Latest / Success Story with Scott Clary / Lessons - $100M Across 16 Businesses by Doing the One Thing Nobody Teaches You | Mike Zeller - Entrepreneur Mentor & Forbes Contributor

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Lessons - $100M Across 16 Businesses by Doing the One Thing Nobody Teaches You | Mike Zeller - Entrepreneur Mentor & Forbes Contributor · Success Story with Scott Clary

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  In this lessons episode, explore how identifying a personal zone of genius creates the foundation
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  for lasting business success. Discover why strategic positioning matters more than hard work alone.
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  Learn how focusing on high-value decisions can create exponential results and uncover why self-leadership
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  and clarity are the first steps toward building an extraordinary career in life.
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  So it comes back to what gives you energy. So all these areas, these are not mutually exclusive.
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  They all basically create just a really healthy, strong persona that you are self-aware of,
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  that you can sort of take into and that sort of brings me to my next question. How do you build
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  the business knowing your zone of genius that is built on these four key areas? Because that
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  must be the best. That's why they hire you, right? But also, look at people who do extraordinary
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  things. What's in common with them? They put themselves in extraordinarily right positions.
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  Are you a sports fan? Yeah, it depends on sports though. I'm more hockey than football,
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  but I don't mind the Steelers. They're okay. My hockey team, none of my hockey teams have won
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  the long time because I'm Canadian, so it doesn't matter. Sure, you guys have had a suffering
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  out. But the Toronto Raptors, you mentioned earlier from Toronto, right? Well, a few years ago,
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  they won the NBA championship. So how did they win the NBA championship? Quite Leonard.
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  He was in the right position, right time. Warriors get injured. Clay Thompson and Kevin Durant go
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  down. They're hobbled. Extraordinary results come from people putting themselves in. Extraordinary
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  the right opportunities with. So if you look and business, Richard Branson hits the timing right.
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  Amazon hits the timing right with riding the wave of the internet. They were the, you know,
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  they want to be, they just want to sell books initially. Now, Bezos had a bigger vision,
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  but we've at the time, people were afraid of buying things online when Amazon started. Now,
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  we're like, no big deal, buy whatever you want online. So you have to think, am I riding the right
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  wave? Some of us have been right. I realized I was riding some waves that were dying. Like,
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  I was in a socially minded car dealership. That was a dinosaur industry. If you look at the
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  diffusion of innovations, what is it a laggard business? Is it, you know, late majority? Is it about
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  to go out of business? Or the industry is about to be majorly disrupted? Do I want to be a just,
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  do I want to be the disrupted? Or do I want to be the disruptor? So now, you know,
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  part of the reason I'm in the thought later space. Hey, that's an early stage venture still.
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  And there's a lot of innovation and a lot of opportunities within that.
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  Biohacking, I'm launching new biohacking venture because that industry is going to go from a
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  $12 billion dollar industry to a $54 billion industry from 2019 to 2027. So I'm jumping into that space.
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  And I'm doing it in a way that I'm aligned with my genius. I get to create. I get to architect the
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  business and I get to put people in their zones of genius and attract people that I'm attracting a
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  dream team. I know I'm not a great operating partner. So this time I'm not freaking starting the
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  business without a great operating partner. No, you so I love this. So what the last thing I wanted to
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  touch on, and I think it's just interesting because you mentioned, you mentioned a good point.
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  Like, so you know what your zone of genius is, you, you want to be, you know, like you have certain
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  industries that you can disrupt so that you're, you're not, you don't want, you want to be disrupted,
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  not disrupted. And that's sort of where you position yourself. One thing that you've spoke about
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  before is a $10,000 per hour activity. So my question, I think that's an interesting point because
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  just even like just saying it just sounds like a funny, just like a funny sentence. So
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  it's somebody who wants to, somebody who wants to start a non-service based business.
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  Because I can understand as a coach, if you want to be a coach, this makes a lot of sense. You're
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  trying to up your billables and you have to create more value. And these are, and there's things you
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  can do to up your value when you position yourself to your customers. But this is more like a mindset
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  I find than just like a truly $10,000 per hour activity. So what does that actually mean for somebody
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  who is somebody who wants to start a dog walking business? Somebody wants to start a software
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  or a SaaS business? What does that actually mean? And how do you find that?
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  So most of us come from a middle class mindset. What's a middle class mindset? Hey, if you want
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  a job done right, do it yourself. That's a middle class mindset. Billionaire mindset.
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  If you want a job done right, what's a billionaire do, Scott?
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  Pay someone else to do it. You find the best person to do it for you. Yeah. Exactly. Find
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  the best person to do it for you. Because the billionaire knows that what the biggest amount
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  of value that he creates is smart decisions. Strategic decisions. Bezos, Jeff Bezos,
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  and I listen to this great podcast series about Amazon versus Walmart. And on it, it said that Bezos
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  has one goal every day to make two smart strategic decisions. So that's his goal. He's not trying
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  to do things. He's trying to decide things. So $10,000 per hour activities. They are not the
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  doing of things, even the very best attorneys in the world, maybe get $500 to $1,000 an hour
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  for billable hours. So your income is kept there. When I was in real estate, I calculated that my
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  average hour, if I was setting up the deal and would spend one hour with a potential client,
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  get them on board as a client, hand them off to one of my junior agents to work with them and
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  close the deal. That was a $5,000 an hour activity. That's what I would average. That's still limited,
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  right? And $1,000 an hour activities are massive strategic positioning, offer decisions,
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  leadership decisions. Sometimes it's who you hire, who you bring on as a partner. It's your
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  offer. If you craft and ears, this will offer that goes at gangbusters. Cool thing about business.
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  If I hit in baseball, I played college baseball. If I hit a grand slam, the most runs I can
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  score is four. In business, if I hit a grand slam, I can score 1,000 runs from that. Right?
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  Now, I might craft an offer. This is where maturity comes into play too. I got to know that
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  nine out of ten offers are probably going to strike out or not do that great. But if I get to that
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  10th offer and I keep learning and kicking butt, man, I could do, I could hit a massive home run and
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  get that $10,000 an hour activity. So $10,000 an hour activities are usually longer term strategic
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  elements than the the short term ones. So I'm glad that I clarified that. So it's nothing to do
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  with how you, of course, it's great to increase your own value if you want to bring value to the
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  world. But it is, I love that. Bezos analogy. Make one, two, whatever, however many, super strategic
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  decisions, they'll move the needle and then the aggregate of that over five years, 10 years.
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  Well, it could be $100,000 per hour activity at that point. There's no limit on that.
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  Yeah. And so let's think about it like this too. I have friends that charge you know, $25,000
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  for speech. So what is, you know, they step on stage for an hour, that's $25,000 an hour.
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  But how did they get to that $25,000 an hour activity? Oh, they had to write a book or they had
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  to do these other business things. Now we're writing a book. Do they have to write every single word
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  and design the cover and proofread and all that? No, they can outsource that to $20, $50, $100,
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  an hour type team members. But then that book positions them to get a $25,000 an hour activity.
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  Understood. It makes sense. If you, like, so if you had like imparting words of wisdom,
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  it could be from your book. Because what I want to do, I want to do a couple of rapid
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  fire at the end, just pull it some insight and partying words of wisdom for young entrepreneurs
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  from your book or just, you know, from your life experience. What would those final thoughts be
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  if somebody wants to start their own business, move, you know, upskill, new job, new promotion,
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  just level up in life? Yeah. So in my book, Genius Within, I broke down a lot of these things
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  that we've been talking about, including the $10,000 an hour activities. And when you have,
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  know your genius, where you're one of the best in the world at, like, man, I, you know, Michael
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  Jordan put in his name on Jordan sneakers. That did really well. Didn't do bad at all.
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  I'm wearing Jordan still because his name, right? And the brand is great. So you figure out
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  your zone of genius, you leverage your zone of genius, be very, very intentional about it. Most of
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  us are happy. Most of us don't have enough clarity about our zone of genius. That's what's the
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  first domino default. You got five C's. And the first C is clarity. If you get more clarity,
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  that's what you're going to show up with more confidence. If I show up with more confidence,
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  guess what I'm going to show up with? Also more courage. And because of the greater courage that
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  I show up with, I'm also going to lead and, and make decisions and act with greater conviction.
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  And then when I have greater conviction, my commitment level is going to rise. But the first
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  domino default, the first C is clarity. That's what Socrates said, to know thyself is the beginning
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  of all wisdom, to know thyself is the beginning of all wisdom. So you want to be a great leader,
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  and want to build a great business, know yourself, know yourself better than anyone else,
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  because then you can put yourself in extraordinarily right positions. So go back to another guy,
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  one of the oldest guys I've ever talked to, but still bright and brilliant. Dehawk. Do you know
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  who Dehawk is? I actually don't know. You mentioned a couple that I know. I know Drugger,
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  but I don't know who Dehawk is. Yeah. Most people don't know him, but, but most have used one of
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  his products. Do you have a visa card? I do. All right. So he's the creator of visa. Really?
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  Founder visa. Yeah. So I talked to him last year. He was 98 years old at the time.
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  He founded a little company called visa as an visa credit cards. And
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  after he retired and sold his equity in visa, he started writing for Harvard and writing for
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  all these other publications about leadership. And one of the things he found over and over and over
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  again with the very best leaders in the world, they did something that ordinary leaders did not do,
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  which was they focused more than 50% of their leadership energy on leading themselves.
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  So we think of, oh, where's my best leadership energy? Leading others, leading up, leading down,
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  leading sideways. Nope. Leading myself, emotional leadership, put myself in emotional,
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  self-management, self-management, studying myself, put myself in the right position, leading
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  my company in the right way, having that self-reflective moments. That's what the best people in the
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  world do. Tom Brady goes to Tampa Bay, wins the Super Bowl first year with no training camp.
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  COVID, pandemic, new team, new playbook, everything's going wrong.
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  And they suffer. He screws up a couple of times in a public way. And I can't get in sync,
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  right? But then they have a by-week last year. The by-weeking gets everybody right. And he had enough
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  determination, enough confidence, enough self-leadership that he's like, we'll figure this out, guys.
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  We will. And they did. So self-leadership.