Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Can You Trust AI With Your Marketing Data or Is It Lying to You? With Scott Desgrosseilliers | Ep #875
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Are you feeding your data into AI and assuming the insights it gives you are accurate? What if those confident-sounding answers are quietly steering you in the wrong direction?
More agency owners are turning to AI to analyze and interpret performance data, and for good reason. Used correctly, it can save massive amounts of time and move teams beyond using AI to crank out blog posts, ads, or emails faster. But when it comes to attribution, performance analysis, and real decision-making, AI…
The skinny
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