Latest / Elon Musk Podcast / Media giants Strike Big Twitter Deals for 2023

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Media giants Strike Big Twitter Deals for 2023 · Elon Musk Podcast

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Twitter is embarking on a bold, new strategy striking deals with
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over 30 of the biggest names in news media and sports these
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Partnerships set to roll out in the first half of this year.
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We'll see powerhouses like the NFL NBA NHL MLB.
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NASCAR PGA Tour, Wall Street. Journal/nbc you Reuters axios
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Bloomberg Forbes, Conde Nast and USA.
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Today all coming together to leverage the platform for
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Maximum Impact. Now these deals brokered through
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Twitter, Selectively amplify program will see advertised errs
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paired with premium Publishers, with both parties.
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Splitting a percentage of AD revenue.
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And from the world economic Forum at Davos to the Super Bowl
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from March Madness to the World Series, these Partnerships will
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give advertisers access to the most sought-after events and
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content. Now, entertainment giants, like
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Paramount, Disney will also be joining The Fray running ads
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aligned with award shows concert and Primetime TV hits like The
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Bachelor group. Drag race and The Mask singer
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Twitter's amplify program has become a powerful tool for media
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companies throughout the time and sports leagues.
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Allowing them to monetize targeted video inventory at
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scale and cash in on live moments like, viral clips from
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an award show or from a football game.
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And while some advertisers may be hesitant to be associated
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with Twitter due to CEO. Elon musk's leadership style,
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these media companies and sports Leagues are reaping too much
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revenue and marketing advantage to quit the platform all
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together. Now, in fact, most efforts by
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media organizations to quit Twitter have been briefed or
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non-existent even for companies and Tangled and musk's banning
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of journalists last year and for Twitter and participating
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content Partners. These deals represent, a
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significant opportunity for incremental Revenue.
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Meanwhile, for Publishers the Twitter amplify program
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represents a chance to Monetize targeted video inventory at
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scale, especially around live moments and short.
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Twitter is positioning itself as the go-to destination for
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premium content and events with a who's who of the median Sports
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world's set. The join the platform.
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The stage is set for a dramatic shift in the way that
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advertisers reach their audiences and Twitter's push
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into content. Sponsorship is a significant
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move that is poised to Shake up, the advertising industry with it
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platforms, reach and targeting capabilities.
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As the potential to provide advertisers with unparalleled
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access to audience and content. And Twitter's amplify program is
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a key component of the strategy connecting advertisers with
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premium Publishers and allowing both parties to share in the ad
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Revenue. This creates a win-win situation
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for both Twitter and its partners with Publishers able to
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monetize targeted video in vitoria scale.
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And Twitter able to provide advertisers with the most
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sought-after content and events. The list of media companies and
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sports League that have signed on for these deals reads like a
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who's who of the industry ESPN2? Fox NFL to the NBA Wall Street
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Journal to nbcu these Partners represent some of the most
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influential and Powerful players in the media and sports worlds.
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And this is not the first time that Twitter has attempted to
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break. Break into the contents pain.
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Sir, ship space in the past, the platform has struggled to gain
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traction with advertisers and Publishers remaining skeptical
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of its capabilities. However, this new push is
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different with the backing of some of the biggest names in the
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industry. Twitter has the potential to
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become a major player in the content sponsorship space and
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the potential for the strategy is huge with Twitter and its
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Partners able to monetize, targeted video inventory at
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scale and around. Events like viral clips from an
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award show or a sporting event in.
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Additionally, the platform's targeting capabilities will
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allow advertisers to reach the most relevant audiences at the
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most opportune times. And, of course, this is not
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without challenges, there's always the risk that Twitter's
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reputation for free speech. Free for all may damage the
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reputation of some Partners, furthermore of the platform's
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association with CEO, Elon Musk may put off Some advertisers
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despite the fact that most media companies and sports leagues are
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reaping too much revenue and marketing advantage to quit the
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platform. Now Twitter's push into content
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sponsorship is a bold move but one that has the potential to
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pay off in a big way with a who's who of median Sports World
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set to join the platform. This is going to be a dramatic
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shift in the way that ever ties errs reach their audiences.
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This new strategy could be a game changer for Twitter and all
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the advertising partners. It's one that's worth, keeping
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an eye on in the future in this is great news for Twitter
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because a lot of the advertisers from 2022 pulled out Twitter's
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Revenue stream is facing a major upheaval is top.
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Advertisers are cutting their spending after Elon musk's
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takeover of the platform. According to estimates, compiled
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by research. Firm path, Mattox.
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And 14 of the top 30 advertisers on Twitter, have stopped all
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advertising on the platform after musk too.
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Kovar on October 27, 20, 22, and 44 of the advertisers reduce
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their spending by between 92 percent in 98 percent 7 percent
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from the week before, musk's acquisition through the end of
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the year. And overall, advertising
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spending by the top 30 companies, fell by 42 percent to
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an estimated fifty, three point eight million dollars for
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November and December combined, despite an increase in spending
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by six of them and path. Matic said the Figures on
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Twitter advertising are estimates based on technologies
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that track ads on desktop browsers and the Twitter app as
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well as those that mimic user experience.
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However, the company said that these estimates do not account
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for deals. Advertisers may receive from
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Twitter or promoted Trends in accounts.
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It's possible that the spending data could be higher from some
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brands of Twitter is offering incentives now.
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Twitter did not respond to multiple requests for comment
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and any November event on Twitter, Witter spaces, Elon
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Musk address, the issue of companies pausing ads, he said
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that he understands if advertisers want to give it a
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minute and he added that the best way to see how things are
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evolving at. Twitter is to just use Twitter,
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not technology, Focus publication the information
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cited details shared by a top Twitter, ad exec, at a staff
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meeting on Wednesday. Reported the Twitter's, fourth
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quarter Revenue fell about 35 percent year over year due to
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Was slumping advertising, Twitter posted a loss of 270
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million dollars. In the three months, ending June
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30th, a total revenue of about one point one eight billion
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dollars now, the path Mattox estimates, show continued
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upheaval and Twitter's main Revenue stream, heading into
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2023, led by a pullback, from top consumer Brands forward,
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bookings or agreements to lock. In future ads were also down for
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January and February according to research firm.
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Standard media index which did not provide more details.
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Now, Twitter is moving to reverse the advertising.
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Exodus though, it has introduced a slew of and incentives to win
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back. Advertisers offering some free
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ads lifting a ban on political advertising and allowing
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companies greater control over the positioning of the rants
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Molly Lopez. Who is an owner of an ad agency
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height. Digital Miami said, they're
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frankly really amazing incentives.
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Honestly, I've not seen that type of Senate ever, for any
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Advertiser in addition marked at Massimo founder of new,
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york-based Ad Agency Dimas, emo Goldstein, said that
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bargain-basement direct marketers and political action.
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Committees Big Spenders on meta may fill the advertising Gap.
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However it remains to be seen whether these initiatives will
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be enough to win back top advertisers who have cut their
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spending. Coca-Cola for example, halted
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spending in mid-november after purchasing an estimated one
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point 1 million dollars in Twitter ads earlier that month
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while HBO spending collapse to approximately 38,000 dollars in
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December from roughly 1.1 million dollars in November
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according to path. Mattox Hines, and Nestle Kraft,
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Heinz and Stouffer's meal. Manufacturer also stopped all
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advertising. Now, Mass retailer Target and
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department store up, Later. Cole's also skipped.
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Advertising on Twitter, on Black Friday, one of the biggest
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shopping days of the year. However some companies like
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apple and Pepsi have increased their spending with the drop in
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advertising. Spending is a major blow to
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Twitter which relies heavily on Advertising Revenue.
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In this news comes as Twitter is facing increased competition
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from other social media platform and it's struggling at this
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point Elon Musk has noted that the numbers and Twitter are
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increasing. There's Gage meant there's more
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people on that platform, but the drop in advertising.
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Spending is really a huge deal and it relies heavily on ever
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ties in Revenue. Now, there's competition from
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Facebook, there's competition from other meta, social media,
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Mastodon, Macedon doesn't seem to be a thing for the for the
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future. It seems like it's too difficult
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to get into for a lot of people and Twitter is an easy, signup
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process takes About a minute or two, the Mastodon could figure
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out how people can sign up within a few minutes.
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They could be a direct competitor to Twitter, but also
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something like, Reddit, write it as a direct competitor because
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you post things. According to the news, that
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somebody posts social media is how we all do it.
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Now, Twitter's advertising Revenue has been under pressure
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for some time. Now, to in the company has been
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working hard to find new ways to monetize.
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They've been experimenting with different revenue streams such
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as e-commerce subscriptions and Premium content.
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However these new revenue streams have not yet been able
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to replace the Lost advertising revenue from the past.
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And the loss of advertising Revenue was particularly
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troubling for Twitter because it is one of the company's main
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sources of income. And in the past, Twitter has
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been able to rely on Evert izing Revenue to fund its operations
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and invest in new features and products.
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However, now that advertising revenue is in Decline, the
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company may be forced to cut back on his Investments.
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It's and focus on cost-cutting measures in the future.
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Twitter's ad revenue is going to bounce back though, and it's
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also reflection of a broader decline in the advertising
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industry altogether. Now advertisers are increasingly
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turning to other platforms such as Google and Facebook, which
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have larger user bases and more sophisticated targeting
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capabilities. All right, so let's move on to
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some SpaceX news. The Falcon heavy rocket known
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for its aerial acrobatics and synchronized Landings
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successfully launched from Kennedy Space Center recently.
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The mission called the ussf 67 carried.
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National Security payloads for the US.
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Military marking. The fifth successful flight of
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this rocket in the Falcon heavy debuted in 2018 with much
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fanfare with SpaceX, CEO, Elon Musk attaching his personal
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Tesla Roadster as a test payload on the launch which is still in
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space and the rocket followed up with two launches in 2019 before
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taking a three-year Hiatus as a majority of spacex's missions.
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Do Not require the Falcon Heavies, increase power the
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company's Workhorse rocket, the Falcon 9.
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On the other hand launched more than 60 times in 2022 setting
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two groups of astronauts to space as well as starlink
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satellites and other spacecraft. Now SpaceX is fulfilling
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lucrative military, launched contracts assigned, for the
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Falcon heavy years ago in the rocket, return to flight in
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November, with the launch of the u.s. military's, ussf 44 Mission
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and Sundays liftoff, was a follow-up to that.
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Action, the USS F40 for Mission included.
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Six payloads on one satellite that Advanced Communications
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space weather sensing and other Technologies into near
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geosynchronous orbits and like the ussf 44.
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Mission the ussf 67 Mission. Also utilizes the same type of
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spacecraft called the ldpe, which is essentially a bus for
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outer space that can carry smaller satellites.
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Now, the Falcon heavy also carried a On satellite called
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The Continuous broadcast. Augmenting set cam for the u.s.
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space force. However additional details about
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the satellites on this Mission were not immediately available
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and after the mission the company recovered to a falcon
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Heavies, first-stage boosters which are the tall boosters on
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either side of the Falcon heavy and they strap them together to
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give the rocket. It's heightened power at liftoff
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and after expending most of the fuel, the side boosters fell
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away from a center core and Oriented themselves to slice
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back through the Earth's atmosphere as they approached
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the ground, the boosters reignited, their engines and
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completed, a synchronized landing on ground pads, near the
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Florida coastline. This is a signature move for
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SpaceX, which routinely recovers and reuses, its rockets in the
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boosters to drive down the cost of launches.
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However, SpaceX did not attempt to recover the center booster
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because of fuel requirements. While the company is not
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successful. We successfully retrieved all
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three boosters yet. It has come.
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Close the two side boosters made a pinpoint synchronize landing
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at Ground pads. After an April 2019 Mission, and
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the rocket center booster touchdown on a seafaring
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platform, but rough waves got to it and it toppled over.
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Now, for years, the Falcon heavy was the world's most powerful
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operational rocket. But in November NASA's, new moon
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rocket called the This launch system, the SLS took over that
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title with, its inaugural launch, the SLS launch the
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uncrewed Artemis. One mission around the Moon
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Paving the way for future missions with astronauts
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onboard. A despite being dethroned as the
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world's most powerful operational launch vehicle, the
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Falcon heavy still puts on a dramatic show, back on Earth
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with each launch, the company recovers and reuses, its rocket
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boosters to drive down the cost of launches is also a cost.
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Not effective solution for military launches and other
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payloads that don't require the increased power of the SLS
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rocket and the launch of the ussf. 67 mission is a
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significant step for SpaceX and the US military as it marks.
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The fifth successful Flight of the Falcon heavy and the
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continued use of the rocket for National Security payloads.
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It also highlights the company's ability to recover and reuse its
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Falcon heavy rocket boosters. Which is a crucial aspect of
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spacex's Mission to make space travel more affordable and
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sustainable. In a trial that began on
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Wednesday Tesla. CEO, Elon Musk was depicted as
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either a liar, who callously jeopardize a savings of regular
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people or well-intentioned Visionary as attorneys delivered
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opening statements. The trial is focus on two tweets
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that must post it on Twitter in August of 2018 in which he
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claimed that he had lined up the financing to take Tesla private
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at a time. When the automaker stuck with
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slumping amid production problems, the prospect of a Two
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billion dollar, buyout fueled, a rally in the company's stock
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price, said abruptly ended a week later after it, became
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apparent that he did not have the funding to pull off the
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deal. After all now, Tesla
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shareholders, then sued musk saying the Tesla shares would
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not have swung so widely in value.
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If he had not detangled the idea of buying the company for $420
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per share and is opening statement, Nicholas poor Ed, a
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lawyer representing Glenn little too.
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And other Tesla shareholders in the class action case promptly
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vilified, musk quoting. Why are we here?
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Poor? It asked quote, we are here
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because Elon Musk chairman and chief executive Tesla lied.
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His lies, cause regular people like Glenn Littleton to lose
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millions and millions of dollars.
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He also said, the must tweet also hurt Pension funds, and
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other organizations that own Tesla stock at the time.
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However, musk's lawyer Alex Spiro.
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Entered that the run-up in Tesla stock.
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After the Tweet, most of the reflected investors.
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Belief in musk's ability to pull off stunning Feats.
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Including building the world's largest electric automaker will
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also running SpaceX a maker of rocket ships quoting mr.
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Musk tries to do things that have never been done before.
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Everybody knows that Spirit told the jury and Spiro added, that
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musk had been Advanced talks with representatives, from Saudi
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Arabia's public investment fund to take Tesla private quote, he
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didn't plan to tweet this It was a split second decision and this
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is aimed at being as transparent as possible about the
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discussions with the Saudi fund about a potential deal.
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Now the first witness called to the stand was Glenn little to
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the 71 year old investor from Kansas City Missouri.
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He said must claim about the financing alarmed him because he
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had purchased Tesla Investments designed to reward him for his
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belief that the automaker stock would eventually be worth far
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more than 420 dollars. He said, said he sold most of
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his Holdings to cut his losses but still saw the value of his
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Tesla portfolio plunged by 75% quote, the damage was done.
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I was in a State of Shock said Little Tim and in 2018 when he
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lashed out at Tesla for late deliveries on vehicles for some
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of his nieces and nephews led him to become a lead investor in
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the lawsuit. He said I still believe in Tesla
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to this day. I do now musk's 2018 tweets
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attracted attention. The security Regulators who
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concluded that they were improper that he was lying in a
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settlement. They force them to pay 40
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million dollars and required him to step down as Tesla.
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Chairman in the trial is expected to last for three weeks
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and is being presided over by US.
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District, Judge, Andrew, Chim. The outcome of the trial will be
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closely watched by investors and Industry experts.
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Is it could have a significant impact on musk's reputation and
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future and we'll be bringing that to you as soon as we get
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Get the word. So please hit the Subscribe
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button on whatever podcast platform but you're listening
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on. I want to take a second and
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thank you for listening and being a part of the show and
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I'll see you in the next one. Take care.