Awarding Creative Excellence and Rewarding Effectiveness
Great work still matters and it’s being recognised. Chris Borain, Executive Director of IAB South Africa, shares how The Bookmarks celebrate creative excellence that delivers real results.
He also unpacks the challenges facing the industry: shrinking budgets, programmatic advertising wastage and the overuse of AI. As pressure mounts, he argues for smarter collaboration, sharper integration and a return to work that actually works.
We also discuss:
Why awarding creative excellence still matters
Programmatic waste and missed opportunities
How AI is reshaping cost models
The value of insight and…
The skinny
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