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Celebrity partnerships and Hot Concepts and CREATORS winners
This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches and Leigh Anne Zinsmeister spoke about celebrity partnerships.
This week alone there have been several celebrity food deals, from Ben Affleck and Ice Spice partnering with Dunkin’ to Sweetgreen making a bowl with Reneé Rapp. While celebrity partnerships are nothing new, it seems like there are more of them than ever before — and they’re working. McDonald’s has cited its Famous Orders campaigns as a traffic booster, while Krispy Kreme’s traffic jumped during the chain’s 4-day…
The skinny
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