The Journey Is the Destination: Reinventing Travel Marketing
Travel brands are redefining the journey by moving beyond destinations to create personalized, culturally relevant experiences at every touchpoint.
On this episode of Adspeak by ADWEEK, host Jenny Rooney brings together Sheretha Bell of Atlanta Convention & Visitors Bureau, Eliot Hamlisch of Amtrak, and Brad Hiranaga of Marriott to explore how the industry is responding to changing traveler expectations. The conversation examines how transportation brands are turning the journey itself into part of the experience, while destinations connect with travelers through passions, identity, and…
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