Ask An Expert | Marrying Tech To Your Business Model with Kevin Swanwick, VP Manhattan Associates
For the latest episode of Omni Talk’s new Ask An Expert Interview Series for 2021, Chris Walton interviews Kevin Swanwick, Vice President Store Solutions at Manhattan Associates. The correlative relationship between service and margin is a fundamental axiom in business, and yet retail companies often overlook this relationship in evaluating what technologies are right for them. The flashiest answers may not be the best answers and could depend on whether your business is designed to move many units at low margin or designed for high touch service with lower turn and a higher product margin…
The skinny
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