Hooked in 90 Seconds: The Micro Drama Boom
What if binge-watching your favorite show took less time than making a cup of coffee? Welcome to micro dramas: Bite-sized, 90-second stories turning our scrolling habits into a global entertainment phenomenon. Born in China as duanju, this $7-billion industry blends romance, revenge, and slick and yet inexpensive production to redefine how stories are told, sold, and streamed. Host Dia Rekhi speaks to Wenwen Han, founder of the Short Drama Alliance, who takes us inside China’s micro drama factory, where 100 new shows drop every day. ET’s Rajesh Naidu decodes India’s…
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