Momentum Beats a Big Launch, Every Single Time with Nick Farrar of Shaped By
A CEO shows up ten minutes late to his own rebrand kickoff, announces he doesn't have time for it, and hands the whole thing to a marketing manager. Nick Farrar has watched that exact meeting kill more good creative work than any recession ever could. Nick runs Shaped By, the Bristol-based agency that spent fifteen years operating under a name its own founder couldn't stand before he torched it and rebuilt from scratch. He's since built a specialty in B2B tech brands and learned, the hard way, where most companies get branding wrong: they treat the launch as the finish line, reach for AI to…
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