49
  It's
• 6:49
  going
• 6:49
  to
• 6:49
  be
• 6:49
  all
• 6:50
  these
• 6:50
  different
• 6:50
  colors
• 6:51
  and
• 6:51
  it's
• 6:51
  going
• 6:51
  to
• 6:51
  get
• 6:52
  really
• 6:52
  awesome
• 6:53
  depending
• 6:53
  on
• 6:53
  what
• 6:54
  products
• 6:54
  you're
• 6:54
  putting
• 6:54
  down
• 6:55
  there.
• 6:55
  But
• 6:55
  that's
• 6:55
  the
• 6:55
  thing.
• 6:56
  It's
• 6:56
  going
• 6:56
  to
• 6:56
  be
• 6:56
  super
• 6:56
  cool.
• 6:57
  Some
• 6:57
  really
• 6:57
  cool.
• 6:58
  Just
• 6:58
  authenticity.
• 6:59
  Right.
• 7:00
  It's
• 7:00
  like
• 7:01
  the
• 7:01
  true,
• 7:01
  like,
• 7:02
  language
• 7:02
  of
• 7:02
  the
• 7:03
  material.
• 7:03
  Right.
• 7:03
  That's
• 7:03
  what's
• 7:04
  coming
• 7:04
  through.
• 7:04
  You're
• 7:04
  not
• 7:04
  stopping
• 7:05
  that.
• 7:05
  Absolutely.
• 7:06
  Which
• 7:06
  is
• 7:06
  pretty
• 7:06
  cool.
• 7:06
  One
• 7:07
  of
• 7:07
  our
• 7:07
  designers
• 7:07
  yesterday
• 7:08
  said
• 7:08
  it
• 7:08
  best
• 7:08
  that
• 7:08
  she
• 7:08
  feels
• 7:09
  like
• 7:09
  that
• 7:10
  level
• 7:10
  of
• 7:10
  brass
• 7:11
  is
• 7:11
  showing
• 7:11
  your
• 7:12
  memories.
• 7:12
  You
• 7:12
  can
• 7:12
  see
• 7:13
  every
• 7:13
  memory
• 7:13
  on
• 7:13
  the
• 7:14
  piece
• 7:14
  of
• 7:14
  brass.
• 7:14
  And
• 7:14
  I,
• 7:14
  like
• 7:15
  heard
• 7:15
  that
• 7:15
  and
• 7:15
  I
• 7:15
  was
• 7:16
  like,
• 7:16
  that
• 7:16
  Is
• 7:16
  such
• 7:16
  a
• 7:17
  beautiful
• 7:17
  sentiment.
• 7:18
  Yeah.
• 7:18
  It's
• 7:18
  like
• 7:18
  steal
• 7:19
  that
• 7:19
  from
• 7:19
  free,
• 7:20
  right?
• 7:20
  Exactly.
• 7:21
  Yeah.
• 7:21
  Yeah.
• 7:22
  Thank
• 7:22
  you,
• 7:22
  Teresa,
• 7:23
  for
• 7:23
  that
• 7:23
  one.
• 7:23
  Shout
• 7:24
  out,
• 7:24
  Teresa,
• 7:24
  or.
• 7:25
  Yeah,
• 7:25
  that
• 7:26
  is
• 7:26
  cool.
• 7:26
  But
• 7:26
  that's
• 7:27
  the
• 7:27
  thing,
• 7:27
  though.
• 7:27
  And
• 7:27
  the
• 7:27
  other
• 7:27
  thing
• 7:27
  is
• 7:28
  too,
• 7:28
  is
• 7:28
  you
• 7:28
  can't
• 7:28
  do
• 7:28
  that
• 7:28
  with
• 7:29
  a
• 7:29
  cheap
• 7:29
  finish.
• 7:29
  You
• 7:30
  can't
• 7:30
  do
• 7:30
  that
• 7:30
  with
• 7:30
  some
• 7:30
  weird
• 7:31
  plating
• 7:31
  and
• 7:31
  pull
• 7:31
  that
• 7:32
  off.
• 7:32
  It
• 7:32
  has
• 7:33
  to
• 7:33
  be
• 7:33
  that
• 7:34
  five
• 7:35
  pound
• 7:35
  door
• 7:36
  handle.
• 7:36
  You
• 7:36
  know
• 7:36
  what
• 7:37
  I
• 7:37
  mean?
• 7:37
  That's
• 7:37
  the
• 7:37
  cool
• 7:38
  part,
• 7:38
  is
• 7:38
  it's
• 7:39
  such
• 7:39
  a
• 7:39
  experience
• 7:40
  to
• 7:40
  put
• 7:41
  that
• 7:41
  heavy
• 7:41
  piece
• 7:41
  in
• 7:42
  somebody's
• 7:42
  hand.
• 7:43
  And
• 7:43
  that
• 7:43
  is
• 7:43
  the
• 7:44
  element
• 7:44
  that
• 7:44
  everyone
• 7:44
  thinks
• 7:45
  of
• 7:45
  when
• 7:45
  they
• 7:45
  think
• 7:45
  of
• 7:45
  solid
• 7:46
  forged
• 7:46
  brass.
• 7:46
  But,
• 7:47
  Eric,
• 7:47
  you're
• 7:47
  exactly
• 7:48
  right.
• 7:48
  That
• 7:49
  forging
• 7:49
  process
• 7:50
  makes
• 7:50
  a
• 7:51
  much
• 7:51
  easier
• 7:52
  surface
• 7:52
  to
• 7:52
  put
• 7:53
  those
• 7:53
  finishes
• 7:53
  on.
• 7:54
  It
• 7:54
  gives
• 7:54
  us
• 7:55
  such
• 7:55
  an
• 7:55
  opportunity
• 7:56
  and
• 7:56
  advantage
• 7:56
  over
• 7:56
  a
• 7:57
  lot
• 7:57
  of
• 7:57
  competition
• 7:58
  to
• 7:58
  be
• 7:58
  able
• 7:58
  to
• 7:59
  do
• 7:59
  that
• 7:59
  right
• 7:59
  and
• 8:00
  do
• 8:00
  it
• 8:00
  and
• 8:00
  show
• 8:00
  money.
• 8:01
  Many
• 8:01
  different
• 8:01
  finishes,
• 8:01
  including
• 8:02
  our
• 8:02
  new
• 8:02
  graph,
• 8:02
  our
• 8:02
  newer
• 8:02
  graphite
• 8:03
  nickel
• 8:03
  finish.
• 8:04
  Oh,
• 8:04
  and
• 8:04
  that
• 8:04
  finish
• 8:04
  is
• 8:05
  just
• 8:05
  sexy
• 8:06
  as
• 8:06
  all
• 8:06
  get
• 8:06
  out.
• 8:06
  That
• 8:07
  thing
• 8:07
  is
• 8:07
  amazing.
• 8:08
  Stunning.
• 8:08
  And
• 8:09
  again,
• 8:09
  that
• 8:09
  was
• 8:10
  such
• 8:10
  a
• 8:10
  leading
• 8:11
  movement
• 8:11
  within
• 8:12
  the
• 8:12
  industry.
• 8:13
  That
• 8:13
  was
• 8:13
  not
• 8:13
  like,
• 8:13
  oh,
• 8:14
  we
• 8:14
  just
• 8:14
  came.
• 8:15
  It
• 8:15
  was
• 8:15
  like
• 8:16
  two
• 8:16
  years
• 8:16
  ago.
• 8:16
  I
• 8:16
  think
• 8:17
  I
• 8:17
  saw
• 8:17
  that
• 8:17
  for
• 8:17
  the
• 8:17
  first
• 8:17
  time
• 8:18
  here
• 8:18
  and
• 8:18
  I
• 8:18
  was
• 8:18
  like,
• 8:18
  oh,
• 8:19
  hell,
• 8:19
  look
• 8:19
  at
• 8:19
  that.
• 8:20
  And
• 8:20
  what's
• 8:21
  cool
• 8:21
  about
• 8:21
  that
• 8:21
  finish
• 8:22
  to
• 8:22
  me
• 8:22
  is
• 8:23
  how
• 8:23
  transformed
• 8:24
  formative
• 8:24
  it
• 8:24
  is.
• 8:25
  You
• 8:25
  can
• 8:25
  take
• 8:26
  something
• 8:26
  that
• 8:26
  is
• 8:27
  so
• 8:27
  traditional
• 8:28
  and
• 8:28
  spin
• 8:29
  it
• 8:29
  right
• 8:29
  into
• 8:29
  contemporary
• 8:30
  with
• 8:31
  just
• 8:31
  a
• 8:31
  finish,
• 8:31
  which
• 8:32
  is
• 8:32
  wild.
• 8:33
  You'll
• 8:33
  see
• 8:33
  some
• 8:34
  of
• 8:34
  the
• 8:34
  pieces
• 8:34
  in
• 8:34
  our
• 8:34
  booth
• 8:35
  that
• 8:35
  actually
• 8:35
  showcase
• 8:36
  that
• 8:36
  exact
• 8:36
  moment
• 8:37
  that
• 8:37
  you're
• 8:37
  looking
• 8:37
  at
• 8:37
  something
• 8:38
  that
• 8:38
  the
• 8:38
  second
• 8:38
  it's
• 8:39
  sitting
• 8:39
  in
• 8:39
  unlacquered
• 8:39
  brass
• 8:40
  right
• 8:40
  next
• 8:40
  to
• 8:40
  it,
• 8:40
  and
• 8:40
  you're
• 8:40
  like,
• 8:41
  this
• 8:41
  is
• 8:41
  meant
• 8:41
  to
• 8:41
  be
• 8:42
  in
• 8:42
  an
• 8:42
  old
• 8:42
  historic
• 8:43
  home.
• 8:43
  But
• 8:43
  you
• 8:43
  put
• 8:43
  that
• 8:44
  gunmetal
• 8:45
  esque
• 8:45
  type
• 8:45
  finish
• 8:45
  to
• 8:46
  it,
• 8:46
  and
• 8:46
  it
• 8:46
  looks
• 8:46
  so
• 8:46
  rock
• 8:47
  and
• 8:47
  roll.
• 8:47
  There's
• 8:47
  no
• 8:47
  other
• 8:47
  word
• 8:48
  to
• 8:48
  describe
• 8:48
  it
• 8:48
  besides
• 8:49
  that.
• 8:49
  Yeah,
• 8:49
  it
• 8:50
  is
• 8:50
  awesome.
• 8:50
  It's
• 8:50
  one
• 8:50
  of
• 8:50
  those
• 8:51
  things.
• 8:51
  I
• 8:51
  see
• 8:51
  this,
• 8:51
  I
• 8:52
  think,
• 8:52
  too.
• 8:52
  I
• 8:52
  think
• 8:52
  people
• 8:53
  are.
• 8:53
  Black
• 8:53
  is
• 8:54
  everywhere,
• 8:54
  right?
• 8:55
  Yeah.
• 8:55
  SAT
• 8:56
  has
• 8:56
  been
• 8:56
  everywhere.
• 8:57
  So
• 8:57
  for
• 8:57
  anyone
• 8:57
  out
• 8:57
  there
• 8:58
  that's
• 8:58
  sick
• 8:58
  of
• 8:58
  either
• 8:58
  of
• 8:59
  those
• 8:59
  and
• 8:59
  you're
• 8:59
  looking
• 8:59
  for
• 9:00
  a
• 9:00
  new
• 9:00
  option,
• 9:01
  graphite
• 9:01
  is
• 9:01
  just.
• 9:02
  It's
• 9:02
  unique.
• 9:03
  It
• 9:03
  plays
• 9:03
  in
• 9:03
  both
• 9:04
  arenas.
• 9:04
  It's
• 9:05
  just
• 9:05
  a
• 9:05
  really
• 9:05
  cool
• 9:06
  new
• 9:06
  take,
• 9:07
  right?
• 9:07
  It's
• 9:07
  funny,
• 9:08
  like
• 9:08
  when
• 9:08
  we're
• 9:08
  in
• 9:08
  the
• 9:09
  2000s
• 9:09
  to
• 9:10
  2010s,
• 9:10
  all
• 9:10
  of
• 9:10
  a
• 9:11
  sudden
• 9:11
  we're
• 9:11
  pulling
• 9:11
  all
• 9:12
  the
• 9:12
  polished
• 9:12
  brass
• 9:12
  out
• 9:13
  of
• 9:13
  stuff.
• 9:13
  Now
• 9:13
  that's
• 9:14
  oil
• 9:14
  rub
• 9:14
  bronze,
• 9:14
  and
• 9:15
  everybody's
• 9:15
  pulling
• 9:15
  up.
• 9:15
  It's
• 9:16
  just
• 9:16
  funny
• 9:16
  how
• 9:16
  that
• 9:17
  the
• 9:17
  transformational
• 9:18
  and
• 9:18
  it
• 9:18
  goes
• 9:18
  that
• 9:19
  to
• 9:19
  matte
• 9:19
  black
• 9:19
  and
• 9:20
  Then
• 9:20
  of
• 9:20
  course,
• 9:21
  these
• 9:21
  new
• 9:21
  finishes.
• 9:21
  Which
• 9:22
  is
• 9:22
  for
• 9:22
  sure.
• 9:22
  And
• 9:22
  the
• 9:22
  cool
• 9:23
  part
• 9:23
  too
• 9:23
  is
• 9:24
  as
• 9:24
  we
• 9:24
  we've
• 9:25
  started
• 9:25
  dabbling
• 9:25
  in
• 9:25
  this
• 9:26
  mixed
• 9:26
  finish
• 9:26
  space
• 9:26
  too.
• 9:27
  Right.
• 9:27
  O
• 9:27
  let's
• 9:28
  dabble
• 9:28
  in
• 9:28
  combining
• 9:29
  finishes
• 9:29
  together.
• 9:30
  So
• 9:31
  that's
• 9:31
  another
• 9:31
  way
• 9:31
  that
• 9:32
  we're
• 9:32
  seeing
• 9:32
  brass
• 9:33
  come
• 9:33
  back
• 9:33
  in,
• 9:33
  is
• 9:33
  there
• 9:34
  may
• 9:34
  be
• 9:34
  someone
• 9:34
  that's
• 9:34
  not
• 9:35
  totally
• 9:35
  back
• 9:35
  to,
• 9:36
  hey,
• 9:36
  I
• 9:36
  want
• 9:36
  the
• 9:36
  full
• 9:36
  polished
• 9:37
  brass.
• 9:37
  But
• 9:38
  hey,
• 9:38
  I'll
• 9:38
  take
• 9:38
  a
• 9:39
  little
• 9:39
  brass
• 9:39
  accent
• 9:39
  on
• 9:40
  my
• 9:40
  black
• 9:40
  or
• 9:40
  on
• 9:40
  my
• 9:41
  oil
• 9:41
  rub
• 9:41
  bronze.
• 9:42
  Put
• 9:42
  a
• 9:42
  little
• 9:42
  tip
• 9:42
  on
• 9:42
  a
• 9:43
  hinge,
• 9:43
  change
• 9:44
  the
• 9:44
  back
• 9:44
  plate
• 9:44
  of
• 9:44
  your
• 9:45
  brass
• 9:45
  knob
• 9:45
  to
• 9:45
  black.
• 9:46
  So
• 9:46
  just
• 9:46
  again,
• 9:47
  depth
• 9:47
  messing
• 9:47
  with
• 9:48
  those
• 9:48
  different
• 9:48
  layers.
• 9:49
  Absolutely.
• 9:50
  And
• 9:50
  brass
• 9:50
  isn't
• 9:50
  brass
• 9:51
  anymore,
• 9:51
  really.
• 9:51
  You
• 9:52
  start
• 9:52
  looking
• 9:52
  at
• 9:52
  all
• 9:52
  the
• 9:52
  different
• 9:52
  brush
• 9:53
  and
• 9:53
  the
• 9:53
  tones
• 9:54
  and
• 9:54
  everything
• 9:54
  else
• 9:54
  with
• 9:55
  it.
• 9:55
  Of
• 9:55
  course,
• 9:55
  you've
• 9:56
  got
• 9:56
  that
• 9:56
  solid
• 9:57
  quality
• 9:57
  that's
• 9:57
  hiding
• 9:58
  behind
• 9:58
  it
• 9:58
  of
• 9:58
  that
• 9:58
  brass.
• 9:59
  But.
• 9:59
  But
• 9:59
  really
• 10:00
  it's
• 10:00
  so
• 10:00
  cool
• 10:00
  just
• 10:00
  to
• 10:01
  see
• 10:01
  all
• 10:01
  the
• 10:01
  different
• 10:01
  flavors
• 10:02
  because
• 10:03
  those
• 10:03
  are
• 10:03
  all
• 10:04
  textures
• 10:04
  within.
• 10:04
  And
• 10:05
  like
• 10:05
  we
• 10:05
  were
• 10:05
  talking
• 10:05
  about
• 10:06
  earlier,
• 10:06
  you
• 10:06
  could
• 10:06
  take
• 10:06
  something,
• 10:06
  then
• 10:07
  just
• 10:07
  really
• 10:07
  twist
• 10:08
  it
• 10:08
  into
• 10:08
  something
• 10:08
  cool.
• 10:09
  Versatility,
• 10:09
  right?
• 10:10
  Yeah,
• 10:10
  yeah,
• 10:10
  100%.
• 10:11
  And
• 10:11
  it
• 10:12
  does
• 10:12
  give
• 10:12
  it
• 10:12
  a
• 10:12
  new
• 10:12
  life.
• 10:13
  It
• 10:13
  does
• 10:13
  allow
• 10:13
  for
• 10:14
  some
• 10:14
  of
• 10:14
  these
• 10:14
  pieces
• 10:15
  to
• 10:15
  just
• 10:15
  have
• 10:16
  a
• 10:16
  completely
• 10:17
  different
• 10:17
  tone
• 10:17
  and
• 10:17
  depth
• 10:18
  that
• 10:18
  you
• 10:18
  would
• 10:18
  have
• 10:18
  never
• 10:18
  seen
• 10:19
  before.
• 10:19
  Yeah.
• 10:20
  And
• 10:20
  then
• 10:20
  the
• 10:20
  other
• 10:20
  thing
• 10:20
  I
• 10:21
  think
• 10:21
  is
• 10:21
  cool
• 10:21
  too
• 10:21
  is
• 10:22
  what
• 10:22
  you
• 10:22
  guys
• 10:22
  have
• 10:22
  done
• 10:22
  as
• 10:23
  a
• 10:23
  brand
• 10:23
  over
• 10:23
  the
• 10:23
  number
• 10:23
  of
• 10:23
  years
• 10:24
  ago,
• 10:24
  over
• 10:24
  the
• 10:24
  last,
• 10:24
  let's
• 10:24
  say
• 10:25
  the
• 10:25
  last
• 10:25
  10
• 10:25
  years,
• 10:26
  it
• 10:26
  was
• 10:26
  a
• 10:26
  very
• 10:27
  traditional
• 10:28
  quality
• 10:29
  estate
• 10:30
  look,
• 10:30
  shall
• 10:31
  we
• 10:31
  say?
• 10:31
  And
• 10:32
  not
• 10:32
  to
• 10:32
  take
• 10:32
  the
• 10:32
  brand
• 10:33
  of
• 10:33
  that,
• 10:33
  but
• 10:33
  it
• 10:33
  was
• 10:33
  just
• 10:33
  that
• 10:34
  kind
• 10:34
  of
• 10:34
  locate,
• 10:34
  very
• 10:35
  traditional.
• 10:36
  And
• 10:36
  it's
• 10:36
  fun
• 10:37
  to
• 10:37
  watch
• 10:38
  the
• 10:38
  brand
• 10:38
  and
• 10:39
  you
• 10:39
  guys
• 10:39
  grow
• 10:40
  with
• 10:40
  that
• 10:40
  because
• 10:40
  now
• 10:41
  it's.
• 10:42
  That's
• 10:42
  a
• 10:42
  wide
• 10:42
  road
• 10:43
  compared
• 10:43
  to
• 10:43
  the
• 10:43
  newer
• 10:44
  road
• 10:44
  it
• 10:44
  was.
• 10:45
  And
• 10:45
  for
• 10:46
  you
• 10:46
  out
• 10:46
  there
• 10:46
  listening
• 10:47
  or
• 10:47
  watching
• 10:47
  this,
• 10:48
  if
• 10:48
  you
• 10:49
  haven't
• 10:49
  looked
• 10:49
  at
• 10:49
  Baldwin,
• 10:50
  time
• 10:51
  to
• 10:51
  maybe
• 10:52
  pop
• 10:52
  the
• 10:52
  book
• 10:52
  open
• 10:53
  or
• 10:53
  take
• 10:54
  a
• 10:54
  look
• 10:54
  online
• 10:54
  and
• 10:54
  take
• 10:55
  a
• 10:55
  look
• 10:55
  at
• 10:55
  this,
• 10:55
  because
• 10:56
  it's
• 10:56
  a
• 10:56
  different
• 10:57
  brand
• 10:57
  now
• 10:57
  than
• 10:57
  it
• 10:58
  was.
• 10:58
  But
• 10:58
  that
• 10:58
  same
• 10:59
  lifelong
• 11:00
  heavy
• 11:01
  duty
• 11:01
  quality
• 11:01
  is
• 11:02
  there
• 11:02
  too.
• 11:02
  So
• 11:02
  that
• 11:03
  hasn't
• 11:03
  changed.
• 11:03
  We've
• 11:04
  also
• 11:04
  seen
• 11:04
  an
• 11:04
  ode
• 11:04
  to
• 11:05
  some
• 11:05
  of
• 11:05
  those
• 11:05
  elements
• 11:06
  because,
• 11:06
  yeah,
• 11:06
  like
• 11:06
  you
• 11:06
  said,
• 11:07
  we
• 11:07
  were
• 11:07
  so
• 11:07
  traditional.
• 11:08
  And
• 11:08
  then
• 11:08
  I
• 11:08
  think
• 11:09
  we
• 11:09
  had
• 11:09
  this
• 11:09
  catch
• 11:09
  up
• 11:09
  mode
• 11:10
  where
• 11:10
  it
• 11:10
  was
• 11:10
  like,
• 11:10
  oh,
• 11:11
  but
• 11:11
  wait,
• 11:11
  we
• 11:11
  love
• 11:11
  contemporary.
• 11:12
  We
• 11:12
  need
• 11:12
  to
• 11:13
  make
• 11:13
  sure
• 11:13
  that
• 11:13
  there's
• 11:13
  contemporary
• 11:14
  in
• 11:14
  our
• 11:14
  line.
• 11:14
  And
• 11:15
  with
• 11:15
  that,
• 11:15
  you
• 11:15
  saw
• 11:15
  us
• 11:15
  fluctuate
• 11:16
  and
• 11:16
  play
• 11:16
  in
• 11:16
  those
• 11:16
  worlds.
• 11:17
  And
• 11:17
  I
• 11:17
  think
• 11:17
  actually
• 11:18
  with
• 11:18
  one
• 11:18
  of
• 11:18
  our
• 11:18
  most
• 11:18
  recent
• 11:19
  launches
• 11:19
  of
• 11:19
  these
• 11:19
  levers
• 11:20
  that
• 11:21
  you
• 11:21
  can
• 11:21
  find
• 11:21
  in
• 11:21
  our
• 11:21
  booth,
• 11:22
  but
• 11:22
  the
• 11:22
  Briar
• 11:22
  Crest,
• 11:23
  the
• 11:23
  Nashville,
• 11:24
  those
• 11:25
  in
• 11:25
  particular
• 11:25
  are
• 11:25
  this
• 11:26
  ode
• 11:26
  to
• 11:26
  what
• 11:26
  we're
• 11:26
  calling
• 11:27
  the
• 11:27
  new
• 11:27
  traditional.
• 11:27
  So
• 11:28
  it's
• 11:28
  those
• 11:28
  cleaner
• 11:29
  lines,
• 11:29
  a
• 11:29
  little
• 11:30
  bit
• 11:30
  more
• 11:30
  simpler,
• 11:30
  but
• 11:31
  it
• 11:31
  still
• 11:31
  has
• 11:31
  that
• 11:32
  respect
• 11:32
  that
• 11:33
  Baldwin
• 11:33
  has
• 11:33
  always
• 11:34
  had
• 11:34
  for
• 11:34
  the
• 11:35
  traditional
• 11:35
  space,
• 11:35
  but
• 11:36
  just
• 11:36
  done
• 11:36
  so
• 11:36
  in
• 11:36
  a
• 11:37
  little
• 11:37
  bit
• 11:37
  more
• 11:37
  of
• 11:37
  a
• 11:37
  sleek
• 11:38
  way.
• 11:38
  Right.
• 11:39
  It's
• 11:39
  so
• 11:40
  crazy
• 11:40
  how
• 11:40
  that
• 11:40
  stuff
• 11:41
  works.
• 11:41
  And
• 11:41
  you've
• 11:41
  got
• 11:41
  a
• 11:42
  tray
• 11:42
  of
• 11:42
  mixed
• 11:43
  finishes
• 11:43
  here
• 11:43
  to
• 11:44
  play
• 11:44
  with,
• 11:44
  which
• 11:45
  to
• 11:45
  me
• 11:45
  is
• 11:45
  like
• 11:45
  the
• 11:46
  best
• 11:46
  adult
• 11:46
  designer
• 11:47
  Tinker
• 11:47
  toys
• 11:47
  known
• 11:47
  to
• 11:48
  mankind.
• 11:48
  Right
• 11:48
  there.
• 11:49
  Fidget
• 11:49
  spinner
• 11:50
  for
• 11:50
  the.
• 11:50
  Yeah,
• 11:50
  exactly.
• 11:51
  This
• 11:51
  is
• 11:52
  us
• 11:52
  hardware
• 11:52
  nerd
• 11:53
  people
• 11:53
  going,
• 11:53
  oh
• 11:53
  my
• 11:54
  gosh.
• 11:54
  And
• 11:54
  what's
• 11:55
  cool
• 11:55
  though
• 11:55
  is
• 11:55
  you're
• 11:55
  looking
• 11:55
  at
• 11:56
  this
• 11:56
  and
• 11:56
  you've
• 11:56
  got
• 11:57
  all
• 11:57
  these
• 11:57
  different
• 11:57
  finishes.
• 11:58
  You've
• 11:58
  got
• 11:59
  a
• 11:59
  round
• 12:00
  barrel
• 12:00
  shaped
• 12:01
  handle
• 12:02
  piece,
• 12:02
  but
• 12:02
  then
• 12:03
  you
• 12:03
  can
• 12:03
  go,
• 12:03
  ah,
• 12:04
  I
• 12:04
  want
• 12:04
  a
• 12:04
  knurled
• 12:04
  look
• 12:05
  to
• 12:05
  this,
• 12:06
  or
• 12:06
  let's
• 12:07
  put
• 12:07
  in
• 12:07
  a
• 12:07
  different
• 12:07
  finish.
• 12:08
  And
• 12:08
  so
• 12:09
  that's
• 12:09
  the
• 12:09
  cool
• 12:09
  part
• 12:10
  of
• 12:10
  this,
• 12:10
  is
• 12:10
  that
• 12:10
  you're
• 12:11
  really
• 12:11
  limitless
• 12:12
  from
• 12:13
  what
• 12:13
  you
• 12:13
  can
• 12:13
  do.
• 12:14
  And
• 12:14
  you
• 12:15
  guys
• 12:15
  have
• 12:15
  really
• 12:15
  come
• 12:15
  out
• 12:15
  with
• 12:16
  that
• 12:16
  quick
• 12:16
  ship
• 12:16
  program,
• 12:17
  which
• 12:17
  has
• 12:17
  made
• 12:17
  things
• 12:18
  so
• 12:18
  much
• 12:18
  easier
• 12:18
  as
• 12:19
  well
• 12:19
  to
• 12:19
  get
• 12:20
  from
• 12:20
  the
• 12:20
  design
• 12:21
  contractor
• 12:22
  side
• 12:22
  of
• 12:22
  things.
• 12:23
  For
• 12:23
  the
• 12:23
  professional
• 12:24
  out
• 12:24
  there,
• 12:24
  that's
• 12:24
  not.
• 12:25
  The
• 12:25
  hardware
• 12:26
  sometimes
• 12:26
  gets
• 12:27
  forgotten
• 12:27
  in
• 12:27
  the
• 12:27
  job
• 12:28
  site.
• 12:28
  Yeah,
• 12:29
  look,
• 12:29
  we
• 12:29
  recognize
• 12:30
  it,
• 12:30
  right?
• 12:30
  Time
• 12:30
  is
• 12:31
  as
• 12:31
  precious
• 12:31
  as
• 12:31
  it's
• 12:32
  ever
• 12:32
  been.
• 12:32
  Right.
• 12:32
  Deadlines
• 12:33
  are
• 12:33
  quicker.
• 12:34
  We
• 12:34
  have
• 12:34
  more
• 12:35
  projects,
• 12:35
  we
• 12:35
  have
• 12:35
  less
• 12:36
  people.
• 12:36
  So
• 12:37
  all
• 12:37
  of
• 12:37
  those
• 12:37
  variables
• 12:38
  point
• 12:38
  to.
• 12:38
  I
• 12:39
  need
• 12:39
  to
• 12:39
  be
• 12:39
  quick.
• 12:39
  We've
• 12:40
  launched
• 12:40
  a
• 12:40
  new
• 12:41
  operational
• 12:42
  process
• 12:42
  we
• 12:42
  call
• 12:42
  554.
• 12:43
  Okay.
• 12:44
  Five
• 12:44
  days
• 12:45
  for
• 12:45
  quick
• 12:45
  ship,
• 12:46
  five
• 12:46
  days
• 12:46
  for
• 12:47
  reserve,
• 12:47
  four
• 12:47
  weeks
• 12:47
  for
• 12:48
  the
• 12:48
  rest
• 12:48
  of
• 12:48
  our
• 12:48
  just
• 12:49
  regular
• 12:49
  made
• 12:49
  order
• 12:50
  estate.
• 12:50
  I
• 12:50
  can
• 12:50
  tell
• 12:50
  you
• 12:51
  it's
• 12:51
  99%
• 12:52
  shipping
• 12:52
  on
• 12:53
  time
• 12:53
  right
• 12:53
  now.
• 12:53
  Shout
• 12:53
  out
• 12:54
  the
• 12:54
  ops
• 12:54
  team
• 12:54
  and
• 12:54
  everything
• 12:55
  going
• 12:55
  on
• 12:55
  there.
• 12:56
  Shipping
• 12:56
  before
• 12:57
  on
• 12:57
  time,
• 12:57
  actually
• 12:58
  most
• 12:58
  of
• 12:58
  the
• 12:58
  time,
• 12:58
  which
• 12:58
  is
• 12:59
  one
• 12:59
  of
• 12:59
  those
• 12:59
  celebrations
• 12:59
  that
• 13:00
  it's.
• 13:00
  We
• 13:00
  just
• 13:00
  got
• 13:00
  to
• 13:00
  keep
• 13:01
  that
• 13:01
  momentum.
• 13:01
  And
• 13:01
  it's.
• 13:02
  It
• 13:02
  seems
• 13:02
  like
• 13:02
  for
• 13:02
  doors
• 13:03
  too.
• 13:03
  It's
• 13:03
  like
• 13:04
  it
• 13:04
  gets
• 13:04
  forgotten
• 13:05
  by
• 13:05
  so
• 13:05
  many
• 13:05
  people
• 13:06
  out
• 13:06
  there
• 13:06
  because
• 13:06
  they're
• 13:06
  filling
• 13:07
  out
• 13:07
  their
• 13:07
  door
• 13:07
  order
• 13:07
  for
• 13:08
  them
• 13:08
  and
• 13:08
  going,
• 13:09
  yeah,
• 13:09
  what
• 13:09
  locks
• 13:09
  are
• 13:10
  we
• 13:10
  doing
• 13:10
  on
• 13:10
  that
• 13:11
  now
• 13:11
  the
• 13:11
  timer's
• 13:12
  going
• 13:12
  right
• 13:12
  for
• 13:12
  the
• 13:12
  project
• 13:13
  because.
• 13:14
  Okay,
• 13:14
  what
• 13:14
  are
• 13:14
  we
• 13:14
  doing?
• 13:15
  But
• 13:15
  the
• 13:15
  nice
• 13:15
  thing
• 13:15
  is
• 13:16
  a
• 13:16
  lot
• 13:16
  of
• 13:16
  door
• 13:16
  companies
• 13:16
  out
• 13:16
  there.
• 13:17
  Four
• 13:17
  to
• 13:17
  six
• 13:17
  weeks.
• 13:18
  Yes.
• 13:18
  We
• 13:19
  got
• 13:19
  the
• 13:19
  window.
• 13:19
  You
• 13:20
  got
• 13:20
  the
• 13:20
  window,
• 13:21
  which
• 13:21
  is
• 13:21
  great.
• 13:22
  It
• 13:22
  gives
• 13:22
  you
• 13:22
  some
• 13:22
  padding
• 13:23
  too
• 13:23
  because
• 13:24
  Murphy's
• 13:24
  law
• 13:25
  says
• 13:25
  that
• 13:25
  one
• 13:25
  of
• 13:25
  the
• 13:25
  shipping
• 13:26
  companies
• 13:26
  going
• 13:26
  to
• 13:26
  leave
• 13:26
  it
• 13:27
  at
• 13:27
  the
• 13:27
  neighbor's
• 13:27
  door.
• 13:28
  All
• 13:28
  the
• 13:28
  crazy
• 13:28
  stuff
• 13:29
  that
• 13:29
  happens
• 13:29
  out
• 13:29
  there,
• 13:30
  the
• 13:30
  snow,
• 13:30
  the
• 13:30
  wind,
• 13:30
  the
• 13:30
  hurricanes,
• 13:31
  whatever,
• 13:32
  but
• 13:32
  it
• 13:32
  really
• 13:32
  gives
• 13:33
  you
• 13:33
  guys
• 13:33
  in
• 13:33
  a
• 13:33
  position
• 13:33
  to
• 13:34
  really
• 13:34
  bring
• 13:34
  that
• 13:35
  high
• 13:35
  End
• 13:36
  quality
• 13:37
  at
• 13:37
  a
• 13:37
  very
• 13:38
  reasonable
• 13:38
  time
• 13:39
  because
• 13:39
  you
• 13:39
  can
• 13:39
  get
• 13:39
  it
• 13:40
  there
• 13:40
  before
• 13:40
  the
• 13:41
  door
• 13:41
  manufacturers
• 13:42
  or
• 13:42
  the
• 13:42
  cabinets
• 13:43
  are
• 13:43
  delivered
• 13:43
  and
• 13:43
  that
• 13:43
  kind
• 13:44
  of
• 13:44
  stuff.
• 13:44
  Yeah,
• 13:44
  I
• 13:44
  think
• 13:44
  that's
• 13:45
  the
• 13:45
  key
• 13:45
  to
• 13:45
  Quick
• 13:45
  Ship
• 13:46
  is
• 13:46
  look,
• 13:47
  I
• 13:47
  think
• 13:47
  there's
• 13:47
  a
• 13:47
  lot
• 13:47
  of
• 13:47
  manufacturers
• 13:48
  that
• 13:48
  have
• 13:48
  some
• 13:49
  sort
• 13:49
  of
• 13:49
  fast
• 13:50
  option,
• 13:51
  but
• 13:51
  it
• 13:52
  is
• 13:52
  all
• 13:52
  of
• 13:52
  our
• 13:52
  styles.
• 13:53
  Yeah.
• 13:53
  So
• 13:53
  you're
• 13:53
  getting
• 13:54
  the
• 13:54
  variety,
• 13:55
  but
• 13:55
  you're
• 13:55
  also
• 13:55
  getting
• 13:56
  the
• 13:56
  speed.
• 13:56
  And
• 13:56
  again,
• 13:56
  and
• 13:57
  shout
• 13:57
  out
• 13:57
  to
• 13:57
  an
• 13:57
  ownership
• 13:58
  group.
• 13:58
  That's
• 13:58
  a
• 13:58
  lot
• 13:59
  of
• 13:59
  inventory
• 13:59
  dollars
• 13:59
  sitting
• 14:00
  on
• 14:00
  the
• 14:00
  shelf,
• 14:00
  but
• 14:01
  it's
• 14:02
  showing
• 14:02
  that
• 14:02
  it's
• 14:02
  worth
• 14:02
  it
• 14:03
  because
• 14:03
  our
• 14:03
  customer
• 14:04
  sees
• 14:04
  we
• 14:05
  have
• 14:05
  it.
• 14:05
  So
• 14:06
  again,
• 14:06
  if
• 14:06
  you're
• 14:06
  out
• 14:06
  there,
• 14:06
  you
• 14:06
  need
• 14:07
  some
• 14:07
  doorknobs
• 14:07
  or
• 14:08
  levers.
• 14:08
  We
• 14:08
  have
• 14:08
  them.
• 14:09
  They're
• 14:09
  on
• 14:09
  the
• 14:09
  shelf.
• 14:09
  I
• 14:10
  also
• 14:10
  think
• 14:10
  we
• 14:10
  have
• 14:10
  to
• 14:10
  talk
• 14:11
  about
• 14:11
  the
• 14:11
  ease
• 14:11
  too,
• 14:11
  that
• 14:11
  Quick
• 14:12
  Shift
• 14:12
  brings,
• 14:12
  though,
• 14:12
  because
• 14:13
  not
• 14:13
  only
• 14:13
  is
• 14:13
  it
• 14:13
  the
• 14:13
  speed
• 14:14
  to
• 14:14
  market,
• 14:14
  it's
• 14:14
  the
• 14:15
  fact
• 14:15
  that
• 14:15
  you're
• 14:16
  everything
• 14:16
  you
• 14:16
  need
• 14:16
  in
• 14:17
  one
• 14:17
  box.
• 14:17
  And
• 14:17
  also
• 14:18
  with
• 14:18
  the
• 14:19
  introduction
• 14:19
  of
• 14:19
  the
• 14:19
  new
• 14:20
  adjustable
• 14:20
  latch,
• 14:20
  it
• 14:21
  literally
• 14:21
  is
• 14:21
  a
• 14:21
  game
• 14:22
  changer
• 14:22
  when
• 14:22
  it
• 14:22
  comes
• 14:22
  to
• 14:23
  product
• 14:23
  ordering.
• 14:24
  And
• 14:24
  that's
• 14:24
  been
• 14:24
  always
• 14:25
  the
• 14:25
  hard
• 14:25
  part
• 14:26
  for
• 14:26
  me.
• 14:27
  Even
• 14:27
  ordering
• 14:28
  because.
• 14:29
  And
• 14:29
  I've
• 14:29
  known
• 14:29
  you
• 14:30
  guys
• 14:30
  forever,
• 14:31
  but
• 14:31
  I
• 14:31
  have
• 14:32
  to
• 14:32
  slow
• 14:32
  down
• 14:32
  and
• 14:33
  pay
• 14:33
  attention
• 14:34
  because
• 14:34
  there
• 14:35
  used
• 14:35
  to
• 14:35
  be
• 14:35
  a
• 14:35
  lot
• 14:35
  of
• 14:36
  boxes.
• 14:36
  And
• 14:36
  it's
• 14:36
  okay.
• 14:37
  I
• 14:37
  need
• 14:37
  this,
• 14:38
  but
• 14:38
  I
• 14:38
  need
• 14:38
  this
• 14:38
  piece
• 14:39
  and
• 14:39
  I
• 14:39
  need
• 14:39
  this
• 14:39
  piece.
• 14:40
  And
• 14:40
  you
• 14:40
  guys
• 14:41
  have
• 14:41
  really
• 14:41
  brought
• 14:42
  that
• 14:42
  in,
• 14:42
  which
• 14:42
  is
• 14:42
  really
• 14:43
  cool
• 14:43
  because
• 14:44
  stuff
• 14:44
  that
• 14:44
  happens
• 14:45
  on
• 14:45
  the
• 14:45
  job
• 14:45
  site,
• 14:45
  it's
• 14:45
  great
• 14:46
  that
• 14:46
  you
• 14:46
  get
• 14:46
  it
• 14:46
  there.
• 14:46
  Right.
• 14:47
  But
• 14:47
  you
• 14:47
  want
• 14:48
  to
• 14:48
  keep
• 14:48
  it
• 14:48
  at
• 14:48
  the
• 14:48
  job
• 14:48
  site,
• 14:49
  too.
• 14:49
  And
• 14:49
  more
• 14:49
  boxes
• 14:50
  means
• 14:50
  more
• 14:51
  chance
• 14:51
  of
• 14:51
  something
• 14:52
  going
• 14:52
  sideways.
• 14:52
  Because
• 14:53
  if
• 14:53
  it's
• 14:53
  going
• 14:53
  to
• 14:54
  go
• 14:54
  sideways,
• 14:54
  it's
• 14:54
  going
• 14:54
  to
• 14:54
  go
• 14:54
  sideways
• 14:55
  at
• 14:55
  the
• 14:55
  job
• 14:55
  site.
• 14:56
  Yeah.
• 14:56
  And
• 14:56
  I
• 14:56
  think
• 14:57
  it.
• 14:57
  We
• 14:57
  haven't
• 14:57
  changed
• 14:58
  any
• 14:58
  of
• 14:58
  that.
• 14:58
  So
• 14:59
  we.
• 14:59
  I
• 14:59
  think
• 14:59
  we
• 14:59
  have
• 14:59
  the
• 15:00
  best
• 15:00
  of
• 15:00
  both
• 15:00
  worlds
• 15:00
  now
• 15:00
  again.
• 15:01
  And
• 15:01
  we
• 15:02
  have
• 15:02
  those
• 15:02
  customers
• 15:03
  that
• 15:03
  they
• 15:03
  want
• 15:03
  to
• 15:03
  put
• 15:03
  it
• 15:04
  together
• 15:04
  piece
• 15:04
  by
• 15:04
  piece.
• 15:05
  That
• 15:05
  true
• 15:05
  bespoke
• 15:06
  experience.
• 15:07
  Absolutely.
• 16:31
  Peace.
• 16:31
  We'll
• 16:32
  still
• 16:32
  do
• 16:32
  that
• 16:32
  all
• 16:33
  day
• 16:33
  long,
• 16:33
  but
• 16:34
  this
• 16:34
  time
• 16:35
  thing.
• 16:35
  So
• 16:36
  lock
• 16:36
  in
• 16:36
  a
• 16:36
  box
• 16:37
  and
• 16:37
  taking
• 16:37
  the
• 16:38
  questions
• 16:38
  out.
• 16:39
  You
• 16:39
  don't
• 16:39
  need
• 16:40
  to
• 16:40
  ask
• 16:40
  handing
• 16:41
  if
• 16:41
  it's
• 16:41
  the
• 16:41
  same
• 16:42
  finish.
• 16:42
  Yeah.
• 16:42
  You
• 16:43
  don't
• 16:43
  need
• 16:43
  to
• 16:43
  ask
• 16:43
  back
• 16:44
  set.
• 16:44
  So
• 16:44
  we're
• 16:44
  taking
• 16:45
  questions
• 16:45
  out
• 16:45
  of
• 16:45
  the
• 16:46
  equation.
• 16:46
  So
• 16:46
  it's
• 16:47
  just
• 16:47
  this
• 16:47
  works
• 16:48
  no
• 16:48
  matter
• 16:48
  what.
• 16:49
  And
• 16:49
  questions
• 16:49
  or
• 16:49
  errors.
• 16:50
  Right.
• 16:50
  That's
• 16:51
  where
• 16:51
  the
• 16:51
  mistakes.
• 16:53
  Yeah.
• 16:54
  And
• 16:54
  that's
• 16:55
  what
• 16:55
  I
• 16:55
  think.
• 16:55
  And
• 16:55
  that's
• 16:55
  why
• 16:56
  I
• 16:56
  love
• 16:56
  what
• 16:56
  you
• 16:57
  guys
• 16:57
  did
• 16:58
  by
• 16:58
  literally
• 16:59
  cutting
• 16:59
  the
• 16:59
  hardware
• 17:00
  down
• 17:00
  needed
• 17:00
  for
• 17:00
  this
• 17:01
  with
• 17:02
  the
• 17:02
  adjustable
• 17:03
  latch.
• 17:03
  That
• 17:04
  to
• 17:04
  me
• 17:04
  was
• 17:04
  just
• 17:04
  so
• 17:05
  brilliant.
• 17:05
  And
• 17:06
  when
• 17:06
  I
• 17:06
  saw
• 17:06
  you
• 17:06
  guys
• 17:06
  Coming
• 17:07
  out
• 17:07
  with
• 17:07
  that,
• 17:07
  I
• 17:07
  was
• 17:07
  like,
• 17:07
  oh
• 17:08
  my
• 17:08
  God,
• 17:08
  somebody
• 17:09
  finally
• 17:09
  figured
• 17:09
  that
• 17:09
  out
• 17:10
  because.
• 17:11
  And
• 17:11
  it
• 17:11
  works.
• 17:12
  It's
• 17:12
  not
• 17:12
  some
• 17:13
  clunky,
• 17:14
  weird
• 17:15
  piece.
• 17:16
  It's
• 17:16
  going
• 17:16
  to
• 17:16
  work
• 17:17
  for
• 17:17
  both.
• 17:17
  Oh.
• 17:18
  And
• 17:18
  it's.
• 17:18
  I
• 17:18
  think
• 17:18
  it
• 17:18
  was
• 17:19
  three
• 17:19
  or
• 17:19
  four
• 17:19
  iterations
• 17:20
  with,
• 17:20
  with
• 17:21
  our
• 17:21
  design
• 17:21
  and
• 17:21
  engineering
• 17:22
  team.
• 17:22
  We
• 17:22
  would
• 17:22
  all
• 17:23
  put
• 17:23
  them
• 17:23
  out
• 17:23
  on
• 17:23
  our
• 17:23
  own
• 17:23
  doors
• 17:24
  at
• 17:24
  home.
• 17:24
  Yeah.
• 17:25
  Put
• 17:25
  it
• 17:25
  through
• 17:25
  its
• 17:25
  paces
• 17:26
  and
• 17:26
  we
• 17:26
  brought
• 17:27
  back
• 17:27
  notes
• 17:27
  and
• 17:27
  we
• 17:27
  were
• 17:28
  three,
• 17:28
  four
• 17:28
  generations
• 17:29
  or
• 17:29
  revisions
• 17:30
  in
• 17:30
  to
• 17:30
  make
• 17:31
  sure
• 17:31
  after
• 17:31
  two
• 17:31
  years
• 17:32
  it
• 17:32
  was
• 17:32
  going
• 17:33
  to
• 17:33
  work.
• 17:33
  Yeah.
• 17:33
  And
• 17:34
  that's
• 17:35
  the
• 17:35
  cool
• 17:35
  thing
• 17:35
  with
• 17:35
  you
• 17:35
  guys
• 17:35
  in
• 17:36
  testing
• 17:36
  too.
• 17:36
  You
• 17:36
  guys
• 17:37
  do
• 17:37
  a
• 17:37
  lot
• 17:37
  of
• 17:37
  that
• 17:37
  stuff
• 17:38
  to
• 17:38
  really
• 17:38
  make
• 17:38
  sure
• 17:38
  before
• 17:39
  it
• 17:39
  goes
• 17:39
  out
• 17:39
  to
• 17:39
  market.
• 17:40
  Test
• 17:40
  lab
• 17:40
  in
• 17:40
  our
• 17:40
  first
• 17:41
  floor.
• 17:41
  Right.
• 17:41
  We
• 17:41
  can
• 17:41
  hammer,
• 17:42
  hammer,
• 17:42
  deadbolt
• 17:43
  bolts,
• 17:43
  drill
• 17:43
  through
• 17:44
  stuff.
• 17:44
  All
• 17:45
  in
• 17:45
  the
• 17:45
  comfort
• 17:45
  of
• 17:45
  our
• 17:46
  own
• 17:46
  building.
• 17:46
  Exactly.
• 17:47
  And
• 17:47
  we're
• 17:47
  a
• 17:47
  brand
• 17:48
  known
• 17:48
  for
• 17:48
  trust.
• 17:49
  And
• 17:49
  so
• 17:49
  when
• 17:49
  you
• 17:49
  start
• 17:50
  coming
• 17:50
  out
• 17:50
  with
• 17:50
  this
• 17:51
  new
• 17:51
  idea
• 17:51
  and
• 17:52
  some
• 17:52
  of
• 17:52
  these
• 17:53
  inventions
• 17:54
  or
• 17:54
  ideas
• 17:55
  that
• 17:55
  really
• 17:55
  do
• 17:55
  break
• 17:56
  the
• 17:56
  mold
• 17:56
  from
• 17:56
  what
• 17:56
  Baldwin
• 17:57
  has
• 17:57
  always
• 17:57
  done,
• 17:57
  you
• 17:58
  want
• 17:58
  to
• 17:58
  make
• 17:58
  sure
• 17:58
  that
• 17:58
  you
• 17:59
  still
• 17:59
  have
• 17:59
  that
• 17:59
  same
• 17:59
  level
• 18:00
  of
• 18:00
  trust.
• 18:00
  We
• 18:00
  want
• 18:00
  to
• 18:00
  keep
• 18:01
  being
• 18:02
  a
• 18:02
  trusted
• 18:03
  brand
• 18:03
  for
• 18:03
  years
• 18:03
  to
• 18:04
  come.
• 18:04
  So
• 18:04
  that
• 18:04
  level
• 18:04
  of
• 18:05
  testing
• 18:05
  is
• 18:05
  an
• 18:05
  absolute
• 18:06
  necessity
• 18:06
  in
• 18:06
  order
• 18:07
  for
• 18:07
  people
• 18:07
  to
• 18:07
  understand.
• 18:08
  The
• 18:08
  latch
• 18:08
  was
• 18:09
  known.
• 18:09
  The
• 18:09
  latch
• 18:09
  is
• 18:09
  known
• 18:09
  by
• 18:10
  Baldwin.
• 18:10
  1.
• 18:10
  It
• 18:10
  has
• 18:10
  our
• 18:11
  name
• 18:11
  directly
• 18:11
  on
• 18:11
  it.
• 18:12
  People
• 18:12
  are
• 18:12
  excited
• 18:13
  when
• 18:13
  they
• 18:13
  see
• 18:14
  those
• 18:14
  elements.
• 18:14
  And
• 18:15
  so
• 18:15
  when
• 18:15
  you
• 18:15
  start
• 18:16
  bringing
• 18:16
  up
• 18:16
  these
• 18:16
  ideas
• 18:16
  of
• 18:17
  something
• 18:17
  new,
• 18:18
  there's
• 18:18
  a
• 18:18
  little
• 18:18
  bit
• 18:18
  of
• 18:19
  fear
• 18:19
  that
• 18:19
  comes
• 18:19
  about.
• 18:20
  Responsibility.
• 18:21
  Right.
• 18:22
  Someone's
• 18:22
  door
• 18:23
  doesn't
• 18:23
  work,
• 18:24
  they
• 18:24
  open
• 18:24
  the
• 18:24
  door.
• 18:24
  And
• 18:25
  to
• 18:25
  your
• 18:25
  point,
• 18:25
  the
• 18:25
  first
• 18:25
  name
• 18:26
  they're
• 18:26
  going
• 18:26
  to
• 18:26
  see
• 18:26
  is
• 18:26
  our
• 18:27
  name
• 18:27
  on
• 18:27
  the
• 18:27
  latch,
• 18:27
  Right?
• 18:28
  Absolutely.
• 18:28
  So
• 18:28
  we're
• 18:29
  public
• 18:29
  enemy
• 18:29
  number
• 18:29
  one
• 18:30
  if
• 18:31
  it
• 18:31
  doesn't
• 18:31
  work.
• 18:32
  So
• 18:32
  we
• 18:32
  take
• 18:32
  that
• 18:32
  to
• 18:32
  heart
• 18:33
  and
• 18:33
  that's
• 18:33
  why
• 18:33
  we
• 18:33
  go
• 18:34
  through
• 18:34
  such,
• 18:34
  such
• 18:34
  vigorous
• 18:35
  testing.
• 18:35
  Yeah.
• 18:36
  And
• 18:36
  for
• 18:36
  you
• 18:36
  guys
• 18:36
  out
• 18:36
  there
• 18:36
  that
• 18:37
  haven't
• 18:37
  really
• 18:37
  seen
• 18:38
  what
• 18:38
  we're
• 18:38
  talking
• 18:38
  about
• 18:38
  and
• 18:39
  this
• 18:39
  is
• 18:39
  great.
• 18:39
  So
• 18:40
  Baldwin
• 18:40
  created
• 18:41
  this
• 18:41
  great
• 18:41
  latch
• 18:42
  that
• 18:42
  we
• 18:42
  have
• 18:43
  these
• 18:43
  two
• 18:43
  back
• 18:43
  sets
• 18:44
  out
• 18:44
  there
• 18:44
  for
• 18:44
  exterior
• 18:45
  doors.
• 18:45
  For
• 18:45
  instance,
• 18:46
  depending
• 18:47
  on
• 18:47
  the
• 18:47
  door
• 18:47
  and
• 18:47
  door
• 18:48
  sizes
• 18:48
  are
• 18:48
  getting
• 18:49
  nutty
• 18:49
  out
• 18:49
  there.
• 18:49
  I
• 18:50
  was
• 18:50
  walking
• 18:50
  around
• 18:50
  here,
• 18:50
  I'm
• 18:51
  like,
• 18:51
  that
• 18:52
  is
• 18:52
  a
• 18:52
  12
• 18:53
  foot
• 18:53
  pivot
• 18:54
  door
• 18:54
  right
• 18:54
  there.
• 18:55
  And
• 18:55
  I'm
• 18:55
  like,
• 18:56
  how
• 18:56
  you
• 18:56
  getting
• 18:56
  that
• 18:56
  to
• 18:57
  the
• 18:57
  job
• 18:57
  site?
• 18:57
  Easy.
• 18:58
  And
• 18:58
  getting
• 18:58
  it
• 18:58
  in
• 18:58
  there.
• 18:59
  And.
• 18:59
  And
• 18:59
  that's
• 18:59
  crazy.
• 19:00
  But
• 19:01
  we've
• 19:01
  got
• 19:01
  all
• 19:01
  these
• 19:01
  different
• 19:02
  back
• 19:02
  sets,
• 19:02
  the
• 19:02
  two
• 19:02
  main
• 19:03
  ones
• 19:03
  right
• 19:03
  there,
• 19:04
  without
• 19:04
  somebody
• 19:05
  getting
• 19:05
  nutty.
• 19:05
  And.
• 19:06
  And
• 19:06
  do
• 19:06
  it.
• 19:06
  There's
• 19:07
  always
• 19:07
  somebody
• 19:07
  doing
• 19:08
  that
• 19:09
  in
• 19:09
  the
• 19:09
  past.
• 19:09
  Absolutely.
• 19:10
  But
• 19:11
  so
• 19:12
  anyway,
• 19:12
  you
• 19:12
  can
• 19:12
  adjust
• 19:13
  this
• 19:13
  in
• 19:13
  the
• 19:13
  field.
• 19:13
  You
• 19:14
  don't
• 19:14
  have
• 19:14
  to
• 19:14
  sit
• 19:14
  there
• 19:14
  and
• 19:14
  Check
• 19:15
  the
• 19:15
  box
• 19:15
  and
• 19:15
  go,
• 19:16
  oh,
• 19:16
  my
• 19:17
  door
• 19:17
  guy
• 19:17
  drilled
• 19:18
  it
• 19:18
  wrong.
• 19:18
  Guess
• 19:19
  what?
• 19:19
  You
• 19:19
  got
• 19:19
  the
• 19:20
  piece
• 19:20
  for
• 19:20
  that?
• 19:21
  You
• 19:21
  know,
• 19:21
  Absolutely.
• 19:22
  And
• 19:22
  we're
• 19:22
  doing
• 19:22
  a
• 19:22
  couple
• 19:23
  shout
• 19:23
  outs.
• 19:23
  I
• 19:23
  got
• 19:23
  to
• 19:23
  talk
• 19:24
  about
• 19:24
  our
• 19:24
  customer
• 19:24
  service
• 19:24
  team
• 19:25
  back
• 19:25
  in
• 19:25
  Reading.
• 19:26
  You
• 19:26
  know
• 19:27
  what
• 19:27
  you
• 19:27
  just
• 19:27
  said.
• 19:27
  We
• 19:28
  run
• 19:28
  into
• 19:28
  those
• 19:28
  scenarios
• 19:28
  sometimes,
• 19:29
  right.
• 19:29
  Where
• 19:29
  people
• 19:30
  think
• 19:30
  they
• 19:30
  have
• 19:31
  the
• 19:31
  right
• 19:31
  stuff.
• 19:31
  Right.
• 19:31
  They
• 19:32
  get
• 19:32
  the
• 19:32
  lock
• 19:32
  in
• 19:32
  a
• 19:32
  box,
• 19:33
  but
• 19:33
  they
• 19:33
  need
• 19:33
  that
• 19:33
  extra
• 19:33
  piece.
• 19:34
  We,
• 19:35
  that
• 19:35
  team
• 19:35
  right
• 19:35
  there
• 19:35
  that
• 19:36
  we're.
• 19:36
  We're
• 19:36
  sending
• 19:36
  probably
• 19:37
  100
• 19:37
  parts
• 19:37
  pieces
• 19:38
  out
• 19:38
  to
• 19:38
  customers
• 19:39
  every
• 19:39
  day
• 19:39
  to
• 19:40
  ensure
• 19:40
  that
• 19:40
  trust,
• 19:41
  that
• 19:41
  responsibility
• 19:42
  that
• 19:42
  Severin
• 19:43
  started.
• 19:43
  It'll
• 19:43
  be
• 19:43
  80
• 19:43
  years
• 19:44
  in
• 19:44
  20,
• 19:45
  26.
• 19:45
  So,
• 19:46
  yeah,
• 19:46
  that.
• 19:46
  That
• 19:47
  heritage,
• 19:47
  something
• 19:48
  we
• 19:48
  take
• 19:48
  seriously.
• 19:48
  Yeah.
• 19:49
  And
• 19:49
  that's
• 19:49
  again,
• 19:50
  but
• 19:50
  that's
• 19:50
  why
• 19:50
  I
• 19:50
  like
• 19:51
  leaning
• 19:51
  on
• 19:51
  your
• 19:52
  local
• 19:52
  dealers.
• 19:52
  Right.
• 19:53
  Those
• 19:53
  people
• 19:53
  that
• 19:54
  you
• 19:54
  walk
• 19:54
  in,
• 19:54
  they
• 19:55
  know
• 19:55
  what
• 19:55
  they're
• 19:55
  talking
• 19:55
  about.
• 19:56
  My
• 19:56
  area
• 19:56
  run
• 19:57
  down
• 19:57
  to
• 19:57
  Chown
• 19:57
  Hardware.
• 19:58
  They've
• 19:58
  been
• 19:58
  around
• 19:58
  forever.
• 19:59
  Shadow
• 20:00
  at.
• 20:00
  And
• 20:00
  you'll
• 20:00
  like
• 20:00
  keep
• 20:01
  running
• 20:01
  double
• 20:01
  in
• 20:01
  the
• 20:01
  hotel.
• 20:02
  Yeah,
• 20:02
  like
• 20:02
  double.
• 20:03
  As
• 20:03
  long
• 20:03
  as.
• 20:03
  Absolutely.
• 20:04
  1800s.
• 20:05
  Yeah.
• 20:06
  I
• 20:06
  was
• 20:07
  helping
• 20:07
  MC
• 20:07
  their.
• 20:08
  What
• 20:08
  was
• 20:08
  that?
• 20:08
  100.
• 20:10
  I'm
• 20:10
  gonna
• 20:10
  make
• 20:10
  that.
• 20:10
  I'm
• 20:11
  gonna
• 20:11
  make
• 20:11
  that
• 20:11
  wrong.
• 20:11
  160.
• 20:12
  It's
• 20:12
  140th.
• 20:13
  I
• 20:13
  think
• 20:13
  it's
• 20:14
  what
• 20:14
  it
• 20:14
  was.
• 20:14
  140th
• 20:15
  in
• 20:15
  Portland.
• 20:17
  What
• 20:17
  a
• 20:17
  story.
• 20:17
  It's
• 20:17
  insane.
• 20:18
  Yeah.
• 20:18
  And
• 20:19
  to
• 20:19
  me,
• 20:19
  I
• 20:19
  love
• 20:19
  that
• 20:19
  because
• 20:20
  again,
• 20:20
  family
• 20:20
  run
• 20:21
  company,
• 20:21
  it's
• 20:21
  just
• 20:22
  same
• 20:22
  generation
• 20:23
  after
• 20:23
  generation.
• 20:24
  And
• 20:24
  what's
• 20:24
  cool
• 20:25
  with
• 20:25
  that
• 20:25
  is
• 20:25
  you
• 20:26
  guys
• 20:26
  have
• 20:26
  dealers
• 20:26
  like
• 20:27
  that
• 20:27
  all
• 20:27
  across
• 20:27
  the
• 20:28
  country
• 20:28
  that
• 20:29
  are
• 20:29
  your
• 20:29
  local
• 20:29
  people
• 20:29
  that
• 20:30
  you
• 20:30
  go
• 20:30
  in,
• 20:30
  you
• 20:30
  build
• 20:30
  the
• 20:31
  relationship
• 20:31
  with
• 20:32
  and
• 20:33
  they
• 20:33
  know
• 20:33
  how
• 20:33
  to
• 20:33
  order
• 20:34
  it.
• 20:34
  So
• 20:34
  if
• 20:34
  you're
• 20:34
  the
• 20:35
  builder
• 20:35
  of
• 20:35
  the
• 20:35
  homeowner,
• 20:36
  you
• 20:36
  don't
• 20:36
  have
• 20:36
  to
• 20:37
  study
• 20:37
  this
• 20:37
  stuff.
• 20:37
  You
• 20:37
  don't
• 20:38
  have
• 20:38
  to
• 20:38
  worry
• 20:38
  about.
• 20:38
  They'll
• 20:39
  say,
• 20:39
  what
• 20:39
  rosette
• 20:39
  do
• 20:40
  you
• 20:40
  want?
• 20:40
  What
• 20:40
  do
• 20:40
  you
• 20:40
  want
• 20:41
  this?
• 20:41
  Or
• 20:41
  if
• 20:42
  you're
• 20:42
  getting
• 20:42
  absolutely
• 20:43
  crazy
• 20:43
  like
• 20:43
  I
• 20:43
  do,
• 20:44
  sometimes
• 20:44
  with
• 20:44
  mixed
• 20:45
  finishes,
• 20:46
  you
• 20:46
  can
• 20:46
  do
• 20:46
  that.
• 20:46
  Know
• 20:47
  that
• 20:47
  you've
• 20:47
  got
• 20:47
  a
• 20:48
  pro
• 20:48
  there
• 20:48
  that's
• 20:48
  going
• 20:48
  to
• 20:48
  help
• 20:48
  you
• 20:49
  get
• 20:49
  through
• 20:49
  it.
• 20:49
  You've
• 20:49
  got
• 20:49
  the
• 20:49
  resources
• 20:50
  for
• 20:50
  sure.
• 20:50
  Yeah.
• 20:51
  What's
• 20:51
  great
• 20:51
  about
• 20:52
  even
• 20:52
  from
• 20:52
  the
• 20:52
  dealer's
• 20:52
  perspective,
• 20:53
  with
• 20:53
  the
• 20:53
  adjustable
• 20:54
  axis,
• 20:54
  literally,
• 20:54
  if
• 20:55
  they
• 20:55
  want
• 20:55
  to
• 20:55
  keep
• 20:56
  a
• 20:56
  decent
• 20:56
  amount
• 20:57
  in
• 20:57
  stock,
• 20:57
  that
• 20:57
  adjustable
• 20:58
  latch,
• 20:58
  not
• 20:58
  only
• 20:59
  does
• 20:59
  it
• 20:59
  change
• 20:59
  between
• 21:00
  the
• 21:00
  two
• 21:00
  different
• 21:00
  latch
• 21:01
  sizes,
• 21:02
  but
• 21:02
  it
• 21:02
  also
• 21:03
  changes
• 21:03
  between
• 21:03
  knob
• 21:04
  and
• 21:04
  lever
• 21:04
  strength.
• 21:05
  So
• 21:05
  it's
• 21:06
  literally
• 21:06
  making
• 21:07
  it
• 21:07
  so
• 21:07
  much
• 21:07
  easier
• 21:07
  to
• 21:08
  have
• 21:08
  a
• 21:08
  couple
• 21:08
  on
• 21:08
  stock.
• 21:09
  It
• 21:09
  never
• 21:09
  hurts
• 21:09
  to
• 21:09
  have
• 21:09
  a
• 21:10
  couple
• 21:10
  of
• 21:10
  extra
• 21:10
  latches
• 21:10
  on
• 21:11
  a
• 21:11
  job
• 21:11
  site.
• 21:11
  But
• 21:12
  now
• 21:12
  you
• 21:12
  don't
• 21:12
  have
• 21:12
  to
• 21:12
  worry
• 21:13
  about
• 21:13
  making
• 21:13
  sure
• 21:13
  that
• 21:14
  each
• 21:14
  of
• 21:14
  those
• 21:15
  four
• 21:15
  parts
• 21:15
  are
• 21:15
  taken
• 21:16
  care
• 21:16
  of
• 21:16
  that's
• 21:17
  a
• 21:17
  huge
• 21:17
  deal.
• 21:18
  And
• 21:18
  that's
• 21:18
  less
• 21:19
  inventory
• 21:19
  for
• 21:19
  everybody.
• 21:19
  Everybody,
• 21:20
  Exactly.
• 21:21
  Yeah.
• 21:22
  People
• 21:22
  don't
• 21:22
  want
• 21:22
  things
• 21:22
  on
• 21:22
  their
• 21:22
  shelves
• 21:23
  anymore.
• 21:23
  Right.
• 21:23
  So
• 21:24
  that's
• 21:24
  where
• 21:24
  Quick
• 21:24
  Ship
• 21:24
  comes
• 21:24
  in.
• 21:25
  That's
• 21:25
  where
• 21:25
  the
• 21:25
  parts
• 21:25
  and
• 21:25
  pieces
• 21:26
  come
• 21:26
  in.
• 21:27
  We
• 21:27
  also
• 21:27
  supply
• 21:28
  both
• 21:28
  a
• 21:28
  dual
• 21:28
  full
• 21:29
  lip
• 21:29
  strike
• 21:29
  and
• 21:29
  a
• 21:30
  T
• 21:30
  strike.
• 21:30
  I
• 21:30
  know
• 21:31
  we've
• 21:31
  all
• 21:31
  run
• 21:31
  into
• 21:31
  that.
• 21:31
  Right?
• 21:32
  Where.
• 21:32
  Okay,
• 21:32
  we
• 21:33
  got
• 21:33
  our
• 21:33
  lock
• 21:33
  in
• 21:33
  a
• 21:33
  box.
• 21:34
  It's
• 21:34
  on
• 21:34
  new.
• 21:34
  It's
• 21:35
  on
• 21:35
  a
• 21:35
  new
• 21:35
  build.
• 21:35
  That's
• 21:35
  going
• 21:36
  to
• 21:36
  be
• 21:36
  a
• 21:36
  T
• 21:36
  strike,
• 21:36
  usually.
• 21:37
  Right.
• 21:37
  Or
• 21:37
  it's
• 21:38
  a
• 21:38
  retrofit.
• 21:38
  Oh,
• 21:38
  no,
• 21:38
  I
• 21:39
  got
• 21:39
  a
• 21:39
  T
• 21:39
  strike.
• 21:39
  I
• 21:39
  need
• 21:39
  my
• 21:40
  full
• 21:40
  lip.
• 21:40
  So.
• 21:41
  Absolutely.
• 21:41
  Trying
• 21:42
  to
• 21:42
  be
• 21:42
  proactively
• 21:42
  thinking
• 21:43
  ahead
• 21:43
  to
• 21:43
  how
• 21:44
  do
• 21:44
  we
• 21:44
  solve
• 21:44
  a
• 21:44
  problem
• 21:44
  before
• 21:45
  it
• 21:45
  happens.
• 21:46
  Yeah.
• 21:46
  It's
• 21:46
  crazy.
• 21:47
  And.
• 21:47
  And
• 21:47
  then
• 21:48
  we
• 21:48
  see
• 21:48
  all
• 21:49
  these
• 21:49
  other.
• 21:50
  I'm
• 21:50
  gonna.
• 21:50
  I'm
• 21:50
  gonna
• 21:51
  throw
• 21:51
  these
• 21:51
  guys
• 21:51
  under
• 21:51
  the
• 21:51
  bus
• 21:52
  out
• 21:52
  there.
• 21:52
  But
• 21:53
  I
• 21:54
  did
• 21:54
  this
• 21:54
  with
• 21:54
  my
• 21:54
  TV
• 21:55
  show,
• 21:55
  so
• 21:55
  we
• 21:56
  had
• 21:56
  some
• 21:56
  fun
• 21:56
  with
• 21:56
  this.
• 21:57
  I
• 21:57
  would
• 21:57
  go
• 21:57
  out
• 21:58
  and
• 21:58
  order
• 21:58
  the
• 21:58
  cheapest
• 21:59
  knockoff
• 21:59
  stuff
• 22:00
  on
• 22:00
  Amazon
• 22:01
  and
• 22:01
  try
• 22:01
  to
• 22:02
  put
• 22:02
  it
• 22:02
  through
• 22:02
  its
• 22:02
  paces
• 22:02
  and
• 22:03
  see.
• 22:03
  Dear
• 22:04
  Lord,
• 22:04
  you
• 22:04
  get
• 22:05
  what
• 22:05
  you
• 22:05
  pay
• 22:05
  for
• 22:05
  out
• 22:05
  there.
• 22:06
  A
• 22:06
  lot
• 22:06
  of
• 22:06
  paperweights.
• 22:06
  Huh?
• 22:07
  A
• 22:07
  lot
• 22:07
  of
• 22:07
  paperweights.
• 22:08
  But
• 22:08
  some
• 22:08
  of
• 22:08
  the
• 22:08
  stuff,
• 22:09
  even
• 22:09
  with
• 22:09
  tools,
• 22:10
  I
• 22:10
  was
• 22:10
  putting
• 22:10
  on,
• 22:10
  like,
• 22:10
  my
• 22:10
  cut
• 22:11
  group
• 22:11
  cup
• 22:12
  gloves
• 22:12
  going,
• 22:13
  I
• 22:13
  could
• 22:13
  lose
• 22:13
  a
• 22:14
  hand
• 22:14
  here
• 22:14
  if
• 22:14
  this
• 22:14
  doesn't
• 22:15
  go
• 22:15
  well.
• 22:15
  And
• 22:17
  really,
• 22:17
  when
• 22:17
  it
• 22:18
  comes
• 22:18
  down
• 22:18
  to
• 22:18
  the
• 22:19
  quality
• 22:19
  in
• 22:20
  the
• 22:20
  finish,
• 22:20
  you
• 22:21
  guys
• 22:21
  have
• 22:21
  a
• 22:21
  great.
• 22:22
  The
• 22:22
  weight
• 22:22
  of
• 22:22
  superior
• 22:23
  design
• 22:23
  over
• 22:23
  there
• 22:24
  with
• 22:24
  the
• 22:24
  scale,
• 22:25
  it
• 22:25
  says
• 22:25
  it
• 22:25
  all.
• 22:26
  You
• 22:26
  can
• 22:26
  grab
• 22:26
  that
• 22:27
  knob
• 22:28
  handle
• 22:28
  and
• 22:29
  go,
• 22:29
  that
• 22:30
  is
• 22:30
  one
• 22:30
  thing.
• 22:30
  That
• 22:31
  is
• 22:31
  real.
• 22:31
  And
• 22:31
  then
• 22:32
  you
• 22:32
  get
• 22:32
  the
• 22:32
  other
• 22:33
  stuff
• 22:33
  and
• 22:33
  it's
• 22:33
  all
• 22:33
  right.
• 22:34
  That's
• 22:34
  sheet
• 22:34
  metal.
• 22:34
  And
• 22:35
  there's
• 22:35
  a
• 22:35
  big
• 22:35
  difference
• 22:35
  in
• 22:36
  the
• 22:36
  quality
• 22:36
  and.
• 22:37
  And
• 22:37
  of
• 22:37
  course,
• 22:37
  the
• 22:37
  durability.
• 22:38
  This
• 22:38
  is
• 22:38
  stuff
• 22:38
  that
• 22:39
  you
• 22:39
  could
• 22:39
  put
• 22:39
  in
• 22:39
  the
• 22:39
  house
• 22:40
  and
• 22:40
  you
• 22:40
  know
• 22:40
  it's
• 22:40
  going
• 22:40
  to
• 22:40
  be
• 22:40
  there
• 22:41
  for
• 22:41
  80
• 22:41
  years.
• 22:42
  It's
• 22:42
  one
• 22:42
  of
• 22:42
  the
• 22:42
  most
• 22:43
  highly
• 22:43
  touched
• 22:44
  spots
• 22:44
  in
• 22:44
  your
• 22:44
  whole
• 22:44
  entire
• 22:44
  home.
• 22:45
  Your
• 22:45
  doors
• 22:45
  and
• 22:45
  your
• 22:45
  cabinet
• 22:46
  poles.
• 22:46
  If
• 22:46
  you
• 22:47
  think
• 22:47
  about
• 22:47
  the
• 22:47
  amount
• 22:47
  of
• 22:47
  times
• 22:48
  that
• 22:48
  you
• 22:48
  have
• 22:48
  touch
• 22:48
  points
• 22:48
  and
• 22:49
  interactions
• 22:49
  with
• 22:49
  that,
• 22:50
  you
• 22:50
  want
• 22:50
  something
• 22:50
  that's
• 22:50
  going
• 22:50
  to
• 22:51
  be
• 22:51
  sturdy
• 22:51
  and
• 22:51
  it's
• 22:52
  going
• 22:52
  to
• 22:52
  last.
• 22:52
  And
• 22:53
  it's
• 22:53
  not
• 22:53
  the
• 22:53
  second
• 22:54
  you
• 22:54
  pull
• 22:54
  at
• 22:54
  it
• 22:54
  going
• 22:54
  to
• 22:54
  fall
• 22:54
  right
• 22:55
  off
• 22:55
  or
• 22:55
  going
• 22:55
  to
• 22:55
  feel
• 22:56
  like
• 22:56
  it's
• 22:56
  going
• 22:56
  to
• 22:56
  crumble
• 22:56
  in
• 22:56
  your
• 22:57
  hand.
• 22:57
  You
• 22:57
  need
• 22:57
  something
• 22:58
  with
• 22:58
  weight.
• 22:58
  And
• 22:58
  the
• 22:58
  crazy
• 22:59
  thing
• 22:59
  is,
• 22:59
  too,
• 22:59
  is
• 23:00
  that
• 23:00
  all
• 23:00
  the
• 23:00
  oils
• 23:01
  in
• 23:01
  our
• 23:01
  hands
• 23:01
  are
• 23:01
  just,
• 23:01
  like,
• 23:01
  acidic.
• 23:02
  They
• 23:02
  love
• 23:02
  to
• 23:02
  eat
• 23:03
  it.
• 23:03
  Look
• 23:03
  at
• 23:03
  people
• 23:04
  that
• 23:04
  have.
• 23:04
  That
• 23:05
  have
• 23:05
  knobless
• 23:06
  cabinets
• 23:06
  in
• 23:06
  their
• 23:07
  kitchen
• 23:07
  from
• 23:07
  the
• 23:07
  90s
• 23:08
  or
• 23:08
  whatever.
• 23:08
  Destroys
• 23:09
  the
• 23:09
  finish.
• 23:10
  Yeah.
• 23:10
  You
• 23:10
  see
• 23:10
  the
• 23:11
  hand
• 23:11
  marks,
• 23:11
  you
• 23:11
  see
• 23:11
  the
• 23:11
  fingerprints,
• 23:12
  the
• 23:12
  whole
• 23:12
  thing.
• 23:13
  Absolutely.
• 23:14
  And
• 23:14
  that's
• 23:14
  going
• 23:14
  to
• 23:14
  be
• 23:15
  tough,
• 23:15
  too.
• 23:15
  It's
• 23:15
  part
• 23:15
  of
• 23:15
  the
• 23:16
  R
• 23:16
  D
• 23:16
  stuff,
• 23:16
  like
• 23:17
  coming
• 23:18
  up
• 23:18
  with
• 23:18
  the
• 23:18
  mat
• 23:19
  that
• 23:19
  doesn't
• 23:19
  do
• 23:20
  that,
• 23:20
  because
• 23:21
  early
• 23:21
  on,
• 23:22
  mat
• 23:22
  finishes
• 23:22
  with
• 23:22
  other
• 23:23
  brands,
• 23:23
  you'd
• 23:23
  come
• 23:23
  up
• 23:23
  and
• 23:24
  grab
• 23:24
  something
• 23:24
  and
• 23:24
  it's
• 23:24
  like.
• 23:24
  And
• 23:24
  see
• 23:25
  where
• 23:25
  you
• 23:25
  touch
• 23:25
  that
• 23:25
  every
• 23:25
  day.
• 23:27
  Yeah.
• 23:27
  It's
• 23:27
  interesting.
• 23:28
  That's
• 23:28
  come
• 23:28
  into.
• 23:28
  As
• 23:29
  we
• 23:29
  continue
• 23:29
  expanding
• 23:30
  our
• 23:30
  PVD
• 23:30
  finishes,
• 23:31
  basically
• 23:32
  we
• 23:32
  won't
• 23:32
  get
• 23:32
  into
• 23:32
  a
• 23:33
  science
• 23:33
  experiment
• 23:33
  talking
• 23:34
  about
• 23:34
  what
• 23:34
  PVD
• 23:34
  stands
• 23:34
  for.
• 23:35
  Super
• 23:35
  strong
• 23:36
  coatings
• 23:36
  for
• 23:37
  finishes.
• 23:37
  And
• 23:38
  that's
• 23:38
  even
• 23:38
  coming
• 23:38
  in
• 23:38
  there,
• 23:39
  where
• 23:39
  we
• 23:39
  will
• 23:39
  put
• 23:39
  an
• 23:40
  extra
• 23:40
  layer
• 23:40
  that
• 23:41
  makes
• 23:41
  those
• 23:41
  smudges
• 23:42
  just
• 23:42
  not
• 23:42
  appear
• 23:43
  so
• 23:43
  tactless
• 23:44
  and
• 23:44
  just
• 23:45
  continue
• 23:45
  to
• 23:45
  be
• 23:45
  that
• 23:46
  lifetime
• 23:46
  finish
• 23:47
  warranty
• 23:47
  that
• 23:47
  you
• 23:47
  get
• 23:47
  from
• 23:48
  those
• 23:48
  PVD
• 23:48
  finishes.
• 23:49
  Yeah.
• 23:49
  And
• 23:49
  it's
• 23:50
  great.
• 23:50
  And
• 23:50
  by
• 23:51
  the
• 23:51
  way,
• 23:51
  I
• 23:51
  love
• 23:52
  the
• 23:52
  design
• 23:52
  boards
• 23:53
  that
• 23:53
  you
• 23:53
  guys
• 23:53
  have
• 23:53
  over
• 23:54
  here
• 23:54
  in
• 23:54
  the
• 23:54
  booth.
• 23:54
  And
• 23:54
  if
• 23:55
  you're
• 23:55
  watching
• 23:55
  on
• 23:55
  video,
• 23:56
  we've
• 23:56
  got
• 23:56
  this.
• 23:56
  I'm
• 23:56
  going
• 23:57
  to
• 23:57
  layer
• 23:57
  over
• 23:57
  this
• 23:57
  to
• 23:57
  show
• 23:57
  you.
• 23:58
  But
• 23:58
  some
• 23:59
  of
• 23:59
  those
• 23:59
  people
• 23:59
  who
• 23:59
  I
• 24:00
  love,
• 24:00
  they're
• 24:00
  great
• 24:00
  people,
• 24:01
  but
• 24:01
  it's
• 24:02
  fun
• 24:02
  to
• 24:02
  see
• 24:02
  what
• 24:02
  they
• 24:03
  came
• 24:03
  up
• 24:03
  with,
• 24:04
  mixing
• 24:04
  and
• 24:05
  matching
• 24:05
  and
• 24:05
  having
• 24:05
  some
• 24:05
  fun
• 24:06
  with
• 24:06
  stuff.
• 24:06
  I
• 24:07
  think
• 24:07
  that's
• 24:07
  actually
• 24:07
  a
• 24:07
  really
• 24:08
  great
• 24:08
  way
• 24:08
  to
• 24:08
  intro,
• 24:09
  like,
• 24:09
  some
• 24:09
  of
• 24:09
  the
• 24:09
  new
• 24:09
  products
• 24:09
  that
• 24:10
  we
• 24:10
  have
• 24:10
  going
• 24:10
  on,
• 24:10
  because
• 24:11
  a
• 24:11
  lot
• 24:11
  of
• 24:11
  it
• 24:11
  actually
• 24:11
  stemmed
• 24:12
  from
• 24:12
  this
• 24:12
  project
• 24:13
  strictly
• 24:13
  at
• 24:14
  kbis,
• 24:14
  which
• 24:14
  I
• 24:14
  know
• 24:14
  that
• 24:15
  sounds
• 24:15
  crazy,
• 24:15
  which
• 24:15
  that
• 24:16
  actually
• 24:16
  shows
• 24:16
  Baldwin's
• 24:17
  new
• 24:17
  speed
• 24:17
  to
• 24:17
  market
• 24:18
  the
• 24:18
  way
• 24:18
  that
• 24:18
  we've
• 24:18
  been
• 24:18
  working
• 24:19
  through
• 24:19
  and
• 24:20
  bringing
• 24:20
  new
• 24:20
  products.
• 24:21
  But
• 24:22
  we
• 24:22
  always
• 24:22
  like
• 24:23
  to
• 24:23
  work
• 24:23
  hand
• 24:23
  in
• 24:23
  hand
• 24:24
  with
• 24:24
  designers,
• 24:24
  and
• 24:24
  it's
• 24:25
  really
• 24:25
  been
• 24:25
  a
• 24:25
  passion
• 24:26
  of
• 24:26
  ours,
• 24:26
  and
• 24:26
  it
• 24:27
  a
• 24:27
  big
• 24:27
  focus.
• 24:28
  You
• 24:28
  such
• 24:28
  a
• 24:28
  huge
• 24:29
  decision
• 24:29
  maker
• 24:30
  within
• 24:30
  this
• 24:30
  whole
• 24:30
  entire
• 24:31
  purch
• 24:31
  within
• 24:31
  process
• 24:32
  of
• 24:32
  remodel
• 24:33
  or
• 24:33
  whatever
• 24:34
  it
• 24:34
  may
• 24:34
  be.
• 24:35
  But
• 24:35
  Nicholas
• 24:35
  Moriarty
• 24:36
  came
• 24:36
  to
• 24:36
  me,
• 24:36
  and
• 24:37
  he
• 24:37
  goes,
• 24:37
  I
• 24:37
  want
• 24:37
  to
• 24:37
  see
• 24:38
  a
• 24:38
  satin
• 24:38
  brass
• 24:38
  and
• 24:39
  a
• 24:39
  polished
• 24:39
  brass
• 24:39
  on
• 24:40
  the
• 24:40
  same
• 24:40
  piece.
• 24:40
  And
• 24:40
  I
• 24:41
  was
• 24:41
  like.
• 24:41
  I
• 24:42
  nodded
• 24:42
  along,
• 24:43
  and
• 24:43
  I'm
• 24:43
  like,
• 24:43
  okay.
• 24:44
  Nicholas,
• 24:44
  we're
• 24:45
  giving
• 24:45
  you
• 24:45
  a
• 24:45
  shout
• 24:45
  out
• 24:45
  here,
• 24:46
  buddy.
• 24:46
  Good
• 24:46
  to
• 24:46
  see
• 24:46
  you.
• 24:47
  But
• 24:48
  when
• 24:48
  I
• 24:48
  was,
• 24:48
  like,
• 24:48
  looking
• 24:49
  at
• 24:49
  it,
• 24:50
  OG
• 24:51
  100%,
• 24:53
  but
• 24:53
  when
• 24:53
  I
• 24:53
  saw
• 24:53
  that,
• 24:53
  I
• 24:54
  was
• 24:54
  like,
• 24:54
  okay,
• 24:54
  are
• 24:54
  those
• 24:54
  brasses?
• 24:55
  Like,
• 24:55
  in
• 24:55
  my
• 24:55
  mind,
• 24:55
  I
• 24:56
  was
• 24:56
  like,
• 24:56
  that's
• 24:56
  gonna
• 24:56
  show
• 24:56
  some
• 24:57
  yellows
• 24:57
  or
• 24:57
  oranges.
• 24:58
  How
• 24:58
  is
• 24:58
  that
• 24:58
  gonna
• 24:59
  work?
• 24:59
  And.
• 24:59
  And
• 25:00
  guess
• 25:00
  what?
• 25:00
  Gosh
• 25:00
  darn
• 25:00
  it,
• 25:00
  it
• 25:01
  is
• 25:01
  incredible.
• 25:02
  That's
• 25:02
  why
• 25:03
  they
• 25:03
  make
• 25:03
  the
• 25:03
  big
• 25:03
  button.
• 25:04
  I'm
• 25:04
  like,
• 25:04
  that's
• 25:04
  why
• 25:04
  I
• 25:04
  don't
• 25:05
  question
• 25:05
  designers,
• 25:05
  because,
• 25:06
  honestly,
• 25:06
  their
• 25:06
  vision
• 25:07
  ends
• 25:07
  up
• 25:07
  coming
• 25:07
  up
• 25:08
  so
• 25:08
  beautiful
• 25:08
  each
• 25:09
  time.
• 25:09
  And
• 25:10
  we
• 25:10
  did
• 25:10
  the
• 25:10
  same
• 25:10
  with
• 25:11
  Carol
• 25:11
  Kurth,
• 25:11
  who
• 25:12
  has
• 25:12
  been
• 25:12
  with
• 25:12
  us
• 25:12
  for
• 25:12
  a
• 25:12
  while,
• 25:13
  she's.
• 25:13
  I
• 25:13
  don't
• 25:13
  want
• 25:13
  polished
• 25:14
  nickel
• 25:14
  and
• 25:14
  black.
• 25:15
  I
• 25:15
  want
• 25:16
  polished
• 25:16
  chrome
• 25:17
  and
• 25:17
  black.
• 25:17
  And
• 25:17
  I
• 25:17
  was
• 25:17
  like,
• 25:18
  all
• 25:19
  right,
• 25:19
  let's.
• 25:19
  See
• 25:19
  what
• 25:19
  we
• 25:19
  can
• 25:19
  do
• 25:20
  happens.
• 25:20
  And
• 25:20
  it
• 25:20
  looks
• 25:21
  good.
• 25:21
  And
• 25:22
  sometimes
• 25:22
  it
• 25:22
  is
• 25:22
  just
• 25:23
  that
• 25:23
  little
• 25:23
  variation.
• 25:24
  Right?
• 25:24
  And
• 25:24
  we
• 25:24
  say
• 25:25
  it
• 25:25
  all
• 25:25
  the
• 25:25
  time.
• 25:25
  I
• 25:25
  probably
• 25:26
  said
• 25:26
  it
• 25:26
  on
• 25:26
  here
• 25:26
  last
• 25:26
  year.
• 25:27
  Luxury
• 25:27
  is
• 25:28
  attention
• 25:28
  to
• 25:28
  detail.
• 25:28
  Right.
• 25:29
  Luxury
• 25:29
  is
• 25:29
  in
• 25:29
  the
• 25:29
  details.
• 25:30
  And
• 25:31
  it's
• 25:31
  just
• 25:31
  those
• 25:31
  little
• 25:32
  variations
• 25:32
  that
• 25:33
  sometimes
• 25:33
  make
• 25:33
  the
• 25:33
  difference.
• 25:34
  Yeah,
• 25:34
  I
• 25:35
  love
• 25:35
  Nicholas.
• 25:35
  Him
• 25:35
  and
• 25:36
  I
• 25:36
  have
• 25:36
  always
• 25:36
  been
• 25:36
  that.
• 25:36
  He's
• 25:37
  the
• 25:37
  man.
• 25:38
  Yeah,
• 25:38
  we
• 25:38
  go
• 25:38
  against
• 25:39
  the
• 25:39
  grain
• 25:39
  sometimes,
• 25:40
  which
• 25:40
  is
• 25:40
  fun.
• 25:41
  Sometimes
• 25:41
  it
• 25:41
  gets
• 25:41
  to
• 25:41
  some
• 25:42
  nasty
• 25:42
  looks.
• 25:42
  But
• 25:42
  we're
• 25:42
  going
• 25:43
  to
• 25:43
  tell
• 25:43
  you
• 25:43
  exactly
• 25:44
  what
• 25:44
  we
• 25:44
  think.
• 25:44
  And
• 25:44
  that's
• 25:44
  what
• 25:45
  I
• 25:45
  love
• 25:45
  about
• 25:45
  this
• 25:45
  family
• 25:46
  of
• 25:46
  Baldwin
• 25:46
  here,
• 25:46
  is
• 25:47
  that
• 25:47
  through
• 25:47
  the
• 25:48
  years,
• 25:48
  going
• 25:48
  through
• 25:48
  stuff,
• 25:49
  you
• 25:49
  guys
• 25:49
  really
• 25:50
  take
• 25:50
  the
• 25:50
  time
• 25:51
  with
• 25:51
  what
• 25:51
  was
• 25:52
  the
• 25:52
  design
• 25:52
  council,
• 25:53
  and
• 25:53
  then
• 25:53
  that
• 25:54
  morphed
• 25:54
  into
• 25:54
  something
• 25:55
  new.
• 25:55
  And
• 25:56
  as
• 25:56
  you
• 25:56
  guys
• 25:56
  have
• 25:56
  changed
• 25:57
  and
• 25:57
  grown
• 25:57
  with
• 25:57
  that,
• 25:57
  it
• 25:58
  was
• 25:58
  really
• 25:58
  fun
• 25:58
  to
• 25:59
  see
• 26:00
  the
• 26:00
  attention
• 26:00
  to
• 26:01
  detail
• 26:01
  that
• 26:01
  you're
• 26:01
  like,
• 26:01
  all
• 26:02
  right,
• 26:02
  so
• 26:03
  many
• 26:03
  brands
• 26:03
  out
• 26:03
  there.
• 26:03
  And
• 26:04
  I
• 26:04
  deal
• 26:04
  with
• 26:04
  a
• 26:04
  ton
• 26:04
  of
• 26:04
  them
• 26:05
  out
• 26:05
  there.
• 26:05
  It's
• 26:05
  my.
• 26:05
  One
• 26:06
  person
• 26:06
  over
• 26:06
  here
• 26:06
  says
• 26:07
  that
• 26:07
  this
• 26:07
  is
• 26:07
  the
• 26:07
  deal,
• 26:08
  and
• 26:08
  they
• 26:08
  go
• 26:08
  off
• 26:08
  chasing
• 26:09
  down
• 26:09
  this
• 26:09
  road,
• 26:10
  and
• 26:10
  it's
• 26:10
  like,
• 26:11
  all
• 26:11
  right,
• 26:11
  that's
• 26:12
  one
• 26:12
  person.
• 26:12
  You
• 26:13
  guys
• 26:13
  get
• 26:13
  such
• 26:14
  a
• 26:14
  mix
• 26:15
  because
• 26:16
  styles
• 26:16
  in
• 26:17
  this
• 26:17
  country
• 26:17
  are
• 26:17
  wild,
• 26:18
  from
• 26:18
  Miami
• 26:19
  to
• 26:19
  Seattle.
• 26:20
  From
• 26:20
  the
• 26:20
  geography,
• 26:21
  it
• 26:21
  can
• 26:21
  change
• 26:22
  so
• 26:22
  quickly.
• 26:22
  Some
• 26:23
  places
• 26:23
  are
• 26:23
  so
• 26:23
  contemporary,
• 26:24
  some
• 26:24
  places
• 26:25
  are
• 26:25
  so
• 26:25
  traditional.
• 26:26
  And
• 26:27
  you
• 26:27
  guys
• 26:27
  do
• 26:27
  a
• 26:27
  great
• 26:28
  job
• 26:28
  of
• 26:28
  kind
• 26:28
  of
• 26:29
  placing
• 26:29
  people
• 26:30
  around
• 26:30
  the
• 26:30
  country
• 26:31
  to
• 26:31
  get
• 26:31
  those
• 26:32
  so
• 26:32
  you
• 26:32
  can
• 26:32
  make
• 26:32
  this
• 26:33
  beautiful
• 26:33
  mixture.
• 26:34
  Say
• 26:34
  it's
• 26:34
  like
• 26:34
  the
• 26:34
  tapestry
• 26:35
  of
• 26:35
  the
• 26:35
  brand,
• 26:36
  right.
• 26:36
  Is
• 26:36
  all
• 26:37
  these
• 26:37
  different
• 26:37
  style
• 26:38
  cues
• 26:38
  and
• 26:39
  where
• 26:39
  people
• 26:39
  have
• 26:40
  come
• 26:40
  from.
• 26:40
  That's
• 26:41
  another
• 26:41
  cool
• 26:41
  thing
• 26:41
  about
• 26:42
  Assa
• 26:42
  being
• 26:42
  the
• 26:43
  influences
• 26:43
  from
• 26:43
  Europe
• 26:44
  and
• 26:44
  other
• 26:44
  parts
• 26:45
  of
• 26:45
  the
• 26:45
  world.
• 26:45
  Valley
• 26:46
  is
• 26:46
  a
• 26:46
  brand
• 26:46
  that's
• 26:46
  been
• 26:47
  in
• 26:47
  the
• 26:47
  Assa
• 26:48
  space
• 26:48
  for
• 26:48
  a
• 26:48
  while,
• 26:49
  so
• 26:49
  has
• 26:49
  some
• 26:49
  Italian
• 26:50
  influences.
• 26:50
  So
• 26:51
  for
• 26:51
  us,
• 26:51
  it's
• 26:51
  just
• 26:52
  this
• 26:52
  melting
• 26:52
  pot
• 26:53
  of
• 26:53
  Severin
• 26:54
  as
• 26:54
  a.
• 26:54
  As
• 26:54
  an.
• 26:54
  Was
• 26:55
  an
• 26:55
  immigrant
• 26:55
  himself.
• 26:55
  So
• 26:56
  the
• 26:56
  melting
• 26:56
  pot
• 26:57
  that
• 26:57
  is
• 26:57
  this
• 26:57
  country
• 26:58
  is,
• 26:58
  you
• 26:58
  know,
• 26:58
  something
• 26:58
  we
• 26:59
  try
• 26:59
  to.
• 26:59
  We
• 27:00
  try
• 27:00
  to
• 27:00
  replicate.
• 27:00
  And
• 27:01
  again,
• 27:01
  seeing
• 27:02
  those
• 27:02
  viewpoints
• 27:02
  from
• 27:03
  all
• 27:03
  over
• 27:03
  the
• 27:03
  country
• 27:03
  in
• 27:04
  the
• 27:04
  world,
• 27:04
  yeah.
• 27:05
  It
• 27:05
  was
• 27:05
  fun
• 27:05
  sitting
• 27:05
  there
• 27:05
  at
• 27:05
  the
• 27:06
  first
• 27:06
  design
• 27:06
  council
• 27:06
  meeting
• 27:07
  that
• 27:07
  I
• 27:07
  went
• 27:07
  to,
• 27:07
  and
• 27:08
  Case
• 27:08
  did
• 27:09
  a
• 27:09
  great
• 27:09
  job
• 27:09
  of
• 27:09
  putting
• 27:09
  us
• 27:09
  in
• 27:09
  haunted
• 27:10
  places
• 27:10
  back
• 27:10
  then.
• 27:11
  That
• 27:11
  was
• 27:11
  awesome.
• 27:11
  We
• 27:12
  loved
• 27:12
  ghost
• 27:12
  places,
• 27:13
  man.
• 27:13
  I
• 27:13
  tell
• 27:14
  you
• 27:14
  what.
• 27:14
  And
• 27:14
  this
• 27:14
  was
• 27:14
  awesome.
• 27:15
  But
• 27:15
  it
• 27:15
  was.
• 27:15
  I
• 27:16
  went
• 27:16
  back
• 27:16
  and
• 27:16
  literally,
• 27:17
  I
• 27:17
  got
• 27:17
  home
• 27:17
  from
• 27:17
  the
• 27:17
  trip.
• 27:18
  I
• 27:18
  was
• 27:18
  turning
• 27:18
  around
• 27:18
  tv,
• 27:19
  chilling
• 27:19
  out.
• 27:20
  Oh,
• 27:21
  that's
• 27:21
  on
• 27:21
  ghost
• 27:22
  Adventures,
• 27:23
  literally.
• 27:23
  Another
• 27:24
  one
• 27:24
  of
• 27:24
  those
• 27:25
  paranormal
• 27:25
  shows
• 27:25
  was
• 27:26
  at
• 27:26
  the
• 27:26
  other
• 27:26
  location.
• 27:26
  I'm
• 27:27
  like,
• 27:27
  they
• 27:28
  did
• 27:28
  that
• 27:28
  to
• 27:28
  us.
• 27:29
  That
• 27:29
  was
• 27:29
  funny.
• 27:29
  We
• 27:30
  were
• 27:30
  just
• 27:30
  talking
• 27:30
  about
• 27:30
  doorknobs
• 27:31
  there.
• 27:33
  Wait
• 27:34
  a
• 27:34
  minute.
• 27:34
  That
• 27:34
  was
• 27:34
  before
• 27:34
  the
• 27:34
  smart
• 27:35
  ones
• 27:35
  that
• 27:35
  open
• 27:35
  up.
• 27:36
  Yeah.
• 27:36
  Yeah.
• 27:36
  You'll
• 27:37
  never
• 27:37
  forget
• 27:37
  that
• 27:38
  experience.
• 27:38
  That's
• 27:38
  what
• 27:38
  we're
• 27:38
  all
• 27:39
  about.
• 27:39
  Unforgettable
• 27:40
  experiences.
• 27:40
  It
• 27:40
  was
• 27:41
  awesome.
• 27:41
  But
• 27:41
  sitting
• 27:42
  up
• 27:42
  there
• 27:42
  at
• 27:42
  the.
• 27:43
  The.
• 27:43
  In
• 27:43
  the
• 27:43
  Hollywood
• 27:44
  Hills,
• 27:45
  in
• 27:45
  some
• 27:45
  of
• 27:45
  those
• 27:45
  homes,
• 27:46
  that.
• 27:46
  Lloyd
• 27:47
  Wrighthouse,
• 27:48
  that
• 27:48
  was
• 27:48
  so
• 27:48
  amazing.
• 27:49
  Back
• 27:49
  by
• 27:49
  the
• 27:49
  pool,
• 27:50
  it
• 27:50
  was.
• 27:50
  I
• 27:50
  felt
• 27:50
  like
• 27:50
  I
• 27:50
  was
• 27:51
  in
• 27:51
  my
• 27:51
  own.
• 27:52
  It's
• 27:52
  like,
• 27:52
  when's
• 27:52
  Frankson
• 27:54
  or
• 27:54
  something?
• 27:55
  I
• 27:55
  was
• 27:55
  like,
• 27:55
  a
• 27:55
  Bond
• 27:56
  mansion
• 27:56
  versus.
• 27:57
  The
• 27:58
  rat
• 27:58
  packs
• 27:59
  in.
• 28:00
  Then
• 28:00
  up
• 28:00
  at
• 28:00
  the
• 28:00
  Greystone
• 28:01
  mansion,
• 28:01
  I'm
• 28:01
  sitting
• 28:02
  there
• 28:02
  going,
• 28:02
  wait
• 28:03
  a
• 28:03
  minute.
• 28:04
  I'm
• 28:04
  sitting
• 28:04
  there
• 28:05
  drinking
• 28:05
  while
• 28:05
  we're
• 28:05
  talking
• 28:06
  in
• 28:06
  the
• 28:06
  big.
• 28:06
  In
• 28:06
  the.
• 28:06
  Kind
• 28:07
  of
• 28:07
  the
• 28:07
  ballroom
• 28:07
  right
• 28:07
  there
• 28:07
  in
• 28:08
  that
• 28:08
  area
• 28:08
  where
• 28:08
  the
• 28:08
  fireplace
• 28:09
  is
• 28:09
  from
• 28:09
  the
• 28:09
  big
• 28:10
  Leowski.
• 28:10
  And
• 28:10
  I'm
• 28:10
  sitting
• 28:10
  here.
• 28:11
  I'm
• 28:11
  like,
• 28:11
  wait
• 28:12
  a
• 28:12
  minute.
• 28:12
  I
• 28:12
  know
• 28:12
  this.
• 28:12
  That's.
• 28:13
  I'm
• 28:13
  Googling.
• 28:13
  I'm
• 28:14
  like,
• 28:14
  yeah,
• 28:14
  that's
• 28:14
  fireplace.
• 28:15
  That's
• 28:15
  cool.
• 28:16
  Okay.
• 28:16
  Okay.
• 28:17
  This
• 28:17
  is
• 28:17
  Lebowski's
• 28:17
  office.
• 28:18
  Exactly.
• 28:19
  I
• 28:19
  think
• 28:19
  Rory
• 28:19
  Gilmore
• 28:20
  went
• 28:20
  to
• 28:20
  school
• 28:20
  there
• 28:20
  too.
• 28:21
  Yeah.
• 28:21
  Batman
• 28:21
  was
• 28:22
  there
• 28:22
  for
• 28:22
  a
• 28:22
  while.
• 28:22
  So,
• 28:23
  yeah,
• 28:23
  there's
• 28:23
  a
• 28:23
  lot
• 28:23
  of
• 28:23
  history
• 28:24
  of
• 28:24
  that,
• 28:24
  which
• 28:24
  is
• 28:25
  fun
• 28:25
  to
• 28:25
  see
• 28:25
  the
• 28:25
  different
• 28:26
  pieces
• 28:26
  of
• 28:26
  that,
• 28:27
  but.
• 28:27
  But
• 28:27
  that
• 28:27
  put
• 28:27
  a
• 28:28
  lot
• 28:28
  of
• 28:28
  fun
• 28:28
  into
• 28:29
  creating
• 28:30
  and
• 28:30
  inspiring
• 28:30
  all
• 28:31
  the
• 28:31
  different
• 28:31
  designers
• 28:32
  there.
• 28:32
  And
• 28:32
  I
• 28:32
  made
• 28:33
  some
• 28:33
  great
• 28:33
  friendships,
• 28:33
  and
• 28:34
  it
• 28:34
  was
• 28:34
  fun
• 28:34
  to
• 28:34
  see
• 28:35
  that.
• 28:35
  And,
• 28:35
  yeah,
• 28:35
  it's
• 28:36
  cool
• 28:36
  to
• 28:36
  reflect
• 28:36
  on
• 28:37
  some
• 28:37
  of
• 28:37
  those
• 28:37
  activities
• 28:38
  and
• 28:38
  events.
• 28:39
  And
• 28:39
  you
• 28:40
  just
• 28:40
  said
• 28:40
  the
• 28:40
  word.
• 28:40
  The
• 28:40
  influence
• 28:41
  of
• 28:41
  it.
• 28:41
  Right.
• 28:41
  How
• 28:41
  we
• 28:42
  pull
• 28:42
  from.
• 28:43
  That's
• 28:43
  an
• 28:43
  AR.
• 28:43
  That's
• 28:43
  architecture
• 28:44
  200
• 28:45
  some
• 28:45
  years
• 28:45
  old.
• 28:45
  Yeah.
• 28:46
  What
• 28:46
  can
• 28:46
  we
• 28:46
  pull
• 28:46
  from
• 28:46
  it?
• 28:47
  What
• 28:47
  can
• 28:47
  we
• 28:47
  be
• 28:47
  a
• 28:47
  part
• 28:47
  of
• 28:47
  and.
• 28:48
  And
• 28:48
  pull
• 28:48
  from
• 28:48
  it
• 28:48
  as
• 28:48
  well?
• 28:49
  And
• 28:49
  that
• 28:49
  was
• 28:50
  cool.
• 28:50
  And
• 28:50
  that
• 28:50
  was
• 28:50
  when
• 28:50
  we
• 28:50
  rolled
• 28:51
  out
• 28:51
  some.
• 28:51
  You
• 28:51
  rolled
• 28:52
  out
• 28:52
  Hollywood
• 28:52
  Hills.
• 28:52
  So
• 28:53
  that
• 28:53
  was
• 28:53
  a
• 28:53
  really
• 28:53
  transformational
• 28:55
  age
• 28:55
  for
• 28:56
  Baldwin
• 28:56
  in
• 28:56
  a
• 28:57
  great
• 28:57
  way,
• 28:57
  because
• 28:57
  it
• 28:57
  just
• 28:58
  opened
• 28:58
  up
• 28:58
  some
• 28:58
  brand
• 28:59
  new
• 28:59
  doors.
• 29:00
  I
• 29:00
  think
• 29:00
  it
• 29:01
  really
• 29:01
  set
• 29:01
  us
• 29:01
  on
• 29:01
  the
• 29:01
  path
• 29:02
  that
• 29:02
  Sammy
• 29:02
  mentioned
• 29:03
  earlier
• 29:03
  about.
• 29:04
  We
• 29:04
  were
• 29:04
  stuck
• 29:04
  in
• 29:05
  this
• 29:05
  traditional
• 29:05
  rut
• 29:06
  for
• 29:06
  a
• 29:06
  long
• 29:06
  time.
• 29:07
  Then
• 29:07
  we
• 29:07
  overcompensated
• 29:08
  to
• 29:09
  contemporary
• 29:10
  Hollywood
• 29:11
  Hills
• 29:11
  was.
• 29:11
  Let's
• 29:11
  go
• 29:12
  back
• 29:12
  to
• 29:12
  the
• 29:12
  middle.
• 29:12
  Right?
• 29:13
  Because
• 29:13
  again,
• 29:14
  the
• 29:14
  beauty
• 29:14
  of
• 29:14
  the
• 29:14
  finish
• 29:15
  is
• 29:15
  depending
• 29:15
  what
• 29:16
  finish
• 29:16
  you
• 29:16
  put
• 29:16
  that
• 29:16
  style
• 29:17
  in.
• 29:17
  And
• 29:17
  it.
• 29:18
  It
• 29:18
  feels
• 29:18
  like
• 29:18
  five
• 29:19
  different,
• 29:19
  you
• 29:19
  know,
• 29:19
  style
• 29:20
  venues.
• 29:20
  It
• 29:20
  was
• 29:20
  definitely,
• 29:21
  I
• 29:21
  think,
• 29:22
  a
• 29:22
  new
• 29:22
  course.
• 29:22
  Right.
• 29:23
  Kind
• 29:23
  of
• 29:23
  where
• 29:23
  we
• 29:23
  are
• 29:23
  today
• 29:24
  as
• 29:24
  Briar
• 29:24
  Crest
• 29:24
  and
• 29:25
  Nashville
• 29:25
  and
• 29:25
  these
• 29:25
  new
• 29:25
  families
• 29:26
  come
• 29:26
  forward.
• 29:27
  It
• 29:27
  started
• 29:27
  with
• 29:28
  Hollywood
• 29:28
  Hills
• 29:29
  Yeah.
• 29:29
  I
• 29:29
  look
• 29:30
  back
• 29:30
  and
• 29:30
  go,
• 29:30
  wow,
• 29:30
  that
• 29:30
  was
• 29:30
  an
• 29:31
  interesting
• 29:31
  time.
• 29:32
  That
• 29:32
  was
• 29:32
  fun.
• 29:32
  But
• 29:33
  you
• 29:33
  guys,
• 29:33
  this
• 29:34
  program
• 29:34
  right
• 29:34
  here,
• 29:34
  and
• 29:34
  I
• 29:35
  gotta
• 29:35
  go
• 29:35
  back
• 29:35
  to
• 29:35
  this,
• 29:36
  of
• 29:36
  just
• 29:36
  literally
• 29:37
  being
• 29:37
  able
• 29:37
  to
• 29:37
  mix
• 29:38
  and
• 29:38
  match
• 29:39
  and
• 29:39
  create
• 29:40
  your
• 29:40
  own
• 29:41
  personalized
• 29:42
  luxury
• 29:43
  with
• 29:43
  this,
• 29:43
  because
• 29:44
  you
• 29:44
  can
• 29:44
  really
• 29:44
  go,
• 29:45
  oh,
• 29:45
  I
• 29:45
  love
• 29:45
  this
• 29:46
  texture,
• 29:47
  I
• 29:47
  love
• 29:47
  this
• 29:47
  finish.
• 29:48
  And
• 29:49
  I'm
• 29:49
  going
• 29:49
  to
• 29:49
  do
• 29:49
  something
• 29:49
  totally
• 29:50
  unconventional
• 29:51
  for
• 29:52
  sure
• 29:52
  and
• 29:52
  make
• 29:52
  it
• 29:52
  work
• 29:53
  and
• 29:53
  make
• 29:53
  it
• 29:53
  look
• 29:53
  beautiful.
• 29:54
  Yeah,
• 29:54
  it's
• 29:54
  really
• 29:54
  our
• 29:55
  first
• 29:55
  foray
• 29:55
  in
• 29:55
  quite
• 29:56
  some
• 29:56
  time
• 29:56
  into
• 29:56
  this
• 29:57
  semi
• 29:57
  custom
• 29:58
  space.
• 29:58
  So
• 29:59
  it
• 29:59
  is
• 29:59
  giving
• 29:59
  people
• 29:59
  the
• 30:00
  opportunity
• 30:00
  to
• 30:00
  really
• 30:01
  create
• 30:01
  something
• 30:01
  that's
• 30:02
  very
• 30:02
  unique
• 30:02
  to
• 30:03
  them
• 30:03
  and
• 30:04
  create
• 30:04
  something
• 30:04
  that's
• 30:05
  going
• 30:05
  to
• 30:05
  make
• 30:05
  a
• 30:05
  unique
• 30:06
  mark
• 30:06
  within
• 30:06
  their
• 30:07
  home
• 30:07
  design.
• 30:07
  Not
• 30:07
  only
• 30:08
  in
• 30:08
  door
• 30:08
  hardware,
• 30:09
  but
• 30:09
  also
• 30:09
  within
• 30:09
  cabinet
• 30:10
  hardware
• 30:10
  as
• 30:10
  well.
• 30:11
  Yeah,
• 30:11
  and
• 30:12
  that's
• 30:12
  what
• 30:12
  I
• 30:12
  was
• 30:12
  going
• 30:12
  to
• 30:12
  say
• 30:12
  is
• 30:13
  what's
• 30:13
  really
• 30:13
  exciting
• 30:14
  for
• 30:14
  me
• 30:14
  is
• 30:15
  I
• 30:15
  think
• 30:15
  there
• 30:15
  are
• 30:15
  other
• 30:16
  brands
• 30:16
  out
• 30:16
  there
• 30:17
  that
• 30:17
  have
• 30:17
  done
• 30:17
  mixed
• 30:17
  metal
• 30:18
  levers
• 30:18
  and
• 30:18
  mixed
• 30:19
  finish
• 30:19
  on
• 30:19
  knobs
• 30:19
  and
• 30:20
  things
• 30:20
  like
• 30:20
  that.
• 30:20
  But
• 30:21
  what
• 30:21
  I
• 30:22
  really
• 30:22
  think
• 30:22
  is
• 30:22
  cool
• 30:22
  and
• 30:23
  like
• 30:23
  you
• 30:23
  said,
• 30:23
  Eric,
• 30:23
  and
• 30:24
  some
• 30:24
  of
• 30:24
  the.
• 30:24
  In
• 30:24
  some
• 30:24
  of
• 30:25
  the
• 30:25
  background
• 30:25
  footage.
• 30:26
  Yeah.
• 30:26
  Cremon
• 30:26
  bolts
• 30:27
  with
• 30:27
  mixed
• 30:28
  finish
• 30:28
  covers.
• 30:29
  You
• 30:29
  know
• 30:29
  what
• 30:29
  a
• 30:29
  Cremone
• 30:30
  bolt
• 30:30
  is.
• 30:30
  You'll
• 30:30
  see
• 30:30
  it
• 30:30
  in
• 30:30
  the
• 30:30
  background.
• 30:31
  It's
• 30:31
  beautiful.
• 30:32
  Rim
• 30:32
  locks
• 30:32
  that
• 30:32
  are.
• 30:33
  That
• 30:33
  are
• 30:33
  mixed.
• 30:33
  So
• 30:33
  things
• 30:34
  that
• 30:34
  we
• 30:34
  haven't
• 30:34
  seen
• 30:35
  in
• 30:36
  mixed
• 30:36
  material
• 30:37
  as
• 30:37
  much.
• 30:37
  Seeing
• 30:38
  that
• 30:38
  even
• 30:38
  come
• 30:38
  to
• 30:39
  the
• 30:39
  forefront
• 30:39
  too,
• 30:39
  is
• 30:40
  exciting.
• 30:40
  Yeah,
• 30:40
  it's.
• 30:41
  It's
• 30:41
  crazy
• 30:42
  how
• 30:42
  it's
• 30:42
  going.
• 30:43
  And
• 30:43
  then
• 30:43
  I'm
• 30:43
  like,
• 30:44
  all
• 30:44
  right,
• 30:44
  when
• 30:44
  are
• 30:45
  we
• 30:45
  doing
• 30:45
  hinges?
• 30:46
  When
• 30:46
  are
• 30:46
  we
• 30:46
  gonna
• 30:47
  get
• 30:47
  into
• 30:47
  hinges?
• 30:48
  Start
• 30:48
  throwing
• 30:48
  some
• 30:49
  mixed
• 30:49
  finish
• 30:49
  on
• 30:49
  hinges.
• 30:50
  See,
• 30:50
  there
• 30:50
  we
• 30:51
  go.
• 30:51
  Which
• 30:52
  throw
• 30:52
  some
• 30:52
  screws
• 30:52
  in
• 30:52
  there.
• 30:53
  There's
• 30:53
  a
• 30:53
  little
• 30:53
  bit
• 30:53
  of
• 30:53
  ways
• 30:54
  that
• 30:54
  we
• 30:54
  can
• 30:54
  do.
• 30:54
  So
• 30:54
  right
• 30:55
  now
• 30:55
  I'm
• 30:55
  looking
• 30:55
  at
• 30:56
  it
• 30:56
  as
• 30:56
  I
• 30:56
  look
• 30:56
  at
• 30:56
  my
• 30:56
  trend
• 30:56
  book.
• 30:57
  As
• 30:57
  you
• 30:57
  look
• 30:57
  at
• 30:57
  some
• 30:57
  of
• 30:57
  the
• 30:57
  hinges
• 30:58
  and
• 30:58
  you
• 30:58
  put
• 30:58
  some
• 30:58
  of
• 30:58
  the
• 30:59
  finials
• 30:59
  on
• 30:59
  top,
• 31:00
  you
• 31:00
  can
• 31:00
  start
• 31:00
  to
• 31:00
  play
• 31:00
  with
• 31:00
  a
• 31:01
  little
• 31:01
  bit.
• 31:02
  Okay.
• 31:02
  Yeah,
• 31:03
  just
• 31:03
  like
• 31:03
  that.
• 31:03
  Little
• 31:03
  touch
• 31:03
  of
• 31:04
  brass
• 31:04
  maybe,
• 31:04
  or
• 31:04
  a
• 31:05
  little.
• 31:05
  A
• 31:05
  little.
• 31:06
  Right?
• 32:53
  Yeah,
• 32:53
  just
• 32:53
  something
• 32:53
  that's
• 32:54
  cool
• 32:54
  that
• 32:54
  you
• 32:54
  can
• 32:54
  go.
• 32:54
  Absolutely.
• 32:55
  And
• 32:55
  it's
• 32:55
  like,
• 32:56
  all
• 32:56
  right.
• 32:56
  Cuz
• 32:56
  when
• 32:57
  that
• 32:57
  door's
• 32:57
  open
• 32:57
  in
• 32:57
  the
• 32:58
  hinge,
• 32:58
  it's
• 32:59
  there.
• 32:59
  It's
• 32:59
  there
• 33:00
  when
• 33:00
  it's
• 33:00
  the
• 33:00
  final.
• 33:01
  So
• 33:02
  it's
• 33:02
  just
• 33:02
  another
• 33:02
  accent,
• 33:03
  right?
• 33:03
  It's
• 33:03
  a
• 33:03
  beautiful
• 33:04
  little.
• 33:04
  And
• 33:04
  once
• 33:05
  again,
• 33:05
  it
• 33:05
  goes
• 33:05
  into
• 33:05
  luxuries
• 33:06
  in
• 33:06
  the
• 33:06
  details.
• 33:07
  It's
• 33:07
  those
• 33:07
  little
• 33:08
  pieces
• 33:08
  that
• 33:08
  you
• 33:08
  would
• 33:09
  not
• 33:09
  expect
• 33:09
  that
• 33:10
  suddenly
• 33:10
  out
• 33:10
  of
• 33:10
  nowhere
• 33:10
  captures
• 33:11
  your
• 33:11
  eye
• 33:11
  and
• 33:11
  you're
• 33:11
  like,
• 33:12
  someone
• 33:12
  put
• 33:12
  thought
• 33:12
  and
• 33:13
  attention
• 33:13
  into
• 33:14
  that
• 33:14
  little
• 33:14
  piece
• 33:15
  to
• 33:15
  make
• 33:15
  sure
• 33:15
  it
• 33:15
  aligned
• 33:16
  with
• 33:16
  everything
• 33:16
  unexpected.
• 33:18
  It's
• 33:19
  people
• 33:19
  Calling.
• 33:19
  Oh,
• 33:20
  like
• 33:21
  that
• 33:21
  little
• 33:21
  mint
• 33:21
  on
• 33:21
  the
• 33:21
  pillow,
• 33:22
  right?
• 33:22
  Yeah,
• 33:22
  absolutely.
• 33:23
  It
• 33:23
  is.
• 33:24
  It's
• 33:24
  that
• 33:24
  kind
• 33:24
  of
• 33:25
  exponents.
• 33:25
  I'm
• 33:26
  like,
• 33:26
  oh,
• 33:27
  let's
• 33:27
  have
• 33:27
  fun.
• 33:28
  Those
• 33:29
  are
• 33:29
  the
• 33:29
  unexpected
• 33:29
  stuff.
• 33:30
  But
• 33:30
  again,
• 33:31
  I
• 33:31
  just
• 33:31
  love
• 33:31
  all
• 33:32
  the
• 33:32
  different
• 33:32
  things
• 33:32
  you're
• 33:32
  doing
• 33:33
  in
• 33:33
  here.
• 33:33
  And
• 33:33
  let's
• 33:33
  make
• 33:34
  sure
• 33:34
  we
• 33:34
  cover
• 33:34
  before
• 33:34
  we
• 33:35
  run
• 33:35
  out
• 33:35
  of
• 33:35
  time
• 33:35
  in
• 33:35
  a
• 33:36
  little
• 33:36
  bit
• 33:36
  here.
• 33:36
  Make
• 33:37
  sure
• 33:37
  we
• 33:37
  cover
• 33:37
  all
• 33:38
  the
• 33:38
  new
• 33:38
  stuff
• 33:38
  you
• 33:38
  guys
• 33:38
  got.
• 33:39
  And
• 33:39
  by
• 33:40
  the
• 33:40
  way,
• 33:40
  there's
• 33:40
  new
• 33:41
  stuff
• 33:41
  coming,
• 33:41
  too,
• 33:41
  that
• 33:42
  we
• 33:42
  won't
• 33:42
  talk
• 33:42
  about,
• 33:43
  but
• 33:43
  a
• 33:43
  lot
• 33:44
  of
• 33:44
  new
• 33:44
  stuff
• 33:44
  coming
• 33:45
  in
• 33:45
  the
• 33:45
  future
• 33:45
  that
• 33:46
  I
• 33:46
  might
• 33:46
  have
• 33:46
  heard
• 33:46
  a
• 33:46
  little
• 33:47
  bit
• 33:47
  about,
• 33:47
  but
• 33:47
  we
• 33:48
  don't
• 33:48
  talk
• 33:48
  about
• 33:48
  that
• 33:48
  on
• 33:48
  the
• 33:48
  show.
• 33:49
  Maybe
• 33:49
  to
• 33:49
  a
• 33:49
  different
• 33:50
  level.
• 33:54
  All
• 33:55
  right,
• 33:55
  guys.
• 33:55
  No
• 33:55
  crickets.
• 33:56
  All
• 33:57
  right,
• 33:57
  guys,
• 33:57
  lock
• 33:57
  that
• 33:57
  one
• 33:57
  in.
• 33:58
  But
• 33:59
  let's
• 33:59
  just
• 34:00
  pour
• 34:00
  it
• 34:00
  into
• 34:00
  cabinet
• 34:01
  hardware,
• 34:01
  since
• 34:02
  that
• 34:02
  was
• 34:02
  another
• 34:02
  big
• 34:02
  one
• 34:03
  that
• 34:03
  we
• 34:03
  wanted
• 34:03
  to
• 34:03
  chat
• 34:03
  about.
• 34:04
  Good
• 34:04
  topic
• 34:04
  change.
• 34:05
  Go
• 34:05
  ahead,
• 34:05
  go
• 34:05
  ahead.
• 34:06
  So
• 34:06
  not
• 34:06
  only
• 34:06
  within
• 34:06
  mixed
• 34:07
  metal
• 34:07
  are
• 34:07
  we
• 34:07
  looking
• 34:07
  at
• 34:07
  cabinet
• 34:08
  hardware,
• 34:08
  but
• 34:08
  we're
• 34:08
  looking
• 34:08
  at
• 34:09
  and
• 34:09
  expanding
• 34:09
  our
• 34:09
  cabinet
• 34:10
  hardware
• 34:10
  collection.
• 34:10
  So
• 34:11
  we've
• 34:11
  got
• 34:11
  some
• 34:11
  beautiful
• 34:12
  designs,
• 34:12
  but
• 34:12
  we
• 34:12
  are
• 34:13
  ensuring
• 34:13
  that
• 34:13
  the
• 34:14
  sizing
• 34:14
  is
• 34:15
  where
• 34:15
  we
• 34:15
  want
• 34:16
  it
• 34:16
  to
• 34:16
  be.
• 34:16
  We
• 34:16
  are
• 34:16
  not
• 34:17
  going
• 34:17
  to
• 34:17
  just
• 34:18
  make
• 34:18
  sure
• 34:18
  that
• 34:18
  we're
• 34:18
  in
• 34:18
  the
• 34:19
  few
• 34:19
  key
• 34:20
  sizes,
• 34:20
  but
• 34:20
  we've
• 34:20
  expanded
• 34:21
  to
• 34:21
  ensure
• 34:21
  that
• 34:22
  whatever
• 34:22
  needs
• 34:22
  you
• 34:23
  have,
• 34:23
  we
• 34:23
  should
• 34:24
  be
• 34:24
  able
• 34:24
  to
• 34:24
  provide.
• 34:24
  Don't
• 34:25
  accept
• 34:25
  missing
• 34:26
  a
• 34:27
  kitchen
• 34:27
  or
• 34:27
  a
• 34:27
  bathroom
• 34:28
  because
• 34:29
  we
• 34:29
  skipped
• 34:30
  or
• 34:30
  cut
• 34:30
  a
• 34:30
  corner
• 34:31
  or
• 34:31
  something
• 34:31
  like
• 34:31
  that
• 34:32
  for
• 34:32
  a
• 34:32
  cabinet
• 34:32
  knob.
• 34:33
  4,
• 34:33
  6,
• 34:33
  8,
• 34:33
  10,
• 34:34
  12
• 34:34
  inches.
• 34:35
  8,
• 34:35
  10,
• 34:36
  12,
• 34:36
  18,
• 34:36
  24
• 34:37
  and
• 34:37
  appliance
• 34:37
  poles.
• 34:38
  That
• 34:38
  24
• 34:39
  is
• 34:39
  going
• 34:39
  to
• 34:39
  be
• 34:39
  a
• 34:39
  beast.
• 34:40
  I
• 34:40
  haven't
• 34:40
  seen
• 34:40
  one
• 34:40
  yet.
• 34:40
  The
• 34:41
  18s
• 34:41
  feel
• 34:41
  like
• 34:41
  a
• 34:41
  murder
• 34:42
  weapon.
• 34:42
  Exactly.
• 34:43
  The
• 34:43
  24
• 34:43
  is
• 34:43
  going
• 34:44
  to
• 34:44
  be.
• 34:44
  It's
• 34:44
  going
• 34:44
  to
• 34:44
  be
• 34:44
  a
• 34:44
  behemoth.
• 34:45
  Exactly.
• 34:46
  And
• 34:46
  I
• 34:47
  know
• 34:47
  we
• 34:47
  gave
• 34:47
  graphite
• 34:48
  nickel
• 34:48
  love,
• 34:48
  but
• 34:48
  we
• 34:48
  have
• 34:49
  to
• 34:49
  announce
• 34:49
  that
• 34:49
  graphite
• 34:49
  nickel
• 34:50
  is
• 34:50
  coming
• 34:50
  into
• 34:50
  the
• 34:50
  cabinet
• 34:51
  hardware
• 34:51
  collection
• 34:51
  now.
• 34:52
  Entire
• 34:52
  cabinet
• 34:53
  collection
• 34:54
  all.
• 34:55
  Also,
• 34:55
  quick
• 34:55
  shift
• 34:56
  the
• 34:56
  entire
• 34:56
  cabinet
• 34:57
  hardware
• 34:57
  collection.
• 34:57
  One
• 34:58
  week
• 34:58
  lead
• 34:58
  time,
• 34:59
  except
• 34:59
  for
• 34:59
  mixed
• 35:00
  metal.
• 35:00
  Well,
• 35:00
  except
• 35:00
  for
• 35:00
  miss,
• 35:01
  of
• 35:01
  course.
• 35:01
  You
• 35:02
  can't
• 35:02
  rush
• 35:02
  custom.
• 35:03
  Right.
• 35:04
  There's
• 35:04
  a
• 35:04
  price
• 35:04
  to
• 35:04
  pay
• 35:05
  for
• 35:05
  that.
• 35:05
  Actually,
• 35:05
  I
• 35:05
  guess
• 35:05
  we
• 35:06
  can
• 35:06
  rush
• 35:06
  it
• 35:06
  a
• 35:06
  little
• 35:06
  bit,
• 35:06
  just
• 35:07
  not
• 35:07
  quite
• 35:07
  as
• 35:07
  fast
• 35:07
  as
• 35:08
  the.
• 35:08
  Yeah,
• 35:09
  still,
• 35:09
  that's
• 35:09
  why
• 35:09
  it's
• 35:09
  custom.
• 35:10
  It's
• 35:10
  doing
• 35:11
  it.
• 35:11
  So
• 35:11
  four
• 35:11
  to
• 35:12
  six
• 35:12
  weeks
• 35:12
  we
• 35:12
  can
• 35:12
  do.
• 35:13
  Yeah,
• 35:13
  there
• 35:13
  we
• 35:13
  go.
• 35:14
  There
• 35:14
  we
• 35:14
  go.
• 35:15
  And
• 35:15
  that's
• 35:15
  the
• 35:15
  cool
• 35:15
  part
• 35:16
  of
• 35:16
  this.
• 35:16
  And
• 35:16
  you
• 35:16
  guys
• 35:16
  are
• 35:17
  really
• 35:18
  having
• 35:19
  fun.
• 35:19
  It's
• 35:20
  cabin
• 35:20
  hardware
• 35:21
  is
• 35:21
  difficult,
• 35:22
  and
• 35:22
  it.
• 35:22
  You.
• 35:22
  You
• 35:23
  guys
• 35:23
  understand
• 35:23
  that
• 35:23
  it
• 35:24
  is
• 35:24
  not
• 35:24
  an
• 35:24
  easy
• 35:25
  space
• 35:25
  to
• 35:25
  get
• 35:25
  into,
• 35:26
  but
• 35:26
  it's
• 35:27
  so
• 35:27
  important
• 35:27
  because
• 35:28
  there's
• 35:28
  a
• 35:28
  Door
• 35:28
  coming
• 35:28
  into
• 35:29
  a
• 35:29
  space
• 35:29
  or
• 35:29
  door
• 35:30
  going
• 35:30
  out
• 35:30
  of
• 35:30
  that
• 35:30
  space
• 35:30
  into
• 35:31
  someplace.
• 35:32
  And
• 35:32
  the
• 35:32
  more
• 35:32
  that
• 35:32
  you
• 35:32
  can
• 35:33
  tie
• 35:33
  those
• 35:33
  things
• 35:33
  in
• 35:33
  together,
• 35:34
  it
• 35:35
  just
• 35:35
  really
• 35:35
  makes
• 35:36
  that
• 35:36
  home
• 35:36
  make
• 35:37
  more
• 35:37
  sense.
• 35:38
  And
• 35:38
  even
• 35:38
  if
• 35:38
  you've
• 35:39
  got
• 35:39
  a
• 35:39
  different
• 35:40
  finish
• 35:40
  in
• 35:40
  that
• 35:41
  different
• 35:41
  room,
• 35:41
  which
• 35:41
  can
• 35:42
  be
• 35:42
  fun,
• 35:43
  you
• 35:43
  can
• 35:43
  really
• 35:43
  mix
• 35:44
  that
• 35:44
  in
• 35:44
  and
• 35:44
  make
• 35:44
  it
• 35:45
  still
• 35:45
  stay
• 35:46
  within
• 35:46
  the
• 35:46
  Baldwin
• 35:47
  hardware
• 35:47
  throughout
• 35:47
  the
• 35:48
  house.
• 35:48
  But
• 35:49
  by
• 35:49
  just
• 35:50
  changing
• 35:50
  finish
• 35:50
  colors,
• 35:51
  you
• 35:51
  get.
• 35:52
  You
• 35:52
  have.
• 35:52
  Have
• 35:53
  those
• 35:53
  little
• 35:53
  connection
• 35:54
  points.
• 35:54
  But
• 35:54
  I
• 35:54
  like
• 35:55
  this
• 35:55
  kind
• 35:55
  of
• 35:55
  move
• 35:56
  of
• 35:57
  individual
• 35:57
  spaces
• 35:58
  in
• 35:58
  the
• 35:58
  house.
• 35:58
  Almost
• 35:58
  get
• 35:59
  their
• 35:59
  own
• 35:59
  type
• 36:00
  of
• 36:00
  vibe
• 36:01
  or
• 36:01
  theme.
• 36:02
  Not
• 36:02
  even
• 36:02
  theme.
• 36:02
  Just.
• 36:03
  It
• 36:03
  can
• 36:03
  vary
• 36:04
  a
• 36:04
  little
• 36:04
  bit,
• 36:04
  but
• 36:05
  it's
• 36:05
  still
• 36:05
  continuous
• 36:06
  throughout
• 36:06
  the
• 36:06
  home.
• 36:06
  That's
• 36:06
  the
• 36:07
  genius
• 36:07
  of
• 36:07
  design.
• 36:08
  Yeah.
• 36:08
  You
• 36:09
  could
• 36:09
  literally
• 36:09
  have.
• 36:10
  On
• 36:10
  the
• 36:10
  first
• 36:10
  floor.
• 36:11
  Let's
• 36:11
  say
• 36:11
  it's
• 36:12
  a.
• 36:12
  Oh,
• 36:12
  let's
• 36:13
  go
• 36:13
  satin
• 36:13
  brass
• 36:14
  and
• 36:14
  a
• 36:14
  matte
• 36:14
  black,
• 36:14
  for
• 36:14
  instance.
• 36:15
  You're
• 36:15
  doing
• 36:15
  that.
• 36:16
  You
• 36:16
  could
• 36:16
  go
• 36:16
  upstairs
• 36:17
  and
• 36:17
  you
• 36:17
  could
• 36:17
  flip
• 36:18
  it
• 36:18
  the
• 36:18
  other
• 36:18
  way.
• 36:18
  Way
• 36:19
  the
• 36:19
  second
• 36:19
  floor
• 36:20
  reversing.
• 36:21
  Let's
• 36:21
  throw
• 36:21
  in
• 36:21
  some
• 36:22
  polished
• 36:22
  nickel
• 36:22
  or
• 36:23
  something.
• 36:23
  Right.
• 36:23
  You
• 36:24
  totally
• 36:24
  do
• 36:24
  something
• 36:24
  crazy
• 36:25
  with
• 36:25
  it.
• 36:25
  You
• 36:25
  have.
• 36:25
  You're
• 36:25
  like
• 36:26
  tying.
• 36:26
  You're
• 36:26
  like
• 36:26
  tying
• 36:27
  common
• 36:27
  thread.
• 36:28
  And
• 36:28
  then
• 36:29
  you
• 36:29
  just
• 36:29
  get
• 36:29
  creative
• 36:29
  with.
• 36:29
  Exactly.
• 36:30
  Yeah,
• 36:30
  it
• 36:30
  looks
• 36:31
  the
• 36:31
  same,
• 36:31
  but
• 36:31
  the
• 36:31
  textures
• 36:32
  and
• 36:32
  the
• 36:32
  colors
• 36:32
  are
• 36:32
  different.
• 36:33
  Familiar,
• 36:33
  but
• 36:33
  different.
• 36:33
  Right?
• 36:34
  Yeah.
• 36:34
  Love
• 36:35
  it.
• 36:35
  And
• 36:35
  those
• 36:35
  are
• 36:36
  things
• 36:36
  that
• 36:36
  you
• 36:36
  can
• 36:36
  do
• 36:36
  now,
• 36:36
  which
• 36:37
  is
• 36:37
  great.
• 36:37
  And
• 36:37
  you
• 36:38
  don't
• 36:38
  have
• 36:38
  to
• 36:38
  go
• 36:38
  down
• 36:39
  to
• 36:39
  the
• 36:39
  hardware
• 36:39
  store
• 36:40
  and
• 36:40
  pick
• 36:40
  up
• 36:40
  the
• 36:41
  49
• 36:42
  lock
• 36:42
  set
• 36:42
  down
• 36:42
  there
• 36:42
  and
• 36:43
  wonder
• 36:43
  why
• 36:43
  it
• 36:43
  doesn't
• 36:43
  work.
• 36:44
  And
• 36:44
  that's
• 36:44
  also
• 36:45
  probably
• 36:45
  a
• 36:45
  good
• 36:46
  excuse
• 36:46
  to
• 36:46
  bring
• 36:47
  up
• 36:47
  block
• 36:47
  designer
• 36:48
  and
• 36:48
  what
• 36:48
  we're
• 36:48
  doing
• 36:48
  from
• 36:48
  a
• 36:49
  technology
• 36:49
  standpoint
• 36:50
  to
• 36:50
  try
• 36:50
  to
• 36:51
  showcase,
• 36:51
  because
• 36:52
  there
• 36:52
  is
• 36:52
  so
• 36:53
  many
• 36:53
  options
• 36:53
  with
• 36:53
  Baldwin.
• 36:54
  Like,
• 36:54
  when
• 36:54
  you
• 36:54
  start
• 36:54
  looking
• 36:55
  at
• 36:55
  the
• 36:55
  portfolio,
• 36:55
  this
• 36:56
  alone
• 36:56
  within
• 36:56
  the
• 36:56
  mixed
• 36:57
  metal,
• 36:57
  I
• 36:58
  think
• 36:58
  was
• 36:58
  17,000
• 36:59
  SKUs
• 36:59
  that
• 37:00
  it's
• 37:00
  increasing
• 37:01
  when
• 37:01
  you
• 37:01
  start
• 37:01
  looking
• 37:01
  at,
• 37:02
  extrapolating
• 37:03
  out
• 37:03
  all
• 37:03
  those
• 37:03
  finishes.
• 37:04
  But
• 37:04
  with
• 37:05
  this
• 37:05
  new
• 37:05
  tool
• 37:05
  that'll
• 37:06
  be
• 37:06
  launching
• 37:06
  here
• 37:06
  shortly,
• 37:07
  you're
• 37:07
  able
• 37:07
  to
• 37:07
  visualize
• 37:08
  pretty
• 37:09
  much
• 37:09
  interior,
• 37:09
  exterior,
• 37:10
  doors
• 37:10
  and
• 37:11
  a
• 37:11
  really
• 37:11
  incredible
• 37:11
  way.
• 37:12
  And
• 37:12
  it
• 37:12
  gives
• 37:13
  you
• 37:13
  a
• 37:13
  picture
• 37:13
  of
• 37:14
  actually
• 37:14
  what
• 37:15
  will
• 37:15
  end
• 37:15
  up
• 37:15
  on
• 37:15
  your
• 37:16
  door,
• 37:16
  which
• 37:16
  I
• 37:16
  know.
• 37:17
  I
• 37:17
  even
• 37:17
  have
• 37:17
  a
• 37:17
  hard
• 37:17
  time
• 37:18
  visualizing.
• 37:18
  Okay.
• 37:18
  That
• 37:19
  rose
• 37:19
  with
• 37:19
  that
• 37:20
  left.
• 37:20
  Sure.
• 37:21
  Are
• 37:21
  you
• 37:21
  sure?
• 37:21
  Is
• 37:21
  that
• 37:22
  going
• 37:22
  to
• 37:22
  work?
• 37:22
  Visualization.
• 37:23
  Right.
• 37:23
  It
• 37:23
  reminds
• 37:24
  me
• 37:24
  of
• 37:24
  if
• 37:24
  you
• 37:24
  ever
• 37:25
  walk
• 37:25
  through,
• 37:25
  like,
• 37:25
  building
• 37:26
  a
• 37:26
  car
• 37:26
  online.
• 37:27
  Absolutely.
• 37:28
  Where.
• 37:28
  Okay,
• 37:29
  what
• 37:29
  does
• 37:29
  this
• 37:29
  interior
• 37:30
  color
• 37:30
  look
• 37:30
  like?
• 37:30
  It
• 37:31
  changes
• 37:31
  it
• 37:31
  immediate.
• 37:31
  Oh,
• 37:32
  okay.
• 37:32
  I
• 37:32
  don't
• 37:32
  like
• 37:32
  that
• 37:33
  one.
• 37:33
  Yeah,
• 37:33
  it's
• 37:33
  not
• 37:33
  work.
• 37:34
  Spin
• 37:34
  it
• 37:34
  around.
• 37:34
  Let
• 37:34
  me
• 37:34
  see
• 37:35
  this.
• 37:35
  So
• 37:35
  being
• 37:36
  able
• 37:36
  to
• 37:36
  do
• 37:36
  that
• 37:36
  in
• 37:36
  a
• 37:37
  similar
• 37:37
  concept
• 37:37
  where.
• 37:38
  Okay,
• 37:38
  my
• 37:38
  door
• 37:39
  is
• 37:39
  walnut.
• 37:39
  Okay,
• 37:40
  Let
• 37:40
  me.
• 37:40
  I'm
• 37:40
  thinking
• 37:40
  of
• 37:40
  changing
• 37:41
  it.
• 37:41
  I
• 37:41
  might
• 37:41
  paint
• 37:41
  it
• 37:41
  white.
• 37:42
  Oh,
• 37:42
  weird.
• 37:42
  My
• 37:43
  hardware
• 37:43
  looked
• 37:43
  like
• 37:43
  this.
• 37:44
  Okay,
• 37:44
  so.
• 37:44
  Okay,
• 37:44
  that's
• 37:45
  not
• 37:45
  gonna
• 37:45
  work.
• 37:45
  Yeah.
• 37:45
  A
• 37:46
  thousand
• 37:46
  options
• 37:46
  to,
• 37:47
  like,
• 37:47
  cycle
• 37:47
  through,
• 37:48
  and
• 37:48
  it.
• 37:48
  It
• 37:49
  makes
• 37:49
  it
• 37:49
  a
• 37:49
  lot
• 37:49
  easier
• 37:50
  to
• 37:51
  do
• 37:51
  a
• 37:51
  lot
• 37:51
  of
• 37:52
  different
• 37:52
  selections
• 37:52
  that
• 37:53
  way
• 37:53
  or
• 37:53
  a
• 37:53
  lot
• 37:53
  of
• 37:54
  explorations
• 37:54
  without
• 37:55
  having
• 37:55
  to
• 37:55
  have
• 37:56
  hard
• 37:56
  samples.
• 37:57
  Yeah.
• 37:57
  Play
• 37:57
  around
• 37:57
  in
• 37:58
  this
• 37:58
  digital
• 37:58
  space,
• 37:59
  narrow
• 37:59
  down
• 38:00
  your
• 38:00
  selections,
• 38:01
  and
• 38:01
  then
• 38:01
  you
• 38:01
  can.
• 38:02
  Exactly,
• 38:02
  yeah.
• 38:03
  Why
• 38:03
  sit
• 38:03
  there
• 38:03
  and
• 38:03
  go,
• 38:04
  okay,
• 38:04
  I'm
• 38:04
  gonna
• 38:05
  try
• 38:05
  to
• 38:05
  make.
• 38:06
  No,
• 38:07
  let
• 38:07
  the
• 38:08
  smart
• 38:09
  digital,
• 38:09
  the
• 38:10
  smart
• 38:10
  thing
• 38:10
  handle
• 38:10
  that.
• 38:11
  There's
• 38:12
  only
• 38:12
  so
• 38:12
  many
• 38:12
  samples
• 38:12
  you
• 38:13
  can
• 38:13
  keep
• 38:13
  in
• 38:13
  your
• 38:13
  own
• 38:14
  personal
• 38:14
  library
• 38:15
  before
• 38:15
  it
• 38:15
  starts
• 38:16
  getting
• 38:16
  a
• 38:16
  little
• 38:16
  too
• 38:16
  intense.
• 38:17
  So
• 38:17
  this
• 38:17
  at
• 38:17
  least
• 38:17
  helps
• 38:18
  narrow
• 38:18
  down
• 38:18
  that
• 38:18
  process
• 38:19
  into.
• 38:19
  Okay,
• 38:20
  this
• 38:20
  is
• 38:20
  what
• 38:21
  we
• 38:21
  really
• 38:21
  do
• 38:21
  want
• 38:21
  to
• 38:21
  see,
• 38:22
  and
• 38:22
  this
• 38:22
  is
• 38:22
  what
• 38:22
  the
• 38:22
  client
• 38:23
  needs
• 38:23
  to
• 38:23
  see
• 38:23
  to
• 38:23
  make
• 38:23
  the
• 38:24
  decision.
• 38:24
  Otherwise,
• 38:24
  you're
• 38:25
  mo.
• 38:26
  Oh,
• 38:26
  yeah,
• 38:26
  sorry.
• 38:26
  No,
• 38:27
  I
• 38:27
  was
• 38:27
  gonna
• 38:27
  say
• 38:27
  otherwise.
• 38:28
  You
• 38:28
  got
• 38:28
  the
• 38:28
  B
• 38:28
  of
• 38:28
  samples,
• 38:29
  right.
• 38:30
  You
• 38:30
  got
• 38:30
  4,000
• 38:31
  tons
• 38:31
  of
• 38:31
  samples
• 38:32
  over
• 38:32
  there.
• 38:32
  But
• 38:32
  go
• 38:33
  ahead,
• 38:33
  Aaron.
• 38:33
  What
• 38:34
  was
• 38:34
  I
• 38:34
  gonna
• 38:34
  say?
• 38:35
  You're
• 38:35
  talking
• 38:35
  about.
• 38:35
  I
• 38:36
  think
• 38:36
  it's
• 38:36
  formatted
• 38:37
  for
• 38:37
  mobile.
• 38:38
  Oh,
• 38:38
  yeah,
• 38:38
  just.
• 38:38
  And
• 38:39
  yeah,
• 38:39
  the
• 38:39
  other
• 38:39
  great
• 38:39
  thing
• 38:39
  with
• 38:40
  Lock
• 38:40
  Designer
• 38:40
  is
• 38:40
  we
• 38:41
  know
• 38:41
  people
• 38:41
  can
• 38:41
  be
• 38:41
  on
• 38:41
  the
• 38:41
  go.
• 38:42
  Right.
• 38:42
  So
• 38:42
  formatted
• 38:43
  for
• 38:43
  mobile.
• 38:43
  So
• 38:44
  desktop
• 38:45
  PC,
• 38:45
  whatever
• 38:46
  we
• 38:46
  call
• 38:46
  that
• 38:46
  these
• 38:46
  days.
• 38:47
  Exactly.
• 38:47
  IPad,
• 38:48
  phone.
• 38:48
  You
• 38:49
  just.
• 38:49
  You
• 38:49
  always
• 38:50
  have
• 38:50
  that
• 38:50
  accessibility.
• 38:50
  So
• 38:51
  you
• 38:51
  could
• 38:51
  literally
• 38:51
  be
• 38:51
  on
• 38:52
  a
• 38:52
  job
• 38:52
  site
• 38:52
  and
• 38:53
  be
• 38:53
  showing
• 38:53
  somebody
• 38:53
  scrolling
• 38:54
  through.
• 38:54
  You
• 38:54
  could
• 38:54
  be
• 38:54
  there.
• 38:55
  You
• 38:55
  can
• 38:55
  be
• 38:55
  in
• 38:55
  the
• 38:55
  showroom
• 38:55
  taking
• 38:56
  a
• 38:56
  look
• 38:56
  at
• 38:56
  it
• 38:56
  as
• 38:56
  well
• 38:57
  really
• 38:57
  matter.
• 38:57
  You're
• 38:58
  like,
• 38:58
  oh,
• 38:58
  that's
• 38:58
  cool.
• 38:58
  Look,
• 38:59
  let's
• 38:59
  not
• 38:59
  look
• 38:59
  like
• 38:59
  this.
• 39:00
  And
• 39:00
  you
• 39:00
  can
• 39:00
  just
• 39:00
  grab
• 39:00
  your
• 39:00
  phone
• 39:01
  and
• 39:01
  go
• 39:01
  100%.
• 39:02
  It
• 39:02
  does
• 39:02
  create
• 39:03
  a
• 39:03
  lot
• 39:03
  of
• 39:03
  ease
• 39:03
  because
• 39:03
  even
• 39:03
  in
• 39:04
  a
• 39:04
  showroom,
• 39:04
  there's
• 39:04
  only
• 39:04
  so
• 39:05
  much
• 39:05
  space.
• 39:05
  I
• 39:05
  can't
• 39:06
  show
• 39:06
  your
• 39:06
  favorite
• 39:07
  knob
• 39:07
  in
• 39:07
  all
• 39:07
  14
• 39:08
  finishes.
• 39:08
  That's
• 39:08
  gonna
• 39:09
  just
• 39:09
  be
• 39:10
  a
• 39:10
  little
• 39:10
  too
• 39:10
  repetitive
• 39:11
  and
• 39:11
  not
• 39:11
  super
• 39:11
  helpful.
• 39:11
  But
• 39:12
  a
• 39:12
  lot
• 39:12
  of
• 39:12
  clients
• 39:13
  might
• 39:13
  not
• 39:13
  understand
• 39:14
  specifically
• 39:14
  what
• 39:15
  is
• 39:15
  that
• 39:15
  going
• 39:15
  to
• 39:15
  look
• 39:15
  like?
• 39:15
  And
• 39:15
  it
• 39:16
  does
• 39:16
  bridge
• 39:16
  the
• 39:16
  gap
• 39:17
  between
• 39:17
  what
• 39:17
  they're
• 39:17
  able
• 39:18
  to
• 39:18
  have
• 39:18
  there
• 39:18
  and
• 39:18
  what
• 39:18
  they
• 39:18
  can
• 39:18
  actually
• 39:19
  see.
• 39:19
  Especially
• 39:20
  when
• 39:20
  you're
• 39:20
  making
• 39:20
  decisions
• 39:21
  like
• 39:21
  liver,
• 39:22
  knob,
• 39:22
  all
• 39:23
  that
• 39:23
  stuff.
• 39:23
  And
• 39:23
  then
• 39:23
  you
• 39:23
  start
• 39:24
  putting.
• 39:24
  Putting
• 39:24
  rosettes
• 39:25
  behind
• 39:25
  it
• 39:25
  and
• 39:25
  you
• 39:25
  start
• 39:26
  dealing
• 39:26
  with
• 39:26
  all
• 39:26
  that
• 39:26
  stuff.
• 39:27
  Okay,
• 39:27
  am
• 39:28
  I
• 39:28
  doing
• 39:28
  a
• 39:28
  deadbolt?
• 39:28
  What
• 39:28
  am
• 39:29
  I
• 39:29
  doing
• 39:29
  here?
• 39:29
  How's
• 39:29
  that
• 39:29
  going
• 39:30
  to
• 39:30
  work?
• 39:30
  And
• 39:30
  it
• 39:31
  really
• 39:31
  makes
• 39:31
  a
• 39:31
  difference
• 39:32
  on
• 39:32
  pulling
• 39:33
  those
• 39:33
  pieces
• 39:33
  together.
• 39:34
  And
• 39:34
  I
• 39:34
  think
• 39:34
  it
• 39:35
  gives
• 39:35
  you
• 39:35
  more
• 39:36
  ability
• 39:36
  to
• 39:36
  actually
• 39:37
  come
• 39:37
  up
• 39:37
  with
• 39:37
  a
• 39:37
  really
• 39:38
  designer
• 39:38
  look
• 39:38
  because
• 39:39
  you
• 39:39
  start
• 39:39
  to
• 39:40
  see
• 39:40
  it
• 39:40
  and
• 39:40
  get
• 39:40
  inspired
• 39:41
  and
• 39:41
  go,
• 39:41
  oh,
• 39:41
  but
• 39:42
  what
• 39:42
  if
• 39:42
  I
• 39:42
  do
• 39:42
  this?
• 39:43
  And
• 39:44
  that's
• 39:44
  where
• 39:44
  you
• 39:44
  can
• 39:44
  have
• 39:44
  some
• 39:44
  Fun.
• 39:45
  It
• 39:45
  goes
• 39:45
  back
• 39:45
  to
• 39:45
  a
• 39:45
  word
• 39:46
  Samantha
• 39:46
  said
• 39:47
  earlier
• 39:47
  is
• 39:47
  trust.
• 39:47
  Right.
• 39:48
  If
• 39:48
  I
• 39:49
  see
• 39:49
  what
• 39:49
  I'm
• 39:49
  getting,
• 39:50
  I
• 39:50
  can
• 39:50
  actually
• 39:50
  see
• 39:51
  it.
• 39:51
  Not.
• 39:51
  Not.
• 39:51
  Not
• 39:52
  shown
• 39:52
  in
• 39:52
  your
• 39:52
  right
• 39:52
  finish
• 39:53
  or
• 39:53
  shown
• 39:53
  with
• 39:53
  a
• 39:53
  different
• 39:54
  back
• 39:54
  plate.
• 39:54
  I'm
• 39:55
  actually
• 39:55
  seeing
• 39:55
  exactly
• 39:56
  what
• 39:56
  I'm
• 39:56
  going
• 39:56
  to
• 39:56
  get
• 39:57
  was
• 39:57
  trust
• 39:57
  in
• 39:58
  that.
• 39:58
  There
• 39:58
  is.
• 39:58
  There
• 39:59
  is.
• 39:59
  And
• 40:00
  something
• 40:00
  like
• 40:00
  that
• 40:00
  makes
• 40:01
  it
• 40:01
  so
• 40:01
  much
• 40:01
  easier.
• 40:02
  Just
• 40:02
  again.
• 40:02
  Oh,
• 40:03
  my
• 40:03
  gosh.
• 40:03
  Nobody
• 40:04
  wants
• 40:04
  to
• 40:04
  put
• 40:04
  17,000
• 40:05
  SKUs
• 40:06
  on
• 40:06
  a
• 40:06
  website
• 40:07
  for
• 40:07
  you
• 40:07
  to
• 40:07
  go
• 40:07
  click
• 40:08
  through
• 40:08
  without
• 40:09
  a
• 40:09
  sign,
• 40:09
  or
• 40:10
  nobody's
• 40:10
  going
• 40:10
  to.
• 40:10
  It's
• 40:11
  complex.
• 40:12
  But
• 40:12
  having
• 40:12
  that
• 40:13
  help
• 40:13
  you
• 40:13
  walk
• 40:13
  through
• 40:13
  it,
• 40:14
  then
• 40:14
  you're
• 40:14
  more
• 40:15
  informed
• 40:15
  when
• 40:15
  you
• 40:15
  go
• 40:15
  down
• 40:15
  to
• 40:15
  the
• 40:16
  showroom
• 40:16
  to
• 40:16
  go
• 40:16
  make
• 40:16
  some
• 40:17
  decisions
• 40:17
  and
• 40:17
  go,
• 40:17
  okay,
• 40:17
  now
• 40:17
  I
• 40:17
  want
• 40:17
  to
• 40:18
  talk
• 40:18
  and
• 40:18
  feel
• 40:18
  this.
• 40:19
  And
• 40:19
  you
• 40:19
  can
• 40:20
  look
• 40:20
  at
• 40:20
  it.
• 40:20
  You
• 40:20
  can
• 40:20
  literally,
• 40:21
  as
• 40:21
  you.
• 40:21
  Once
• 40:22
  you
• 40:22
  find
• 40:22
  the
• 40:22
  design
• 40:22
  or
• 40:22
  designs
• 40:23
  you
• 40:23
  like,
• 40:23
  you
• 40:23
  can
• 40:24
  click
• 40:24
  a
• 40:24
  button,
• 40:25
  print
• 40:25
  out
• 40:25
  like
• 40:25
  a
• 40:25
  spec
• 40:26
  sheet.
• 40:26
  And
• 40:26
  it's
• 40:26
  not
• 40:26
  a
• 40:26
  quote
• 40:27
  or
• 40:27
  anything
• 40:27
  like
• 40:27
  that,
• 40:28
  but
• 40:28
  you
• 40:28
  go
• 40:29
  to
• 40:29
  a
• 40:29
  sales
• 40:29
  associate
• 40:30
  and
• 40:30
  they
• 40:30
  know
• 40:31
  they've
• 40:31
  got
• 40:31
  a
• 40:32
  takeoff
• 40:32
  point
• 40:32
  of,
• 40:32
  oh,
• 40:33
  I.
• 40:33
  I
• 40:33
  see
• 40:33
  where
• 40:33
  you're
• 40:34
  headed.
• 40:34
  Right.
• 40:34
  Absolutely.
• 40:35
  And
• 40:35
  you
• 40:35
  cut
• 40:36
  out.
• 40:36
  You've
• 40:36
  cut
• 40:36
  out
• 40:36
  probably
• 40:37
  an
• 40:37
  hour
• 40:37
  of
• 40:37
  that
• 40:38
  appointment.
• 40:39
  Yeah.
• 40:39
  It
• 40:39
  makes
• 40:40
  a
• 40:40
  big
• 40:40
  difference
• 40:40
  with
• 40:40
  that.
• 40:41
  It
• 40:41
  makes
• 40:41
  a
• 40:41
  big
• 40:41
  difference.
• 40:42
  And
• 40:42
  I.
• 40:43
  Another
• 40:43
  thing
• 40:43
  I
• 40:44
  love
• 40:44
  seeing
• 40:44
  in
• 40:44
  here,
• 40:45
  and
• 40:45
  it's
• 40:45
  so
• 40:45
  obvious,
• 40:46
  but
• 40:46
  it's
• 40:46
  cool.
• 40:46
  Cool.
• 40:48
  The
• 40:48
  start
• 40:48
  to
• 40:48
  finish
• 40:49
  on
• 40:49
  the
• 40:49
  handle
• 40:50
  over
• 40:50
  here
• 40:50
  on
• 40:50
  the
• 40:50
  knob,
• 40:50
  on
• 40:51
  going
• 40:51
  through
• 40:51
  that
• 40:51
  or
• 40:51
  sewing.
• 40:52
  Okay,
• 40:52
  here's
• 40:52
  a
• 40:53
  billet
• 40:53
  of
• 40:53
  brass.
• 40:54
  This
• 40:54
  is
• 40:54
  what
• 40:55
  it
• 40:55
  looks
• 40:55
  like
• 40:55
  with
• 40:55
  the
• 40:55
  first
• 40:56
  big
• 40:56
  hammer
• 40:57
  punch
• 40:57
  of
• 40:57
  the
• 40:58
  stamp
• 40:58
  to
• 40:58
  hit
• 40:59
  that
• 40:59
  and
• 41:00
  then
• 41:00
  get
• 41:00
  into
• 41:00
  that.
• 41:00
  It
• 41:01
  just
• 41:01
  shows
• 41:01
  the
• 41:01
  quality
• 41:02
  of
• 41:02
  that.
• 41:02
  Yeah,
• 41:03
  I
• 41:03
  think
• 41:03
  it's
• 41:03
  just.
• 41:03
  It's
• 41:04
  the
• 41:04
  best
• 41:04
  representation
• 41:05
  of
• 41:05
  our
• 41:05
  heritage.
• 41:06
  Right
• 41:06
  back
• 41:07
  to
• 41:07
  part
• 41:07
  number
• 41:07
  0001.
• 41:09
  So
• 41:09
  it
• 41:09
  was
• 41:09
  a
• 41:09
  mail
• 41:10
  slot.
• 41:10
  Right.
• 41:10
  We
• 41:10
  still
• 41:11
  use
• 41:11
  the
• 41:11
  same
• 41:11
  coating.
• 41:12
  Yep.
• 41:12
  Just.
• 41:12
  Severin's
• 41:13
  family
• 41:13
  were
• 41:13
  blacksmiths.
• 41:14
  That
• 41:14
  was
• 41:14
  their
• 41:14
  heritage.
• 41:15
  And
• 41:16
  that's
• 41:16
  just.
• 41:16
  Still
• 41:16
  to
• 41:16
  this
• 41:17
  day,
• 41:17
  just
• 41:18
  key
• 41:18
  to
• 41:18
  what
• 41:18
  we
• 41:19
  are.
• 41:19
  We're
• 41:19
  makers,
• 41:20
  we're
• 41:20
  craftsmen,
• 41:20
  we're
• 41:21
  artisan.
• 41:21
  Yep.
• 41:21
  We
• 41:22
  add
• 41:22
  design,
• 41:22
  we
• 41:22
  add
• 41:22
  style.
• 41:23
  But
• 41:23
  at
• 41:23
  the
• 41:23
  end
• 41:23
  of
• 41:23
  the
• 41:23
  day,
• 41:24
  it's
• 41:24
  that
• 41:24
  quality
• 41:25
  that.
• 41:25
  That
• 41:25
  Baldwin
• 41:26
  was
• 41:26
  originally
• 41:26
  synonymous
• 41:27
  for.
• 41:27
  And
• 41:28
  that's
• 41:28
  what
• 41:28
  we
• 41:28
  stand
• 41:28
  up
• 41:29
  for.
• 41:29
  Oh,
• 41:29
  yeah,
• 41:29
  absolutely.
• 41:30
  I
• 41:30
  also
• 41:30
  think
• 41:31
  it's
• 41:31
  a
• 41:31
  great
• 41:31
  learning
• 41:31
  lesson.
• 41:32
  As
• 41:32
  someone
• 41:32
  who
• 41:32
  didn't
• 41:33
  come
• 41:33
  originally
• 41:33
  from
• 41:34
  hardware,
• 41:34
  I
• 41:34
  needed
• 41:35
  to
• 41:35
  be
• 41:35
  trained
• 41:35
  in
• 41:35
  understanding
• 41:36
  what
• 41:36
  the
• 41:37
  intensity
• 41:38
  that
• 41:38
  having
• 41:38
  a
• 41:38
  full
• 41:39
  brass
• 41:39
  piece
• 41:39
  actually
• 41:40
  means
• 41:40
  and
• 41:41
  what
• 41:41
  that
• 41:41
  does
• 41:42
  to
• 41:42
  the
• 41:42
  product,
• 41:42
  how
• 41:43
  it
• 41:43
  helps
• 41:43
  the
• 41:44
  finishes
• 41:44
  adhere
• 41:44
  to
• 41:45
  it,
• 41:45
  the
• 41:45
  weight
• 41:45
  that
• 41:45
  it
• 41:45
  has,
• 41:46
  the
• 41:46
  longevity
• 41:46
  it
• 41:46
  has.
• 41:47
  So
• 41:47
  sitting
• 41:47
  there
• 41:48
  and
• 41:48
  looking
• 41:48
  at
• 41:48
  it
• 41:48
  It's
• 41:48
  a
• 41:48
  real
• 41:49
  life
• 41:49
  application
• 41:49
  to
• 41:50
  understand.
• 41:51
  Look
• 41:51
  at
• 41:51
  the
• 41:52
  amount
• 41:52
  of
• 41:52
  steps
• 41:52
  that
• 41:53
  it
• 41:53
  takes
• 41:53
  to
• 41:53
  make
• 41:53
  this
• 41:54
  piece
• 41:54
  of
• 41:54
  art
• 41:55
  that
• 41:55
  you
• 41:55
  get
• 41:55
  in
• 41:55
  the
• 41:55
  end.
• 41:56
  And
• 41:56
  it
• 41:56
  gives
• 41:56
  you
• 41:56
  a
• 41:56
  deeper
• 41:57
  appreciation
• 41:58
  for
• 41:58
  what
• 41:58
  is
• 41:58
  being
• 41:59
  built.
• 41:59
  Yeah.
• 41:59
  What's
• 42:00
  cool
• 42:00
  is
• 42:00
  the
• 42:00
  quality
• 42:01
  because
• 42:01
  Great
• 42:02
  example
• 42:02
  I
• 42:02
  did
• 42:02
  this
• 42:03
  had
• 42:03
  to
• 42:03
  been
• 42:03
  15
• 42:03
  years
• 42:04
  ago
• 42:04
  in
• 42:04
  Seattle
• 42:04
  in
• 42:05
  a
• 42:05
  project
• 42:06
  and
• 42:06
  remodel,
• 42:08
  very
• 42:08
  custom
• 42:09
  inlaid
• 42:09
  doors.
• 42:09
  Baldwin
• 42:10
  hardware
• 42:11
  had
• 42:11
  the
• 42:11
  really
• 42:12
  cool
• 42:12
  lock
• 42:12
  that
• 42:13
  was
• 42:13
  up
• 42:13
  high,
• 42:13
  the
• 42:14
  small
• 42:14
  one
• 42:14
  that
• 42:14
  was
• 42:14
  in
• 42:14
  there.
• 42:15
  You
• 42:15
  know,
• 42:16
  it
• 42:16
  was
• 42:16
  really
• 42:16
  sexy.
• 42:18
  And
• 42:18
  we
• 42:18
  were
• 42:18
  keeping
• 42:18
  the
• 42:18
  doors
• 42:19
  and
• 42:19
  he's.
• 42:19
  I
• 42:19
  don't
• 42:19
  want
• 42:19
  the
• 42:20
  brass.
• 42:21
  So
• 42:21
  we
• 42:21
  took
• 42:21
  it
• 42:21
  apart,
• 42:22
  sent
• 42:23
  it
• 42:23
  out,
• 42:23
  got
• 42:23
  it
• 42:23
  powder
• 42:24
  coated
• 42:24
  because
• 42:24
  he
• 42:24
  wanted
• 42:25
  another
• 42:25
  color
• 42:25
  on
• 42:25
  it.
• 42:25
  And
• 42:26
  we
• 42:26
  did
• 42:26
  it
• 42:27
  came
• 42:27
  back
• 42:28
  still
• 42:28
  in
• 42:28
  the
• 42:28
  house
• 42:28
  today
• 42:29
  out
• 42:29
  there.
• 42:29
  And
• 42:29
  it
• 42:30
  is
• 42:30
  just
• 42:31
  nice
• 42:31
  smooth
• 42:31
  surface
• 42:32
  to.
• 42:32
  To
• 42:32
  finish
• 42:33
  on
• 42:33
  top
• 42:33
  of.
• 42:33
  Right.
• 42:33
  But
• 42:34
  it
• 42:34
  worked
• 42:34
  great.
• 42:35
  And
• 42:35
  they
• 42:35
  had
• 42:35
  the
• 42:35
  plater
• 42:36
  take
• 42:36
  care
• 42:36
  of
• 42:36
  it
• 42:36
  and
• 42:36
  do
• 42:36
  all
• 42:36
  that
• 42:37
  stuff.
• 42:37
  But
• 42:38
  it
• 42:38
  was
• 42:38
  the
• 42:38
  same
• 42:39
  locks
• 42:39
  and
• 42:40
  they
• 42:40
  still
• 42:40
  worked
• 42:40
  great.
• 42:41
  They're
• 42:41
  50
• 42:42
  plus
• 42:42
  years
• 42:42
  old,
• 42:42
  which
• 42:43
  was
• 42:43
  cool.
• 42:43
  We've
• 42:43
  had
• 42:43
  customers
• 42:44
  that
• 42:44
  have
• 42:44
  had
• 42:45
  mortise
• 42:45
  sets
• 42:45
  in
• 42:46
  their
• 42:46
  doors
• 42:46
  for
• 42:46
  35
• 42:47
  years.
• 42:47
  And
• 42:48
  you
• 42:48
  know,
• 42:48
  they're,
• 42:48
  they're
• 42:48
  old
• 42:49
  polished
• 42:49
  brass
• 42:49
  or
• 42:49
  whatever.
• 42:50
  Yeah.
• 42:50
  They'll
• 42:50
  just
• 42:51
  take
• 42:51
  the
• 42:51
  plates
• 42:51
  off
• 42:51
  and
• 42:52
  get
• 42:52
  new
• 42:52
  plates.
• 42:52
  Leave
• 42:53
  the
• 42:53
  mortise
• 42:53
  locks.
• 42:53
  Right.
• 42:54
  Because
• 42:54
  they'll
• 42:54
  last
• 42:54
  forever.
• 42:55
  Yeah.
• 42:55
  You
• 42:55
  treat
• 42:56
  them
• 42:56
  right,
• 42:56
  they're
• 42:56
  built
• 42:56
  to
• 42:57
  last.
• 42:57
  And
• 42:57
  that's
• 42:57
  what
• 42:57
  our
• 42:57
  warranty
• 42:58
  stays
• 42:58
  dates.
• 42:58
  They
• 42:58
  will
• 42:58
  last
• 42:59
  forever.
• 42:59
  Exactly.
• 43:00
  Makes
• 43:01
  sense.
• 43:01
  I
• 43:01
  love
• 43:01
  it
• 43:01
  though.
• 43:02
  So,
• 43:02
  Samantha,
• 43:02
  got
• 43:03
  a
• 43:03
  question
• 43:03
  for
• 43:03
  you.
• 43:03
  Style
• 43:04
  wise,
• 43:04
  where
• 43:04
  are
• 43:04
  you
• 43:04
  seeing
• 43:05
  things
• 43:05
  going
• 43:05
  out
• 43:05
  in
• 43:05
  the
• 43:05
  market
• 43:06
  that
• 43:06
  you're
• 43:06
  seeing
• 43:07
  out
• 43:07
  there?
• 43:07
  I
• 43:07
  know
• 43:08
  it's
• 43:08
  moving
• 43:08
  around
• 43:08
  a
• 43:08
  lot.
• 43:09
  Right
• 43:09
  now,
• 43:09
  but
• 43:10
  it
• 43:10
  is
• 43:10
  moving
• 43:11
  around
• 43:11
  a
• 43:11
  lot.
• 43:11
  And
• 43:11
  I
• 43:11
  think
• 43:11
  that's
• 43:12
  a
• 43:12
  really
• 43:12
  hard
• 43:12
  question.
• 43:12
  I
• 43:12
  think
• 43:13
  that
• 43:13
  goes
• 43:13
  to.
• 43:13
  Back
• 43:14
  to
• 43:14
  that
• 43:14
  new
• 43:14
  traditional.
• 43:15
  We're
• 43:15
  seeing
• 43:15
  a
• 43:15
  lot
• 43:15
  more
• 43:16
  of
• 43:16
  that.
• 43:16
  You're
• 43:16
  seeing
• 43:17
  a
• 43:17
  lot
• 43:17
  of
• 43:17
  these
• 43:17
  elements
• 43:18
  of
• 43:18
  cleaner
• 43:19
  lines.
• 43:19
  I
• 43:19
  do
• 43:19
  think
• 43:19
  you're
• 43:20
  seeing
• 43:20
  a
• 43:21
  lot
• 43:21
  of
• 43:21
  blends.
• 43:21
  And
• 43:22
  I
• 43:22
  know
• 43:22
  this
• 43:22
  is.
• 43:23
  It
• 43:23
  makes
• 43:23
  it
• 43:23
  sound
• 43:24
  like
• 43:24
  you
• 43:24
  volog
• 43:24
  me
• 43:24
  this
• 43:24
  question
• 43:25
  to
• 43:25
  answer
• 43:26
  specifically
• 43:26
  for
• 43:26
  the
• 43:26
  stuff
• 43:27
  in
• 43:27
  front
• 43:27
  of
• 43:27
  me.
• 43:28
  Set
• 43:29
  that
• 43:29
  up.
• 43:29
  That's
• 43:29
  not
• 43:30
  the
• 43:30
  case.
• 43:31
  We
• 43:31
  don't
• 43:31
  do
• 43:31
  that
• 43:31
  much
• 43:31
  setup
• 43:32
  for
• 43:32
  these.
• 43:32
  But
• 43:33
  when
• 43:33
  you
• 43:33
  start
• 43:33
  looking
• 43:33
  at
• 43:34
  how
• 43:34
  many
• 43:34
  different
• 43:35
  brands
• 43:35
  that
• 43:35
  you're
• 43:35
  bringing
• 43:36
  into
• 43:36
  a
• 43:36
  space.
• 43:36
  Let's
• 43:36
  look
• 43:37
  at
• 43:37
  kitchens,
• 43:37
  you're
• 43:38
  looking
• 43:38
  at
• 43:38
  plumbing,
• 43:38
  you're
• 43:39
  looking
• 43:39
  at
• 43:39
  your
• 43:39
  oven
• 43:39
  range.
• 43:40
  You're
• 43:40
  looking
• 43:40
  at
• 43:40
  several
• 43:41
  different
• 43:41
  elements
• 43:41
  that
• 43:42
  do
• 43:42
  have
• 43:42
  metal
• 43:42
  tones
• 43:43
  to
• 43:43
  it.
• 43:43
  So
• 43:43
  you're
• 43:43
  seeing
• 43:44
  a
• 43:44
  lot
• 43:44
  of
• 43:44
  really
• 43:44
  creative
• 43:45
  use
• 43:45
  of
• 43:45
  blending
• 43:46
  metals
• 43:47
  to
• 43:47
  make
• 43:47
  something
• 43:48
  that's
• 43:48
  a
• 43:48
  piece
• 43:48
  of
• 43:48
  Art.
• 43:48
  So
• 43:49
  I
• 43:49
  think
• 43:49
  that
• 43:49
  is
• 43:49
  going
• 43:49
  to
• 43:50
  continue
• 43:50
  to
• 43:50
  be
• 43:51
  something
• 43:51
  that
• 43:51
  will.
• 43:51
  Will
• 43:52
  thrive
• 43:52
  within
• 43:52
  the
• 43:53
  market.
• 43:53
  And
• 43:53
  then
• 43:54
  I
• 43:54
  do
• 43:54
  think
• 43:54
  you're
• 43:54
  starting
• 43:55
  to
• 43:55
  see
• 43:55
  obviously
• 43:56
  things
• 43:56
  going
• 43:56
  warmer.
• 43:57
  So
• 43:57
  black
• 43:58
  is
• 43:58
  going
• 43:58
  to
• 43:58
  continue
• 43:59
  to
• 43:59
  go,
• 43:59
  I
• 43:59
  think
• 43:59
  down.
• 44:00
  I
• 44:00
  think
• 44:00
  you're
• 44:00
  going
• 44:00
  to
• 44:00
  see
• 44:01
  that's
• 44:01
  why
• 44:01
  graphite
• 44:01
  nickel
• 44:02
  is
• 44:02
  nice.
• 44:02
  Because
• 44:02
  not
• 44:03
  only
• 44:03
  is
• 44:03
  it
• 44:03
  gray,
• 44:03
  it
• 44:04
  holds
• 44:04
  true
• 44:04
  to
• 44:05
  people
• 44:05
  that
• 44:05
  love
• 44:05
  black.
• 44:05
  But
• 44:06
  when
• 44:06
  you
• 44:06
  put
• 44:06
  it
• 44:06
  against
• 44:06
  darker
• 44:07
  colors,
• 44:07
  it
• 44:07
  has
• 44:08
  a
• 44:08
  really
• 44:08
  warm
• 44:08
  undertone.
• 44:09
  Yeah.
• 44:09
  So
• 44:09
  it's
• 44:10
  really
• 44:10
  beautiful
• 44:10
  with
• 44:11
  the
• 44:11
  way
• 44:11
  that
• 44:11
  it
• 44:11
  shines.
• 44:12
  But
• 44:12
  that
• 44:12
  would
• 44:13
  be
• 44:13
  some
• 44:13
  of
• 44:13
  the.
• 44:13
  My
• 44:14
  biggest.
• 44:14
  I
• 44:14
  also
• 44:14
  think
• 44:14
  big
• 44:15
  plates
• 44:15
  are
• 44:15
  coming
• 44:15
  back
• 44:15
  too.
• 44:16
  Yeah,
• 44:16
  I
• 44:16
  agree
• 44:17
  with
• 44:17
  that.
• 44:18
  Something
• 44:18
  about
• 44:18
  having
• 44:19
  a
• 44:19
  statement
• 44:19
  piece
• 44:20
  throughout
• 44:20
  your
• 44:20
  home
• 44:21
  and
• 44:21
  it's
• 44:21
  especially
• 44:22
  in
• 44:22
  some
• 44:22
  of
• 44:22
  the
• 44:23
  more
• 44:23
  bolder
• 44:23
  brasses.
• 44:24
  I
• 44:24
  think
• 44:24
  it's
• 44:24
  something
• 44:25
  that
• 44:25
  really
• 44:26
  is
• 44:26
  a
• 44:26
  point
• 44:27
  of
• 44:27
  pride
• 44:27
  and
• 44:27
  it's
• 44:28
  a
• 44:28
  little
• 44:28
  piece
• 44:28
  of
• 44:28
  jewelry.
• 44:29
  Yeah,
• 44:29
  I
• 44:30
  stole
• 44:30
  my
• 44:30
  answer
• 44:30
  a
• 44:30
  little
• 44:30
  bit.
• 44:31
  Yeah.
• 44:32
  And
• 44:32
  you
• 44:32
  mentioned
• 44:32
  it
• 44:32
  earlier,
• 44:33
  but
• 44:33
  I
• 44:33
  think
• 44:34
  we
• 44:34
  mentioned
• 44:34
  with
• 44:34
  the
• 44:34
  b.
• 44:35
  But
• 44:35
  even
• 44:35
  like
• 44:36
  larger
• 44:36
  appliance
• 44:37
  poles,
• 44:37
  we're
• 44:37
  seeing
• 44:38
  larger
• 44:38
  doors.
• 44:38
  Go
• 44:39
  look
• 44:39
  at
• 44:39
  some
• 44:39
  of
• 44:39
  the
• 44:39
  appliance
• 44:40
  companies
• 44:40
  and
• 44:40
  some
• 44:40
  of
• 44:40
  the
• 44:40
  size
• 44:40
  of
• 44:41
  those
• 44:41
  ranges
• 44:41
  and
• 44:41
  those
• 44:42
  fringes
• 44:42
  that
• 44:42
  we
• 44:42
  need
• 44:42
  to
• 44:43
  get
• 44:43
  these
• 44:43
  appliances
• 44:43
  appliance
• 44:43
  pulls
• 44:44
  onto.
• 44:44
  And
• 44:44
  then
• 44:45
  we
• 44:45
  talked
• 44:45
  about
• 44:45
  the
• 44:45
  different
• 44:45
  knobs
• 44:46
  sizes
• 44:46
  and
• 44:47
  things
• 44:47
  and
• 44:47
  plates.
• 44:48
  So
• 44:48
  I
• 44:48
  think
• 44:49
  scale
• 44:49
  as
• 44:50
  people
• 44:50
  just
• 44:50
  continue
• 44:50
  to
• 44:51
  be
• 44:51
  unique
• 44:52
  even
• 44:52
  in
• 44:52
  the
• 44:52
  door
• 44:52
  spaces
• 44:53
  and
• 44:53
  things
• 44:53
  like
• 44:53
  that
• 44:53
  and
• 44:54
  be
• 44:54
  unique.
• 44:54
  So
• 44:55
  we
• 44:55
  need
• 44:55
  to
• 44:55
  have
• 44:56
  more
• 44:56
  unique
• 44:56
  options
• 44:57
  to
• 44:57
  fit,
• 44:57
  you
• 44:57
  know,
• 44:57
  that
• 44:58
  other
• 44:58
  language
• 44:58
  and
• 44:58
  other
• 44:58
  parts
• 44:59
  of
• 44:59
  the
• 44:59
  home.
• 44:59
  Oh
• 44:59
  yeah.
• 45:00
  I'd
• 45:00
  love
• 45:00
  to
• 45:00
  see
• 45:01
  come
• 45:01
  back
• 45:02
  something
• 45:02
  like
• 45:03
  the
• 45:03
  diamond
• 45:03
  shaped
• 45:03
  plates
• 45:04
  and
• 45:04
  things
• 45:04
  like
• 45:04
  that
• 45:04
  that
• 45:05
  we
• 45:05
  would
• 45:05
  see.
• 45:06
  Sorry.
• 45:06
  See.
• 45:07
  Okay,
• 45:08
  guys,
• 45:08
  this
• 45:08
  is
• 45:08
  the
• 45:08
  2025
• 45:09
  Design
• 45:09
  Kit
• 45:10
  Council
• 45:10
  time.
• 45:10
  Right
• 45:10
  now
• 45:11
  I've
• 45:12
  been
• 45:12
  trying
• 45:13
  to
• 45:13
  figure
• 45:13
  out
• 45:13
  how
• 45:13
  you
• 45:13
  offset
• 45:14
  one
• 45:14
  of
• 45:14
  those
• 45:14
  back
• 45:14
  plates
• 45:14
  to
• 45:15
  make
• 45:15
  it
• 45:15
  engineering.
• 45:16
  We
• 45:16
  need
• 45:16
  to
• 45:16
  put
• 45:16
  the
• 45:16
  engineering
• 45:16
  team
• 45:17
  on
• 45:17
  that
• 45:17
  one.
• 45:17
  You
• 45:17
  know
• 45:17
  what
• 45:17
  I
• 45:17
  mean?
• 45:18
  We'll
• 45:18
  call
• 45:18
  it
• 45:18
  the
• 45:18
  error.
• 45:18
  I
• 45:18
  just
• 45:19
  love
• 45:19
  that
• 45:19
  you
• 45:19
  said
• 45:19
  that
• 45:19
  because
• 45:19
  I
• 45:20
  literally
• 45:20
  was
• 45:20
  probably
• 45:21
  six
• 45:22
  months.
• 45:23
  Oh,
• 45:23
  I
• 45:23
  like
• 45:24
  that.
• 45:24
  Okay.
• 45:25
  Done.
• 45:26
  All
• 45:26
  right.
• 45:26
  On
• 45:26
  the
• 45:26
  floor
• 45:26
  in
• 45:27
  2025
• 45:28
  we
• 45:28
  named
• 45:28
  it
• 45:29
  it's
• 45:29
  done.
• 45:30
  But
• 45:30
  yeah,
• 45:30
  to
• 45:31
  me
• 45:31
  that
• 45:31
  would
• 45:31
  be
• 45:31
  so
• 45:31
  cool.
• 45:32
  And
• 45:32
  you
• 45:32
  could
• 45:32
  do
• 45:32
  something
• 45:32
  that
• 45:32
  was
• 45:33
  diamond.
• 45:33
  You
• 45:33
  could
• 45:33
  do
• 45:33
  something.
• 45:33
  We
• 45:34
  swoop
• 45:34
  the
• 45:34
  edges
• 45:34
  in
• 45:34
  to
• 45:34
  give
• 45:35
  it
• 45:35
  a
• 45:35
  little
• 45:35
  bit
• 45:35
  of
• 45:35
  style
• 45:35
  too,
• 45:36
  too.
• 45:36
  It's
• 45:36
  not
• 45:37
  just
• 45:37
  a
• 45:37
  regular
• 45:37
  diamond.
• 45:38
  You
• 45:38
  just
• 45:38
  trigger
• 45:38
  something
• 45:39
  else.
• 45:39
  For
• 45:39
  me.
• 45:39
  I'm
• 45:39
  also
• 45:40
  noticing
• 45:40
  asymmetry.
• 45:41
  Yeah,
• 45:42
  asymmetry
• 45:43
  is
• 45:43
  coming
• 45:43
  in
• 45:43
  big.
• 45:43
  So
• 45:44
  that's
• 45:44
  something
• 45:44
  I
• 45:44
  think
• 45:45
  we
• 45:45
  want
• 45:45
  to
• 45:45
  explore
• 45:45
  and
• 45:46
  see
• 45:47
  how
• 45:47
  we
• 45:47
  picture
• 45:47
  out
• 45:47
  there.
• 45:48
  Two,
• 45:48
  two
• 45:49
  knobs
• 45:49
  on
• 45:50
  Two
• 45:50
  doors.
• 45:50
  Right.
• 45:50
  They
• 45:51
  might
• 45:51
  not
• 45:51
  be
• 45:51
  perfect.
• 45:52
  They're
• 45:52
  a
• 45:52
  little
• 45:52
  oblong.
• 45:53
  Yeah.
• 45:53
  They're
• 45:53
  a
• 45:53
  little
• 45:53
  different.
• 45:54
  Some
• 45:54
  of
• 45:54
  that.
• 45:55
  You
• 45:55
  could
• 45:55
  mirror
• 45:55
  that.
• 45:56
  Organic
• 45:57
  character.
• 45:57
  I
• 45:57
  was
• 45:57
  gonna
• 45:57
  say
• 45:58
  organic,
• 45:58
  to
• 45:58
  me,
• 45:58
  is
• 45:59
  also
• 45:59
  another
• 45:59
  big
• 45:59
  one,
• 46:00
  because
• 46:00
  asymmetry
• 46:00
  can
• 46:00
  play
• 46:01
  in
• 46:01
  really
• 46:01
  sharp
• 46:01
  lines.
• 46:01
  Lines.
• 46:02
  And
• 46:02
  still
• 46:03
  be
• 46:03
  asymmetrical,
• 46:04
  but
• 46:04
  organic
• 46:05
  shapes.
• 46:06
  Yeah,
• 46:06
  There
• 46:06
  we
• 46:06
  go.
• 46:07
  Natural.
• 46:08
  Whatever
• 46:08
  you
• 46:08
  want
• 46:08
  to
• 46:08
  say.
• 46:08
  But
• 46:09
  seeing
• 46:09
  a
• 46:09
  lot
• 46:09
  of
• 46:10
  that
• 46:10
  too.
• 46:10
  Yeah.
• 46:10
  100.
• 46:12
  Yeah.
• 46:12
  And
• 46:12
  of
• 46:12
  course,
• 46:13
  colors.
• 46:13
  We
• 46:14
  see
• 46:14
  the
• 46:14
  show
• 46:14
  here
• 46:15
  for
• 46:15
  the
• 46:15
  last
• 46:16
  12
• 46:16
  or
• 46:17
  15
• 46:17
  years,
• 46:17
  it
• 46:17
  seemed
• 46:18
  like
• 46:18
  we
• 46:18
  had
• 46:18
  the
• 46:19
  magnolia
• 46:19
  gray
• 46:20
  out
• 46:20
  there
• 46:20
  going
• 46:20
  everywhere,
• 46:21
  and
• 46:21
  now
• 46:21
  we're
• 46:22
  seeing
• 46:22
  color
• 46:22
  and
• 46:23
  texture.
• 46:23
  Just
• 46:24
  boom.
• 46:24
  You
• 46:24
  walk
• 46:25
  into
• 46:25
  one
• 46:25
  of
• 46:25
  these
• 46:25
  tile
• 46:25
  spaces
• 46:26
  or
• 46:26
  any
• 46:27
  one
• 46:27
  of
• 46:27
  these
• 46:27
  other
• 46:27
  places.
• 46:27
  Places,
• 46:28
  it's
• 46:28
  just
• 46:28
  like,
• 46:28
  oh,
• 46:29
  wow.
• 46:29
  Lots
• 46:29
  of
• 46:29
  greens.
• 46:30
  Lots
• 46:30
  of
• 46:30
  bolds.
• 46:30
  Yeah.
• 46:32
  Reds.
• 46:32
  People
• 46:33
  are
• 46:33
  not
• 46:33
  afraid
• 46:33
  to
• 46:33
  be
• 46:33
  bold.
• 46:34
  And
• 46:34
  I
• 46:34
  love
• 46:34
  that
• 46:34
  because.
• 46:35
  And
• 46:35
  I
• 46:35
  think
• 46:35
  that
• 46:35
  goes
• 46:35
  back
• 46:36
  to
• 46:36
  individuality
• 46:36
  as
• 46:36
  well.
• 46:37
  Like
• 46:37
  when
• 46:37
  you
• 46:37
  start
• 46:37
  thinking
• 46:38
  of
• 46:38
  when
• 46:38
  you're
• 46:38
  working
• 46:39
  with
• 46:39
  what
• 46:39
  you
• 46:39
  specifically
• 46:40
  want,
• 46:40
  or
• 46:40
  if
• 46:40
  you're
• 46:41
  working
• 46:41
  with
• 46:41
  a
• 46:41
  designer,
• 46:42
  something
• 46:42
  that
• 46:42
  feels
• 46:43
  so
• 46:43
  specifically
• 46:44
  you.
• 46:44
  And
• 46:44
  that
• 46:45
  could
• 46:45
  be
• 46:45
  super
• 46:45
  bold,
• 46:46
  or
• 46:46
  it
• 46:46
  could
• 46:46
  be
• 46:46
  super
• 46:46
  minimal.
• 46:47
  But
• 46:47
  having
• 46:47
  those
• 46:48
  options
• 46:48
  in
• 46:48
  order
• 46:48
  to
• 46:49
  create
• 46:49
  that
• 46:49
  is
• 46:49
  what's
• 46:49
  going
• 46:50
  to
• 46:50
  be
• 46:50
  incredibly
• 46:50
  necessary.
• 46:51
  I'm
• 46:51
  seeing
• 46:52
  a
• 46:52
  lot
• 46:52
  of
• 46:52
  late
• 46:52
  70s
• 46:53
  colors
• 46:53
  reimagined.
• 46:54
  The
• 46:55
  brown
• 46:55
  clayish
• 46:56
  colors.
• 46:57
  That
• 46:57
  stuff
• 46:57
  that
• 46:57
  you
• 46:57
  saw
• 46:58
  about
• 46:58
  to.
• 46:58
  Redo
• 46:58
  our
• 46:58
  mid
• 46:59
  century
• 47:00
  conversation.
• 47:01
  Exactly.
• 47:01
  But
• 47:02
  it's
• 47:02
  that
• 47:02
  thing,
• 47:02
  you
• 47:02
  know,
• 47:03
  when.
• 47:03
  Are
• 47:03
  we
• 47:03
  gonna
• 47:03
  have
• 47:03
  sunken
• 47:04
  couches?
• 47:04
  That's
• 47:04
  what
• 47:04
  I
• 47:04
  want
• 47:05
  to
• 47:05
  know.
• 47:05
  I'm
• 47:05
  ready
• 47:05
  for
• 47:05
  that.
• 47:06
  We
• 47:06
  were
• 47:06
  talking
• 47:06
  about
• 47:06
  that
• 47:06
  earlier.
• 47:08
  We
• 47:08
  were
• 47:08
  having
• 47:08
  this
• 47:08
  discussion
• 47:09
  about
• 47:09
  doing
• 47:09
  those
• 47:10
  conversation
• 47:11
  pieces.
• 47:11
  I
• 47:11
  was
• 47:11
  at
• 47:11
  a
• 47:11
  house
• 47:12
  on
• 47:12
  my
• 47:12
  TV
• 47:12
  show
• 47:12
  that
• 47:13
  I
• 47:13
  was
• 47:13
  showing
• 47:14
  earlier.
• 47:15
  Oh,
• 47:15
  my
• 47:15
  gosh.
• 47:15
  This
• 47:15
  looked
• 47:16
  like
• 47:16
  it
• 47:16
  was
• 47:16
  at
• 47:16
  a
• 47:16
  Mad
• 47:16
  Men.
• 47:17
  I
• 47:17
  love
• 47:17
  a
• 47:17
  good
• 47:18
  sunken
• 47:18
  couch.
• 47:19
  Something
• 47:19
  about
• 47:19
  it.
• 47:19
  It's
• 47:19
  just
• 47:20
  such
• 47:20
  a
• 47:20
  conversation
• 47:21
  moment.
• 47:21
  And
• 47:22
  relax.
• 47:22
  Yeah.
• 47:23
  This
• 47:23
  was
• 47:23
  a
• 47:24
  radiused
• 47:25
  sunken
• 47:25
  couch
• 47:26
  with
• 47:26
  a
• 47:26
  radius
• 47:27
  fireplace
• 47:28
  in
• 47:28
  front
• 47:28
  of
• 47:28
  it.
• 47:29
  And
• 47:29
  what
• 47:29
  was
• 47:29
  crazy
• 47:30
  was,
• 47:30
  is
• 47:30
  when
• 47:30
  you
• 47:30
  walked
• 47:31
  into
• 47:31
  this
• 47:31
  house,
• 47:31
  it's
• 47:32
  in
• 47:32
  Lake
• 47:32
  Oswego,
• 47:32
  up
• 47:32
  the
• 47:33
  street
• 47:33
  from
• 47:33
  me,
• 47:33
  and
• 47:34
  for
• 47:35
  a
• 47:35
  mere
• 47:35
  eight
• 47:35
  and
• 47:35
  a
• 47:35
  half
• 47:35
  million
• 47:36
  dollars,
• 47:36
  I
• 47:36
  could
• 47:36
  have
• 47:36
  bought
• 47:36
  it.
• 47:37
  Didn't
• 47:38
  have
• 47:38
  it.
• 47:38
  Didn't
• 47:38
  have
• 47:38
  it
• 47:38
  on.
• 47:38
  You
• 47:39
  didn't
• 47:39
  have
• 47:39
  it.
• 47:39
  Gotta
• 47:40
  get
• 47:40
  some
• 47:40
  better.
• 47:40
  Your
• 47:40
  sponsors,
• 47:41
  too.
• 47:41
  Sheesh.
• 47:42
  All
• 47:42
  right,
• 47:43
  Elon,
• 47:43
  we
• 47:43
  need
• 47:44
  some
• 47:44
  Tesla
• 47:44
  sponsorship
• 47:45
  money
• 47:45
  over
• 47:45
  here,
• 47:45
  even
• 47:46
  though
• 47:46
  you
• 47:46
  don't
• 47:46
  sponsor
• 47:46
  anything.
• 47:47
  But
• 47:48
  I
• 47:48
  was
• 47:48
  right
• 47:48
  in
• 47:48
  the
• 47:48
  tunnel,
• 47:49
  though.
• 47:49
  That
• 47:49
  was
• 47:49
  nice.
• 47:49
  But
• 47:50
  seriously,
• 47:50
  you
• 47:50
  get
• 47:50
  into
• 47:51
  this
• 47:51
  and
• 47:52
  this
• 47:52
  house
• 47:52
  was
• 47:52
  funny
• 47:53
  because
• 47:53
  had
• 47:54
  this,
• 47:55
  like,
• 47:55
  in
• 47:55
  green,
• 47:57
  like
• 47:57
  olive.
• 47:58
  Olive
• 47:59
  silverish
• 47:59
  green
• 48:00
  velvet.
• 48:00
  I'm
• 48:01
  like,
• 48:01
  that's
• 48:01
  beautiful.
• 48:02
  And
• 48:02
  he
• 48:02
  goes.
• 48:02
  I
• 48:02
  go,
• 48:02
  did
• 48:03
  you
• 48:03
  just
• 48:03
  find
• 48:03
  that?
• 48:03
  He
• 48:03
  goes,
• 48:04
  no.
• 48:04
  We
• 48:04
  took
• 48:04
  off
• 48:04
  the
• 48:05
  orange
• 48:05
  pleather
• 48:06
  that
• 48:06
  was
• 48:06
  over
• 48:06
  the
• 48:06
  top
• 48:06
  of
• 48:07
  it,
• 48:07
  and
• 48:07
  that
• 48:07
  was
• 48:07
  hiding
• 48:08
  underneath
• 48:08
  it.
• 48:09
  That's
• 48:09
  nuts.
• 48:10
  And
• 48:10
  it's
• 48:10
  just.
• 48:10
  I'm
• 48:11
  like,
• 48:11
  they
• 48:12
  didn't
• 48:12
  ruin
• 48:12
  it.
• 48:12
  Awesome.
• 48:13
  But
• 48:13
  that
• 48:13
  was
• 48:13
  original.
• 48:14
  And
• 48:14
  that's.
• 48:15
  I
• 48:15
  think
• 48:15
  those
• 48:15
  sunken
• 48:16
  things
• 48:16
  and
• 48:17
  those
• 48:17
  radiuses,
• 48:17
  again,
• 48:18
  are
• 48:18
  like
• 48:20
  you
• 48:20
  were
• 48:20
  saying,
• 48:20
  Samantha.
• 48:21
  It's
• 48:21
  just
• 48:21
  one
• 48:21
  of
• 48:21
  those
• 48:21
  things
• 48:21
  that
• 48:22
  that
• 48:22
  stuff's
• 48:22
  coming
• 48:22
  back
• 48:23
  in.
• 48:23
  And
• 48:24
  I
• 48:24
  think
• 48:24
  that
• 48:24
  style
• 48:25
  is
• 48:25
  really
• 48:25
  back
• 48:26
  into
• 48:26
  resonance
• 48:27
  again.
• 48:27
  Of
• 48:28
  like
• 48:28
  we
• 48:28
  always
• 48:28
  do.
• 48:28
  We
• 48:29
  take
• 48:29
  something
• 48:29
  that
• 48:29
  was
• 48:29
  old
• 48:30
  re,
• 48:30
  reimagine
• 48:31
  it
• 48:31
  and
• 48:31
  make
• 48:32
  it
• 48:32
  new
• 48:32
  again
• 48:32
  with
• 48:33
  the
• 48:33
  colors
• 48:33
  that
• 48:33
  we're
• 48:33
  seeing
• 48:34
  out
• 48:34
  there.
• 48:34
  Do
• 48:34
  some
• 48:34
  refinement
• 48:35
  and
• 48:35
  just
• 48:35
  make
• 48:35
  it
• 48:36
  a
• 48:36
  little
• 48:36
  bit
• 48:36
  different
• 48:36
  again.
• 48:36
  Familiar,
• 48:37
  but
• 48:37
  different.
• 48:37
  Like
• 48:37
  we
• 48:37
  said
• 48:38
  before.
• 48:38
  Is
• 48:38
  that
• 48:38
  Kohler?
• 48:39
  I
• 48:39
  think
• 48:39
  last
• 48:39
  year
• 48:39
  they
• 48:39
  had
• 48:40
  had
• 48:40
  an
• 48:40
  avocado
• 48:41
  reimagined
• 48:42
  saw
• 48:42
  that.
• 48:43
  Yeah.
• 48:43
  I'll
• 48:43
  call
• 48:43
  it
• 48:44
  Avocado
• 48:44
  Toast
• 48:44
  because
• 48:45
  it's
• 48:45
  like
• 48:45
  making
• 48:46
  it
• 48:46
  back
• 48:46
  again
• 48:47
  something
• 48:47
  different.
• 48:47
  It
• 48:48
  was
• 48:48
  new,
• 48:48
  but
• 48:48
  it
• 48:48
  was
• 48:49
  like,
• 48:49
  oh,
• 48:50
  maybe
• 48:51
  that's
• 48:51
  a
• 48:51
  little
• 48:51
  much,
• 48:52
  but
• 48:52
  I
• 48:52
  get
• 48:52
  it.
• 48:53
  Yeah,
• 48:53
  I
• 48:53
  get
• 48:53
  it.
• 48:54
  But
• 48:54
  there's
• 48:54
  going
• 48:54
  to
• 48:54
  be
• 48:54
  a
• 48:54
  home
• 48:55
  for
• 48:55
  it.
• 48:55
  That's
• 48:55
  what
• 48:55
  also
• 48:55
  is
• 48:56
  very
• 48:56
  unique.
• 48:56
  And
• 48:56
  that's
• 48:56
  why
• 48:57
  I
• 48:57
  love
• 48:57
  the
• 48:57
  idea
• 48:58
  of
• 48:58
  us
• 48:58
  bringing
• 48:58
  together
• 48:58
  lock
• 48:59
  designer
• 48:59
  in
• 48:59
  a
• 48:59
  really
• 48:59
  big
• 49:00
  way,
• 49:00
  because
• 49:00
  having
• 49:01
  those
• 49:01
  moments
• 49:01
  that
• 49:01
  you
• 49:01
  can
• 49:02
  create
• 49:02
  something
• 49:02
  so
• 49:03
  unique,
• 49:04
  no
• 49:04
  one
• 49:04
  else
• 49:04
  in
• 49:05
  the
• 49:05
  world
• 49:05
  might
• 49:05
  like
• 49:05
  it,
• 49:05
  but
• 49:06
  that's
• 49:06
  fine.
• 49:06
  It's
• 49:06
  your
• 49:06
  home.
• 49:07
  It's
• 49:07
  your
• 49:07
  space.
• 49:07
  You
• 49:08
  should
• 49:08
  design.
• 49:08
  Design
• 49:08
  exactly
• 49:09
  what
• 49:09
  you
• 49:09
  want
• 49:09
  to
• 49:09
  see
• 49:09
  every
• 49:10
  day.
• 49:10
  And
• 49:10
  giving
• 49:11
  them
• 49:11
  that
• 49:11
  freedom
• 49:11
  to
• 49:11
  be
• 49:11
  able
• 49:12
  to
• 49:12
  do,
• 49:12
  whether
• 49:12
  it's
• 49:12
  a
• 49:12
  bright
• 49:13
  green
• 49:13
  toilet
• 49:13
  or.
• 49:14
  Yeah.
• 49:14
  If
• 49:14
  it's
• 49:15
  a
• 49:15
  giant,
• 49:16
  shiny
• 49:16
  living
• 49:17
  brass
• 49:18
  plate
• 49:18
  that's
• 49:19
  going
• 49:19
  on
• 49:19
  your
• 49:19
  front
• 49:19
  door.
• 49:20
  You
• 49:20
  need
• 49:20
  to
• 49:20
  have
• 49:21
  that
• 49:21
  availability
• 49:21
  to
• 49:21
  create
• 49:22
  something
• 49:22
  that's
• 49:22
  really
• 49:23
  specifically
• 49:23
  for
• 49:23
  you.
• 49:24
  And
• 49:24
  design
• 49:24
  wise,
• 49:25
  it's
• 49:25
  cool,
• 49:25
  too,
• 49:25
  because,
• 49:25
  like,
• 49:26
  you
• 49:26
  got
• 49:26
  that
• 49:26
  powder
• 49:26
  room
• 49:27
  that
• 49:27
  you
• 49:27
  want
• 49:27
  to
• 49:27
  make
• 49:27
  this
• 49:27
  great
• 49:28
  statement
• 49:28
  piece.
• 49:28
  You've
• 49:29
  invested
• 49:29
  in
• 49:29
  this
• 49:30
  crazy
• 49:30
  faucet,
• 49:31
  this
• 49:31
  crazy
• 49:31
  sink.
• 49:32
  Why
• 49:33
  go
• 49:33
  with
• 49:33
  the
• 49:33
  rest
• 49:33
  of
• 49:33
  the
• 49:33
  house
• 49:34
  on
• 49:34
  the
• 49:34
  lot?
• 49:34
  Do
• 49:34
  something
• 49:35
  nutty,
• 49:35
  do
• 49:35
  something
• 49:36
  wild.
• 49:36
  That
• 49:36
  style
• 49:37
  segmentation.
• 49:37
  Right.
• 49:37
  Different
• 49:38
  parts
• 49:38
  of
• 49:38
  the
• 49:38
  house,
• 49:38
  like
• 49:39
  taking
• 49:39
  some
• 49:39
  risks.
• 49:40
  It's
• 49:40
  awesome
• 49:40
  to
• 49:40
  see
• 49:41
  without
• 49:42
  hurting
• 49:42
  the
• 49:42
  durability.
• 49:43
  Yeah,
• 49:43
  that's
• 49:44
  the
• 49:44
  fun
• 49:44
  part.
• 49:45
  Exactly.
• 49:45
  All
• 49:45
  right,
• 49:46
  we're
• 49:46
  running
• 49:46
  out
• 49:46
  of
• 49:46
  time.
• 49:47
  What
• 49:48
  have
• 49:48
  we
• 49:48
  not
• 49:48
  talked
• 49:48
  about,
• 49:49
  guys?
• 49:49
  And
• 49:49
  I
• 49:49
  know
• 49:49
  there's
• 49:49
  some
• 49:49
  things
• 49:50
  we're
• 49:50
  not
• 49:50
  going
• 49:50
  to
• 49:50
  talk
• 49:50
  about,
• 49:51
  so
• 49:51
  I
• 49:51
  got
• 49:51
  to
• 49:51
  say
• 49:51
  that
• 49:51
  right
• 49:52
  now.
• 49:52
  But
• 49:53
  I'll
• 49:53
  keep
• 49:53
  my
• 49:53
  mouth
• 49:54
  shut
• 49:54
  this
• 49:54
  time.
• 49:55
  Don't
• 49:56
  get
• 49:56
  the
• 49:56
  other
• 49:56
  stink
• 49:57
  guy
• 49:57
  from
• 49:57
  Sam.
• 50:01
  I
• 50:01
  was
• 50:02
  gonna
• 50:02
  say
• 50:02
  after
• 50:02
  we
• 50:02
  said
• 50:03
  that
• 50:03
  we
• 50:03
  were
• 50:03
  gonna
• 50:03
  talk
• 50:03
  about
• 50:04
  it.
• 50:04
  You
• 50:04
  just
• 50:04
  throw
• 50:04
  it
• 50:05
  in.
• 50:05
  We
• 50:05
  didn't
• 50:06
  know.
• 50:06
  We
• 50:06
  didn't
• 50:07
  stop.
• 50:07
  Wink,
• 50:08
  wink.
• 50:09
  I'm
• 50:09
  a
• 50:09
  fan
• 50:09
  of
• 50:09
  puns.
• 50:09
  What
• 50:10
  can
• 50:10
  I
• 50:10
  say?
• 50:10
  Absolutely.
• 50:11
  Some
• 50:12
  of
• 50:12
  the
• 50:12
  fun
• 50:12
  you
• 50:12
  can
• 50:12
  have.
• 50:13
  Yeah,
• 50:13
  we
• 50:13
  kept
• 50:13
  the
• 50:14
  dad
• 50:14
  jokes
• 50:14
  out
• 50:14
  of
• 50:14
  this
• 50:15
  pretty
• 50:15
  well
• 50:15
  for
• 50:15
  us.
• 50:16
  For
• 50:16
  us.
• 50:16
  Yeah.
• 50:17
  There,
• 50:17
  that's
• 50:17
  good.
• 50:18
  But
• 50:19
  what
• 50:19
  else
• 50:19
  is
• 50:19
  happening
• 50:20
  that's
• 50:20
  new
• 50:20
  and
• 50:20
  exciting
• 50:20
  we're
• 50:21
  seeing.
• 50:21
  Gosh,
• 50:21
  now
• 50:22
  my
• 50:22
  brain
• 50:22
  just
• 50:22
  stopped
• 50:23
  thinking.
• 50:24
  I'll
• 50:24
  say
• 50:24
  one
• 50:24
  more
• 50:25
  thing.
• 50:25
  We.
• 50:25
  We've
• 50:25
  spoken,
• 50:26
  spoken
• 50:26
  a
• 50:26
  lot
• 50:27
  about
• 50:27
  estate
• 50:28
  today.
• 50:28
  Right.
• 50:28
  That's
• 50:29
  the
• 50:29
  flagship.
• 50:30
  That's
• 50:30
  our
• 50:30
  flagship
• 50:30
  brand
• 50:31
  again.
• 50:31
  That's
• 50:32
  the
• 50:32
  heritage
• 50:32
  of
• 50:32
  Severin
• 50:33
  and,
• 50:33
  and
• 50:33
  everything
• 50:33
  he
• 50:34
  started
• 50:34
  came
• 50:34
  from
• 50:35
  that
• 50:35
  part
• 50:35
  of
• 50:35
  our
• 50:36
  portfolio.
• 50:37
  But
• 50:37
  we've
• 50:37
  got
• 50:37
  this
• 50:38
  pretty
• 50:38
  cool
• 50:38
  brand
• 50:38
  called
• 50:39
  Reserve
• 50:39
  that's
• 50:39
  come
• 50:39
  a
• 50:39
  long
• 50:40
  way.
• 50:40
  Launched
• 50:40
  about
• 50:41
  the
• 50:41
  time
• 50:41
  Eric,
• 50:41
  I
• 50:41
  think
• 50:41
  we
• 50:41
  started
• 50:42
  getting
• 50:42
  together
• 50:43
  and
• 50:43
  again,
• 50:44
  won't
• 50:44
  say
• 50:44
  much
• 50:44
  about
• 50:44
  it
• 50:44
  now,
• 50:45
  but
• 50:45
  that's
• 50:45
  going
• 50:45
  to
• 50:45
  take
• 50:46
  a
• 50:46
  huge
• 50:46
  overhaul
• 50:47
  later
• 50:47
  this
• 50:48
  year,
• 50:48
  really
• 50:48
  just
• 50:49
  expanding
• 50:49
  style
• 50:50
  there.
• 50:50
  That's
• 50:50
  another
• 50:50
  line
• 50:51
  that
• 50:51
  could
• 50:52
  use.
• 50:52
  It
• 50:52
  could
• 50:52
  use
• 50:52
  a
• 50:52
  little
• 50:52
  bit
• 50:53
  of
• 50:53
  some
• 50:53
  tlc.
• 50:54
  So
• 50:54
  stay
• 50:55
  tuned
• 50:55
  for
• 50:55
  that.
• 50:55
  There's
• 50:56
  a
• 50:56
  lot
• 50:56
  of
• 50:56
  great
• 50:56
  value
• 50:57
  in
• 50:57
  that,
• 50:57
  which
• 50:57
  is
• 50:57
  cool.
• 50:58
  Cuz
• 50:58
  you
• 50:58
  get
• 50:58
  something
• 50:58
  that's
• 50:59
  beautiful
• 50:59
  and
• 51:00
  some
• 51:00
  people
• 51:00
  just
• 51:00
  can't
• 51:01
  afford
• 51:01
  or
• 51:01
  don't
• 51:01
  want
• 51:02
  to
• 51:02
  spend
• 51:02
  their
• 51:02
  money
• 51:02
  on
• 51:03
  that
• 51:03
  level
• 51:04
  but
• 51:04
  still
• 51:04
  want
• 51:05
  something
• 51:05
  that's
• 51:05
  going
• 51:05
  to
• 51:05
  be
• 51:05
  quality
• 51:06
  and
• 51:06
  it's
• 51:06
  still
• 51:06
  going
• 51:06
  to
• 51:06
  look
• 51:06
  beautiful.
• 51:07
  So
• 51:07
  it
• 51:08
  fits
• 51:08
  that
• 51:08
  hole.
• 51:08
  It's
• 51:09
  another
• 51:09
  one
• 51:09
  of
• 51:09
  those
• 51:09
  flexibilities
• 51:10
  we
• 51:10
  try
• 51:10
  to
• 51:10
  give
• 51:10
  our
• 51:10
  customers.
• 51:11
  Right.
• 51:11
  We
• 51:11
  have
• 51:11
  a
• 51:11
  budget
• 51:12
  for
• 51:12
  each
• 51:13
  home,
• 51:13
  each
• 51:13
  room,
• 51:13
  each
• 51:14
  floor
• 51:14
  of
• 51:14
  the
• 51:14
  home.
• 51:15
  Right.
• 51:15
  We're
• 51:15
  not
• 51:16
  above
• 51:16
  a
• 51:16
  state
• 51:16
  on
• 51:16
  the
• 51:16
  first
• 51:17
  floor,
• 51:17
  Reserve
• 51:18
  on
• 51:18
  the
• 51:18
  second.
• 51:18
  Second
• 51:18
  floor.
• 51:19
  So
• 51:19
  just
• 51:20
  whatever
• 51:20
  solution
• 51:20
  works
• 51:21
  best
• 51:21
  for
• 51:21
  the
• 51:21
  client.
• 51:22
  Yeah,
• 51:22
  it
• 51:22
  makes
• 51:22
  sense.
• 51:23
  And
• 51:23
  I
• 51:23
  think
• 51:23
  that
• 51:23
  actually
• 51:23
  is
• 51:23
  a
• 51:23
  good
• 51:24
  foray
• 51:24
  into
• 51:24
  talking
• 51:24
  about
• 51:24
  how
• 51:25
  Baldwin
• 51:25
  is
• 51:25
  handling
• 51:25
  their
• 51:26
  business
• 51:26
  in
• 51:26
  general,
• 51:27
  especially
• 51:27
  over
• 51:27
  the
• 51:28
  last
• 51:28
  couple
• 51:28
  of
• 51:28
  years,
• 51:28
  is
• 51:29
  we're
• 51:29
  really
• 51:29
  focused
• 51:30
  on
• 51:30
  easing
• 51:30
  the
• 51:31
  process
• 51:31
  for
• 51:31
  every
• 51:32
  single
• 51:32
  person
• 51:32
  that's
• 51:33
  touching
• 51:33
  this
• 51:33
  hardware.
• 51:34
  As
• 51:34
  we
• 51:34
  talked
• 51:34
  about,
• 51:34
  it
• 51:35
  can
• 51:35
  get
• 51:35
  complicated
• 51:36
  and
• 51:36
  sometimes
• 51:36
  there's
• 51:37
  people
• 51:37
  that
• 51:37
  don't
• 51:38
  have
• 51:38
  the
• 51:38
  time
• 51:38
  or
• 51:38
  the
• 51:39
  energy
• 51:39
  to
• 51:39
  get
• 51:39
  through
• 51:40
  that
• 51:40
  level
• 51:40
  of
• 51:40
  complication.
• 51:41
  But
• 51:41
  we're
• 51:41
  trying
• 51:41
  to
• 51:42
  ease
• 51:42
  whether
• 51:42
  it's
• 51:43
  with
• 51:43
  Quick
• 51:43
  Ship,
• 51:43
  whether
• 51:44
  it's
• 51:44
  ensuring
• 51:44
  the
• 51:44
  accuracy,
• 51:45
  secrecy
• 51:45
  of
• 51:45
  shipping
• 51:46
  timelines
• 51:47
  or
• 51:47
  whether
• 51:47
  it's
• 51:47
  even
• 51:48
  the
• 51:48
  way
• 51:48
  that
• 51:48
  we've
• 51:48
  looked
• 51:49
  at
• 51:49
  our
• 51:50
  price
• 51:50
  book
• 51:50
  and
• 51:50
  our
• 51:51
  digital
• 51:51
  experience
• 51:51
  to
• 51:52
  really
• 51:52
  bring
• 51:53
  the
• 51:53
  best
• 51:53
  experience
• 51:54
  forth
• 51:54
  for
• 51:54
  all
• 51:55
  people
• 51:55
  that
• 51:55
  touch
• 51:55
  the
• 51:55
  brand.
• 51:56
  Because
• 51:56
  I
• 51:56
  know
• 51:57
  all
• 51:57
  three
• 51:57
  of
• 51:57
  us
• 51:57
  at
• 51:57
  this
• 51:57
  table
• 51:58
  are
• 51:58
  really
• 51:58
  passionate
• 51:58
  about
• 51:58
  it.
• 51:59
  But
• 51:59
  I
• 51:59
  want
• 51:59
  the
• 51:59
  world
• 52:00
  to
• 52:00
  be
• 52:00
  passionate
• 52:00
  about
• 52:00
  it
• 52:00
  and
• 52:01
  to
• 52:01
  understand
• 52:01
  it.
• 52:01
  And
• 52:01
  I
• 52:02
  think
• 52:02
  we're
• 52:02
  really
• 52:02
  tackling
• 52:02
  that
• 52:03
  one
• 52:03
  step
• 52:03
  at
• 52:03
  a
• 52:03
  time.
• 52:04
  Absolutely.
• 52:05
  Making
• 52:05
  it
• 52:05
  obtainable.
• 52:06
  Exactly.
• 52:06
  And
• 52:07
  of
• 52:07
  course,
• 52:07
  people
• 52:08
  can
• 52:08
  go
• 52:08
  to
• 52:08
  the
• 52:08
  website
• 52:09
  and
• 52:09
  take
• 52:09
  a
• 52:09
  look
• 52:09
  at
• 52:09
  this
• 52:09
  stuff
• 52:10
  as
• 52:10
  it
• 52:10
  comes
• 52:10
  out.
• 52:11
  They'll
• 52:11
  see
• 52:11
  it
• 52:11
  through
• 52:11
  there
• 52:12
  first.
• 52:12
  Where
• 52:13
  do
• 52:13
  they
• 52:13
  go?
• 52:14
  Baldwin
• 52:14
  Hardware.com
• 52:15
  or
• 52:15
  follow
• 52:16
  us
• 52:16
  at
• 52:17
  Baldwin
• 52:17
  Hardware
• 52:18
  on
• 52:18
  Instagram.
• 52:19
  Yeah.
• 52:20
  Or
• 52:20
  sign
• 52:20
  up
• 52:20
  for
• 52:20
  our
• 52:21
  emails.
• 52:21
  That's
• 52:21
  actually
• 52:21
  a
• 52:22
  solid
• 52:22
  one.
• 52:22
  That's
• 52:22
  the
• 52:22
  one.
• 52:23
  The
• 52:23
  best
• 52:23
  place.
• 52:23
  That's
• 52:24
  the
• 52:24
  move.
• 52:24
  Could
• 52:24
  be
• 52:24
  the
• 52:24
  move.
• 52:25
  It's
• 52:25
  where
• 52:25
  you're
• 52:25
  getting
• 52:26
  a
• 52:26
  lot
• 52:26
  more
• 52:26
  of
• 52:26
  a
• 52:27
  not
• 52:27
  just
• 52:27
  fact
• 52:28
  driven
• 52:28
  sort
• 52:28
  of
• 52:28
  situation.
• 52:29
  You're
• 52:29
  getting
• 52:29
  a
• 52:29
  little
• 52:29
  bit
• 52:30
  more
• 52:30
  insight
• 52:30
  into
• 52:31
  there.
• 52:31
  You're
• 52:31
  getting
• 52:31
  some
• 52:32
  designer
• 52:32
  feedback
• 52:33
  or
• 52:33
  showroom
• 52:33
  feedback,
• 52:34
  but
• 52:34
  it's
• 52:34
  giving
• 52:34
  you
• 52:35
  a
• 52:35
  holistic
• 52:35
  kind
• 52:36
  of
• 52:36
  picture
• 52:36
  of
• 52:36
  all
• 52:37
  things.
• 52:37
  So
• 52:37
  email.
• 52:37
  Email
• 52:37
  is
• 52:38
  a
• 52:38
  great
• 52:38
  way
• 52:38
  to
• 52:38
  connect.
• 52:39
  What's
• 52:39
  cool
• 52:39
  too
• 52:39
  is
• 52:40
  I
• 52:40
  think,
• 52:40
  and
• 52:41
  credit
• 52:41
  goes
• 52:41
  to
• 52:41
  Samantha
• 52:42
  and
• 52:42
  the
• 52:42
  marketing
• 52:43
  team
• 52:43
  is
• 52:44
  not
• 52:44
  only
• 52:44
  designers,
• 52:45
  but
• 52:45
  you're
• 52:45
  seeing
• 52:45
  our
• 52:46
  customers
• 52:46
  posting
• 52:46
  pictures
• 52:47
  and
• 52:47
  showing
• 52:48
  projects.
• 52:48
  So
• 52:48
  it's
• 52:48
  a
• 52:48
  great
• 52:49
  way
• 52:49
  to
• 52:49
  see
• 52:50
  like
• 52:50
  real
• 52:50
  world
• 52:51
  application,
• 52:52
  but
• 52:52
  also
• 52:53
  see
• 52:53
  the
• 52:53
  personal
• 52:53
  site.
• 52:53
  We're
• 52:54
  a
• 52:54
  tapestry
• 52:54
  of
• 52:54
  people.
• 52:54
  That's
• 52:55
  what
• 52:55
  we
• 52:55
  say
• 52:55
  at
• 52:55
  Baldwin.
• 52:55
  Right?
• 52:56
  We're.
• 52:56
  And
• 52:56
  that's
• 52:56
  what
• 52:57
  Severin
• 52:57
  always,
• 52:58
  always
• 52:58
  put
• 52:58
  forward.
• 52:59
  So
• 52:59
  the
• 52:59
  collaboration
• 53:00
  is
• 53:00
  such
• 53:01
  a
• 53:01
  key
• 53:01
  to
• 53:01
  this
• 53:02
  team
• 53:02
  and
• 53:02
  to
• 53:02
  this
• 53:02
  brand
• 53:03
  that
• 53:03
  comes
• 53:04
  through.
• 53:04
  That
• 53:04
  comes
• 53:04
  through
• 53:05
  in
• 53:05
  our
• 53:05
  social
• 53:05
  as
• 53:05
  well.
• 53:06
  And
• 53:06
  by
• 53:06
  the
• 53:06
  way,
• 53:07
  you
• 53:07
  guys,
• 53:07
  putting
• 53:07
  your
• 53:07
  social
• 53:08
  media
• 53:08
  manager
• 53:08
  in
• 53:08
  my
• 53:09
  neighborhood,
• 53:09
  this
• 53:09
  is
• 53:09
  going
• 53:10
  to
• 53:10
  be
• 53:10
  freaking
• 53:10
  dangerous.
• 53:12
  Here
• 53:12
  we
• 53:12
  go.
• 53:13
  You
• 53:13
  threw
• 53:13
  up
• 53:13
  my
• 53:13
  backyard.
• 53:14
  She's
• 53:14
  like,
• 53:14
  let's
• 53:15
  meet
• 53:15
  the
• 53:15
  restaurant
• 53:15
  down
• 53:16
  the
• 53:16
  street
• 53:16
  from
• 53:16
  your
• 53:16
  house.
• 53:16
  I'm
• 53:17
  like,
• 53:17
  oh,
• 53:17
  this
• 53:17
  is
• 53:17
  going
• 53:18
  to
• 53:18
  be
• 53:18
  dangerous.
• 53:18
  We're
• 53:18
  going
• 53:18
  to
• 53:19
  have
• 53:19
  some
• 53:19
  fun
• 53:19
  now.
• 53:20
  I
• 53:20
  love
• 53:20
  it.
• 53:21
  All
• 53:22
  right,
• 53:22
  guys,
• 53:22
  thanks
• 53:23
  for
• 53:23
  having
• 53:23
  me
• 53:23
  out.
• 53:23
  All
• 53:24
  as
• 53:24
  always.
• 53:24
  This
• 53:25
  is
• 53:25
  like
• 53:25
  homecoming
• 53:26
  week
• 53:26
  coming
• 53:26
  back
• 53:26
  here.
• 53:27
  I
• 53:27
  just
• 53:27
  love
• 53:27
  coming
• 53:28
  back
• 53:28
  in
• 53:28
  here
• 53:28
  because
• 53:28
  you
• 53:28
  guys
• 53:29
  are
• 53:29
  family
• 53:29
  and
• 53:30
  I
• 53:30
  love
• 53:30
  what
• 53:30
  this
• 53:31
  brand
• 53:31
  is
• 53:31
  and
• 53:31
  what
• 53:31
  you
• 53:32
  guys
• 53:32
  are
• 53:32
  doing.
• 53:32
  Just
• 53:32
  the
• 53:33
  sexy
• 53:33
  hardware
• 53:33
  that's
• 53:33
  in
• 53:34
  this
• 53:34
  booth
• 53:34
  is
• 53:34
  amazing.
• 53:35
  This
• 53:35
  is
• 53:36
  always
• 53:36
  such
• 53:36
  a
• 53:36
  fun
• 53:37
  last
• 53:37
  day
• 53:37
  of
• 53:37
  the
• 53:37
  show
• 53:38
  of
• 53:38
  getting
• 53:39
  to
• 53:39
  sit
• 53:39
  there
• 53:39
  and
• 53:40
  debrief,
• 53:40
  hear
• 53:41
  what
• 53:41
  your
• 53:41
  thoughts
• 53:41
  are
• 53:42
  on
• 53:42
  the
• 53:42
  show
• 53:42
  and
• 53:42
  get
• 53:43
  your
• 53:43
  take.
• 53:43
  Because
• 53:43
  you've
• 53:44
  been
• 53:44
  such
• 53:44
  a
• 53:44
  big
• 53:44
  part
• 53:44
  of
• 53:44
  the
• 53:44
  Baldwin
• 53:45
  family
• 53:45
  for
• 53:45
  so
• 53:45
  long.
• 53:45
  It
• 53:45
  looks
• 53:46
  like
• 53:46
  the
• 53:46
  show
• 53:46
  can't
• 53:46
  end
• 53:46
  until
• 53:47
  this
• 53:47
  happens.
• 53:47
  Exactly.
• 53:48
  It's
• 53:48
  good
• 53:48
  news,
• 53:49
  everybody.
• 53:49
  We're
• 53:49
  getting
• 53:50
  close.
• 53:50
  Hold
• 53:50
  on.
• 53:50
  It's
• 53:51
  so
• 53:51
  funny
• 53:51
  because
• 53:52
  we'll
• 53:52
  be
• 53:52
  booking
• 53:52
  the
• 53:53
  show
• 53:53
  out.
• 53:53
  People
• 53:53
  go,
• 53:54
  hey,
• 53:54
  though,
• 53:55
  how's
• 53:55
  it
• 53:55
  on
• 53:55
  Thursday.
• 53:55
  You
• 53:56
  always
• 53:56
  go.
• 53:56
  It's
• 53:57
  booked.
• 53:57
  It
• 53:58
  booked.
• 53:58
  You
• 53:58
  have
• 53:59
  a
• 53:59
  spot,
• 53:59
  you
• 53:59
  have
• 53:59
  a
• 53:59
  family
• 54:00
  to
• 54:00
  back.
• 54:00
  This
• 54:01
  is
• 54:01
  the
• 54:01
  reunion
• 54:02
  right
• 54:02
  here.
• 54:02
  This
• 54:02
  is
• 54:02
  the
• 54:03
  band
• 54:03
  getting
• 54:03
  back
• 54:03
  together.
• 54:04
  I
• 54:04
  love
• 54:05
  it.
• 54:05
  First
• 54:05
  time,
• 54:06
  our
• 54:06
  first
• 54:06
  trip
• 54:06
  in
• 54:06
  Orlando.
• 54:07
  We've
• 54:07
  done
• 54:07
  this
• 54:07
  in
• 54:07
  Orlando
• 54:08
  before.
• 54:08
  We
• 54:09
  haven't
• 54:09
  done
• 54:09
  in
• 54:09
  Orlando
• 54:10
  next
• 54:10
  year.
• 54:10
  Oh,
• 54:10
  you're
• 54:11
  right.
• 54:11
  Yeah.
• 54:11
  Next
• 54:11
  year
• 54:12
  in
• 54:12
  Orlando.
• 54:13
  Yep.
• 54:13
  Cuz
• 54:13
  I
• 54:13
  was
• 54:14
  on
• 54:14
  stage
• 54:14
  that
• 54:14
  year,
• 54:14
  doing
• 54:15
  all
• 54:15
  my
• 54:15
  stuff
• 54:15
  then.
• 54:16
  So
• 54:16
  I
• 54:16
  was
• 54:16
  up
• 54:16
  in
• 54:16
  the
• 54:16
  technology
• 54:17
  stage.
• 54:17
  So
• 54:17
  we
• 54:17
  didn't
• 54:18
  do
• 54:18
  it
• 54:18
  that
• 54:18
  year.
• 54:19
  It's
• 54:19
  going
• 54:19
  to
• 54:19
  be
• 54:19
  back
• 54:20
  into
• 54:20
  the
• 54:20
  humidity.
• 54:21
  All
• 54:22
  right,
• 54:22
  Humidity.
• 54:23
  Strip
• 54:23
  malls
• 54:24
  and
• 54:25
  crocodiles.
• 54:25
  Crocodiles
• 54:26
  and
• 54:26
  traffic.
• 54:27
  Exactly.
• 54:28
  So
• 54:28
  our
• 54:28
  friends
• 54:29
  in
• 54:29
  Florida.
• 54:29
  So.
• 54:30
  All
• 54:30
  right,
• 54:31
  guys,
• 54:31
  this
• 54:31
  has
• 54:31
  been
• 54:32
  fun.
• 54:32
  I'm
• 54:32
  Eric
• 54:32
  G.
• 54:33
  And
• 54:33
  you've
• 54:33
  been
• 54:33
  listening
• 54:34
  to
• 54:34
  around
• 54:35
  the
• 54:35
  House.