Spotlight Series | Email As A Commerce Platform With Ryth Martin, CEO Skipify
In the latest edition of the Omni Talk Spotlight Series, Chris Walton and Anne Mezzenga interview Skipify CEO and Founder, Ryth Martin. At a time when e-commerce is growing as fast as ever and when automated email communication is becoming an ever more important conversion tool, Ryth Martin and Skipify are breaking new ground in terms of how email can be used as an actual commerce platform. Fresh off a recently announced partnership with Google, Ryth explains just how important of a channel email is now within the conversion funnel and where the platform could be going next for shopping and…
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