Is Your Product Ready To Become A Business?
An idea has no customer, no price, and no decision behind it. A business has all three.
In Day 1 of the Pitch to Product Podcast's 52U Series, Peter Drakulich and Dan Gonyea break down the four gates that turn a product idea into a real business, so you can answer them before you spend a dollar or make a single call.
The 4 Gates:
- The Customer Gate: Who is this product for?
- The Price Gate: What will people actually pay? Ask 6 to 12 real potential buyers.
- The Make Gate: What will it cost to make? This number matters more than the price, because you need margin.
- The Commitment Gate: Are…
The skinny
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