Latest / No Followers Podcast: for Inventors, Builders, Entrepreneurs
Instant Traction Myth: BUBBLE WRAP
In this Episode:
Instant Traction is not a real thing for products
** I am going to tell the story of a supposed instant traction product
** The product was invented as a textured wallpaper in 1957
** This would eventually become Bubble Wrap ** When you get into IP, you learn that you can patent a process
** In trying to create textured wallpaper, they failed horribly
** They came up with 400 uses for their product ** They founded Sealed Air Corp. in 1960 ** We frequently say, "Do you have an idea, or do you have a business?"
** What turned the tide for Bubble Wrap? ** Packing for IBM…
The skinny
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