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Fast Five Shorts | Buy Or Sell: Invisible Barcodes On Your Salad Containers? · Omni Talk Retail

• 0:00
  According
• 0:00
  to
• 0:00
  Progressive
• 0:01
  Grocer,
• 0:01
  Swedish
• 0:02
  AI
• 0:03
  powered
• 0:03
  salad
• 0:03
  bar.
• 0:04
  Five
• 0:05
  words
• 0:05
  I
• 0:05
  never
• 0:06
  thought
• 0:06
  I
• 0:06
  would
• 0:07
  ever
• 0:07
  hear
• 0:07
  myself
• 0:07
  saying
• 0:08
  out
• 0:08
  loud.
• 0:09
  Swedish
• 0:10
  AI
• 0:11
  powered
• 0:11
  salad
• 0:12
  bar
• 0:13
  company
• 0:13
  Piccadilly
• 0:15
  and
• 0:15
  Digimart
• 0:16
  Corp.
• 0:16
  A
• 0:17
  global
• 0:17
  provider
• 0:18
  of
• 0:18
  digital
• 0:19
  watermarking
• 0:19
  technologies,
• 0:20
  have
• 0:20
  revealed
• 0:21
  a
• 0:21
  strategic
• 0:22
  partnership
• 0:22
  to
• 0:22
  address
• 0:23
  the
• 0:23
  increasing
• 0:23
  problem
• 0:24
  of
• 0:24
  retail
• 0:24
  shrink
• 0:25
  and
• 0:25
  food
• 0:25
  fraud
• 0:26
  in
• 0:26
  the
• 0:26
  fresh
• 0:27
  and
• 0:27
  prepared
• 0:28
  food
• 0:28
  categories.
• 0:29
  The
• 0:29
  partnership
• 0:30
  integrates
• 0:30
  digimark's
• 0:31
  advanced
• 0:31
  digital
• 0:32
  watermarks
• 0:33
  into
• 0:33
  Piccadilly's
• 0:34
  branded
• 0:34
  packaging,
• 0:35
  enabling
• 0:36
  retailers
• 0:36
  to
• 0:36
  implement
• 0:37
  secure
• 0:37
  automated
• 0:38
  product
• 0:38
  verification
• 0:39
  and
• 0:39
  ensure
• 0:40
  pricing
• 0:40
  accuracy
• 0:41
  at
• 0:41
  self
• 0:42
  checkout.
• 0:42
  These
• 0:43
  invisible
• 0:44
  digital
• 0:44
  watermarks
• 0:45
  are
• 0:45
  embedded
• 0:45
  throughout
• 0:46
  Piccadilly's
• 0:47
  packaging
• 0:47
  for
• 0:47
  protection
• 0:48
  that's
• 0:48
  resistant
• 0:49
  to
• 0:49
  tampering
• 0:50
  and
• 0:50
  ensures
• 0:50
  that
• 0:50
  product
• 0:51
  information
• 0:52
  remains
• 0:52
  intact
• 0:53
  during
• 0:53
  the
• 0:53
  self
• 0:53
  checkout
• 0:54
  process,
• 0:55
  thereby
• 0:55
  helping
• 0:56
  retailers
• 0:56
  reduce
• 0:57
  price
• 0:57
  lookup
• 0:58
  fraud
• 0:58
  at
• 0:58
  self
• 0:59
  checkout.
• 1:00
  And
• 1:00
  this
• 1:00
  is
• 1:00
  our
• 1:01
  second
• 1:01
  Digimark
• 1:02
  sighting
• 1:02
  this
• 1:03
  year
• 1:03
  in
• 1:03
  the
• 1:03
  OmniTalk
• 1:04
  Retail
• 1:04
  Fast
• 1:05
  5.
• 1:05
  Are
• 1:05
  you
• 1:06
  buying
• 1:06
  or
• 1:06
  selling
• 1:07
  invisible
• 1:07
  barcodes
• 1:08
  on
• 1:08
  your
• 1:08
  salad
• 1:09
  containers?
• 1:10
  My
• 1:10
  gosh,
• 1:10
  I
• 1:10
  am
• 1:11
  buying
• 1:11
  and
• 1:11
  buying
• 1:12
  and
• 1:12
  buying
• 1:12
  this
• 1:12
  over
• 1:12
  and
• 1:12
  over
• 1:13
  again
• 1:13
  for
• 1:13
  a
• 1:13
  couple
• 1:14
  of
• 1:14
  reasons.
• 1:15
  One,
• 1:15
  we've
• 1:15
  heard
• 1:15
  from
• 1:16
  grocers
• 1:17
  who
• 1:17
  are
• 1:17
  using
• 1:18
  this
• 1:18
  technology
• 1:18
  right
• 1:18
  now
• 1:19
  with
• 1:19
  the
• 1:19
  Piccadilly
• 1:21
  invisible
• 1:21
  barcodes
• 1:22
  and
• 1:22
  they
• 1:22
  used
• 1:23
  to
• 1:23
  experience
• 1:23
  tons
• 1:23
  of
• 1:24
  theft
• 1:24
  because
• 1:25
  they
• 1:25
  would
• 1:25
  have
• 1:25
  people
• 1:26
  putting
• 1:26
  different
• 1:27
  things
• 1:27
  in
• 1:27
  these
• 1:28
  to
• 1:28
  go
• 1:28
  salad
• 1:29
  containers
• 1:29
  and
• 1:30
  they
• 1:30
  wouldn't
• 1:30
  know
• 1:30
  what
• 1:30
  was
• 1:30
  in
• 1:31
  there.
• 1:31
  And
• 1:31
  now
• 1:31
  when
• 1:31
  they're
• 1:31
  checking
• 1:32
  out,
• 1:32
  they're
• 1:33
  able
• 1:33
  to
• 1:33
  use
• 1:34
  the
• 1:34
  lookup
• 1:34
  code
• 1:34
  right
• 1:35
  away
• 1:35
  to
• 1:35
  know
• 1:35
  that
• 1:35
  that's
• 1:36
  a
• 1:36
  salad
• 1:37
  container
• 1:37
  or
• 1:37
  takeout
• 1:38
  container.
• 1:38
  It
• 1:39
  should
• 1:39
  not
• 1:39
  weigh
• 1:40
  the
• 1:40
  weight
• 1:40
  of
• 1:40
  a,
• 1:41
  let's
• 1:41
  say,
• 1:41
  couple
• 1:42
  of
• 1:42
  steaks
• 1:43
  example.
• 1:43
  Yeah,
• 1:44
  right.
• 1:45
  And
• 1:45
  so
• 1:45
  it
• 1:46
  gives
• 1:46
  that
• 1:46
  indicator
• 1:47
  to
• 1:48
  the
• 1:48
  self
• 1:48
  checkout
• 1:49
  machine
• 1:50
  that
• 1:50
  or
• 1:50
  the
• 1:51
  checkout
• 1:51
  cashier
• 1:52
  that
• 1:52
  there's
• 1:53
  something
• 1:53
  that's
• 1:53
  not
• 1:54
  right
• 1:54
  about
• 1:54
  these
• 1:55
  things.
• 1:55
  But
• 1:56
  second
• 1:56
  of
• 1:56
  all,
• 1:56
  Chris,
• 1:57
  I,
• 1:57
  as
• 1:57
  somebody
• 1:57
  who
• 1:58
  frequents
• 1:58
  salad
• 1:59
  bars
• 2:00
  very
• 2:00
  often.
• 2:00
  In
• 2:01
  grocery
• 2:01
  stores,
• 2:01
  you
• 2:01
  are
• 2:01
  a
• 2:02
  salad
• 2:02
  bar
• 2:02
  aficionado.
• 2:03
  I
• 2:03
  am.
• 2:04
  And
• 2:04
  as,
• 2:04
  and
• 2:05
  when
• 2:05
  we
• 2:05
  know
• 2:05
  that,
• 2:06
  you
• 2:06
  know,
• 2:06
  grab
• 2:06
  and
• 2:06
  go
• 2:07
  food,
• 2:07
  like
• 2:07
  what
• 2:07
  you
• 2:08
  can
• 2:08
  get
• 2:08
  from
• 2:08
  the
• 2:08
  Piccadilly
• 2:09
  station
• 2:10
  is
• 2:10
  something
• 2:10
  that
• 2:10
  we're
• 2:10
  going
• 2:10
  to
• 2:11
  see
• 2:11
  continue
• 2:11
  to
• 2:12
  increase
• 2:12
  both
• 2:12
  in
• 2:12
  grocery
• 2:13
  stores
• 2:13
  and
• 2:13
  in
• 2:14
  C
• 2:14
  store
• 2:14
  formats.
• 2:15
  This
• 2:15
  is
• 2:15
  just
• 2:15
  a
• 2:16
  very
• 2:16
  simple
• 2:17
  way
• 2:17
  for
• 2:17
  me
• 2:17
  to
• 2:17
  just
• 2:18
  go
• 2:18
  put
• 2:18
  my
• 2:19
  thing
• 2:19
  on
• 2:19
  the
• 2:19
  table
• 2:19
  and
• 2:20
  get
• 2:20
  out
• 2:20
  of
• 2:20
  there,
• 2:20
  which
• 2:21
  is
• 2:21
  the
• 2:21
  point
• 2:22
  of
• 2:22
  grab
• 2:22
  and
• 2:22
  go
• 2:22
  food.
• 2:23
  And
• 2:23
  this
• 2:23
  hasn't
• 2:23
  been
• 2:23
  something
• 2:23
  that
• 2:24
  you
• 2:24
  can
• 2:24
  do
• 2:24
  in
• 2:25
  a
• 2:25
  self
• 2:25
  serve
• 2:25
  environment
• 2:26
  like
• 2:26
  this.
• 2:26
  So
• 2:26
  I
• 2:27
  think
• 2:27
  this
• 2:27
  is
• 2:27
  brilliant.
• 2:28
  I
• 2:28
  think
• 2:29
  we're
• 2:29
  going
• 2:29
  to
• 2:29
  see
• 2:29
  a
• 2:29
  lot
• 2:29
  more
• 2:30
  of
• 2:30
  it.
• 2:30
  But
• 2:30
  how,
• 2:31
  how
• 2:31
  do
• 2:31
  you
• 2:31
  feel?
• 2:31
  Are
• 2:31
  you
• 2:32
  buying
• 2:32
  or
• 2:32
  selling?
• 2:32
  Yes.
• 2:33
  No,
• 2:33
  I'm
• 2:34
  buying
• 2:34
  it.
• 2:34
  I'm
• 2:34
  Buying
• 2:35
  it
• 2:35
  too.
• 2:35
  I
• 2:35
  think
• 2:35
  it's
• 2:35
  really
• 2:36
  interesting.
• 2:36
  I
• 2:36
  didn't
• 2:36
  even
• 2:36
  know
• 2:37
  about
• 2:37
  the
• 2:37
  weight
• 2:37
  correlation
• 2:38
  thing
• 2:38
  that
• 2:38
  you
• 2:39
  talk,
• 2:39
  you
• 2:39
  talked
• 2:40
  about
• 2:40
  like
• 2:40
  I
• 2:40
  was
• 2:40
  just
• 2:40
  thinking
• 2:40
  about
• 2:41
  used
• 2:41
  for
• 2:41
  unintentional
• 2:42
  and
• 2:42
  intentional
• 2:42
  theft.
• 2:43
  I
• 2:43
  also
• 2:43
  like
• 2:43
  the
• 2:43
  consumer
• 2:44
  side
• 2:44
  of
• 2:44
  it
• 2:44
  too
• 2:44
  because
• 2:45
  whenever
• 2:45
  I
• 2:45
  go
• 2:45
  and
• 2:45
  get
• 2:46
  something
• 2:46
  from
• 2:46
  the
• 2:46
  salad
• 2:46
  bar,
• 2:47
  want
• 2:47
  to
• 2:47
  go
• 2:47
  through
• 2:47
  self
• 2:47
  checkout,
• 2:47
  I'm
• 2:47
  never
• 2:48
  exactly
• 2:48
  sure
• 2:49
  how
• 2:49
  to
• 2:49
  pay
• 2:49
  for
• 2:49
  it.
• 2:49
  So
• 2:50
  if
• 2:50
  I
• 2:50
  can
• 2:50
  just
• 2:50
  place
• 2:50
  it
• 2:50
  there
• 2:50
  and
• 2:51
  it
• 2:51
  knows
• 2:51
  that's
• 2:51
  great,
• 2:52
  like
• 2:52
  it
• 2:52
  helps
• 2:52
  me
• 2:52
  out.
• 2:52
  I
• 2:53
  don't
• 2:53
  have
• 2:53
  to
• 2:53
  figure
• 2:53
  it
• 2:53
  all
• 2:53
  out.
• 2:54
  I
• 2:54
  actually
• 2:54
  had
• 2:54
  to
• 2:54
  have
• 2:54
  somebody
• 2:55
  help
• 2:55
  me
• 2:55
  with
• 2:55
  this
• 2:55
  just
• 2:55
  the
• 2:55
  other
• 2:56
  day.
• 2:56
  Like
• 2:56
  I
• 2:56
  had
• 2:56
  a
• 2:56
  container,
• 2:57
  I'm
• 2:57
  like,
• 2:57
  I
• 2:57
  don't
• 2:57
  know
• 2:57
  what
• 2:58
  to
• 2:58
  do.
• 2:58
  Can
• 2:58
  you,
• 2:58
  can
• 2:59
  you
• 2:59
  come
• 2:59
  over
• 2:59
  and
• 2:59
  help
• 2:59
  me
• 3:00
  do
• 3:00
  it?
• 3:00
  So.
• 3:00
  And
• 3:01
  at
• 3:01
  the
• 3:01
  end
• 3:01
  of
• 3:01
  the
• 3:01
  day,
• 3:01
  like
• 3:01
  it
• 3:02
  saves
• 3:02
  the
• 3:02
  retailer
• 3:02
  more
• 3:03
  money.
• 3:03
  It
• 3:03
  potentially
• 3:03
  helps
• 3:04
  to
• 3:04
  make
• 3:04
  more
• 3:04
  money
• 3:05
  too.
• 3:05
  So
• 3:05
  like,
• 3:06
  you
• 3:06
  know,
• 3:06
  especially
• 3:07
  in
• 3:07
  the
• 3:07
  grocery
• 3:07
  industry
• 3:07
  and
• 3:08
  I'm
• 3:08
  all
• 3:08
  for
• 3:08
  that
• 3:09
  whenever,
• 3:09
  whenever
• 3:10
  those
• 3:10
  variables
• 3:10
  at
• 3:11
  play.
• 3:11
  So
• 3:11
  I
• 3:11
  think
• 3:11
  this
• 3:11
  is
• 3:11
  great.
• 3:12
  And
• 3:12
  not
• 3:12
  only
• 3:12
  that,
• 3:12
  but
• 3:13
  digimarc
• 3:13
  has
• 3:13
  a
• 3:14
  ton
• 3:14
  of
• 3:14
  other,
• 3:14
  you
• 3:15
  know,
• 3:15
  I
• 3:15
  think
• 3:15
  use
• 3:15
  cases
• 3:16
  that
• 3:16
  haven't
• 3:16
  even
• 3:16
  been
• 3:16
  explored
• 3:17
  yet.
• 3:17
  Particularly
• 3:17
  when
• 3:17
  you
• 3:18
  start
• 3:18
  talking
• 3:18
  about
• 3:18
  backroom
• 3:19
  operations
• 3:19
  and
• 3:19
  finding
• 3:20
  products
• 3:20
  quicker
• 3:21
  and
• 3:21
  faster
• 3:21
  throughout
• 3:22
  a
• 3:22
  store.
• 3:22
  Like,
• 3:23
  I
• 3:23
  don't
• 3:23
  know,
• 3:23
  there's
• 3:23
  a
• 3:23
  lot
• 3:23
  to
• 3:24
  like
• 3:24
  here.
• 3:24
  I
• 3:24
  just,
• 3:24
  I'm
• 3:25
  curious
• 3:25
  to
• 3:25
  see,
• 3:25
  you
• 3:25
  know,
• 3:26
  where
• 3:26
  does
• 3:26
  it
• 3:26
  continue
• 3:26
  to
• 3:26
  expand
• 3:27
  from
• 3:27
  here
• 3:27
  on
• 3:27
  out.
• 3:28
  Yeah,
• 3:28
  because
• 3:28
  before
• 3:29
  we
• 3:29
  were
• 3:29
  talking
• 3:29
  about
• 3:30
  this
• 3:30
  with
• 3:30
  like
• 3:31
  Walmart's
• 3:32
  brands,
• 3:33
  like
• 3:33
  embedding
• 3:33
  these
• 3:34
  into
• 3:34
  packaging
• 3:35
  when
• 3:36
  you're
• 3:36
  the
• 3:36
  manufacturer.
• 3:37
  Right.
• 3:37
  So
• 3:37
  I
• 3:38
  think
• 3:38
  like
• 3:38
  you
• 3:38
  said,
• 3:38
  like
• 3:39
  there's
• 3:39
  so
• 3:39
  many
• 3:40
  uses
• 3:41
  for
• 3:41
  this
• 3:41
  that
• 3:41
  I
• 3:41
  think
• 3:42
  we're
• 3:42
  going
• 3:42
  to
• 3:42
  start
• 3:42
  to
• 3:42
  see
• 3:43
  come
• 3:45
  become
• 3:45
  more
• 3:45
  common
• 3:46
  as
• 3:46
  their
• 3:47
  use
• 3:47
  cases
• 3:47
  and
• 3:47
  efficiencies
• 3:48
  increase
• 3:49
  for
• 3:49
  grocers
• 3:49
  who
• 3:50
  are,
• 3:50
  or
• 3:50
  other
• 3:51
  retailers
• 3:51
  and
• 3:51
  brands
• 3:51
  who
• 3:52
  are
• 3:52
  investing
• 3:52
  in
• 3:52
  the
• 3:53
  technology.
• 3:53
  So
• 3:54
  yeah,
• 3:54
  the
• 3:54
  great
• 3:55
  thing
• 3:55
  about
• 3:55
  Piccadilly
• 3:55
  is
• 3:56
  it's
• 3:56
  very
• 3:56
  easy
• 3:56
  to
• 3:56
  implement
• 3:56
  there.
• 3:57
  Right.
• 3:57
  But
• 3:57
  when
• 3:57
  you
• 3:57
  start
• 3:58
  talking
• 3:58
  about
• 3:58
  getting
• 3:58
  all
• 3:58
  the
• 3:59
  other
• 3:59
  brands
• 3:59
  to
• 4:00
  label
• 4:00
  your
• 4:00
  products
• 4:01
  throughout
• 4:01
  a
• 4:01
  store
• 4:01
  like
• 4:02
  this,
• 4:02
  then
• 4:02
  it
• 4:02
  becomes
• 4:02
  challenging.
• 4:03
  So.
• 4:03
  But
• 4:03
  yes,
• 4:04
  but
• 4:04
  there
• 4:04
  could
• 4:04
  be
• 4:04
  a
• 4:04
  use
• 4:04
  case
• 4:05
  there
• 4:05
  in
• 4:05
  the
• 4:05
  long
• 4:05
  run.