The Art and Craft of Building an Effective Business Case - Getting Started
Extensive and unexpected technology expenditures in the past year have motivated C-Level and Director level executives to reexamine and refine justifications for new products and projects. This podcast session will highlight practical tips for the effective creation of a business case.
Questions Glenn will ask Kate:
· Kate, you were pretty excited when we first spoke about this potential topic. Tell us a bit about yourself and your experience and how it relates to the art and craft of building effective business cases.
· “Business Case” is a term of art that can mean different things to…
The skinny
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