Latest / The Iowa Business Podcast
Building a boutique made-in-Iowa golf brand? Jared Doerfler of Hanna Golf
Want a boutique, Iowa-made putter? Jared Doerfler of Hanna Golf says even though their premium golf gear is shipped all over the world, but surprisingly, 30% of his business still comes from within the state. Doerfler explains how they maintain their boutique quality, why their limited drops sell out in minutes, and how he taught himself CNC and CAD by watching YouTube videos.
Golf has grown 41% since 2019, but a great product doesn't make a great business. Doerfler explains how he built a massive social media presence, which ended up being his primary sales channel. He also explains Hanna…
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