Latest / Home Service Millionaire with Mike Andes / We Spent $50K on THIS Instead of Ads

Transcript

We Spent $50K on THIS Instead of Ads · Home Service Millionaire with Mike Andes

0:00
To purchase a booth, to fly your team out, to create all the banners, all of that, like there are real costs associated.
0:05
Like by the time you add it all up, it's thousands of dollars, if not tens of thousands.
0:09
The cost is all everyone's wages.
0:11
You know, let's just call if it's the whole thing cost us 50 grand.
0:14
If I spent all that on Facebook ads, I'd probably get more customers in terms of people joining HomeWorks.
0:19
There isn't necessarily a measurable return on, I bought this huge banner that says Homeworks and nothing else.
0:25
And it's going to be up for two days at an event, and then it's going to be in a closet the rest of the year.
0:30
I would have hoped that by now I had at least 20 to 50 customers, but we had to turn the ads off pretty quickly.
0:36
So we'll see if we can make anything happen in the last like four to six weeks of the season.
0:40
That dashboard that I showed you, it took me less than a day to build it out and make it effectively where it is right now.
0:47
And it's almost flawless.
0:48
I give it one manual check at 3 p.m. every day and I just say, go.
0:51
I think within 6 to 12 months, if you're not having an MCP and you're not having an open API that has pretty much all the data available, I think you're going to be left behind.
1:00
Welcome back.
1:01
Another episode, DC Sweet Unfiltered with Mike Andes.
1:04
You are in Texas.
1:05
We are not in studio.
1:06
How are you doing, sir?
1:08
Good, man.
1:08
I think, what if we just named this C-Suite Unfiltered with Lee Park?
1:11
I think that might roll off the tongue easier.
1:14
C-Suite Unfiltered with Lee Park.
1:15
Yeah, but nobody, there's no name wrecking.
1:16
You have to do the clout, bro.
1:20
Let's go.
1:21
No, I don't need the clout, man.
1:22
I'm part of the team.
1:23
So, yeah, you are in Texas.
1:26
How is that going?
1:27
Yep.
1:28
Good.
1:28
They had like two months of no rain.
1:31
And so yesterday and today, the first time it has rained since.
1:35
So I'm excited because the grasses start growing.
1:37
So people actually should need their lawn mode.
1:39
So next week we start running the ads again.
1:41
We turn them on for a couple days and people will see that in the vlog.
1:45
But like leads coming in when you don't even have any of the equipment set up like we didn't last week.
1:49
So this week we have two vans completely finished, ready to go.
1:52
Next week we turn on the ads and then we'll get the other two vans done.
1:56
So it should be good.
1:57
And as of right now, I guess by the time this releases, it'll probably match up pretty well as the vlogs are coming up and actually might even be behind.
2:04
Do you have people hired outside of John or people in the pipeline?
2:08
Yeah, we have two locked in the hours of yesterday.
2:10
We had their technician training and we got them like coming on.
2:14
So next week we start the ads.
2:16
The week after that, the first employee starts and the other employees very flexible in terms of when he starts.
2:22
So like basically once we have a full route, we'll bring him on.
2:25
Nice.
2:26
I know this is obviously a business experiment, but I don't want to get into all of that.
2:29
You have the vlogs, you have the websites, you have the trackers.
2:32
So like, how is Mike Andy's personally doing in Texas?
2:35
Enjoying it?
2:35
I'm assuming eating lots of meat and barbecue.
2:39
uh not not really not not so next week i should start with uh my i'm a coach for for health stuff oh cool and i've never had someone do uh my diet oh so i'll be on a meal plan dude i'll be eating the same thing every day nice but that that's you know they say abs are made in the kitchen so
2:58
I'm going to be doing that for the first time ever.
3:01
We've made it a couple times, but it's mostly just to get out of the house.
3:04
I've been working a lot.
3:06
I had warned Bree.
3:07
I'm like, hey, the first six to eight weeks, really four to six weeks, I'm going to be working a lot more.
3:13
It's mostly because...
3:14
like buying the trucks, the vans, equipment.
3:17
I'm not working on the business.
3:18
I don't have to be doing it, but that's the best content.
3:21
Like if I don't have those shots, we can't use them the rest of the vlogs.
3:24
The next six months, like when I talk about going to site one, I need to have a shot of me going to site one, ideally.
3:30
And then, yeah, there's just been...
3:32
um you know obviously delays on every single front i would have hoped that by now i had at least 20 to 50 customers but we had to turn the ads off pretty quickly so um we'll see if we can make anything happen the last like four to six weeks of the season yeah i think i think you'll get something going i i personally enjoyed watching you do the what is it the z spreader or whatever it's called z sprayer z sprayer that was it was great to see you back on a piece of equipment because yeah those are touchy dude we we rarely use stand-ons so that was it was fun to see that
4:02
Hey, I did pretty good.
4:03
I'm not going to lie.
4:05
I surprised myself.
4:06
It came right back.
4:07
It's like riding a bike, dude.
4:09
Awesome.
4:10
Any cool personal developments in Texas?
4:14
Is it like you found a restaurant you like, you found a park?
4:18
We just want to make sure Mike Andy's a person is okay here.
4:22
Yeah, right.
4:23
So Brie got me probably my favorite birthday present ever.
4:28
Before we came here, she bought me a membership to Sweathouse.
4:33
And so it's called Contrast Therapy.
4:36
So it's just a cold plunge, a sauna, and a vitamin C shower.
4:40
It's a shower with nice sense.
4:43
Most bougie thing ever.
4:44
Yeah.
4:45
ever but it's so nice dude and then and then the other thing is i have two phones now so they last about 10 to 12 minutes before they overheat in the sauna so i rotate them out oh my god in the sauna so i can just work and do it like that's what i'm like doing all like the uh daily post like all the media stuff i just i'm in the sauna going back and forth between phones it's great
5:07
I love that.
5:07
So we need to get Apple or Jensen Wong, someone from NVIDIA, make a device that allows peak entrepreneurs that are optimizing in the sauna to operate.
5:18
It's okay.
5:18
If we can figure out how to make these things waterproof, surely we can make them last more than 10 minutes at 175 degrees.
5:24
Come on.
5:24
Dude, that's savage.
5:25
175.
5:25
Is that normal?
5:26
I don't know.
5:27
I don't sauna often.
5:28
It's like a sauna.
5:30
If it has it at the hotel I'm staying at, you know, it's like, I'll go.
5:33
Yeah, yeah, yeah.
5:34
If you get over 200, that starts to get a little more like, you know, you're singeing the hairs on your nose.
5:39
But 175 is pretty easy.
5:41
All right.
5:41
Nice.
5:42
I love it.
5:42
Well, let's get into some of the topics I had prepared for us today.
5:47
So by the time this releases, it will be releasing the week before the biggest event in our industry.
5:53
And that is the Equip Expo in Louisville, Kentucky.
5:57
Second biggest after Blue Collar Summit.
5:59
Come on now.
5:59
That's true.
6:00
I apologize.
6:00
Strike that from the record.
6:01
Strike it from the record.
6:05
The second biggest industry.
6:07
Well, I would argue it's... You could say it's the biggest annual.
6:10
You could say it's the biggest annual because Blue Collar Summit is semi.
6:14
The biggest annual event in the green industry, specifically the EquipX.
6:19
There you go.
6:20
Blue Collar Summit is really all home service businesses.
6:23
So it's in a league of its own.
6:24
Get your tickets now.
6:25
Bluecollarsummit.com.
6:27
We are like 110 days out, I believe.
6:30
Is it really?
6:31
I'm pretty.
6:32
Yeah.
6:32
I have a hundred day marker on my calendar.
6:35
So we're like 110 days out.
6:37
You were going back.
6:38
It's been three years, two, three years since you've been.
6:43
Since I've actually been expo at least three, it could be four.
6:48
at least three because we did the con well we did the conference in louisville right before the x that was three years ago which you didn't i didn't go though i went right for a day and i didn't have a booth well i went for two days the two days and i just walked around with the owners and talked to people and had conversations and talked to vendors um
7:05
Shout out, right mowers.
7:06
I think that's who we got that year.
7:07
So that was great.
7:08
Oh, yeah, you're doing the preferred vendor.
7:11
Let's go.
7:11
I was going around trying to get preferred vendors and, you know, seeing if anybody wanted to join Augusta.
7:15
But anyways, so it's been four years since you've actually been to the expo.
7:19
Why are you going back?
7:21
I'd say the biggest reason is obviously the rebrand to homeworks.
7:24
You know, and so making me have a big splash, I think.
7:30
So getting a bigger booth, it's like a really big booth.
7:33
It's what?
7:35
10 by 10.
7:35
So it's four times bigger than our usual size booth.
7:39
And so, yeah, just it's one of those things where it's like you put a stake in the ground and see people in the real world, especially with software.
7:45
Yeah.
7:47
I came from non-software to software.
7:49
Most of them, they're from the software world that have built.
7:53
And so I think it's useful to see real people and see the brand in person and go talk to them and interact with them.
8:02
So members of the team will be there.
8:06
Homeworks members will be there.
8:08
We have a couple of brand ambassadors that will be in the booth.
8:11
And so I don't expect to sign a bunch of people up.
8:14
It's really just saying, hey,
8:16
we're playing in the big leagues and like we are, uh,
8:20
We're here to stay.
8:21
So.
8:21
So you have a booth, Homeworks booth.
8:24
Thankfully, I was also invited.
8:25
So I get, there's an Augusta corner of the Homeworks booth.
8:28
If anyone's interested, join me.
8:29
Put Lee off in the corner over there.
8:31
I'll be the guy in the yellow.
8:32
Everyone else will be in those cool orange.
8:35
I'll be in the yellow, we'll probably be in black and yellow.
8:38
But you got the booth, you kind of said stake in the ground, seeing people, meeting them face to face.
8:43
Members of your team will be there.
8:45
Actual users of the product will be there as like brand ambassadors to talk to people about it.
8:49
But is there like a specific goal?
8:51
Like what would make this trip a win?
8:53
Because obviously to purchase a booth, to fly your team out, to create all the banners, all of that.
8:58
Like there are real costs associated.
8:59
Like by the time you add it all up, it's thousands of dollars, if not tens of thousands.
9:04
I don't know how much a booth is now at the expo.
9:05
Like is there a goal?
9:07
Is there a greater reason as to like why you're willing to expense all of that?
9:12
Yeah, I think the booth, I could be wrong, but I think it's 20 grand.
9:15
It's not cheap.
9:16
Yeah, yeah, yeah.
9:18
And that's not really the cost.
9:19
The cost is everyone's wages.
9:21
But...
9:25
why am I doing it?
9:25
I think there's sometimes, when it comes to branding, it's not like customer acquisition cost, right?
9:30
So if I spent, let's just call, if it's the whole thing cost us 50 grand, if I spent all that on Facebook ads, I'd probably get more customers in terms of people joining HomeWorks.
9:39
But I think when you're thinking long-term, very long-term,
9:43
when it comes to branding, you do things slightly different.
9:45
It's kind of like what we talk about with Jonathan sometimes on the podcast, like charging fuel surcharges or credit card processing, you're passing along the customer.
9:55
These are little nicks, like knocking on people's doors at 6 p.m.
9:58
In the short term, you make more money.
9:59
In the short term, it's probably good on paper.
10:02
But what does it do for the brand in 10, 15, 20 years?
10:04
And because I'm not trying to build this thing to sell it or trying to get out in five years, I'm trying to build this for the rest of my life.
10:10
And so I would like to have good branding
10:12
And like your name is the only thing that people you're going to keep forever.
10:16
And it's not just my personal brand.
10:18
The big reason why we're going to is like homeworks brand changed.
10:21
And so this is the first equip expo since homeworks was revealed and we changed the branding.
10:26
So I think these are long-term investments that, uh,
10:31
in three years when someone's like, I'm really disappointed in my software or like my I feel like I'm outgrowing my software.
10:37
I saw Mike, I saw the team at Homeworks.
10:39
They were great.
10:40
Now let me go give them a shot.
10:42
And so whether or not that happens within 12 months or 36 months, I don't really care.
10:48
My hope is that if someone walks by that booth, that they can get get face to the name and build some trust so that down the road when they make a blind decision that we're there.
10:58
Yeah, I think that's great.
10:59
So kind of, I guess, going in that direction, it sounds like an evolutionary shift for you to get real podcasty in the sense of you're talking about like the brand, not just like your personal brand or the brand of homeworks, but like there is an element of brand.
11:12
And that's something that, you know, now we're pivoting from the home service business owners is like, hey, can you do like...
11:19
direct like intent based marketing, a Google ad, like they search for your services and you pop up.
11:26
Like you're saying this is the exact opposite of that.
11:29
Like there isn't necessarily a measurable return on I bought this huge banner that says homeworks and nothing else.
11:35
And it's going to be up for two days at an event and then it's going to be in a closet the rest of the year.
11:40
So it's an interesting thing for you to say like this is the shift of like the brand.
11:44
When did you or how do you even start to make those calculations?
11:48
Or is there even a calculation?
11:49
Because this is what all companies do, right?
11:52
Like you watch a football game.
11:54
It's like this was the all state insurance pass of the game.
11:57
And it's like that has nothing to do with the game, but like it's brand.
12:02
So when do you start to make that calculation?
12:06
Yeah, it's very hard to attribute, right?
12:07
So like, for example, the Allstate thing, it's like, will you in three years when you're considering changing your auto insurance, like, you know, I'm going to choose Allstate because three years ago they made a replay and that pass was great.
12:18
And it said Allstate right before it.
12:20
So, but it is, it's sowing seeds.
12:22
It's also showing that like, we are not an amateur player anymore.
12:26
And so there are the big boys in the industry and when it comes to software.
12:30
And I think the same thing as Augusta, that's why we have the booth there for that as well.
12:34
Like I'm very happy to, to go up against grounds guys or the U S lawns and it comes to the franchising side in terms of what we offer and the value we offer, the performance of the locations.
12:44
And then same thing is true with the software.
12:45
Um,
12:47
I don't think there's any perfect software, and we certainly have our bumps and bruises and things that we're still improving.
12:52
And I just think that we're on a faster track of improvement than the other ones.
12:56
And so for every person making a decision to join software, some of them will decide...
13:01
whether we are ahead or behind, et cetera.
13:03
But I do believe our rate of progress is very high.
13:06
And so when I look at 20 or 30 years down the road, I think we'll be in a good spot.
13:12
And I hope that along that journey, when everyone's making the calculus as to who they're gonna have soft, whose software they're gonna run on, that we enter that conversation, whether that be at the Equip Expo or in a year or in five years from now or 10 years from now, it's just very different timeline that I'm thinking about.
13:30
Are you expecting any turf wars with any of the big software companies that are there?
13:35
Oh, no.
13:36
No, no, no.
13:37
I'll go talk to all of them.
13:38
Yeah.
13:39
I think that's good.
13:39
And I think it shows the collaboration.
13:41
It's like, hey, if we are trying to help home service business owners, they're going to have a niche.
13:45
You're going to have a niche.
13:46
And obviously, I asked that question as a joke.
13:48
It's tongue in cheek.
13:49
But I think there is that element of...
13:52
They're kind of like, I'm sure rumblings of like, oh, like homeworks is coming.
13:55
Mike Andes is coming, right?
13:57
Like, oh, he hasn't been here for years.
13:58
Like, you know, and do you even do you ever think about that?
14:01
Or you're just like, hey, I'm playing my own game.
14:03
Like, it doesn't matter whether I'm there or whether I'm not, because you haven't been there for four years.
14:07
So I'm sure people will will talk about that.
14:09
I mean, in four years, your channel has probably grown, what, 50, 100?
14:13
How many thousand subscribers?
14:14
I mean, your views, millions and millions more like.
14:17
So all the products you've launched in the last four years and changes you've made, I'm sure there are kind of like some rumblings of like, oh, Mike Andes is coming back.
14:24
His brands are going to be back.
14:25
Do you think about that?
14:26
Or are you like, dude, we're just playing our game?
14:29
Yeah, I know we're on their radar now, especially this past year.
14:34
I don't take any really, it just doesn't change what I'm doing.
14:36
Like, what am I going to do?
14:37
Like, okay, let's say that's true.
14:41
What am I going to change about?
14:42
Like, I just, we still have problems.
14:44
We still have bugs.
14:45
We still have things we're trying to improve at Command Center and Augusta.
14:48
And I still have to stay focused on that.
14:49
Yeah, I love that.
14:51
So with the...
14:53
I got to show more emotion.
14:54
Hey, this is funny.
14:55
All right.
14:55
So on the mastermind, did you see that question about someone saying what they said about me?
15:00
Was it like yesterday?
15:01
Was it like the most recent mastermind?
15:03
I don't remember.
15:04
They were like saying I was non-emotional.
15:06
Yeah, it was the last one.
15:07
Okay, I'm like a day or two behind on Masterminds.
15:09
Oh man, you'll really like it.
15:11
It was basically someone saying I was super unemotional about like a really, like we had a big day and like hit some records.
15:17
And so I just like said it casually and they were like, I'm like,
15:21
man, I don't know about, like, I was thinking when we go public, we go to New York, have a big party.
15:24
And I was like, you know, maybe Mike won't be partying because he's like lower highs, higher lows type situation.
15:30
And so then they pick it up on the vlog and they're like, you know, we really need to show more emotion.
15:35
Like all the things you're working on in your phone all day long, you're just like heads down, you're frustrated about, we need to know about that.
15:40
And I'm like, no, no, like it's not productive.
15:42
Like I will say stuff that I know will get resolved.
15:44
And it was so funny because I talked about them, right?
15:47
And then as I'm working with command center, like I'm seeing stuff from command center happening at the location.
15:52
And like, usually I just say, you know, I'd have my negative dialogue in my head when going anywhere.
15:56
They're like, we need to know about it.
15:58
So it's so funny because the very first time I share all like my thoughts and like how like this is, this is not working.
16:04
And then turns out like two hours later,
16:07
It was not command center's fault.
16:08
It was our fault, like on our end.
16:11
And because we were not putting in the notes, the call notes.
16:14
So anyways, I think it is, yeah, I'm like, I think this is reminding me of that because there's just nothing you're going to do if your competitors are thinking about you.
16:25
Like, how is that going to change your behavior?
16:27
Mm hmm.
16:28
Yeah.
16:29
Yeah.
16:30
It's funny because I deal with that a lot is, you know, people will get on a call with me.
16:34
They're like, oh, well, I had a call.
16:35
Just so you know, I had a call with Neighborly.
16:37
I'm like, awesome.
16:39
Like, great.
16:40
Glad you had a call with them.
16:41
What'd you learn?
16:42
Like anything look good?
16:44
And I appreciate the transparency, but it's also like it doesn't affect me.
16:48
Like, let's see if Augusta is a good fit for you.
16:50
And if it's not, I hope Neighborly or another brand is.
16:52
But the goal is like, we know our model.
16:55
We know what we're doing.
16:56
We know the direction we're heading in.
16:57
We have our mission of changing the level of professionalism in the industry.
17:00
We're going to hit a thousand locations.
17:01
We're going to IPO in 10 to 12 years.
17:03
And if you want to be on that train and it makes sense for you financially, great.
17:06
And if not, like, no worries.
17:07
Go talk to neighborly or other people.
17:10
Funny, funny story.
17:11
So the other day we had tech training, right?
17:13
So we were going to the coworking space.
17:14
They had a little conference center.
17:16
I get there.
17:17
It's pouring down rain.
17:19
I park, I run inside.
17:22
I'd go to the bathroom so bad.
17:23
I had a huge steak, like massive steak the night for that morning.
17:27
I had a smoothie, spinach smoothie and man, I need to go to the bathroom.
17:32
So I am tearing in.
17:34
I'm running around the coworking because it's like this circle of offices.
17:38
I'm running around because I hadn't gone to the bathroom at the office yet.
17:40
So I'm running around.
17:41
And sure enough, as I'm running by, in the corner is a grounds guy's office logo.
17:46
So they're in our office.
17:48
It's great.
17:49
So I was on the vlog later on in the day.
17:51
Not right there.
17:52
Goodness, I had to go to the bathroom so bad.
17:53
But later on the day, I had Terrell come with me to the camera.
17:55
I'm like, hey, whoever is this here, come say hi to me.
17:58
They're like, I'm not here very often, but I know you're here.
18:00
So come say hi.
18:01
Yeah.
18:02
So hopefully they come say hi to me.
18:03
Yeah, that's awesome.
18:04
I love that.
18:04
Yeah.
18:05
So I think essentially what you're saying is like, just play your own game.
18:08
Like we can all be nice.
18:10
There's enough, you know, out there.
18:12
But there is kind of like that, like, you know, and I hate that I always reference him, but he is a big influence on us and our organization is like Alex Ramosi.
18:20
He has that one that's like, he has this one quote.
18:22
It's like so short and sweet, but it's basically like...
18:27
Essentially, this is my bad paraphrase.
18:28
It's like, don't be mean, but be a killer.
18:31
You know, like something along those lines of like, I will go all the way to the edge of like burying you, but I won't.
18:39
So like, how do you balance that too?
18:40
Because like...
18:41
Business is competition.
18:42
Like you are trying to take market share.
18:44
You are trying to get more customers, but you can also extend your hand to whoever owns that grounds guy's location.
18:49
Be like, hey, like we can help each other.
18:51
Like I could give you referrals for work.
18:52
We don't do it.
18:53
You could potentially give me referrals.
18:54
So like what is that balance that you see?
18:58
I just don't think about this at all.
19:00
We need to become better, and the number one core value of Augusta, and what we're trying to do is constant improvement.
19:07
That's all I focus on.
19:08
We can improve tech training.
19:10
We did tech training the other day, and I'm like, hey, these three things, you can make it better.
19:15
Back and forth, command center, we're trying to make it better.
19:17
I'm going to hop on and follow me.
19:20
try to make homeworks better like that's all i focus on and uh that's the only thing i can control i can control if someone else does something else like i can control that we jumped on the mcp and api um bandwagon the first at homeworks i'm really happy about that um and like we're working on the dispatch board but i can only control those things i cannot control anyone else does and so time spent energy spent emotion spent on those other things is just a waste of time yeah
19:43
What are your thoughts on just pivoting?
19:45
I want to go back to the MCP and API conversation because I'm a total novice and I'm sure people would want to hear more of your... Dude, you've been doing lots of fun stuff with AI, with HubSpot and Chats.
19:56
I've been trying to.
19:56
Well, you just saw that.
19:58
I don't try to show you a lot of what I'm working on because it's very much like I'm halfway to Chamath.
20:05
I move slow and break things.
20:07
So I'm slowly breaking things.
20:11
Because I'm integrating across so many different platforms and HubSpot is a behemoth.
20:14
And I get a warning message every single time I try to automate something in chat GPT that integrates with HubSpot.
20:20
You take the elephant approach.
20:21
The elephant approach.
20:23
Slow and break things.
20:25
That's what it seems like.
20:25
But it's also like I have to do it in between calls and I can't disrupt the flow of all the information.
20:30
It's a whole lot of stuff.
20:32
I'm a busy department.
20:33
I have a lot to manage myself.
20:37
Okay.
20:38
So I've been working on that stuff.
20:41
But what I was going to say is kind of the emotion side of it.
20:45
So I want to pivot because you asked me about acquisition.com and I felt like going to the workshop and I felt like my answer to you is generally vanilla and kind of gave like an overall like this is what it was.
20:55
But one of the things that I think I've really started to realize, that I took away from the way they presented their offer, the way that they communicate, and it actually relates back to you saying, you know, an owner said, oh, Mike's too unemotional or too, you know, lower highs, higher lows, too even keel.
21:11
I've started to lean into being kind of the opposite of that on sales calls and in the new video I just recorded.
21:18
It's much more fast and loose.
21:20
It's more high energy.
21:21
It's more relaxed, less buttoned up.
21:24
Previous videos and video sales letters, webinars that I've done, it's been very rigid and buttoned up.
21:31
But the main Eddie, who is Alex's right-hand man...
21:36
the main guy, he like was the exact opposite of Alex in terms of demeanor and communication style, like super fast talking, tons of witty off the cuff jokes, like very like left, right, center, moving all around the room, like everything.
21:53
And I was like, I like that balance.
21:54
Like it almost balances out.
21:56
And so I was like,
21:57
Could I take more of that approach?
21:59
And I don't have to necessarily be like the buttoned up, like even keel, lower high, higher loads sales guy for Mike.
22:04
You can do that and kind of have the status of like, okay, this guy's an industry expert.
22:08
His sales guy is more...
22:12
off the wall.
22:12
I don't know.
22:13
And like, I think I've, I think I've buttoned myself up a lot over the years and tried to become more professional, but I'm like, maybe I should shift back and lean into the like, Hey, this is who I am.
22:22
And I'm like really confident that this Augusta thing is great.
22:24
And I'm not the expert, but like we have experts on our team that are going to help you.
22:28
So I don't know.
22:29
I guess there's no question there, but like, that's an evolutionary change I'm making right now.
22:33
What are your thoughts on that?
22:33
Do you think it's good when like, there are different personalities that kind of play off the founder and CEO?
22:38
Do you think it's
22:40
uniform because like Jocko's team, like to give you a different example, Jocko's team, they're all the same.
22:45
They have the exact same speaking cadence.
22:47
They all like same words per minute, same presentation style, everything.
22:52
And they're all, most all of them are military background.
22:54
So there's some influence there, but that's the opposite.
22:57
Like every single person that presented at acquisition.com
23:00
on Alex's team, all drastically different personalities, communication styles.
23:04
I don't know if that was for you at the scaling workshop, but at Offer's workshop, they were all very different.
23:09
And so what are your thoughts on that?
23:11
I guess homogeny as an organization, consistency or playing in or leaning into the variety?
23:17
What are your thoughts on that?
23:19
Well, unfortunately for everyone listening, they will not be able to see your video webinar because now my mugshot is on there for the first six to seven minutes and they have to sign up.
23:28
They have to fill out a form for you, I think, right?
23:29
Yes.
23:30
But if you book AugustaFranchise.com.
23:32
Yeah, yeah, exactly.
23:33
So I'll get there.
23:35
AugustaLawandCare.com slash franchise.
23:37
You can see my six to seven minute sales.
23:40
We changed it to where it's now a, what's it called?
23:43
VSL.
23:43
VSL.
23:43
There you go.
23:44
So VSL of me.
23:46
And then once you book a call with Lee, then you get his 30 to 40 minute video long presentation.
23:53
But to answer your question, yeah, like unfortunately the word diversity has been like kicked around the past like six or seven years.
23:59
And I think misconstrued.
24:01
I think that the reason you want diversity is because differing thought.
24:04
And so different personalities, different communication styles, different ways of thinking is important to be able to
24:13
maximize the amount of people that you can actually reach.
24:16
And so if you are only trying to go after one demographic, whether it be politically or whether it be, uh, from a financial perspective, like you probably want one certain type of person to be able to talk to that 10%, 20%, 30% of the audience.
24:29
But when you're trying to get everyone to go in the same direction, I think diversity is really important.
24:34
Um,
24:35
in diversity of thought, diversity of opinions, diversity of backgrounds, diversity of a lot of things to be able to get the most rounded way of attacking a problem.
24:44
And so, you know, if you want to switch from elephant to monkey, you know, here and there, that's fine.
24:49
You know, it's good.
24:50
Yeah.
24:50
Yeah.
24:51
I don't know.
24:51
I'm just trying to lean into it more.
24:53
I don't know whether you're calling me an elephant or a monkey, but either way, I'll take it as a compliment.
24:59
It's either build fast and break things or it's build slow and great.
25:03
Build slow and still break things, which is what I'm doing now.
25:06
I don't know.
25:06
It was just interesting.
25:07
That was a takeaway.
25:08
It's like after you leave a conference like that, I think it's a seminar, workshop, or whatever you want to call it.
25:13
I think it's easy to take away the surface level stuff.
25:15
And you have your notes.
25:16
And you're like, OK, I'll review my notes.
25:19
And I'll implement certain things for my notes.
25:20
And I'll change this slide, or this wording, or this deliverable, or whatever.
25:25
But then it's like, what's the next layer?
25:27
Like looking at the nuance of it.
25:29
So anyways, just a random rabbit.
25:31
Lee's trying to find a reason as to why you can start slipping jokes into sales presentations.
25:36
Hey guys, I got this great joke.
25:38
I want to tell you before we get started on a sales call.
25:41
I do have one in the webinar that I recorded.
25:43
I used like a very serious picture of you.
25:45
It was from one of the thumbnails from yours and Jonathan's pod.
25:50
And it was like, you're like very serious.
25:51
And I'm like, and then one of my bullet points is like, Mike starts to like reconsider the business model or whatever.
25:57
And I was like, and see here in this slide, Mike is very clearly reconsidering or like whatever.
26:02
So I'm leaning into it more.
26:04
Let's go.
26:04
Anyways.
26:06
Pivoting way back to, I guess, less humor would be OpenAPI MCP access.
26:12
So you said HomeWorks was one of the first kind of home service CRMs to lean into that.
26:18
So I guess for anybody that's been living under a rock and has no idea what that is, what did you do and why were you the first home service CRM to offer OpenAPI and MCP access?
26:30
So MCP is basically your agent talking to your software and seeing all your data.
26:35
API is things like custom reports and custom dashboards that are constantly pulling data in live time.
26:40
So you can build custom stuff for your business, i.e.
26:43
vibe coding typically.
26:45
And so...
26:47
I don't know why other people aren't doing it sooner, because the reason we've had to wait even until later this year is because we are switching everything from PHP into a new code base that is actually a solid enough API to be able to connect everything to.
27:00
Because if you connect bad code to AI, it's just going to give you, as everyone calls it, AI slot.
27:07
But in reality, you're giving it bad inputs.
27:09
And so this is why as we are moving things from the old code base into the new code base, almost every week we're adding more capabilities of the API and the MCP because it's in the new code base where we have confidence that it's actually going to be accurate.
27:21
So one part, for example, that I would love to be able to put in the MCP that we don't have right now is recurring series.
27:29
the ability for it to create recurring series, create off seasons, because that code is still in PHP and we need to bring it over into the new code base.
27:37
Once that happens, you could basically all your scheduling automated, 100% basically from homeworks.
27:42
People are already doing it for one-time projects.
27:45
And so, you know, I think the future of being able to talk to your agent, like we already, like last week was like, you can move jobs off.
27:55
So you'd be like, oh, someone's so called out.
27:57
Instead of going into the software and reassigning them, you're just like, hey, John called out, can you reassign all those jobs over to Billy and then move two of those jobs off to the next day because he's not gonna have time.
28:07
That can happen already.
28:09
And so we just keep adding more capability as we move the code from the old land of PHP into React and Next.js, which is just a new code language, just much more sturdy, much more, like we have confidence that when you actually talk to your agent, it's pulling the right data.
28:24
and it's never fast enough.
28:27
It's been four and a half months now since we started moving it all over.
28:31
But over the next few months, even in the spring rush, as we move everything over, it's just going to get super capable.
28:38
It's going to be where you're like,
28:38
you're in Clotter and ChatDBT more than Homeworks just because it's just so easy to talk to it in plain English.
28:44
But you need that system of record.
28:46
You need the dispatch board.
28:47
You need all those things there for like the mobile app to connect to it, all these other aspects, you know, Stripe, all these other connections.
28:54
But I think it's going to be a game changer.
28:56
So I'm looking forward to it.
28:58
Do you think one of the things that you just said there is I think you might be in Claude or your chat bot or whatever, potentially more than the actual software itself.
29:07
Do you think that's maybe why some of these like legacy CRMs are hesitant to give that kind of access because they almost want to, and I'm not using this word in a negative sense, but like gatekeep the access to information or the tools or the automations.
29:23
Is that their reasoning as to why they might not want to lean into this as quickly?
29:27
I would give them the benefit of the doubt that they're smarter than that.
29:30
You have to be really stupid to think that.
29:32
Realistically.
29:33
I am confused though.
29:36
Like I think they're all going to do it.
29:37
I think within six to 12 months, if you're not having an MCP and you're not having an open API, that is like pretty much all the data available.
29:45
I think you're going to be left behind.
29:47
So I think they're all going to do it.
29:48
I watched jobbers over launched last week and I was confused because they started rolling out like custom reports and stuff.
29:54
I was like,
29:56
You're never going to be able to compete with Claude or OpenAI.
30:00
Like, why not just open up your data and then let people build on their platform?
30:04
I don't know.
30:05
There's always the approach.
30:06
Everyone always talks about, like, Apple being very closed off versus Android being much more open source.
30:11
And so maybe I'm wrong.
30:13
I could be very wrong on this.
30:14
I think we're all guessing at this point.
30:16
But I happen to believe that...
30:18
the, let's just call them Frontier Labs, the Frontier Models, they're gonna out-resource any software in terms of building capabilities when it comes to AI.
30:29
And if you can't connect your data to it and you're just trying to build your own thing that has like maybe 10 options or 50 options or a hundred options, when theirs allows millions or infinite numbers of capabilities and customization,
30:41
I happen to believe more in the open source side of things, which is let them run with it, and then you give them all the data.
30:48
Organize your data and architecture to where everything is accessible.
30:51
And that's the way I'm going, and that's my bet.
30:54
And I could be very wrong, but I just don't see it changing.
30:58
Every other software I'm using, that's what I'm thinking about.
31:01
And what I said a few months ago is true.
31:03
If you were starting a business or you're thinking about switching software, the only question I'm asking is...
31:07
How much data access are you giving me to MCP and API?
31:10
That's the only thing I'd be thinking about because I know any hole in that software, I can plug or customize to my liking using Vibe Coding and the data as long as it's exposed to me.
31:19
If it's not, then you are handcuffed to whatever's inside that software.
31:23
And so as you grow, if you're going to 10X your business, you're going to go for a million to 10 million, you're going to probably change software three times or you create a software that gives you all the data and then you're able to...
31:33
You know, your custom little estimating tool, plug it in.
31:35
Your custom little upsell referral engine thing that you build for your team.
31:39
Your custom tracking door hangers, you can plug that in.
31:42
And I think that's the future.
31:44
That's the bet I'm making.
31:46
And no one knows.
31:48
We're always guessing at this point.
31:49
So I could be very wrong in that.
31:52
you can make a much more sophisticated, polished version of a product when you don't have to open up and create what's called a headless piece of software, which is, hey, we will give you all the guts.
32:04
You can design it how you want.
32:07
And I'm betting on more of that.
32:09
And I think, I believe that in 12 months,
32:14
Jobber, service, autopilot, they better...
32:16
I would imagine they have an MCP and API, a very readily accessible connector on Cloud, etc.
32:22
But if not, then I have chosen this path and we are going all in on it.
32:28
Yeah, it'd be interesting if they didn't because I just Googled it while you were giving that answer.
32:32
It's...
32:34
Salesforce and HubSpot both have OpenAPI and MCP access, and they are two of the biggest CRMs literally in the world.
32:41
And so I'm in HubSpot, and I'm able to integrate it with my chat, and I was using chat work, and I was using codex, and these things show you some of the stuff that I've been building on the back end that...
32:52
I would just be handcuffed to HubSpot systems, which even from my previous coaches perspective are like chunky at best in terms of reporting and dashboards like that.
33:01
That dashboard that I showed you, like it took me less than a day to like build it out and make it effectively where it is right now.
33:07
And it's almost flawless.
33:08
Like I give it one manual check at 3 p.m. every day and I just say go and it like fires.
33:14
And that took me like a day to like work out all the kinks.
33:17
But inside of HubSpot, I wouldn't have been able to build something that clean with like exactly that data I needed in a snapshot format without like being an expert.
33:25
So it's just interesting why you would, I guess, be hesitant to lean into that more.
33:31
Yeah, well, Salesforce just launched their MCP two weeks ago.
33:34
Right, yeah.
33:35
And I know that's recent.
33:36
Of course, if you watch the ads, it's like this groundbreaking new technology.
33:41
And it's like, it's an MCP access.
33:44
It's not crazy.
33:45
And HubSpot's been a while.
33:45
HubSpot's been open for at least...
33:47
They're one of the first.
33:48
Yeah, yeah.
33:49
But anyways, I don't know if you want another follow-up to that.
33:53
Yeah, no, not really.
33:54
I just think that it's the future, but we're all guessing at this point.
33:57
Everything's moving so fast.
33:58
A year ago, no one was thinking about MCP and API access as much because it was just not as accessible before OpenClaw and then CloudCode.
34:08
And now ChatDVT is an excellent product.
34:10
I'm so thankful I stayed with ChatDVT throughout the bumps and the bruises.
34:13
The first half of 2026, you're like, oh, you're still using ChatDVT.
34:17
Now it's like, it's pretty good.
34:19
And so...
34:20
I think I think what's interesting.
34:22
Sorry, sorry to cut you off.
34:25
I think the past year everyone's been focused on code.
34:27
I think we're going to see this evolution.
34:28
I'm just guessing.
34:29
I think we see this evolution as I think we've asymptoted or like plateaued the amount of development on the code side.
34:38
I'm just guessing.
34:38
I have no idea.
34:39
I'm literally speaking out of my hat here.
34:41
Figuratively.
34:43
So I think we've asymptoted the progress because when you see these releases, they're cool.
34:48
They're great.
34:48
They're awesome.
34:49
They're better.
34:49
But they're not like chat to be three to chat to be four or chat to be four to chat to be five.
34:54
Like the jumps aren't there.
34:56
I think what's going to happen is this is going to go from the 5% of people that are actually using these paid plans.
35:01
And they're going to start focusing on the consumer who isn't going to use as much compute.
35:07
But it's going to have a great use cases for this.
35:08
For example, Metamuse.
35:11
Now we got Chatsubut.
35:12
It comes out with Dots.
35:15
And then we got GrokBot.
35:17
These are all consumer-facing, easy-to-access, less code-heavy, less focused on MCP and API.
35:24
Just go do it.
35:25
Just take care of this thing.
35:26
Make a reservation for me.
35:27
Exactly.
35:28
And I think where that is favorable for them is it's web-based.
35:33
Right.
35:33
It's like in terms of what the consumer is going to want.
35:36
Hey, look at my Google calendar.
35:38
Hey, look, can you book me that restaurant reservation?
35:40
Hey, search for the cheapest flight in this date range.
35:44
Like it isn't going to be this massive database of information.
35:48
It's like it will just use travel sites.
35:50
It will use certain, you know, reservation.com or whatever.
35:54
Open table.
35:54
You know, it's just going to use these web based features, but it's just going to do the manual part that you as the consumer don't want to do.
36:02
So I completely agree with you there.
36:03
Are you, I guess, you're so integrated in it.
36:07
Do you see value as like a consumer wanting to get some like a personal bot for your personal life?
36:12
Or are you just so ingrained in all your business stuff?
36:14
Like, what are your thoughts?
36:15
You know, there's always there's always the one side of me is like, you know, like, let's just get away from all this technology.
36:20
Let's just live life.
36:21
I would like to call the restaurant, make my reservation.
36:25
There's always that part of me.
36:26
And then I'm like, you know, I don't really feel like calling anyone right now.
36:28
I'm just going to go tell my bot to go book it.
36:31
So I'm obviously much more on the tech side.
36:35
I think there's a balance.
36:37
Yeah.
36:39
Yeah, I'm actually becoming I'm using it less in some cases, because a lot of things that you can run on scheduled basis.
36:46
So like those things that they take off my time.
36:48
So, for example, when I'm all these like every day we're getting hundreds of comments, right, from YouTube and Facebook, et cetera.
36:54
Well, I'm not going to respond to them, but I would like to just stay engaged with the audience, see what people are thinking, et cetera.
36:59
So what I do is I just have my chat, DBT, go in there and be like, hey, if someone's just saying something nice, like heart them, say thank you, and let it go.
37:06
If there's asking a question, though, compile those while I'm working out.
37:09
You can read them off in my ears.
37:10
I'll just respond back to one at a time, and then you go make the comments.
37:14
And I don't get to all the comments because of that, because like maybe I can get to 50 to a hundred, but if there's like 400, I'm not going to get them all.
37:20
But it is very useful to be able to not have to log into YouTube studio, not log into my Facebook business suite and just get all in one spot while I'm working on just like talking to it.
37:31
very useful saves me a lot of time and i'm able to connect with the audience which i like to do i don't want to be the person that's like just post and like don't ever look at the comments um once you get over the initial angst of what people say about everything that you're doing um i do think it's useful to connect with the the audience see what they're thinking what their reactions are and so that's how i've been using like a useful it's more scheduled but like when i'm writing someone a message i do not use ai
37:55
Yeah.
37:55
Like very rarely minus email, email.
37:57
If you're going to come use the email, all AI, but like WhatsApp, I message like Slack, even I don't use any AI.
38:04
I would like to communicate as a human.
38:06
I don't know.
38:07
That's just like, and I also think like as a receiver, I know it's like, we all have this incredible instinct with AI to be able to know when it's AI.
38:17
And I think getting an AI or generated message just seems less personal.
38:19
Yeah.
38:21
And you know, I could be wrong.
38:22
No, I 100% agree with you.
38:24
I'm fully in that camp.
38:25
Like any WhatsApp message I send, anything that I provide to someone who's interested in Augusta, if it's a long email, yeah, I'm running it through my chat just as like a check.
38:34
Like, hey, does this information flow correctly?
38:36
Could I structure it differently?
38:38
Not like write this for me, but I did have this feeling the other day
38:42
where I had someone who just recently joined Augusta down in South Carolina, new owner, super excited to work with him.
38:48
His first email to me was like really long.
38:50
And then my next email to him was like really long.
38:52
And then he emailed me back really long.
38:53
And then I was like...
38:56
I wonder if he thinks our AIs are just talking.
38:58
I'm like, at some point, are we even human?
39:00
Because I'm like...
39:03
I don't think he wrote his emails to me with AI.
39:05
I think it was just he had a lot of questions and he's excited and he's a new owner.
39:08
That's awesome.
39:09
And I was like, man, my response to him is really long.
39:12
I hope he doesn't think that I just asked AI to respond for me because I'm like...
39:16
It's almost like now I'm hesitant.
39:19
So one thing that I... That's why I'm using...
39:21
I was just going to say one thing that I've done, especially when people have questions about their territory when they're joining Augusta.
39:28
Like, hey, I want questions about my territory or some of the metrics.
39:31
Or can you walk me through X, Y, or Z about Augusta?
39:34
I've been leaning into Loom even more.
39:37
Because I can just make a video that it's personal.
39:39
It's like, there's Lee, there's his face.
39:41
He's talking to me and sharing his screen.
39:43
So that's like, I guess like my pro tip is like, if you're ever worried someone thinks you're going to say something AI, just make them a video.
39:49
And then like, it completely adds that personal connection element.
39:54
Yeah, but the thing is, I'd say within a few more months, even video, someone could really doubt that too.
40:01
Yeah.
40:01
Like the new stuff with Higgs field is so good in C-Dance in terms of the models for video generation.
40:08
But I think what's interesting is when we want to communicate personally, we will always look for the hardest version of an AI communicative approach.
40:18
like style so to your point you went to video because text is so easy to do with ai i think the written letter will come back i think 2027 is the year of the written letter and we're gonna have to like get our hand back out and like crippling like as we're writing like the 10th line or our hand is starting i think it's gonna come back because it's gonna be harder to do that and then you know i'm sure it's so auto pen or whatever someone will figure something out but like i think it's interesting how
40:42
as technology comes in, we actually shift when we want to show personality, we shift to a different mechanism.
40:47
So I agree with you, like loom, audio notes, things like that, uh, allowing arms and Oz.
40:53
And like, even when I'm typing sometimes, I'll leave that mistaken.
40:55
They'll know it's not AI, but until, until AI gets smart enough, like, Oh, I know how he types.
41:00
And like, I will throw the occasional mistake in just to make sure it doesn't look like it's AI.
41:04
Yeah.
41:05
Yeah.
41:06
Even that too, like I had one where I sent like a really long email and I did like 100% uploaded it into my like chatbot because I was like, they were asking a lot of questions and like great questions.
41:16
I was like, hey, I know that my chatbots have all the context to answer like all of these questions.
41:21
I don't need to sit and type for 20 minutes or even whisper flow it.
41:25
I just don't.
41:26
It's not worth my time.
41:27
It's not worth the prospect's time.
41:29
Let me just run this through my chatbots and then I'll manually edit.
41:31
So I went and manually edited.
41:33
And I intentionally left something out because I was like, you know what, I'll follow up and be like, oh, hey, forgot to put this in as well.
41:40
By the way, these are the X, Y, and Z other things you asked about.
41:43
And it shows that like, hey, I personally read through everything and I'm giving you as much detailed information as I can.
41:50
But I also don't need to sit and write you a personal email for 20 minutes when like literally every question that you're asking is stored in like my chat box.
41:56
So like why would I, it's a disservice to myself and to that person to like do that in my honest opinion.
42:02
Like if the information is accessible and the resources I have, why would I make myself manually process it all when like it's somewhere else?
42:10
There's a balance.
42:11
I love it.
42:12
That's why audio notes in WhatsApp are really cool because it deciphers between audio notes and then voice notes.
42:18
So because an audio note is a file you bring in from like another app or your computer, whereas if you push the button and you record, you can tell it's different.
42:27
I kind of like that.
42:29
You're going to like, so I guess I'll peel back the curtain here.
42:31
You're going to like, so I have integrated, I've said, I've been working on integrations with my G Suite, so all of my Google stuff, my HubSpot and for my sales process.
42:41
So now I have my chat CVT writing my sales call notes for me.
42:46
You're going to like how detailed they are now.
42:49
So I've been tweaking it to get it to where it's good.
42:52
Because I wanted to write my notes in my voice like, hey, how would I write this?
42:57
I don't want it overly structured.
42:59
I don't want a ton of figures and numbers focused.
43:04
When he says, I'm married and I have two kids, write that.
43:08
I want to know that.
43:09
I want to know who this person is.
43:11
But I've been messing with that, so I think you'll like it.
43:13
Maybe a little too much detail, but there was one where I was like, I forgot that he said that.
43:18
I forgot that the person on the call said that, but because it's in the transcript and chat was like, this is an important point.
43:24
It was basically someone that was like, oh yeah, and we're doing Christmas lights this year.
43:27
Like a one sentence phrase that I missed because we were talking about his business and the services he offered, and I must have been writing down a note or whatever.
43:35
I totally missed that he said he did Christmas light installs.
43:37
And so it's like the chat picked that up.
43:38
I love that.
43:39
I'm leaning into it.
43:40
Are you using Whisper?
43:41
Are you using Whisper Flow's meeting notes thing?
43:43
No, because I just have the free version of Whisper Flow right now because I wanted to integrate it with, because of the Augusta system-wide, we have like a higher tier subscription to Google and...
43:55
Google Meet.
43:56
So all of my Google Meets record the video and audio and transcribe.
44:00
So I don't need Whisperflow to transcribe.
44:03
I've heard that Whisperflow is marginally better in terms of picking up transcriptions.
44:06
But I'm like, so far, the Google transcription has been fine.
44:10
And so basically, I'm building a prompt in my chat to say like, hey, I had a meeting with John Smith.
44:17
read the transcript, and then put the notes into HubSpot for me.
44:21
And then I manually scan the notes.
44:23
Like, okay, let's change this.
44:24
It picked that up maybe a little wrong or like, that's not an important note.
44:28
I'll just delete that.
44:29
So yeah, I've been working on that.
44:32
I'll be looking at those right after this call.
44:34
The reason Lee said I'll like the notes is because I go back and I make videos for people that we think are good candidates.
44:41
Yeah, that's true.
44:41
If anybody's watching this who recently booked a call with me, it's going to be good.
44:45
We have quite a few good people interested in joining Augusta, so I'm very excited about that.
44:50
All right.
44:51
Well, that is our time for today.
44:53
I know you're a very busy man down there in the great state of Texas.
44:56
Shout out Texas.
44:58
You know, I think Mike moving to Texas has made the Cowboys worse.
45:01
I don't know.
45:02
But maybe not me doing good.
45:05
I don't think they get any worse.
45:06
I feel like they're always bad.
45:07
All right.
45:08
Do you have any not financial advice for the people?
45:12
Well, don't get two phones.
45:14
It's not, it's overrated.
45:16
You feel like a jerk.
45:17
Like I was at the gym the other day, juggling phones.
45:19
One was on AI.
45:20
The other one, I was typing up an email.
45:22
Yeah, let's go.
45:25
At least you're just at work though, right?
45:27
This is what I leave.
45:28
I don't take it with me at home.
45:32
Yeah, so I've been juggling to it's not worth it.
45:35
Just get just bite the stinking bullet and get a phone that has like a bajillion gigabytes so you don't fill them up at 128 gigs.
45:43
I was always the cheap guy still am that gets the 128 gigs.
45:47
128 doesn't even get like your apps and the application like the general system data on there because now with all these apps, they're like 248 gigabytes just the application.
45:57
So anyways, that's my rant of the day.
45:59
My non-financial advice is to spend more money, give it to Apple.
46:02
Tim Cook has retired or he's moved on.
46:04
We got to make sure the new legacy of the new CEO is embedded and upgrade the iPhone to, you know, 256, one terabyte.
46:12
I'm sure we'll have a two terabyte phone soon.
46:14
Just, just, just pay the piper.
46:16
Are you going to get the duo, the, uh,
46:19
No, dude, that is so stupid.
46:22
You know, it's so funny.
46:22
Oh, where's my second phone?
46:24
Oh, it's outside.
46:26
But like, I had him up and I'm like, you know what, this is probably the first time I ever realized there could be a use for this.
46:31
I could have two things going at the same time.
46:33
That's fair.
46:33
No, I can see it.
46:34
I can see it.
46:34
It's basically just a phone, two of them.
46:37
Yeah, I can see it.
46:38
Yeah, I'm excited for that to launch because usually when they launch a new groundbreaking product, all the old models drop in price.
46:45
So, because I'm still rocking an iPhone 13, baby.
46:49
So, I need to upgrade.
46:51
So, yeah.
46:53
Well, that's the pod.
46:54
I don't really...
46:55
What's your non-financial advice?
46:56
I don't really have any.
46:57
I've just been focused on the grind.
46:58
I guess if you want non-financial advice, just buy a new old Walla.
47:03
I got a new one.
47:04
You got a new one?
47:06
All black.
47:07
Dude, that's pretty sick.
47:10
At conference, it's going to be so confusing because we're giving out like 500 Walla yellow bottles.
47:15
Everyone's going to have one.
47:16
I'm like, I don't know how people are going to keep track.
47:17
We're always going to be drinking, swapping, spit with each other.
47:20
It's going to be crazy.
47:21
The conference of like...
47:23
three or four years ago, Kevin Fairburn gave you and I those matching yellow Yetis.
47:26
And I think we swapped at one point during conference.
47:29
Yeah, just the two of us.
47:30
Yeah, exactly.
47:31
Let alone when there's 500 people.
47:32
It's going to be crazy.
47:32
Yeah, I went all black.
47:33
Very sleek.
47:35
I'm leaning into my villain era.
47:37
I've just been getting all black.
47:39
I don't know why.
47:40
It's like literally everything is just black.
47:41
Like, I don't know.
47:43
So anyways, that's the pod.
47:46
Thank you all for listening.
47:47
Like and subscribe.
47:48
Good luck in Texas, sir.