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331: Strengths of Solo Pet Sitting with Alicia Obando

Have you decided to stay solo? It's a decision everyone faces in their business, and one that most struggle with from time to time. Alicia Obando, owner of Pitter Patter Parenting, joins the show to share why she has stayed unapologetically solo. She walks us through how she markets herself effectively and how she's set her policies to support being a solo sitter. Living in a society that says we need to always go bigger and "better", Alicia pushes back by changing her mindset about the kind of services she offers.

Main topics

Being more targeted

Taking vacations

Appearing legitimate

Shaping…

The skinny

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