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Amazon Is Reinventing Product Search Again With Visual Search | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:01
  expanded
• 0:01
  its
• 0:02
  AI
• 0:02
  driven
• 0:03
  visual
• 0:03
  search
• 0:03
  capabilities
• 0:04
  in
• 0:04
  its
• 0:04
  shopping
• 0:05
  app,
• 0:05
  rolling
• 0:06
  out
• 0:06
  three
• 0:06
  new
• 0:07
  features
• 0:07
  that
• 0:07
  make
• 0:07
  product
• 0:08
  discovery
• 0:08
  a
• 0:09
  more
• 0:09
  intuitive
• 0:10
  image
• 0:10
  first
• 0:11
  experience.
• 0:12
  According
• 0:12
  to
• 0:13
  Chainstore
• 0:13
  Age,
• 0:14
  Amazon
• 0:15
  offers
• 0:15
  new
• 0:15
  three
• 0:16
  new
• 0:16
  visual
• 0:16
  search
• 0:17
  functions
• 0:17
  inside
• 0:18
  its
• 0:18
  app.
• 0:18
  First,
• 0:19
  real
• 0:19
  time
• 0:20
  AI
• 0:21
  generated
• 0:21
  images.
• 0:22
  As
• 0:22
  customers
• 0:23
  search
• 0:23
  using
• 0:23
  descriptive
• 0:24
  language,
• 0:25
  AI
• 0:26
  generated
• 0:26
  images
• 0:27
  take
• 0:27
  shape
• 0:27
  in
• 0:28
  real
• 0:28
  time
• 0:28
  in
• 0:29
  the
• 0:29
  suggestions
• 0:29
  below
• 0:30
  the
• 0:30
  search
• 0:30
  bar,
• 0:31
  shifting
• 0:31
  and
• 0:32
  refining
• 0:32
  with
• 0:32
  each
• 0:33
  word
• 0:33
  typed.
• 0:34
  Consumers
• 0:34
  can
• 0:34
  then
• 0:35
  tap
• 0:35
  a
• 0:35
  generated
• 0:35
  image
• 0:36
  and
• 0:36
  shop
• 0:37
  for
• 0:37
  visually
• 0:37
  similar
• 0:38
  products.
• 0:39
  Second,
• 0:39
  shop
• 0:40
  by
• 0:40
  style
• 0:41
  curated
• 0:41
  outfit
• 0:42
  search.
• 0:42
  Consumers
• 0:43
  searching
• 0:43
  for
• 0:43
  apparel
• 0:43
  and
• 0:44
  accessories
• 0:44
  will
• 0:44
  now
• 0:45
  see
• 0:45
  AI
• 0:46
  generated
• 0:46
  shoppable
• 0:47
  collages
• 0:48
  in
• 0:48
  search
• 0:48
  results
• 0:49
  labeled
• 0:49
  Shop
• 0:50
  by
• 0:50
  Style,
• 0:51
  organized
• 0:51
  by
• 0:51
  themes
• 0:52
  like
• 0:52
  urban
• 0:52
  luxe,
• 0:53
  soft
• 0:53
  elegance.
• 0:54
  Tapping
• 0:55
  a
• 0:55
  collage
• 0:55
  leads
• 0:56
  to
• 0:56
  a
• 0:56
  curated
• 0:56
  page
• 0:57
  where
• 0:57
  consumers
• 0:57
  can
• 0:58
  shop
• 0:58
  items,
• 0:58
  explore
• 0:59
  similar
• 0:59
  products,
• 0:59
  or
• 1:00
  swipe
• 1:00
  between
• 1:01
  styles.
• 1:02
  Third,
• 1:02
  visual
• 1:03
  selections
• 1:04
  suggestions.
• 1:06
  When
• 1:06
  customers
• 1:06
  type
• 1:07
  a
• 1:07
  broad
• 1:07
  visual
• 1:08
  description
• 1:08
  like
• 1:09
  flannel
• 1:09
  shirt,
• 1:10
  Amazon
• 1:10
  surfaces
• 1:11
  descriptive
• 1:12
  visual
• 1:12
  filters
• 1:12
  while
• 1:13
  they're
• 1:13
  typing,
• 1:13
  allowing
• 1:14
  customers
• 1:14
  to
• 1:14
  select
• 1:15
  an
• 1:15
  image
• 1:15
  that
• 1:15
  refines
• 1:16
  their
• 1:16
  search
• 1:16
  and
• 1:17
  browse
• 1:17
  a
• 1:17
  narrated
• 1:18
  selection.
• 1:20
  Chris,
• 1:20
  it
• 1:21
  has
• 1:21
  been
• 1:21
  a
• 1:21
  while
• 1:22
  since
• 1:22
  I
• 1:22
  remember
• 1:23
  you
• 1:23
  talking
• 1:23
  about
• 1:24
  visual
• 1:24
  search
• 1:25
  on
• 1:25
  this
• 1:25
  podcast.
• 1:26
  So
• 1:27
  are
• 1:27
  you
• 1:28
  buying
• 1:28
  or
• 1:28
  selling
• 1:29
  Amazon's
• 1:30
  new
• 1:30
  visual
• 1:31
  search
• 1:31
  capabilities?
• 1:33
  Wow.
• 1:33
  Oh,
• 1:34
  man.
• 1:35
  Yeah,
• 1:35
  this
• 1:36
  is
• 1:36
  the
• 1:36
  problem
• 1:36
  I
• 1:36
  have
• 1:36
  when
• 1:36
  I
• 1:36
  bring
• 1:37
  a
• 1:37
  frequent
• 1:37
  listener
• 1:37
  on
• 1:38
  as
• 1:38
  guest
• 1:38
  host.
• 1:38
  He
• 1:38
  knows
• 1:39
  the
• 1:40
  content
• 1:40
  and
• 1:40
  how
• 1:40
  we've
• 1:41
  been
• 1:41
  talking
• 1:41
  about
• 1:41
  it
• 1:41
  in
• 1:41
  the
• 1:41
  past.
• 1:42
  You
• 1:42
  know,
• 1:43
  Chad,
• 1:43
  I'm
• 1:43
  still
• 1:43
  buying
• 1:44
  this.
• 1:44
  I'm
• 1:44
  still
• 1:44
  buying
• 1:45
  this.
• 1:46
  And
• 1:46
  I
• 1:46
  say
• 1:46
  that,
• 1:47
  you
• 1:47
  know,
• 1:47
  bringing
• 1:48
  people
• 1:48
  way
• 1:48
  back
• 1:49
  in
• 1:49
  history.
• 1:49
  The
• 1:50
  very
• 1:50
  first
• 1:50
  video
• 1:51
  that
• 1:51
  I
• 1:51
  ever
• 1:52
  shot
• 1:52
  for
• 1:52
  omnitalk
• 1:53
  was
• 1:53
  of
• 1:54
  Amazon's
• 1:54
  visual
• 1:55
  search
• 1:55
  capabilities.
• 1:55
  I
• 1:56
  walked
• 1:56
  into
• 1:56
  a
• 1:56
  Starbucks
• 1:57
  store,
• 1:57
  took
• 1:58
  a
• 1:58
  photo
• 1:58
  of
• 1:58
  the
• 1:58
  Starbucks
• 1:59
  coffee
• 1:59
  bag,
• 1:59
  and
• 2:00
  showed
• 2:00
  how
• 2:01
  Amazon
• 2:01
  could
• 2:01
  deliver
• 2:02
  the
• 2:02
  product
• 2:03
  for
• 2:03
  less
• 2:03
  than
• 2:03
  it
• 2:03
  would
• 2:04
  cost
• 2:04
  me
• 2:04
  to
• 2:04
  buy
• 2:04
  it
• 2:04
  directly
• 2:05
  from
• 2:05
  the
• 2:05
  Starbucks
• 2:06
  in
• 2:06
  which
• 2:06
  I
• 2:06
  was
• 2:06
  having
• 2:06
  my
• 2:07
  coffee.
• 2:08
  Ouch.
• 2:09
  Yeah,
• 2:09
  right.
• 2:09
  And
• 2:10
  I
• 2:10
  did
• 2:10
  that
• 2:10
  at
• 2:10
  Macy's
• 2:10
  too.
• 2:11
  Macy's
• 2:11
  hated
• 2:11
  me
• 2:11
  for
• 2:12
  that.
• 2:12
  So
• 2:12
  now
• 2:12
  when
• 2:13
  I
• 2:13
  think
• 2:13
  about
• 2:13
  the
• 2:13
  more
• 2:14
  robust
• 2:14
  capabilities
• 2:15
  that
• 2:15
  are
• 2:15
  at
• 2:15
  play
• 2:15
  here,
• 2:16
  you
• 2:16
  know,
• 2:16
  in
• 2:17
  the
• 2:17
  long
• 2:17
  run,
• 2:17
  particularly
• 2:18
  with
• 2:18
  AI
• 2:18
  going
• 2:19
  back
• 2:19
  to
• 2:19
  the
• 2:19
  universal
• 2:19
  car
• 2:20
  thing
• 2:20
  we
• 2:20
  talked
• 2:20
  at
• 2:20
  the
• 2:20
  beginning,
• 2:21
  and
• 2:21
  particularly
• 2:22
  with
• 2:22
  Buy
• 2:22
  for
• 2:23
  Me
• 2:23
  from
• 2:24
  Amazon
• 2:24
  coming
• 2:25
  into
• 2:25
  play,
• 2:27
  I
• 2:27
  think
• 2:27
  you
• 2:27
  have
• 2:28
  to
• 2:28
  take
• 2:28
  this
• 2:28
  really
• 2:29
  seriously.
• 2:29
  Especially
• 2:29
  with
• 2:30
  Amazon,
• 2:30
  you
• 2:30
  know,
• 2:30
  essentially
• 2:31
  ostensibly
• 2:32
  making
• 2:32
  its
• 2:33
  own
• 2:33
  play
• 2:33
  to
• 2:33
  be
• 2:33
  kind
• 2:34
  of
• 2:34
  the
• 2:34
  first
• 2:35
  product
• 2:35
  search
• 2:35
  super
• 2:36
  app,
• 2:36
  you
• 2:36
  know,
• 2:38
  because,
• 2:38
  you
• 2:38
  know,
• 2:38
  you're
• 2:39
  buying
• 2:39
  it
• 2:39
  from
• 2:39
  Amazon
• 2:39
  back
• 2:40
  to
• 2:40
  what
• 2:40
  you
• 2:40
  said
• 2:40
  at
• 2:40
  the
• 2:40
  outset.
• 2:41
  Chap.
• 2:41
  I
• 2:41
  think
• 2:42
  that
• 2:42
  gives
• 2:42
  Amazon
• 2:42
  a
• 2:43
  very,
• 2:43
  you
• 2:43
  know,
• 2:44
  strong
• 2:44
  position
• 2:44
  here.
• 2:44
  And
• 2:45
  the
• 2:45
  other
• 2:45
  thing
• 2:45
  I'll
• 2:45
  say
• 2:45
  too,
• 2:46
  producer
• 2:46
  Ellen
• 2:47
  and
• 2:47
  I
• 2:47
  were
• 2:47
  talking
• 2:47
  before
• 2:48
  the
• 2:48
  show,
• 2:49
  and
• 2:49
  so
• 2:50
  I'm
• 2:50
  curious
• 2:50
  to
• 2:50
  get
• 2:50
  her
• 2:50
  Take
• 2:50
  at
• 2:51
  the
• 2:51
  end
• 2:51
  of
• 2:51
  the
• 2:51
  show,
• 2:51
  too.
• 2:52
  We
• 2:52
  were
• 2:53
  talking
• 2:53
  at
• 2:53
  the
• 2:53
  end,
• 2:53
  before
• 2:54
  the
• 2:54
  show
• 2:54
  about,
• 2:54
  like,
• 2:54
  what
• 2:54
  I
• 2:54
  heard
• 2:55
  at
• 2:55
  Shop
• 2:55
  Talk
• 2:55
  Europe
• 2:56
  and
• 2:57
  I
• 2:57
  heard
• 2:58
  Nadine
• 2:58
  Graff
• 2:59
  from
• 2:59
  Estee
• 2:59
  Lauder,
• 3:00
  their
• 3:00
  head
• 3:00
  of
• 3:00
  Europe
• 3:01
  for
• 3:01
  Estee
• 3:01
  Lauder,
• 3:02
  and
• 3:02
  she's
• 3:02
  like
• 3:03
  talking
• 3:03
  about
• 3:03
  how,
• 3:03
  you
• 3:04
  know,
• 3:04
  it's
• 3:04
  kind
• 3:04
  of
• 3:05
  the
• 3:05
  kind
• 3:05
  of
• 3:05
  the
• 3:06
  theme
• 3:06
  or
• 3:06
  the
• 3:06
  takeaway
• 3:07
  I
• 3:07
  got
• 3:07
  from
• 3:07
  her
• 3:07
  was
• 3:07
  kind
• 3:07
  of
• 3:07
  like,
• 3:08
  you
• 3:08
  know,
• 3:08
  we're
• 3:09
  probably
• 3:09
  gonna
• 3:09
  have
• 3:09
  a
• 3:09
  day
• 3:10
  where
• 3:10
  every
• 3:10
  retailer's
• 3:11
  on
• 3:11
  Amazon.
• 3:12
  That's
• 3:12
  where
• 3:12
  this
• 3:12
  is
• 3:13
  headed.
• 3:13
  Because
• 3:13
  there's
• 3:14
  kind
• 3:14
  of
• 3:14
  no
• 3:14
  reason
• 3:15
  not
• 3:15
  to
• 3:15
  be
• 3:15
  anymore
• 3:17
  if
• 3:17
  you
• 3:17
  think,
• 3:17
  if
• 3:18
  you
• 3:18
  start
• 3:18
  really
• 3:18
  going
• 3:19
  down
• 3:19
  that
• 3:20
  rabbit
• 3:20
  hole.
• 3:20
  And
• 3:21
  so
• 3:21
  for
• 3:21
  that
• 3:21
  reason,
• 3:22
  I
• 3:22
  like
• 3:22
  this
• 3:22
  move
• 3:23
  because,
• 3:23
  you
• 3:23
  know,
• 3:23
  if
• 3:23
  I
• 3:23
  can
• 3:24
  just
• 3:24
  get,
• 3:24
  if
• 3:25
  I
• 3:25
  can
• 3:25
  just
• 3:25
  know
• 3:25
  that
• 3:26
  Amazon
• 3:26
  is
• 3:26
  going
• 3:26
  to
• 3:27
  have
• 3:27
  the
• 3:27
  products
• 3:27
  I
• 3:27
  want,
• 3:28
  they're
• 3:28
  going
• 3:28
  to
• 3:28
  fulfill
• 3:28
  it
• 3:29
  the
• 3:29
  way
• 3:29
  I
• 3:29
  want,
• 3:30
  then
• 3:30
  whether
• 3:31
  it's
• 3:31
  apparel,
• 3:32
  beauty,
• 3:32
  this
• 3:33
  type
• 3:33
  of
• 3:33
  capability
• 3:35
  will
• 3:35
  help,
• 3:35
  provided
• 3:36
  that
• 3:36
  they
• 3:36
  could
• 3:37
  do
• 3:37
  it
• 3:37
  in
• 3:37
  a
• 3:37
  way
• 3:38
  that
• 3:38
  people
• 3:38
  want
• 3:38
  to
• 3:38
  interact
• 3:39
  with
• 3:39
  it.
• 3:39
  That's
• 3:39
  my
• 3:39
  take.
• 3:40
  But
• 3:40
  what
• 3:40
  do
• 3:40
  you
• 3:40
  think?
• 3:42
  Yeah,
• 3:42
  so
• 3:42
  the
• 3:42
  last
• 3:43
  thing
• 3:43
  you
• 3:43
  said
• 3:43
  there
• 3:43
  was
• 3:44
  probably
• 3:45
  the
• 3:45
  kicker
• 3:45
  that
• 3:46
  I'll
• 3:46
  get
• 3:46
  to
• 3:46
  in
• 3:46
  a
• 3:46
  minute.
• 3:48
  And
• 3:48
  so
• 3:48
  your
• 3:49
  Starbucks
• 3:49
  example,
• 3:50
  like,
• 3:51
  you
• 3:51
  love
• 3:51
  what
• 3:51
  I
• 3:52
  love
• 3:52
  about
• 3:52
  Amazon's
• 3:53
  image
• 3:53
  recognition.
• 3:54
  You
• 3:54
  take
• 3:54
  a
• 3:54
  picture
• 3:54
  of
• 3:54
  something,
• 3:55
  you
• 3:55
  find
• 3:55
  it
• 3:55
  on
• 3:56
  Amazon.
• 3:56
  Wicked
• 3:57
  cool.
• 3:58
  This
• 3:58
  announcement
• 3:59
  is
• 3:59
  not
• 3:59
  that.
• 4:00
  Right.
• 4:00
  This
• 4:00
  is
• 4:01
  AI
• 4:01
  image
• 4:02
  generation
• 4:03
  that
• 4:03
  helps
• 4:03
  you
• 4:03
  shop
• 4:04
  visually
• 4:05
  on
• 4:05
  the
• 4:05
  discovery
• 4:06
  side.
• 4:06
  So
• 4:07
  you
• 4:07
  have
• 4:07
  a
• 4:07
  picture
• 4:08
  in
• 4:08
  your
• 4:08
  head,
• 4:09
  but
• 4:09
  you
• 4:09
  don't
• 4:10
  know
• 4:10
  the
• 4:10
  right
• 4:10
  words
• 4:11
  to
• 4:11
  describe
• 4:12
  it.
• 4:12
  And
• 4:13
  then
• 4:13
  so
• 4:13
  this
• 4:13
  helps
• 4:14
  you
• 4:14
  get
• 4:14
  there.
• 4:15
  It's
• 4:15
  another
• 4:15
  shopping
• 4:16
  tool.
• 4:17
  We
• 4:17
  expect
• 4:17
  this
• 4:18
  from
• 4:18
  Amazon.
• 4:19
  It's
• 4:19
  smart.
• 4:19
  I
• 4:20
  agree.
• 4:21
  I'm
• 4:21
  not
• 4:21
  sure
• 4:22
  it's
• 4:22
  a
• 4:22
  game
• 4:23
  changer
• 4:23
  that
• 4:23
  drives
• 4:24
  improved
• 4:24
  conversion
• 4:25
  and
• 4:25
  retention,
• 4:26
  but
• 4:27
  it
• 4:27
  is
• 4:27
  another
• 4:27
  reason
• 4:28
  to
• 4:28
  stay
• 4:28
  in
• 4:29
  Amazon's
• 4:30
  ecosystem
• 4:30
  because
• 4:31
  they
• 4:31
  make
• 4:31
  discovery
• 4:32
  and
• 4:32
  shopping
• 4:32
  easy.
• 4:33
  Like
• 4:33
  it's
• 4:33
  another
• 4:33
  tool.
• 4:34
  So
• 4:35
  kudos
• 4:35
  to
• 4:35
  them
• 4:35
  on
• 4:36
  that
• 4:36
  front.
• 4:36
  Yeah,
• 4:37
  I
• 4:37
  think
• 4:37
  one
• 4:37
  interesting
• 4:38
  angle
• 4:38
  here
• 4:38
  to
• 4:38
  be
• 4:39
  careful
• 4:39
  about
• 4:39
  if
• 4:39
  I'm
• 4:40
  Amazon,
• 4:41
  so
• 4:41
  at
• 4:42
  Gartner,
• 4:42
  I
• 4:42
  cover
• 4:43
  retail
• 4:43
  return
• 4:44
  strengths.
• 4:44
  And
• 4:45
  as
• 4:45
  you
• 4:46
  know,
• 4:46
  Chris,
• 4:46
  returns
• 4:47
  are
• 4:48
  not
• 4:48
  retailers,
• 4:48
  friends.
• 4:49
  These
• 4:49
  days,
• 4:49
  return
• 4:50
  rates
• 4:50
  are
• 4:50
  near
• 4:51
  20%
• 4:52
  of
• 4:52
  overall
• 4:53
  E
• 4:53
  commerce
• 4:53
  returns.
• 4:54
  Like,
• 4:54
  it's
• 4:54
  a
• 4:55
  huge
• 4:55
  number.
• 4:56
  And
• 4:58
  the
• 4:59
  research
• 4:59
  says
• 5:00
  that
• 5:01
  retailers
• 5:02
  are
• 5:02
  still
• 5:02
  in
• 5:02
  control
• 5:03
  of
• 5:03
  many
• 5:03
  of
• 5:03
  the
• 5:04
  reasons
• 5:04
  that
• 5:04
  things
• 5:05
  get
• 5:05
  returned.
• 5:06
  Okay.
• 5:07
  And
• 5:07
  here
• 5:08
  we
• 5:08
  are
• 5:09
  adding
• 5:09
  another
• 5:09
  potential
• 5:10
  reason
• 5:10
  why
• 5:11
  someone's
• 5:11
  going
• 5:11
  to
• 5:11
  return
• 5:12
  something.
• 5:12
  Because
• 5:13
  if
• 5:14
  the
• 5:14
  matching
• 5:14
  product
• 5:15
  inferred
• 5:15
  from
• 5:15
  the
• 5:16
  generated
• 5:16
  AI
• 5:17
  image
• 5:17
  isn't
• 5:18
  exactly
• 5:18
  right,
• 5:19
  I
• 5:20
  just
• 5:20
  created
• 5:20
  a
• 5:20
  return,
• 5:21
  right?
• 5:22
  So,
• 5:24
  you
• 5:24
  know,
• 5:24
  Lord
• 5:24
  knows
• 5:25
  my
• 5:25
  wife
• 5:25
  would
• 5:25
  never
• 5:26
  let
• 5:26
  me
• 5:26
  use
• 5:26
  a
• 5:26
  feature
• 5:27
  like
• 5:27
  this
• 5:27
  to
• 5:27
  shop
• 5:28
  I
• 5:28
  just.
• 5:30
  Right,
• 5:30
  so
• 5:31
  it.
• 5:32
  Cool
• 5:32
  factor
• 5:33
  100%.
• 5:34
  But
• 5:34
  let's
• 5:34
  watch
• 5:35
  the
• 5:35
  execution
• 5:36
  because
• 5:37
  we
• 5:37
  are
• 5:37
  adding
• 5:38
  an
• 5:38
  AI
• 5:39
  generated
• 5:39
  image
• 5:40
  that
• 5:40
  is
• 5:41
  based
• 5:41
  off
• 5:41
  of
• 5:42
  some
• 5:42
  consumer's
• 5:43
  natural
• 5:44
  language
• 5:44
  to,
• 5:44
  like,
• 5:45
  then,
• 5:45
  then
• 5:45
  get
• 5:45
  me
• 5:46
  to
• 5:46
  the
• 5:46
  product.
• 5:47
  Like,
• 5:47
  they're,
• 5:48
  we're
• 5:49
  adding
• 5:49
  a
• 5:49
  piece
• 5:50
  of
• 5:50
  technology
• 5:51
  in
• 5:51
  the
• 5:51
  middle
• 5:51
  on
• 5:51
  that
• 5:52
  discovery
• 5:52
  process.
• 5:53
  That
• 5:54
  is
• 5:54
  brand
• 5:54
  new.
• 5:55
  Right.
• 5:56
  And
• 5:56
  so
• 5:57
  how
• 5:57
  does
• 5:57
  that,
• 5:58
  how
• 5:58
  does
• 5:59
  that,
• 6:00
  does
• 6:00
  that
• 6:00
  create
• 6:00
  another
• 6:01
  point
• 6:01
  of
• 6:02
  friction
• 6:02
  or
• 6:03
  a
• 6:03
  possible
• 6:03
  return?
• 6:04
  That's
• 6:04
  something
• 6:05
  I'm
• 6:05
  interested
• 6:05
  in
• 6:06
  seeing.
• 6:06
  Yeah,
• 6:06
  you're
• 6:07
  adding
• 6:07
  an
• 6:07
  uncontrollable.
• 6:08
  You
• 6:08
  know.
• 6:08
  Yeah,
• 6:09
  that,
• 6:09
  that's,
• 6:10
  that,
• 6:10
  that
• 6:10
  is
• 6:10
  something
• 6:11
  that's
• 6:11
  at
• 6:11
  play.
• 6:12
  All
• 6:12
  right.
• 6:12
  You
• 6:12
  said
• 6:12
  you're
• 6:13
  gonna
• 6:13
  come
• 6:13
  back
• 6:13
  to
• 6:13
  it
• 6:13
  at
• 6:13
  the
• 6:13
  end.
• 6:14
  What,
• 6:14
  what,
• 6:14
  what,
• 6:15
  what
• 6:15
  the,
• 6:15
  the
• 6:15
  kicker.
• 6:16
  What
• 6:16
  was
• 6:16
  the
• 6:16
  kick.
• 6:16
  What
• 6:16
  was
• 6:17
  your
• 6:17
  take
• 6:17
  on
• 6:17
  the
• 6:17
  kicker
• 6:17
  there,
• 6:18
  chap?
• 6:18
  Well,
• 6:19
  the,
• 6:19
  the
• 6:19
  kicker
• 6:20
  being,
• 6:21
  yes,
• 6:21
  we're
• 6:21
  making
• 6:21
  discovery
• 6:22
  and
• 6:22
  shopping
• 6:23
  easy
• 6:23
  to
• 6:23
  stay
• 6:23
  in
• 6:24
  the
• 6:24
  ecosystem,
• 6:25
  but
• 6:25
  if
• 6:26
  we're
• 6:26
  adding
• 6:27
  confusion
• 6:28
  to
• 6:28
  that
• 6:29
  process,
• 6:29
  then,
• 6:30
  then,
• 6:30
  then
• 6:30
  I,
• 6:31
  then
• 6:31
  I
• 6:31
  get
• 6:31
  concerned.
• 6:32
  And
• 6:32
  we,
• 6:32
  we
• 6:32
  already
• 6:33
  know
• 6:33
  there
• 6:33
  is
• 6:33
  friction.
• 6:34
  Like
• 6:34
  today
• 6:35
  we
• 6:35
  get
• 6:35
  on
• 6:35
  Amazon
• 6:36
  and
• 6:36
  we
• 6:36
  have
• 6:36
  to
• 6:37
  sort
• 6:37
  through
• 6:37
  sponsored
• 6:38
  products.
• 6:38
  Right,
• 6:39
  right.
• 6:39
  I
• 6:39
  mean,
• 6:40
  you
• 6:40
  know,
• 6:40
  in
• 6:40
  order
• 6:41
  to
• 6:41
  get
• 6:41
  to
• 6:41
  the
• 6:41
  thing
• 6:42
  that
• 6:42
  we
• 6:42
  want
• 6:42
  to
• 6:42
  buy.
• 6:43
  Let's
• 6:44
  be,
• 6:44
  let's
• 6:44
  be
• 6:44
  fair.
• 6:45
  Amazon
• 6:45
  has
• 6:45
  created
• 6:46
  some
• 6:46
  friction
• 6:46
  in
• 6:47
  that
• 6:47
  process
• 6:47
  because
• 6:48
  we
• 6:48
  have
• 6:49
  lots
• 6:49
  of
• 6:49
  sponsored
• 6:49
  products
• 6:50
  that
• 6:50
  we
• 6:50
  have
• 6:50
  to
• 6:50
  get
• 6:50
  through.
• 6:51
  Now.
• 6:51
  This
• 6:51
  AI
• 6:52
  image
• 6:52
  generation
• 6:53
  feature
• 6:53
  is,
• 6:54
  should
• 6:54
  be
• 6:54
  an
• 6:55
  additive
• 6:55
  benefit
• 6:56
  to
• 6:56
  the
• 6:56
  consumer.
• 6:57
  Right.
• 6:58
  But
• 6:58
  it's,
• 6:58
  it's
• 6:58
  an
• 6:59
  unknown.
• 6:59
  Right.
• 6:59
  How
• 7:00
  is
• 7:00
  it
• 7:00
  actually
• 7:00
  going
• 7:00
  to
• 7:01
  get
• 7:01
  executed?
• 7:01
  So.
• 7:02
  Yeah,
• 7:02
  yeah,
• 7:03
  yeah.
• 7:03
  And
• 7:03
  that's,
• 7:03
  that's
• 7:04
  why
• 7:04
  I'm
• 7:04
  dying
• 7:04
  to
• 7:05
  get
• 7:05
  producer
• 7:05
  Ella
• 7:05
  in
• 7:06
  here
• 7:06
  at
• 7:06
  the
• 7:06
  end
• 7:06
  of
• 7:06
  the
• 7:06
  show,
• 7:06
  because
• 7:07
  I'm
• 7:07
  curious,
• 7:07
  like,
• 7:07
  how
• 7:07
  much
• 7:08
  do
• 7:08
  you
• 7:08
  look
• 7:08
  for
• 7:08
  apparel
• 7:09
  on
• 7:09
  Amazon
• 7:10
  now
• 7:10
  and
• 7:10
  would
• 7:11
  you
• 7:11
  think
• 7:11
  this
• 7:11
  type
• 7:11
  of
• 7:12
  feature
• 7:12
  is
• 7:13
  going
• 7:13
  to
• 7:13
  work?