How Shrinkflation Masks Real Price Hikes

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · Oct 4, 2026 · 9m · transcript

In this episode of the Pricing Power Podcast, Lucas and Luna dissect the growing trend of shrinkflation—where companies reduce product size or quantity while keeping shelf prices steady. We explore how major consumer goods giants have quietly adjusted package weights over the past five years to protect margins without triggering customer backlash. Using specific data from household staples like coffee, snacks, and cleaning supplies, we break down the psychology behind why consumers rarely notice these reductions until they do. The hosts examine the supply chain pressures that make…