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How Duolingo Turned Gamification Into a $10 Billion Brand
Duolingo is worth more than The New York Times. In this episode, Lucas and Luna break down exactly how the language-learning app built a marketing flywheel around notifications, streaks, and absurd brand personality. They look at the specific metrics behind Duolingo's user retention — including the 30-day streak rate and the role of the push notification strategy that made 'Duo the Owl' into a guilt-tripping cultural meme. They also discuss the 2024 brand refresh that doubled down on irreverence, and why the company treats its social media team like a product team. If…
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