Latest / The Marketing Brief / Elizabeth and Brian Chat About Emotional Intelligence and Personal Growth (S2 E7)
Transcript
- Brian: Hello and welcome back to the marketing brief. I am your host, Brian Aquan, and this is the podcast where we briefly touch on aspects, interesting things across the marketing landscape. As always, we are joined by a guest, and today we are joined by Elizabeth Rosenberg. Elizabeth, welcome in. Elizabeth Rosenberg: Hi, thank you for having me. Brian: We're excited to have you. How would you introduce yourself to the listeners? Elizabeth Rosenberg: My name is Elizabeth Rosenberg. I am a Los Angeles native and I am the founder of The Good Advice Company, which is a marketing and communications consultancy. I work mostly with creative agencies and marketers, so we have a we're gonna have a lot to talk about. And I'm also an intuitive medium so we can dive into all of it. Brian: I'd love to. Why don't we why don't we start there? What is an intuitive what what is an intuitive medium? Elizabeth Rosenberg: I mean, we live in Los Angeles, so it is, I think a lot of people would call it like woo-woo or spiritual. I do intuitive readings and I I access the Akashic Records, which is kind of a library of your soul's journey, past, present, future. I always feel like I'm the good, I'm the best intuitive for like someone who's never had a reading before. And like I like to say everybody, it's I don't ever run and get an intuitive reading when you have something that is like, I need to make a decision. Like you have a big decision to make. Use your own intuition. Go with that. but I have actually tied it into a lot of personal branding work that I do. So I actually do a reading for somebody, then a behavioral analytics and a story mining session. And I came out of the the spiritual closet, let's say, a few years ago on LinkedIn and it's kind of my superpower now because it really helps me hone in on I think exactly where we need to focus and then I kinda use all of my my PR and marketing experience to to fill in the gaps. Yeah. Brian: Yeah. Well, that's very cool. We were talking a little bit about AI before we started recording and maybe the the shortcomings of AI or what skills will be important in this age of AI, and that's certainly one of Elizabeth Rosenberg: Yeah. Brian: them. emotional intelligence is is one of them. Is that is that kind of how you're thinking about I mean, let's just get into AI, right? Elizabeth Rosenberg: Yeah. Brian: is that how what how you're thinking about this new age of AI we're currently in? Elizabeth Rosenberg: I was always hoping that AI would be that thing that would help us like do laundry. Or, you know, like like like do things that like that are things that take us time to do that would be that would open us up and give us more time for the creative endeavors that we actually want to focus on, right? And I think that was very naive of me to think that. Because now a lot of AI is being used to write for us. I mean, it it's wild with all these kids graduating from college right now. There's so many professors talking about how all of these kids are using I say kids, all of these, you know, young adults are using AI to really hone in on their voice versus actually honing in on the voice themselves. So I I really do believe that the three skills that we're gonna need moving forward to to continue to connect with humanity, but also differentiate from AI is gonna be intuitive intelligence, like listening to our gut, listening to what we feel is correct, our institutional knowledge of how of lived experience, right? Emotional intelligence. And then just critical thinking. Like there's so many people right now who just don't have like general life skills, which is wild to me. So Brian: Yeah. Elizabeth Rosenberg: we we have to get back to the basics here. Brian: Yeah. And that's you're not gonna learn it through that. I saw an interview with David Eggers. Is that his name? The author. Elizabeth Rosenberg: Yeah. Brian: he was talking about how we're using AI to write and how that is absolutely the not the way to go. And he he made the point that you are a one of one, right? Your Elizabeth Rosenberg: Yeah. Brian: experiences, your personality, like you are a one of one, and that is your greatest asset in being a writer. Is like putting something out there that you know or you feel. And the second you Elizabeth Rosenberg: Yeah. Brian: give up that, you give your writing to a machine that is just using everything that's happened in the past, you're giving up that power that you are the one of one. I I really resonated with that. I was like, Well, that's really interesting. I Elizabeth Rosenberg: I also think when we use it as writing, and I I I found myself doing this where I'm like, I'm just gonna run it through for grammar. And then it's like, Brian: Mm-hmm. Elizabeth Rosenberg: well, and then it starts giving me, even though I've prompted it to be like, do not give me editorial feedback. Then it starts giving you editorial feedback, then you question your own writing. And you're like, Am I am I wrong? Am I right? Like and that is a concern. I mean, I've been writing creatively and editorially for decades. And now Brian: Mm-hmm. Elizabeth Rosenberg: I am having artificial intelligence tell me that my ideas aren't great and or that the structure's not good and or that like the thought that I wanted to put out there is not strong enough. It that that is very I think that's just stressful, you know? And then I also just like cannot I cannot get over the fact that all of these tools have been taught on copywritten information and none of these authors are reaping the benefits of that. That is like another thing that is just inhumane, right? So what a Brian: Yeah. That is crazy. Yeah. Elizabeth Rosenberg: time to be alive. Brian: I know I I come at it from both ends, right? Like unique individual thought is something I love. And I feel like we're getting this homogenized version of it now Elizabeth Rosenberg: Yeah. Brian: because everything's being fed through this machine. And then the marketer in me is like, Well, if something works for an audience, like that's something I want to learn from. And certainly AI has That kind of down. And like I write for LinkedIn. And it's like, well, here's a way you can write for LinkedIn that will improve your engagement and we'll get more people to to listen to it. Right. And that's like the Elizabeth Rosenberg: Yeah. Brian: marketer side of me. And then the creative side of me comes from the the other side of like, but again, I'm a one of one. How I see it is different than everybody else. And if I just conform to that other way, well, then I'm just part of that mass. Yeah. Yeah. Elizabeth Rosenberg: You're gonna sound like everybody else. Yeah. Well, and and we talked about that too. Like, I I I was telling you that I was at at an event last night and somebody I ran into an old colleague of mine who introduced me as like the unhinged LinkedIn poster. And there's something about that that I love so much because I'm like, obviously something is is connecting, but I also don't wanna sound like everybody else. Like I've tried out all of the things. And I mean and then we got to this point where everybody was like talking about how terrible AI was and that we all sound like AI. And I'm like, good, now we're all writing the same anti-AI post. Like this is nuts. This is crazy. I mean LinkedIn has gotten so cringy in terms of how the algorithm is pushing engagement. It's it's tough because I I it was a platform that I loved so much and I'm I'm trying to Brian: Yeah. Elizabeth Rosenberg: like it again. but now I'm finding Substack is doing the same thing. So it's like Brian: Yeah. Elizabeth Rosenberg: it's it's it's a tricky place as a marketer and just as a thought leader. Brian: Yeah, it's it's losing a lot of its utility. I love LinkedIn, I spend a lot of time there as a consultant. I get business through there, right? I I always have to maintain a presence there. But certainly to ask anybody if they can find a job through LinkedIn, like it's impossible. That used to be its core Elizabeth Rosenberg: yeah, no. I know, and I've been reading all of this Brian: competency, right? That was what it existed for. Elizabeth Rosenberg: Yes. I've been reading all of this stuff about too, about about how different resumes are going through AI machines, but there's not that many AI platforms that are actually that are using the the the resumes properly. So if you get dinged on one, you then stay at that that score and then it affects when you apply to other jobs too. Like a and there's just so much innate bias in it as well. Yeah, I don't know. It it but the but there are people getting jobs. I I think it's just all through human connection, to be honest. Brian: Yeah. I wrote an article about the hidden the hidden job market and it really is it's networking, you know. I Elizabeth Rosenberg: Yeah. Brian: I when I try to get work now, it's like it's more important that I have a connection than than I actually have the qualifications. Right. It's like if I can connect through Elizabeth Rosenberg: Yes, a hundred percent. Yes. Brian: someone, that's how I can get a conversation. And I know if I can get a conversation, I can usually get business. but it's like just getting that conversation is always through a connection. It's not through, I'm very qualified. I'll throw myself through this system. Elizabeth Rosenberg: Yeah, but that also requires people to get out there, right? You you gotta get out, you gotta be talking to people, you have to be meeting people, you have to to to to get out of your house and do things in order to make those connections. And I think that's hard for some people right now too, you know? We're living in a very chaotic, divisive, stressful world. So I mean that's what I'm loving right now about like the World Cup that it's just like we're all in these like I think like, you know, going to these watch parties and and feeling patriotic and that to me is exciting because sometimes you don't need to go to a networking event, sometimes you just need to go be amongst the people. Brian: Yeah. Well community is something I read about a lot. I love. I think there's a big move towards community. well let me ask you this. Like Elizabeth Rosenberg: Yeah. Brian: COVID, do you feel like you were affected by COVID in in a way that that impacted your community? Like did your community get smaller? Was it harder to to meet people like coming out of COVID? Elizabeth Rosenberg: COVID was interesting for me. So I quit my job the week before COVID, shut the world down. I will look back on that as like a blessing and like a it was a blessing for me. It a lot of pros and cons. I was by myself a lot during COVID, so I think there was a lot of like personal and professional growth that happened in that. I started doing Akashic Record readings and I did like a hundred that year via Zoom. So I I was connecting with people constantly and I was also really honing in on a skill. I hit the road. I I I went up to Oregon and I spent was supposed to be two weeks with my dad and I ended up spending six weeks with my dad. which I'm I'm a twin, so I've never had that much one-on-one time with him. And that to be honest, was like I will always look back and cherish how special that time was. and I kind of road tripped down and and I was just COVID was a very For me it was there was a lot of community building, but there was a really more of just reassessing my entire life of like, what do I want to do? What's that gonna look like? What's best for me? and I really kind of like did it out in the open, you know? So I yeah, it was it was tough, but it it it was a very positive thing for me. Which I know sounds it Brian: Yeah. And do you Elizabeth Rosenberg: sounds weird, you know? Brian: Well, do you typically look at the positives when you come out of that? Like when you're in it, it might be a different experience than when you're out of it. Have you kind of examined it that way? Elizabeth Rosenberg: I think you have to. I at least I have to, right? Like if I sit and I'm like, this is how terrible this was, I it's too the older I get, the more I really think how how important it is to find those those like moments of clarity and those like lessons that you're supposed to be learning and like how they're pointing you in the right direction, 'cause otherwise like what are we doing? You know? It's it it i Brian: Sure. Yeah. On absolute. Elizabeth Rosenberg: the world is too much. Like sitting in all of that The negativity is just not helpful to anybody. Yeah. Brian: Right. No, I agree. Elizabeth Rosenberg: Yeah. Brian: My personal experience, I think I was able to define myself as an introvert a lot more because I was like, I kind of enjoy my sm my circle getting smaller. and things seemed a little easier when it's like all of a sudden this this whole thing was taken away and it was like I just Elizabeth Rosenberg: Yeah. Brian: need to focus here. and I was like, I never thought or would have defined myself as an introvert. Because I can masquerade as an extrovert and I do it really well. I just, Elizabeth Rosenberg: You're an amnivert. You're a mix. Yes. Brian: you know, can can kind of adjust to whatever situation I'm in. Elizabeth Rosenberg: Yeah. Brian: but it was I could kind of define myself as that. And then coming out of it, I had to relearn a lot of those things, like being around a lot of people. And Elizabeth Rosenberg: Yes. Brian: you know, some of that was because there was a disease that we were trying to to escape too. So being around a lot of people was something that was. Something we didn't do for so long that it's like, is Elizabeth Rosenberg: Yeah. Brian: it okay to do that again? but I found myself having to force myself out and and build community again. And I think we're still as as people, as a society, still in that like relearning phase of like, okay, how do I find my community? How do I how do I operate among among people in real life? I think there's still a lot of that going on. Elizabeth Rosenberg: Very much. And I also feel like everyone there's still just a lot of very angry people. I mean, you know, and and frustrated like you can tell when you're driving, you're like, good lord, like especially in Los Angeles. You're like, Get off your phone and why are you honking at me? Like we are all going in the right direction and there's nowhere to go right now. Yeah. I I I totally it's so funny, I resonate with that so much 'cause I've always found myself as like an extrovert as well. And I r now very much recognize that when I am like out with a lot of people and there's all that energy when I come home I need. a I I I I need recoup time. I need to be by myself. I need no one talking to me. I need to put that phone away. I'm gonna grab a book. But I it is it yeah, and I've never been like that. I've always been like getting around all the people all the time. Can't do it anymore. It's too much. Yeah. Brian: Yeah, the battery recharge is something I I always need. It's just like, okay, that was a lot. Like that taking my Elizabeth Rosenberg: Yeah. Brian: son to Disneyland. I was like, okay, that was a whole day of being around people all day in lines and managing this. Elizabeth Rosenberg: I mean that's a lot of energy. Woof. Yeah. Brian: I was done for like the next day. I was like, okay, I've got to be on the couch. Elizabeth Rosenberg: Yeah. Well, at least you recognize that. That's good. Brian: Yeah. Yeah. Well, you mentioned your superpower already, and that was my question for you. I've been asking everyone in season two what their superpower is. maybe we talk more about good. Elizabeth Rosenberg: Well, actually that's funny. That's not my superpower. I actually just think that's a skill. So I know that sounds crazy. My s I really believe that my superpower is connecting people. I will do it all day long. I am a community builder and like you need to know this person and you need to do this person and you need to work with this person and I I make intro like intro emails all week long. I love it. Brian: Yeah. And you get a lot out of that. Elizabeth Rosenberg: I do. I mean I just like you know, if there's two people that I think need to know each other, like and I can make that happen, great. Awesome. More power to ya. Yeah. Brian: Yeah. So any success stories recently? Do you get people jobs? Do you get people like in relationships? Yeah. Elizabeth Rosenberg: All the time. I mean no, it's it's so funny, I'm not a matchmaker. That's not my that's not my jam. Definitely like I when it comes to jobs, yes. When it time just like I'll just intuitively be like, You sh you need to know this person, I don't know why. You guys connect. Let me know what happens. And it always it seems to always work out. Yeah. Brian: That's awesome. Well, what's going on with the with the good advice company right now? Elizabeth Rosenberg: I it that's a g Mike, that's a great question. The good advice company is definitely in a evolution. To be honest, I feel like I'm always in an evolution of like what's next. I do think that people think that they can do PR with AI and I'm here to tell ya yeah I can't. If one more founder or, you know, agency leader is like, well this is the plan and I'm reading it and I'm Chat GBT just said that you can be on the Today Show. Babe, that's not gonna happen. No. or that your, you know, your social campaign's gonna win a a totally has a chance to win a grand prix it can. Not happening. that radical candor and that honesty is just not there that you need with people. And I also think not enough people are are prepared for just like crisis calms as well. there's always gonna be somebody that's gonna say the wrong thing or do the wrong thing and and AI is not gonna help you in that moment. and especially for for agency leaders indie agency leaders that are listening, there's so much that you can like learn about PR and do yourself. That I don't always think that you need to be spending, I mean, that's, you know, ten to fifteen thousand dollars a month on an agency. And like those are the workshops that I love to do where I'm like, let me help you optimize your budget in the w best way possible. Like I l love to teach. I'm still doing a lot of personal branding stuff. I think it's fun. Again, I think that that I've seen brands built by Claude and and chat and they all sound very similar. So I want you to stand out and be different and unique and interesting. and then just my myself, I I'm working on a bunch of different creative projects right now that I'm getting a lot which I'll share it when it's time on LinkedIn, no doubt. but I'm just getting a lot of I think joy from that. You know? So yeah. Brian: That's great. That's awesome. Well, how do people get in touch with you if they're interested in any of your services? Elizabeth Rosenberg: Thank you. yeah, I know. I do do one off readings and those have been very actually quite busy lately. you can reach me at the good advice company dot com and also LinkedIn, DM me. Just just like you did when we, you know, when we started talking about different posts that we had had as well. and then last year I launched something called Chief Spiritual Officer. And It's been kind of wet clay and now it's really kind of I I've I've really kind of I I know what's next. So that is coming in I think the next few months. So just keep an eye on that space as well. Yeah. Brian: Nice. I love the idea of wet clay. Elizabeth Rosenberg: think that we need to have the final answers for everything when we launch something. Brian: Yeah. Elizabeth Rosenberg: You know? Sometimes it's just like I need to get this out here and see see what people think. See how see where it goes. And then just go with it. Yeah. I love that. Exactly. Yeah. Exact. Yep. Brian: Absolutely. Perfect is the enemy of good, right? Put it out there. Get some feedback. Yeah. Well, I've really enjoyed our conversation, Elizabeth. Elizabeth Rosenberg: Me too. Brian: thank you for joining me. This has been a brief conversation. I'm your host, Brian Aquan. This is our guest, Elizabeth Rosenberg. And thank you to all the listeners. Stay curious out there.