Ewa Zborowska | On staying focused in high seas, and the uncomfortable question of outcome | Episode #80
In this episode, Lasse Rindom speaks with Ewa Zborowska, Research Director at IDC and one of Europe’s leading AI analysts, known and renowned for her clarity in the face of hype. With decades of experience turning early signals into strategic foresight, she joins the podcast to discuss what’s actually, truly, really happening in enterprise AI adoption.
Together, they unpack:
Why everyone claims success in AI while most projects still quietly fail, and what it means to fail in AI
How analyst work sits between vendor buzz and the messy truth of enterprise IT
Why integration - not pilots -…
The skinny
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