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Lessons - The LinkedIn Strategy That Attracts High-Value Opportunities | Lara Acosta - Social Selling Authority · Success Story with Scott Clary

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  In this lessons episode, discover how to stand out on LinkedIn by leveraging creative storytelling and innovative frameworks.
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  Learn why mastering pattern interrupts and fostering genuine connections is key to captivating your audience
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  and understand how maintaining relentless momentum can elevate your digital presence.
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  Is there a way that you communicate or write on LinkedIn so that people do remember?
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  Do you have a style or writing style, content delivery, teacher pass self?
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  I love that. But how do they make sure that how do you stand out?
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  I guess it's the best way to put it.
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  Stories. So I have this amazing framework that me and my friends developed when I was like just clapping to them.
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  I was like, yes, at least this framework. I'm going to like Laura, that's a slay. You know, slay.
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  Yeah, yeah, yeah, I got it.
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  I've got 40-year-old men saying slay on the night of all the girls.
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  And it starts with a story, lesson, action or piece of advice, and then you turn into a you.
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  The thing that makes this work specifically is that when you tell a story naturally and by science
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  people remember stories better. Then you educate them on the back end of that.
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  Then he makes them feel like they understand your point of view and why you done it.
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  And the results you got and then how they can achieve the same goal by applying that same framework.
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  So if I say here's exactly how to write a good hook.
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  This is what I used for my clients over the last 20 years.
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  And I made over 10 million doing this.
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  I indicate how to write a good hook. And then you're like, how do you find this?
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  Are you having problems writing a hook?
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  You're giving them different entry points to understanding your thought process.
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  And if they can't relate to the framework itself, maybe they can relate to the story or maybe they can relate to the question.
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  So giving people different animals to end their own.
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  Because I don't understand every market to understand the different top of our middle funnel, bottom of funnel.
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  Every post acts exactly the same in itself.
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  So how can I get people's interest?
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  And how can I funnel them onto me and who I am in their interest?
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  So that's what we do with a slay framework.
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  If I look at, I guess the other big, the only other big creator I know on LinkedIn be Justin Welch.
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  Nothing.
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  I love Justin.
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  I mean, he comes from a very similar background to me.
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  So he was the hero of I think patient pop.
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  And that was like a medical software company.
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  And then he just like burnt out and left.
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  And now I think he runs a, I think his business is doing over three million in just selling courses about LinkedIn.
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  So if people are very in the weeds and they know Justin and they know you as well.
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  What?
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  Yeah.
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  What are the differences and similarities between his strategy versus how you grow and how you write?
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  I think I'm a little bit more personal than Justin.
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  Justin is very factual and very logical.
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  And he appeals to like that systematic brain that I don't do not have.
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  When I was creating my own digital products, I was like looking at Justin.
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  I don't have them.
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  But I've had the entire system.
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  He delivers the process.
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  I am not logical whatsoever.
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  I am a creative like night for my brain.
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  Like a lot of brain by brain thing.
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  Yeah.
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  So I had to figure out a way to make it work for me without the systems, without the template, all of these things.
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  So what I do is the storytelling emotion based.
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  But logically.
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  And how can we use psychology to create interest for a customer or audience?
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  So more story based.
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  A lot of frameworks involved.
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  But it's all about how can you say something from your point of view that Chad GPD can't say itself.
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  And to do that, I want to talk about psychology in a second.
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  But to do that, I'm assuming you have to bring in lived experience.
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  Yes.
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  No.
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  And that's where you get in the trouble if you're talking about things you haven't done before.
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  Because you can't bring an experience into that.
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  And I think that's the most beautiful thing about building a parcel ride, especially for someone that's young, ambitious,
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  or doesn't even know what they want to do is you are forced to go ahead and have to live those experiences.
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  So then you can talk about them.
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  I personally think that I wouldn't be where I am if I wasn't driven by a chipmunk shoulder of jealousy,
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  of all the people seeing all the people doing the thing that I wanted to do.
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  First, talking about social media second, and then getting praised for it.
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  Like I was like, no, no, no, no, no, no, no, no, no, no, me.
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  So I went ahead and got all that experience so that I could talk about it online.
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  And then be like, no, I actually know what I'm doing.
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  I have a master's degree and they just told marketing.
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  And then all the time I saw I was talking on those experiences to talk about social media.
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  And now obviously I put myself every single month.
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  I forced myself out of my comfort zone in my house.
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  And I'm like, I go to three events so I can then talk about those experiences.
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  I do work for free for clients as well.
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  Even though I don't need to, I get more experiences with different types of people.
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  So then I can talk about things, I go to conferences, so 100%.
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  I can talk about architect environments that you're going to do something that's going to turn into content.
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  Everything is content.
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  And that is the creator mindset.
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  Like every single thing we do in our lives can be turning into content
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  as long as it's in alignment and is relevant to your audience.
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  So this right here for me is piece of content right now.
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  Taking my mom to Miami right now.
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  It's a piece of content itself because it talks about being an entrepreneur,
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  remote work, productivity, conversations.
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  So when you turn that lens off, how can I use my daily experiences to actually create content
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  that is relevant to someone that either aspires to be me, which is most followers
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  or wants to work with me, then everything becomes simpler.
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  I have to ask, has there been anything that you've learned in your master's degree
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  that you actually apply in your day to day?
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  I'm so curious.
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  I learnt a lot about just doing whatever the fuck I wanted.
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  So I got bored at uni when it came to essay writing.
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  And I was like, I have nothing to lose if I fail. That's fine.
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  Like whatever. So for essays, I turn the essays into self case studies of my current interest.
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  So we had to do this essay for a marketing module was talk about social media in a very boring way.
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  And I was like, no, liver king has been canceled right now.
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  I want to talk about liver king and how it's affecting the socio economic impact of the United States
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  and how this empire is pulling.
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  So I turn the entire essay into a speech, a TikTok.
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  I love that.
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  And I remember my teachers just kept on me like, what?
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  Why?
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  But they passed me because they gave me points for creativity.
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  And then I think that pursuit of winning the game, like hacking it and getting my way around it
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  was so exhilarating because I was like, I could leave a fail read about me and I could win really hot.
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  And I did.
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  So shout out to the teachers that didn't fail me for like my ambitious pursuits on my random rabbit holes.
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  By the way, like finding ways around or hacking the system.
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  I mean, that's how entrepreneurs all win.
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  I was listening to one of your YouTube videos.
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  And I think it was something along the lines of like seven.
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  Once I pulled all the titles of like the videos that I thought were interesting.
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  Yeah, seven LinkedIn hacks that are so good.
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  They feel illegal.
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  Now, I'm not going to lie.
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  I listened to the first one.
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  And then I'm like, you know what?
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  I'm just going to ask her about this live because I think they're so fast.
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  I think the first one was times on hack.
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  Yes.
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  So if you post, then you have to repost it.
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  I don't even know you could repost on LinkedIn.
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  Which is like, I can tell that I'm.
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  No one knows.
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  But my knowledge is a little bit dated.
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  It's a lead knowledge.
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  The lead knowledge.
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  Because you said that you got 20% boost in impressions or views or something.
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  For people that are listening, what are some of these hacks that you've discovered?
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  And you can talk about LinkedIn specifically because this is where you play.
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  But if you have things that's idling, then that's great too.
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  But something like that is so niche and so nuance.
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  Listen, I create more content than probably like 99% of people on this earth.
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  And I did not know that.
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  And I was like, when I heard that, I'll make shit.
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  Yes.
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  Let's chat.
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  Do it.
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  Yeah.
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  Do it.
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  Really good.
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  Come on.
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  No, because there's not many people that study and learn to that degree.
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  And it's hard for a business owner that has to figure out like 50 different marketing channels.
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  That on LinkedIn.
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  But I think that's the most valuable because that's where you can.
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  That's that leverage that little bit that you can really use to sort of stand out amongst everyone else.
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  The best LinkedIn hack anyone could use is master the art of the pattern interrupt.
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  So we have this collaborative articles that came out on LinkedIn last year.
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  And if you collaborate and you write in these articles, you get a little badge, right?
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  Me and my friends couldn't get them.
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  So what we did next and one of my friends look back is discovered this is.
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  You start writing stuff that actually makes no sense to what you're being asked in this collaborative article.
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  So the collaborative article would be like, how do you increase client retention in 2025?
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  And instead of saying like, oh, you increase client retention because like this way, this way, you'll be like, you don't.
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  It sucks.
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  Fire everyone.
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  Live a life that you want.
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  Whatever.
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  And that creates a pattern interrupt because whenever anyone scrolling on LinkedIn, they expect the same boring mundane type of thing.
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  And when you have something as polarizing as don't fight on type team, you get them and get to engaging with you in a different way.
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  LinkedIn people are in the mindset of just learning and thinking, okay, there's going to be a little bit of straw like boring.
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  When you introduce them to something that makes them laugh and makes them react a different way, then they form this connection with you that nothing else could build.
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  And that is why we partner interrupt so they can remember us.
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  And you create, if you're creating a positive reaction or even negative, it's a win for you.
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  Hence why people who are polarizing, let's say, annotate, um, lip balm, uh, whoever these like, uh, round card don't even.
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  Uh, that's why they stand out the most because they stand out by being polarizing and breaking patterns.
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  I remember this ad that grand card on hard with like burning a hundred dollar bill.
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  So why did he do that? To break a pattern of like, you can't burn money. Oh yeah, no, I'm going to do it.
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  So the same on LinkedIn and every social media, if you're able to partner interrupt anywhere, it works.
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  So that's the biggest hack. The second one I would say is mastering the art of connection.
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  People are forgetting that LinkedIn is a networking platform and they think there's just a B2B business platform where people just post themselves.
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  LinkedIn is naturally a networking platform where you get to connect with people. That's exactly what the thing is called connect.
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  You don't follow you connect with someone and send them a connection request.
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  I see LinkedIn as the biggest event in the world that never sleeps is a 24 hour networking event.
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  And you get a chance to read someone else every single day at any time in the day.
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  So the best thing you can do is be prepared to have an honest and kind conversation with someone, not with the aim to sell but the aim to connect.
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  And then once you master that, you can create true connections that they support you.
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  They may buy from you in the long term, but the idea is to not burn connections down just for the sake of selling your product.
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  Which is something that LinkedIn server was a lot. There's a lot of culpaching. Obviously you probably get so many emails like,
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  do you need this product that you need? No. But then if you approach it like, hey, really like your post about your car, I also have a car.
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  Do you guys do you want to have a car date? Yeah. Yeah. That's funny. That's cool.
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  I'll give you the funny example and then we can move on. But you can get more acts by the way.
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  That one's going to complain. I was so bored a few months ago with LinkedIn and I get bored.
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  Like I want to perform about 10 hours a day. So me and my friends always like me.
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  I have I'm lucky that I'm friends with all nerds and we all like nodding out trying to hack LinkedIn and seeing what's new.
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  And I was like, okay, I'm going to send more DMs to see what's the most optimal way to for my clients to send connection requests and get accepted.
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  Right. And so I saw this guy on the gym because always the connection requests are so boring like, hey, we love to connect.
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  Exchange synergies. Born. Hey, we love to connect boring. Hey, so you think boring like no one cares.
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  Pattern interrupt. I saw this demo and send them a connection request. How much do you bend?
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  That's good. He did. I don't think he was splattered. He was probably a bit confused.
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  However, six months later, he sent me a message. Hey, Laura would love to have you as a keynote speaker for a event.
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  It works. It works. You stood out. You wouldn't have gotten that. He wouldn't have gotten that.
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  Didn't say some ridiculous. Exactly. Exactly. And I think people take themselves way too seriously on LinkedIn.
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  And you showed 100% like your brand is like super important position is important.
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  But if you do this once in a while where you're just like just trying things out, it may actually turn out the best way.
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  I don't. I think there's a big difference between being an asshole on social media and just being.
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  Yeah, it's fun. Yeah.
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  Asking how much somebody benches is not in a room. It's not going to ruin your brand. It's like people are going to cancel you for asking how much you bench.
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  I would love if anybody slid into my LinkedIn DMs with anything more than like three paragraphs of text asking me and like a loom video.
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  I can't stand LinkedIn. I love it, but I hate it at the same time because it's just so.
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  It's so like a robotic nerdy. It's just too much. And I like nerdy. Don't get me wrong. I like learning.
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  But there's very few people that I actually like reading their content. I don't think it's not. I think it's Chelsea.
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  Yes, that's it. It's not a better answer. A better way to describe it. It's and the DMs are just horrible. They're absolutely horrible.
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  Nobody puts any effort into it. And I can tell everyone can tell. And I read all of them.
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  But it makes it easy for you and me that know what we're doing to actually stand up.
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  Yes. I get this on Twitter more than LinkedIn, but it's like, hey, name. Are you interested in product for your inside business?
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  Like actually saying getting send the templates of that. This is my competition in your competition.
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  Like if you're able to beat these type of people, you're going to win regardless.
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  Because people are lazy. They think business is easy and hence why people fail.
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  I never thought it was going to be easy. I actually always saw it as the hardest thing in the world. And why I never wanted to do it.
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  So even being able to do this now for a living and like never take it for granted, never really let drop the ball.
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  One of my biggest lessons from one of my mentors, Richard Moore, he said never drop the ball.
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  And that I take so seriously. What do you, what do you think he means by that?
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  It's all about momentum. You don't drop the ball when it feels like it's easy.
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  You don't drop the ball when you made it when you made it. It's exactly when you're about to crash.
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  So you keep on going and you keep on going. You don't stop. I never, ever, ever disrespect momentum. It is the one thing that I value the highest.
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  So today, I just launched this product as a course. I hadn't slept for like three weeks.
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  And people kept on asking me, how are you going to celebrate because you launched it? Work.
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  To some people, I might seem a worker, a worker, and that's fine. I identify myself as one.
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  It's probably the highest compliment someone could give me because I think I look at my dad now in his grow.
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  And I'm just not, I'm not letting the thing go. I once didn't have the opportunity to be here.
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  So why would I drop the ball when it's actually just bouncing at his highest? No way.
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  I absolutely love that. I've never heard it said like that, but I don't disrespect momentum. That hits that really hit.
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  And then from this book, the compound effect, where you like, you compound wins slowly, slowly over time.
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  And then once you get the wind of it, people just drop the ball because it feels like they won.
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  And that's what people found. That's why so many celebrities like kind of like make it and then don't.
• 15:59
  Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode.
• 16:05
  And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.
• 16:10
  See you in the next one.
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  you