Latest / The Growth Class with Phil Masiello
Specialty Coffee Sourcing: Creating Sustainable Markets for Farming Communities with Geovanni Leiva
In this episode of The Growth Class, host Phil Masiello interviews Geovanni Leiva, founder of Leyva’s Coffee. Geovanni shares the origin of his mission-driven coffee business and how his deep roots as a fourth-generation coffee farmer shaped his commitment to building a transparent, vertically integrated supply chain that supports farming communities.
Geovanni also discusses the long-term vision behind creating sustainable markets that support multiple generations of farmers, the importance of identifying a clear dream customer, and why building community—not just transactions—is essential to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.