What autonomous cars are teaching us about pricing power
In this episode of If Prices Could Talk, Tracy Dent is joined by Greg James and Jeet Mukherjee to break down the economic, strategic, and emotional factors shaping the autonomous vehicle industry.
What’s the difference between Tesla’s feature-based pricing and Waymo’s per-mile approach? How does trust impact pricing power? What happens when legacy companies are forced to compete in platform economics?
This episode explores the economic and emotional levers driving how we think about value, and what they mean for leaders facing disruption from AI.
Key Themes:
Trust as a critical lever in…
The skinny
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