Airbnb just launched its most important PR campaign in history.
Six weeks before EU data-sharing goes live, Airbnb just launched its most important PR campaign in history.
Almost nobody's talking about it.
In March, Airbnb published a report reframing short-term rentals as "essential housing infrastructure."
Not tourism.
Housing.
The argument: STRs aren't the problem. They're the solution — for students, medical patients, workers in transition, and families displaced by disaster.
The numbers they're pushing:
→ 114 million Airbnb guests in Europe (2025) → €53.2 billion contributed to EU GDP → 904,000 jobs supported → Entire-home listings = 0.13% of EU…
The skinny
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