Episode 328: When Motivation Doesn't Match The Goal w/ Ayelet Fishbach

GrowthReady Podcast with Steve Mellor · Sep 9, 2026 · 48m

This week, Steve sits down with Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business and author of Get It Done, for a conversation about motivation, goal setting, identity, self-control, and what it really means to understand what drives us forward.

Ayelet challenges the idea that motivation is simply something we either have or don’t have. Instead, she explains why motivation is something we can learn through knowledge—knowledge of ourselves, our goals, our obstacles, and the environments we create around us.

The conversation…