Latest / Scene Projects Sports Network / Miss Kira P on Golf Education, PGA Show Insights, and Executive Nine TV Launch

Transcript

Miss Kira P on Golf Education, PGA Show Insights, and Executive Nine TV Launch · Scene Projects Sports Network

• 0:41
  Welcome into the Scene Project Sports Network.
• 0:44
  I am Bubba Starts.
• 0:46
  We are here for a very special announcement today announcing our official partnership with
• 0:51
  golf content creator, miss Kira P.
• 0:54
  We're gonna get her in here right now, share a little time with us.
• 0:58
  Miss Kira, welcome to the team with the Scene Project Sports Network.
• 1:02
  We're so excited to have you.
• 1:05
  Thank you so much for having me, Bubba.
• 1:07
  I am so excited to be a part of this, our project and, you know, getting this started and
• 1:12
  announcing this partnership together.
• 1:15
  Yeah.
• 1:15
  And not just the partnership, we'll be announcing the new TV series that we'll be
• 1:19
  working on together.
• 1:20
  And before we get into that, just wanted to establish a a little bit of your backstory in
• 1:26
  golf, and you you've had a a pretty long career already.
• 1:30
  I know it seems crazy you're coming up on a decade of, you know, being in the golf world
• 1:35
  and in the industry.
• 1:36
  But just kinda wanna establish that for fans of our show and new listeners that'll be coming in
• 1:41
  and seeing this first.
• 1:43
  Yes.
• 1:44
  So I am originally not from the golf world.
• 1:47
  Bubba and I have something in common.
• 1:49
  We're both from the music world.
• 1:51
  So that's where I originally was from.
• 1:54
  I was a music photographer, and then about maybe a decade ago or less about maybe about
• 2:01
  ten years, like, I started working for a golf travel media company, and I was started that in
• 2:10
  September of that of that year.
• 2:12
  And then in January end of January, I had to go to the lovely PGA show.
• 2:19
  And if you've never been, it's terrifying.
• 2:22
  It's a it's a mile long game.
• 2:24
  If you're not well established with the golf, it's kind of overwhelming of all of the senses
• 2:29
  and trying to have those conversations with people that know more about golf than you, and
• 2:37
  you don't wanna seem like a novice, but you learn and you pivot.
• 2:41
  And so that was my first time being at the PGA show.
• 2:45
  And afterwards, I just said, I gotta get more involved and get to know golf more on the micro
• 2:52
  level, like, understanding everything.
• 2:55
  So really dug my heels into learning who the players were from the PGA tour, LPGA tour, you
• 3:02
  know, all of the sub tours that are, like, you know, Korn Ferry champions tour, Epson tour,
• 3:09
  Asian tour.
• 3:11
  Now there's Liv, but, I mean, who knows what will happen with Liv?
• 3:15
  But that's kind of where I started.
• 3:18
  And then about five years ago, during that whole time, I was not learning how to play
• 3:22
  golf.
• 3:23
  I was just in the golf industry.
• 3:25
  And about four years ago, I decided to finally learn golf.
• 3:30
  So on women's golf day, four years ago or maybe it was yeah.
• 3:36
  It was four years ago.
• 3:37
  It was 2022.
• 3:38
  On women's golf day, I went and got my first lesson at our lovely Grand Geneva Resort and
• 3:44
  Spa in, like, Geneva.
• 3:46
  And my friend was my coach, and he said, Kira, you're terrible, but you can only go up from
• 3:52
  here.
• 3:53
  And I said, I'm not trying to be a professional.
• 3:55
  Professional.
• 3:56
  I I just just wanna wanna learn so I can have fun.
• 3:58
  Like, I don't care what my handicap is.
• 4:00
  I don't wanna be a scratch player.
• 4:02
  I just wanna have fun.
• 4:03
  So that's what I'm doing.
• 4:07
  Yeah.
• 4:07
  Well, in the series that you have right now with golf from the ground up, I really was
• 4:12
  attracted to because that's what we created, you know, the the Scene Project Sports Network
• 4:17
  is for fans, where fans have a voice and where the common man and woman can feel comfortable
• 4:24
  talking sports.
• 4:25
  We don't talk down to anyone.
• 4:26
  We all have opinions around that, and that's why we started the Scratch Project as the kind
• 4:32
  of golf division of the Scene Project Sports Network.
• 4:35
  And the whole purpose of that was to really not just to talk about the PGA tournaments of the
• 4:41
  week, and we do that, and we've had opportunities to cover Tour of Champions events
• 4:45
  and to talk to, I mean, some of the best golfers ever.
• 4:48
  I I you know, I got to be in a press conference with Sir Nick Faldo, kind of famously on the
• 4:54
  network, which was an incredible experience.
• 4:56
  But really what I wanted to do is to bring together golf professionals and, you know,
• 5:02
  masters of instruction like our friend John Hughes and to develop content around helping
• 5:07
  the common player who's maybe will never be a scratch player, but to help them get better and
• 5:14
  and to show them and to have these really actionable tips and tricks to improve your
• 5:21
  game, you know, from the ground up.
• 5:23
  So when I saw your your content literally of the same name, I was so attracted to that.
• 5:30
  That's why I reached out to you on LinkedIn and and was very fortunate to just, to really hit
• 5:36
  it off with you.
• 5:37
  And I'm so excited to welcome you in to our team and and everything that you're going to
• 5:42
  bring to our, you know, our project and this new project that we're getting started because
• 5:48
  in so many ways, you're you are already doing it on your own.
• 5:52
  Can you talk a little bit about your golf from the ground up series and especially the the
• 5:57
  episodes that you've had rolling out now and share a little bit about, you know, the the
• 6:03
  impetus for starting it and, you know, where where you kinda see that going alongside what
• 6:09
  we're also working on together.
• 6:12
  So I noticed well, it was actually last July 2025 is I was like, well, I really want to
• 6:21
  create a series of, like, short form videos of learning golf.
• 6:26
  Like, if you're learning golf for the first time, it's terrifying to know what are red
• 6:31
  tees, what are white tees, what are blue tees, why is it called a par, what is a bogey, what
• 6:39
  is match play versus stroke play.
• 6:41
  There's a lot of things that if you don't know the answer, you feel stupid.
• 6:46
  I mean, I felt stupid when I first started learning golf.
• 6:49
  Like, I still feel stupid if I hit the missed the ball with my t with my hitting my driver.
• 6:54
  But, you know, everybody feels stupid.
• 6:57
  And sometimes learning golf, so it's just learning golf is you look feel stupid, and you
• 7:04
  go, did anybody see that, like, you know, on the driving rain or range or on the golf
• 7:10
  course?
• 7:10
  So when I went to the local my local golf course, Hawksview Golf Club in Lake Geneva, I
• 7:18
  asked Keith and Jake.
• 7:20
  I said, I really wanna do this golf series.
• 7:23
  Would you guys be interested in partnering or working together to create this to actually
• 7:28
  grow the game of golf?
• 7:30
  Because everybody talks about growing the game of golf, but how do they really grow the game
• 7:35
  of golf?
• 7:35
  It's not with their sales.
• 7:38
  You have to you have to educate people first before those sales come in.
• 7:42
  So I said, let's do, like, a series, and I asked a lovely chatty PT.
• 7:50
  Like, you know, what are things that people need to know when they learn golf?
• 7:54
  And it spit out some suggestions, and I brought it to Jake and Keith, and they both go, did you
• 8:01
  chat you PT this?
• 8:02
  And I said, why, yes.
• 8:05
  I'm not coming up with these questions when I know AI can do it for me in five seconds.
• 8:11
  So we filmed for a a month, and then I got screenshots of all of the videos.
• 8:19
  After that month, I got to edit all those videos.
• 8:22
  There's a about a 115 short form videos that, yes, I produced and edited all myself, which,
• 8:30
  Bubba, you know that can be exhausting.
• 8:33
  But, I mean, I loved it.
• 8:35
  It was a passion project, and, like, I really enjoyed doing it.
• 8:38
  And a lot of people that I have met throughout the year and the years since, like, being a
• 8:44
  part of the golf community, people really love what I'm doing, and it's nice to see that I'm
• 8:49
  actually making an impact on what I'm doing.
• 8:53
  Well, there's so many books and videos and tutorials on your swing and your stance and
• 9:00
  your putting stroke and do this and do that, but very few pieces of content that are out
• 9:07
  there to explain terminology, etiquette, you know, full pause on the course that you want to
• 9:14
  avoid at all costs.
• 9:15
  Right?
• 9:16
  And I think that's what really attracted me to the content specifically was somebody taking
• 9:22
  that and really addressing some of the issues that keep people from ever getting into the
• 9:27
  game of golf.
• 9:28
  Right?
• 9:28
  And to grow the game from people who are interested, who may not even know they're
• 9:33
  interested or so scared to really take that first step.
• 9:38
  So helping them build confidence to know that I can walk out onto that course and to, you know,
• 9:44
  not feel as stupid as you're going to when you step onto that first tee box.
• 9:48
  Right?
• 9:49
  Like, at least you can get in the door and you can order your you can get your, you know, your
• 9:54
  green fees paid and you can get your cart and put your clubs into the cart and and know how
• 10:00
  to do all of these things that are such a barrier and allowing people the opportunity to
• 10:05
  learn from that and to kind of build that confidence before before you get to the core
• 10:15
  It's
• 10:17
  just so
• 10:18
  cool.
• 10:18
  And I really appreciate, you know, what you're doing for the game.
• 10:21
  And so fun.
• 10:24
  I'm assuming that's a cat.
• 10:27
  That was my cat.
• 10:29
  Just flew through here.
• 10:31
  I hope she didn't knock everything off the clock.
• 10:34
  No.
• 10:35
  I'm I didn't even
• 10:35
  see her coming.
• 10:39
  Well, that that's the fun part about, like, you know, learning golf is, like, for me, it was a
• 10:44
  barrier just to do it.
• 10:46
  Like, I'm gonna go do it.
• 10:48
  I'm gonna go take a lesson.
• 10:49
  I'm gonna suck.
• 10:50
  I know I'm gonna suck.
• 10:52
  We're all perfectionists here.
• 10:54
  And we I mean, I know I'm a perfectionist, and I'm knowing that I'm gonna suck forever is
• 11:00
  something that you have to deal with.
• 11:02
  And I'm just like, you know what?
• 11:04
  It's fine.
• 11:04
  If I suck, I suck.
• 11:07
  I don't care.
• 11:07
  I'm having fun.
• 11:09
  I'm outside.
• 11:09
  I'm enjoying the weather.
• 11:11
  I'm I'm getting exercise.
• 11:13
  I might have an adult beverage like a water hazard.
• 11:17
  That's that's what golf is.
• 11:21
  Or a good boy.
• 11:22
  Shout out to John Daly.
• 11:24
  Yes.
• 11:24
  We that's exactly why I reached out to you and kind of proposed this idea.
• 11:30
  Now you have a substantial social media following, not just on LinkedIn where you have
• 11:36
  over 11,000 followers and connections there, but you have over a 180,000 followers on your
• 11:43
  Instagram.
• 11:44
  So you are already growing the game of golf.
• 11:47
  I have one of our cohost of the Scratch Project, Alex aka Pods, who's like, oh, I've
• 11:52
  been following her for a long time.
• 11:54
  Right?
• 11:55
  Like, I've already been consuming her content.
• 11:57
  And while I was new to it, not a
• 12:01
  lot
• 12:01
  of people aren't new to you and seeing your face in the golf world, and and I was really
• 12:06
  excited to, you know, have a chance to meet you here and to, you know, propose this new
• 12:13
  partnership because we're getting ready to take this this entire thing and growing the game of
• 12:18
  golf to a whole new level.
• 12:20
  And this is a great opportunity for us to introduce our new joint project here between
• 12:26
  the Scene Project Sports Network and Miss Kira P.
• 12:29
  We're announcing that the executive nine is now open for casting for golf courses across the
• 12:35
  country to become part of our new TV program.
• 12:39
  I'm gonna throw up a couple of graphics and let you guys get familiar, with what we're doing
• 12:45
  here.
• 12:46
  So what we've built is a and I don't I don't know if everyone is old enough to remember the
• 12:57
  MTV Cribs.
• 12:59
  But what we want I loved
• 13:02
  MTV Cribs.
• 13:03
  That was, like, the best I
• 13:06
  it was an incredible show, and it always was about making yes.
• 13:10
  You were going to the home of a star, but it was about making the environment the star of
• 13:17
  the show.
• 13:17
  And that is exactly the kind of vibe that we now want to bring to these golf courses.
• 13:23
  Obviously, we've all seen if you're a, you know, a consumer of golf content, what the
• 13:29
  Grant Horvats and Brycens of the world and the Good Goods and the, you know, the Bob Does
• 13:35
  Golf.
• 13:35
  Right?
• 13:36
  Like, Bob Does Sports and all these guys, they've done an amazing job of growing the game
• 13:41
  through their content on the courses.
• 13:43
  But I feel like where it lacked was that it never really made the courses themselves the
• 13:50
  stars that they deserve to be.
• 13:52
  And that's what brought me to the idea of the executive nine to really make the course itself
• 13:59
  the absolute star of the show and a little bit of the golf content is a little is an aside to
• 14:06
  that.
• 14:06
  So we're able to come together now and to bring this out there.
• 14:11
  We're really excited about what we're able to bring two golf courses around there.
• 14:17
  And with the distribution packages that we have to really put some of these courses that may
• 14:22
  have never had an opportunity to properly market their course to new members or visitors,
• 14:29
  but to bring that not only to YouTube but beyond to fast streaming and also to national
• 14:35
  TV coverage through our relationship with Bloomberg TV.
• 14:40
  Exactly.
• 14:41
  And it's super exciting also because I feel like every golf course has a different story.
• 14:47
  Every golf course is different.
• 14:49
  Every topography is different.
• 14:52
  People don't realize that, and that's the beauty of every golf course in the world is
• 14:57
  it's not just, you know, oh, look at this pretty bunker.
• 15:01
  Like, oh, that sand trap over there.
• 15:03
  I don't wanna go over there.
• 15:05
  It's more about the beauty of the course.
• 15:08
  There may be a story behind why that bunker was there.
• 15:12
  Right?
• 15:12
  Maybe a tree came down that had been there for a hundred and fifty years since the beginning
• 15:17
  of the course, and it came down in a storm.
• 15:20
  And instead of just, you know, cutting down the tree and filling it in, you turned it into
• 15:25
  something.
• 15:25
  I mean, there's so many thousands of stories on these golf courses.
• 15:29
  And for me, someone who's done over a thousand interviews in the last two years on our
• 15:34
  multiple podcast verticals, I am addicted to that storytelling and digging into that, and
• 15:40
  this is gonna give me the opportunity probably for the rest of my career to visit these
• 15:45
  courses, get the stories not just behind the courses, but the clubhouse, the food, the
• 15:51
  venues, the players, the members that have been there and have been a part of that story.
• 15:58
  That's what really excites me about this entire project.
• 16:02
  Exactly.
• 16:03
  And the fun thing I learned about last year when I was filming at Hawksview is actually
• 16:08
  Hawksview used to be a music venue before it became a country western concert venue.
• 16:14
  Then it became it was before all of that, it was a ski resort, and now it's a golf course.
• 16:21
  Like, who would have thought, like, that's crazy.
• 16:24
  It's ten minutes from my house and that's how close and how different things can be.
• 16:29
  I mean, who knows?
• 16:30
  Like, you don't if you don't ask those questions, you don't get the answers.
• 16:35
  And that's the opportunity that we're going to have to tell these stories that maybe only a
• 16:39
  few thousand people on the planet have known before.
• 16:43
  And not only do we get to tell the story for our fans, but now it gets to live online
• 16:49
  forever and also be used by the courses through our packages for them to tell that story in
• 16:55
  there.
• 16:56
  Because let's face it, not everyone can film and and video content like we know how to do.
• 17:04
  And that's not to say that anyone can't learn, but we've already invested our ten thousand
• 17:08
  hours plus into all of these things.
• 17:11
  Right.
• 17:12
  Exactly.
• 17:13
  I mean, people don't realize how long video editing, photo editing, content creation, all
• 17:20
  of the creative side of things, how time consuming it can be unless you do it yourself
• 17:27
  and you and you know how to do that.
• 17:29
  Otherwise, it's they you think it might be take an hour.
• 17:33
  It it took me a month to edit those 115 videos plus maybe it was six weeks, but still, I mean,
• 17:41
  that's time consuming.
• 17:42
  That's mean that I did it or going and hitting golf balls.
• 17:46
  I mean, you have to weigh your options.
• 17:52
  I'm really excited about where this goes, not only for the golf courses themselves, but now
• 17:58
  we are opening up opportunities for brands around the golf industry to join us as well.
• 18:04
  So we'd also like to announce that sponsorships for the TV series are also now open.
• 18:10
  We have the websites that are scrolling across the bottom here.
• 18:15
  You can find more information and apply if you have a golf course that you would like to be
• 18:20
  featured on and begin that conversation at executive9.thesceneprojects.com.
• 18:26
  And you can find out more about the sponsorships at
• 18:29
  executive9.thesceneprojects.com/sponsors.
• 18:34
  Wanna run through a few of the packages real quick that we have and, get this up here.
• 18:39
  So we have multiple different levels that people can come in to be a part of this
• 18:44
  beginning with an in kind sponsorship, which just means that maybe you don't have a large
• 18:50
  marketing budget in cash, but you can maybe come up with a equipment, you know, donation or
• 19:00
  or a a clothing apparel and be trading some of your products to be featured on the show.
• 19:07
  This is really the lowest point of entry, I think, for most brands because you've already
• 19:11
  spent the money on the product and it's sitting there anyway.
• 19:14
  This is a great opportunity for smaller brands to come in and still have the opportunity to be
• 19:20
  featured on this incredible program.
• 19:24
  Exactly.
• 19:25
  Along with that, I also want us to announce that we will be at the PGA show in January in
• 19:31
  Orlando, Florida.
• 19:32
  So if you wanna meet us in person or you haven't or you haven't met me in person I mean,
• 19:39
  Bubba, you haven't gone yet, but I feel like for me, it's like a I walk around and I just
• 19:45
  get ran into.
• 19:46
  And once you once you're in the golf world, it's small and you never know who you might run
• 19:52
  into.
• 19:53
  One year, we had Ja Rule and what was I can't think of Aaron Aaron.
• 20:04
  He plays for the Yankees.
• 20:05
  I can't think of his name.
• 20:06
  Judge?
• 20:07
  Aaron Aaron Judge, he was there also.
• 20:10
  So there besides, like, you know, it being a closed event to for golf and it's not open to
• 20:18
  the public.
• 20:18
  You get you might get to see some celebrities, which is always interesting and fun.
• 20:23
  And if you are a fan of golf, always there is a first opening ceremony.
• 20:31
  It's title list.
• 20:32
  And if you ever watch the masters, that lovely voice of Jim Nance, that's how you start the
• 20:39
  show.
• 20:41
  Well and for golf people, the PGA show is almost like a family reunion.
• 20:46
  It's a start to the season.
• 20:48
  It really is kind of the official start to golf season again, not that it ever ends in Florida
• 20:53
  or Arizona or California, but is that official kind of starting gun too?
• 20:58
  We're getting fired back up.
• 21:00
  The PGA tour season is going to be starting soon, and it's a lot like, you know, spring
• 21:04
  training in baseball.
• 21:06
  It's that chance to get out, see the new products that are coming out, the new, apparel,
• 21:11
  the new, you know, shows that may be taking place on the larger networks, and now there's
• 21:16
  so many podcasts and, you know, user generated content around the game of golf that's coming
• 21:22
  out there.
• 21:22
  It becomes like a family reunion, I would assume, for someone like you who's been going
• 21:27
  for ten years now.
• 21:29
  Yes.
• 21:30
  It it it seriously is a family reunion.
• 21:33
  Like, I was I was walk I forgot what I was doing, but, like, I was at Goodr eyewear.
• 21:42
  Shout out to Goodr.
• 21:43
  Love their eyewear.
• 21:44
  But I was looking at eyewear, and all of a sudden, I hear this voice behind me.
• 21:50
  Kira, is that you?
• 21:52
  And I look behind me.
• 21:54
  If you're in the golf industry, every a lot of people know Scott Scotty, who is the
• 22:00
  championship of world long drive.
• 22:02
  He he's behind me, and I'm like, what are you doing here?
• 22:06
  And he goes, what are you doing here?
• 22:08
  And we were do we ended up spending time together trying on sunglasses.
• 22:13
  Like, you know, I don't see him outside of probably the PGA show, and that's how we spent
• 22:20
  our time.
• 22:20
  I ran to another friend who is an amazing art art long wait.
• 22:28
  I mean, she is a artist, but she specialized in in golf, and she has done stuff for the Ryder
• 22:35
  Cup.
• 22:37
  And we both ran into each other randomly, and through we spent the whole afternoon, maybe
• 22:43
  three or four hours together, pitching each other to other brands because they're like, no.
• 22:49
  You have to work with her.
• 22:50
  No.
• 22:50
  You have to work with her.
• 22:52
  So it's like, you know, once you once you know somebody, it's it really is like a reunion
• 22:57
  because most of the time, everybody's so busy and you don't wanna travel.
• 23:02
  So it's nice to see everybody in one location.
• 23:06
  Pretty incredible.
• 23:07
  I can't wait to go with you this year and and to have you introduce me to so many of your
• 23:13
  friends and to really get that that introduction to the family.
• 23:18
  And I think because the golf world is how it is, just being friendly and welcoming in every
• 23:26
  way, and I've realized that reaching out on LinkedIn to PGA masters of instruction like
• 23:32
  John Hughes and so many PGA professionals and general managers of these courses that everyone
• 23:38
  is so welcoming.
• 23:39
  No one is elitist and and kinda putting themselves above you.
• 23:44
  You know, we understand that this offer isn't for everyone out there, but the game of golf is
• 23:50
  so large now.
• 23:51
  We see the need for all facets of it.
• 23:54
  The courses that need the promotion and and the marketing side of it and also the brands that
• 24:01
  could use something because not everyone can sponsor the PGA Tour.
• 24:05
  Right?
• 24:05
  And not everyone either because of budget or just opportunities don't have that.
• 24:10
  So the more opportunities that can be offered out there, the the better it is for everyone.
• 24:16
  And really I'm really grateful to be the people that get to create those opportunities because
• 24:23
  we are the thinkers that we are.
• 24:25
  And I think it may come from not being of the golf industry traditionally that kinda helps
• 24:30
  that.
• 24:31
  We are thinking about this from a totally different angle and lens, and I think that's a
• 24:36
  decided advantage for us in this creation world to to look at things a lot differently than
• 24:42
  most people would.
• 24:44
  Exactly.
• 24:45
  And I feel like for me personally learning about golf, it kind of really has put
• 24:51
  perspective on, like, you know, since I wasn't from golf, the golf world, I was from the music
• 24:58
  world.
• 24:58
  I was like, well, what would I need to know about learning golf or getting into the golf
• 25:03
  industry?
• 25:04
  Or just, like, since growing my Instagram, I get messages almost every couple days.
• 25:10
  Hey.
• 25:11
  Can you look at my Instagram and give me some feedback?
• 25:14
  Like, I wanna grow my my platform the way you did.
• 25:19
  And I'm like, you just have to be consistent.
• 25:22
  Keep being consistent.
• 25:24
  I mean, there's a lot of opportunity out there.
• 25:28
  I mean, there's I see on LinkedIn all the time people looking for, you know, looking from golf
• 25:36
  courses, golf or sales reps for golf clothing companies.
• 25:41
  There's always opportunity.
• 25:43
  You just gotta make those connections and not be afraid to just go do it.
• 25:48
  Or like Nike says, just do it.
• 25:51
  What I love about how you've grown your social is that you've done it all organically, and
• 25:58
  you've done it without having to exploit your assets.
• 26:01
  And we all know what we're talking about there.
• 26:04
  So I think that is extremely commendable.
• 26:08
  It speaks to who you are as a person.
• 26:10
  You're a Midwest gal.
• 26:11
  You're not going out there, and you were never seeking to do this for fame or for anything
• 26:17
  besides just growing the game that you have gotten to fall in love with.
• 26:22
  Right?
• 26:23
  You didn't grow up with golf being a part of your life.
• 26:25
  You know?
• 26:26
  You weren't didn't grow up like Tiger Woods with a putter in your hand at two years old.
• 26:30
  Right?
• 26:30
  Like, this wasn't.
• 26:31
  But later in life, it became part of it, and it became something that you had an opportunity to
• 26:37
  fall in love with.
• 26:38
  And I think that's what separates us from a a lot of other people as well is that we we we're
• 26:45
  not of the golf world, although I think we're that's going to change over time as well.
• 26:51
  But we are definitely people who admired it from the outside so much that we wanted to
• 26:57
  become a part of it in any way that we could.
• 27:00
  Right.
• 27:01
  Along with, like, when you were talking about, like, Alexander reaching out, I had no it's
• 27:07
  funny because I don't know when I'm, like, posting stuff on social media or my LinkedIn if
• 27:13
  people actually are reading it.
• 27:15
  So it's always really nice to hear people.
• 27:18
  Oh, we love your content.
• 27:19
  We did like, you know I'm like, please give us feedback.
• 27:24
  I mean, as a creator, just people in general, give people feedback if you like their info if
• 27:30
  you like what they're doing because that's important to know.
• 27:33
  I I had no idea, not this past PGA show, but twenty twenty five PGA show.
• 27:40
  I was walking the floor.
• 27:42
  This is I'm gonna just give a little story.
• 27:44
  I was walking the floor, paying attention, and I ran to my friend, Anne.
• 27:50
  If you know Anne Legori, she is wonderful.
• 27:53
  She is a golf writer.
• 27:54
  She has her own podcast.
• 27:56
  She is wonderful.
• 27:58
  She's a great ambassador to golf.
• 28:01
  Stop by to start talking to her.
• 28:03
  Who walks next right by the booth that she's at?
• 28:07
  Lauren Thompson from from Golf Channel.
• 28:11
  Now if you know Lauren, she is so wonderful, and she's so like, you would think, you know,
• 28:17
  she's in a hurry.
• 28:18
  She's gotta go run stuff.
• 28:20
  And I was like I got to talk to both of them at the same time.
• 28:24
  Lauren was like, Keurig, you're doing an amazing job.
• 28:27
  Keep doing what you're doing.
• 28:29
  We love your I love your content.
• 28:30
  And I was like, that is the nicest compliment I have ever heard.
• 28:35
  I didn't know people were watching me.
• 28:37
  So, like, no.
• 28:39
  If you're a content creator or somebody that's doing what you love, please let the other
• 28:44
  people know that, like, you like what they're doing because it's pretty important for us to
• 28:49
  know that, like, people are actually watching what we're doing.
• 28:53
  Yeah.
• 28:53
  And I think I speak for both of us when I'm not one of those creators that are constantly
• 28:57
  pining for the subscription and the and the drop it in the comments and all those things.
• 29:02
  Like, it just it's it's the furthest thing from my mind, especially doing an interview based
• 29:07
  show because I'm really focused on connecting with you or whoever the guest is that I'm
• 29:12
  having on the show.
• 29:13
  So very rarely am I thinking about the the byproduct of like, oh, yeah.
• 29:18
  Like, we we should be trying to get these people and the the CTAs.
• 29:22
  Right?
• 29:22
  The calls to action sometimes are lacking, but that that's something that we're going to solve
• 29:28
  because the dream has always been to go to bigger productions.
• 29:31
  Right?
• 29:32
  I the dream was never to be a YouTuber.
• 29:35
  The dream was to be a a producer of high end content, and YouTube was just kind of a stop
• 29:41
  along the way and a place where our content will live.
• 29:45
  But with algorithms changing every day and monetization taking a hit, especially with AI
• 29:52
  generated content now flooding that market, that I realized as soon as I got into this
• 29:57
  game, which has only been a few years, that that was never the stop.
• 30:01
  We're trying to cash Netflix checks here, people.
• 30:03
  So, make sure that you're jumping on board with us because our dreams are taking us to the very
• 30:09
  top of the heap, and now we're able to bring this and to get on national TV to have this.
• 30:14
  The only thing, right now that is really the barriers to overcome is a golf course to say
• 30:19
  yes and a couple of great sponsors to put their products on the forefront and and help us to
• 30:25
  fund this thing.
• 30:26
  So that kinda takes me into the next package that we have here, which is our fairway
• 30:31
  sponsor.
• 30:32
  So this is a little bit of a hybrid.
• 30:34
  So this is part in kind with an affiliate level link to help us grow, but also give us a little
• 30:41
  bit of incentive on that side to do it as well.
• 30:45
  Miss Kira, you are a affiliate for a couple different companies.
• 30:49
  Can you
• 30:49
  talk about what those relationships are like and why it's beneficial for both the company
• 30:55
  but also for the creator?
• 30:58
  So so funny story about by the way, now my cat wants to be a part of this conversation.
• 31:04
  It always is when you least expect it and least want them your to have your attention.
• 31:10
  But so I am an affiliate with PXG.
• 31:14
  Shout out to the PXG family, PXG troops.
• 31:18
  I actually met with PXG back in January with the guy that I was meeting with is actually we
• 31:28
  met in Orlando, and we live ten minutes away from each other in Wisconsin.
• 31:32
  So it took us to Florida to meet each other, and we live ten minutes away.
• 31:38
  So I'm an affiliate with PXG.
• 31:41
  I am also an affiliate with For All.
• 31:44
  Shout out to the lovely ladies of For All, their golf clothing company out of Utah.
• 31:52
  There's other companies that I am affiliated with, but we're always interested in, like,
• 31:59
  having a partnership with an affiliation.
• 32:02
  We would get a promo code, an affiliate link, you know, make sure they're that we're
• 32:07
  promoting both brands, you know, seeing how we can get the best content along with being able
• 32:14
  to get stills and stuff while we're on on-site for them.
• 32:19
  So there's a lot of different opportunities that people that wanna do an in kind or, you
• 32:26
  know, an in kind and then also a little flat fee to be able to have their products in the
• 32:33
  series.
• 32:35
  Yeah.
• 32:35
  And the big difference between the in kind tea sponsor and the fairway sponsor is the produced
• 32:42
  advertising, the ad that will go whether into the TV program or the streaming that you'll
• 32:48
  actually have a commercial and be a little more official.
• 32:51
  The the tea sponsors and the in kind will mainly be for social media shout outs and on
• 32:57
  that side where the fairway sponsors will have the opportunity to actually be involved in the
• 33:03
  broadcast themselves, mentions inside of that, and, you know, some product features, maybe
• 33:09
  some demos inside of it.
• 33:11
  There's a lot of different ways we can go.
• 33:13
  None nothing is set in stone as far as how it's going to look.
• 33:17
  So open to a lot of different ideas from the manufacturers or clothing makers or or whatever
• 33:23
  it may be out there.
• 33:24
  Maybe it's completely unrelated to golf specifically, but golf adjacent real estate
• 33:30
  possibly and other partners inside of this that may become partners of ours that we find ways
• 33:36
  to make deals and to come in at a lower cash budget than we will for our presenting sponsor,
• 33:42
  which is the package that really helps us get the, you know, get the shows done and to help
• 33:49
  us on this.
• 33:50
  The presenting sponsor is our highest ticket offer on the sponsorship side, $12.50 or $12.05
• 33:56
  an episode or, you know, a a big ticket there for the whole season.
• 34:03
  $80,000 to be the presenting sponsor for the entire season.
• 34:07
  Now we're obviously talking about companies in this level that would have large marketing
• 34:12
  budgets to be able to invest in this, but the play here is to be the executive nine presented
• 34:18
  by company x to be the mainstay of this, to have sixty seconds of national TV advertising
• 34:27
  on Bloomberg TV during all eight episodes of season one, a massive value in and of itself,
• 34:35
  plus all the extras that you get of having really two large voices in media in miss Keira
• 34:40
  p and Bubba Sartz as an ambassador of your company.
• 34:46
  Exactly.
• 34:46
  And that's super exciting also.
• 34:48
  I mean, like, how many people can say, like, oh, I can I'm gonna be on Bloomberg.
• 34:55
  Like, with with, like, you know, to be on regular TV or on a network channel for a
• 35:01
  sponsor sponsoring an advertisement is extremely expensive.
• 35:06
  I mean, if you're from that world, you would know.
• 35:10
  So, I mean, why not try to go, you know, test the waters and see what's gonna happen?
• 35:17
  I mean, there's ways for us to work with said company that's interested in working with us.
• 35:23
  It's not just you know, we're not doing this cookie cutter.
• 35:27
  This is what we offer.
• 35:29
  We can tailor it to their needs.
• 35:33
  People spend this amount of money to sponsor one single PGA event, and some of them a lot
• 35:39
  more than this.
• 35:40
  Right?
• 35:40
  If you dig into the financials of what it takes to put on a single PGA tour event, companies
• 35:47
  are spending some of them probably a large portion of their marketing budget for the year
• 35:54
  on set event, and it's over and done with in four days.
• 35:59
  Right?
• 35:59
  When, you know, yes, you have some of the broadcast coverage on the big networks, but
• 36:05
  even those, once the event is over, it's over and done with.
• 36:09
  The entertainment value of any set event, especially a live event like that, that is only
• 36:16
  built for the entertainment in the moment, it is a fading and and the the ROI is lessening as
• 36:24
  soon as that event is over on Sunday afternoon.
• 36:27
  What we're bringing with the entertainment value of the shows that people will watch this
• 36:32
  in perpetuity over and over and over again, very few people are going back to watch, and
• 36:37
  I'm gonna pick on the three m open here a little bit.
• 36:39
  They're not gonna go back and watch that entire series and that entire week of coverage on
• 36:45
  repeat again, and they're not gonna have an opportunity maybe to even see that as an event
• 36:51
  next year.
• 36:52
  You never know what's going to happen with these major sponsorships.
• 36:55
  The PGA itself is going through a massive restructuring over the next few years with a
• 37:01
  second tier being added.
• 37:02
  So the world is changing.
• 37:04
  The golf world is changing with it.
• 37:06
  The golf media landscape is on shifting sands right now as the YouTube golf world has just
• 37:13
  exploded.
• 37:14
  Live golf, obviously, on shaky ground.
• 37:17
  We are offering something that takes it away from the competition and brings the true
• 37:22
  entertainment value to not only the courses, but to the brands that wanna be associated with
• 37:29
  PGA of America, which we're forming a partnership with, and all these other brands
• 37:34
  and courses that we're going to be putting on to the TV and onto our fast streaming network.
• 37:41
  Exactly.
• 37:42
  And that's the most exciting part is you can see from, like, there has been so many
• 37:48
  announcements with the PGA tour.
• 37:50
  A lot of events happen are deciding to move locations.
• 37:55
  I mean, I think it's is it the Sony Open in Hawaii?
• 37:59
  It's one of the Hawaiian events on the PGA tour actually got can't or is not no longer there
• 38:08
  because there has been a major drought, and it's just not viable to have an event there
• 38:14
  anymore.
• 38:15
  I mean, I know that the John Deere classic, which has always been in Moline, shout out to
• 38:20
  the TPC, Deer Run, that supposedly might be moving closer to Chicago.
• 38:26
  You never know.
• 38:27
  I mean, there's an events that are have come and go.
• 38:31
  Let alone, like, look, the Dell the the the or the Dell Technologies match play used to be in
• 38:39
  Austin, and that was a map the only match play event, and that's no longer.
• 38:43
  And I enjoyed that because it was like you it was like March madness.
• 38:48
  You had to create your own bracket, and people got to see which player got to play better
• 38:55
  against, you know, x y z.
• 38:57
  And everybody knew, like, if you had if Ian Poulter was playing, you should better be
• 39:04
  having Ian Poulter on there because he's always a great match play player.
• 39:08
  But, I mean, there's events that come and go, and you never know when they're gonna if
• 39:13
  they're gonna come back or not.
• 39:17
  Well and we hope to be a major part of this.
• 39:19
  You know, we're starting out with these course features, and I think that'll always be a
• 39:24
  staple of the content.
• 39:25
  But we've also been working with some other people in the background doing content creator
• 39:31
  invitationals.
• 39:32
  And where we go from here with the content that we're creating really has no bounds.
• 39:37
  And, unfortunately, there is scarcity when it comes to the sponsorships that we can offer on
• 39:43
  our platforms and with ours.
• 39:45
  So right now, these sponsorships are open.
• 39:48
  The casting call for season one of the courses are open, but there's very limited
• 39:53
  opportunities for these.
• 39:55
  There can only be one presenting sponsor per, you know, per shoot or season, so there's
• 40:01
  really only one of those.
• 40:03
  And now you're you never want to be the person who's on the outside looking in at something
• 40:08
  great that you could have been a part of, and that goes for these courses as well.
• 40:12
  You don't wanna get pushed off to season 10 because you drug your feet early.
• 40:17
  And I really see this as something here that is absolutely going to take off for us, and I'm
• 40:22
  really excited to get to do it with someone like you who understands the creation process,
• 40:29
  but also the value that it has to the courses and to the game of golf as a whole.
• 40:36
  Exactly.
• 40:36
  And I feel like, you know, there is such a limited amount of time.
• 40:41
  And like like you said, there's limited sponsorship and title sponsors.
• 40:47
  I mean, wouldn't you rather be the first person that says, oh, yeah.
• 40:52
  I'm a part of I was the first one to say yes and, like, you know, see how it grows.
• 40:58
  I mean, there's so much opportunity out there, and there's there's limited spaces.
• 41:03
  And let me tell you, I can tell that it's gonna go those these spots are gonna go, like, wild
• 41:10
  like hotcakes.
• 41:12
  I was gonna say wildfires, but I didn't think that was
• 41:15
  Yeah.
• 41:15
  I appreciate the sensitivity, right now, especially.
• 41:21
  I was gonna say
• 41:22
  I'm sorry that I said wildfires, but, I mean, there is a lot of that.
• 41:27
  But let's just say they're selling like they'll be selling like hotcakes.
• 41:32
  No doubt.
• 41:32
  And I think we've already have connection to a lot of these brands.
• 41:37
  It was really great to get to announce you officially out here onto our world.
• 41:42
  I mean, this is what we do.
• 41:43
  We're creators.
• 41:44
  We're live, especially on the sports network.
• 41:46
  We're live five, six times a week.
• 41:48
  So it only made sense to really do this video and make the official announcement on a
• 41:53
  livestream to share a little bit about the course features and the open casting call and
• 41:59
  also the sponsorships as well.
• 42:01
  Allow us to put it out there.
• 42:03
  If you have a course, you're a manager or, you know, working at a course and interested in,
• 42:09
  you know, applying to be featured on season one, casting is open right now.
• 42:14
  Go to executive9.thesceneprojects.com.
• 42:17
  Learn more about the offer that we have.
• 42:20
  The prices are right up there.
• 42:22
  You're not gonna get on TV any cheaper than this, and to walk away with drone footage and
• 42:28
  all of these beautiful stories that you're gonna be able to tell around you just in what
• 42:32
  the production cost would be if you were reaching out to a a videographer personally.
• 42:39
  They would charge you maybe twice as much as this to do that without any distribution.
• 42:44
  So us offering not just the production and the distribution, but also doing it at a fraction
• 42:50
  of the cost with licensing and perpetuity for use of the content, this really is a one of a
• 42:56
  kind offer.
• 42:57
  And because of the scarcity of it, the prices are going to go up in season two, three, and
• 43:03
  four.
• 43:03
  So if you're thinking about it, the time to get on is this first season.
• 43:07
  It's never going to be cheaper than it is right now, both on the course side and on the
• 43:12
  sponsorship side as well.
• 43:14
  So really grateful to everyone.
• 43:16
  You guys go to executive9.thesceneprojects.com.
• 43:20
  You can find the sponsorship information there as well.
• 43:23
  We're really grateful to have miss Kira P as part of the Scene Projects Sports Network team
• 43:29
  and our content partner for the Executive Nine.
• 43:32
  Kira, anything you wanna add before we close this out today?
• 43:36
  No.
• 43:37
  I I feel like we kind of touched on everything.
• 43:40
  All I would say is, like, you know, reach out right away.
• 43:43
  I mean, if you're dragging your feet and you have questions, reach out to us.
• 43:47
  I mean, Bubba, is there a deadline for this?
• 43:52
  Or I would say these are gonna fill up by the end of August.
• 43:56
  I know that we're both busy in that final week of August.
• 44:00
  You traveling to Alabama, me traveling to the CRMC championship up in Brainerd, Minnesota,
• 44:06
  both covering golf already that weekend.
• 44:09
  So this is something that I think is really going to move along fast.
• 44:13
  There's just so few opportunities.
• 44:15
  There's only eight opportunities for the TV.
• 44:18
  We're gonna open it up to a few more on the fast streaming, which is a little lower budget
• 44:22
  and to try we wanna work with as many people as possible, but we also there's a lot of travel
• 44:27
  involved with this and organizing with production teams.
• 44:30
  There's just a limit to how much we can do and still guarantee getting the content out there
• 44:35
  in a timely fashion to do this.
• 44:37
  So I can guarantee that spots are going to fill up.
• 44:40
  We're really hitting this casting call and this sales, you know, session hard right now.
• 44:46
  So the time to reach out is today.
• 44:49
  Make sure that you get a hold of myself or Kira, either one.
• 44:53
  If you're in either one of our worlds, we really appreciate you, and we would love to
• 44:58
  spend some time with you talking about what it would look like for you.
• 45:01
  Every package can be slightly modified and tailored for an individual company, whether
• 45:07
  that is on the tea sponsor, the fairway sponsor, or presenting levels.
• 45:12
  Obviously, these are a little fluid right now.
• 45:14
  There there is limits to that fluidity, obviously, but we really wanna work with brands
• 45:20
  that align with who we are and what we're trying to do and brands that we can work with
• 45:25
  for many years to come.
• 45:27
  Exactly.
• 45:28
  And that that was what I was thinking.
• 45:30
  It's like, you know, I wanna work with brands that are passionate about golf and wanting to
• 45:35
  see this grow both the game and to tell these stories that a lot of people haven't heard.
• 45:41
  I mean, I could, you and I could just talk and I could tell you stories about the stories that
• 45:46
  I've heard from people in the past ten years, but I don't think it'd be that interesting
• 45:52
  compared to hearing it from those people.
• 45:56
  Well, and that's exactly what we'll be doing.
• 45:58
  Everyone, keep your eyes out for a lot more great stuff coming from the executive nine.
• 46:03
  She is miss Kira p.
• 46:05
  I am Bubba Starts.
• 46:06
  We look forward to working with you all and making some of the greatest golf content on the
• 46:11
  planet for you soon.
• 46:12
  Everybody have a great day, and we'll see you soon.
• 46:16
  Bye, everybody.