Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
Why Free Shipping Codes Outperform Discounts
Why do we reload carts when shipping is free but hesitate over a ten percent off code? In this episode, Lucas and Luna unpack the psychology behind free shipping versus percentage discounts, using the famous 2013 Amazon experiment where free shipping outperformed a ten percent discount by nearly twenty percent. They explore how the pain of paying is masked by the word 'free', how minimum-order thresholds trigger goal-gradient effects, and why a flat shipping fee changes perceived value more than a discount does. With real-world examples from Warby Parker and Zappos, they explain how…
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