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DairyTalk 93: Heart or Numbers? The Psychology Behind Breeding Decisions - by Helmut Demmelhuber
Breeding isn’t just genetics - it’s pride, identity, and emotion.
In this DairyTalk episode, Helmut Demmelhuber explores why breeders often trust their gut as much as the data.
Instinct reflects years of observation, but it can also trap us - through ownership bias, tradition, or emotional attachment.
Understanding the psychology behind our choices turns emotion from a weakness into a breeding advantage.
Because the best breeders use both: numbers and intuition.
The skinny
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