Latest / The 3Bz Podcast - Building Better Business / EP143 - A Very 3Bz Christmas: 2025 Year in Review

Transcript

EP143 - A Very 3Bz Christmas: 2025 Year in Review · The 3Bz Podcast - Building Better Business

• 0:01
  Hi there, business. Owner and welcome to the three
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  BS Podcast, the place where we go beyond the numbers and dive
• 0:06
  into the. Strategies to help you build a.
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  Better Business, one step. At a time.
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  I'm your host Stephanie, a multi awarding entrepreneur.
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  With over a decade of. Experience in the bookkeeping
• 0:15
  and currency world If you're a business owner looking to
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  streamline, grow, and get back the time that you deserve,
• 0:20
  you're in the. Right place.
• 0:22
  Tackling real world problems, answering tough questions and
• 0:25
  digging deep. Into business building secrets.
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  In just 15. Minutes each week.
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  So Are you ready to? Build a Better Business with
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  confidence and. Clarity.
• 0:33
  Then let's go Hello and welcome back to another episode of the
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  Three B's podcast. Your go to place for 15 minutes
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  of CPD certified motivation, education and inspiration each
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  week. And I should probably start by
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  saying Merry Christmas. Whether you're listening with a
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  coffee, a quality St. tin or you've found yourself hiding in
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  the quietest corner of the house for 15 minutes.
• 0:57
  Welcome to the Christmas Day episode of the Three B's
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  podcast. This is our final episode of
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  2025 S Today we're going to do a proper roundup including things
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  like the guests who have joined this year, the facts and figures
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  behind the podcast. You know I love a bit of data,
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  the growth we've seen, and a huge heartfelt thank you from me
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  to you. This podcast has had a real blow
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  up in 2025 and I will tell you exactly why.
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  This year brought some incredible conversations,
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  honest, factual and properly useful for me as well as you.
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  Some of the standout guests were Zoe Jew.
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  We had her on for two episodes and she was everything that this
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  podcast stands for. Real talk, practical advice, and
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  the kind of conversation that makes you feel seen as a
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  business owner. It quickly became one of the
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  most shared episodes of the year and I can see why.
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  If you watch them back, you can see the light bulbs pop on in my
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  eyes as she was saying things that I'd never thought of before
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  from a different perspective. That has really helped me make a
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  plan to grow and scale these businesses for 2026 and beyond.
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  That can be intimidating to someone but even if you it's not
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  intimidating to you, the thing you should be asking back is
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  what are you wanting to know from me answering this question?
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  Because a conversion rate can be anything from someone visiting
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  your page and clicking on a link to visiting your page and buying
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  something. I use the analogy of looking at
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  a shop window. So a conversion rate could be
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  someone walking past the difference between someone
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  walking past the shop and stopping to look or stopping to
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  look and walking through the door or walking through the door
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  and browsing or browsing and purchasing.
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  So what is, I mean there we've got like 5 different points of
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  conversion. So when you, this is just a
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  really super specific example, it's been on my mind recently.
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  But if anyone was to ever ask you what is your conversion
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  rate, I can understand why business owners get frustrated
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  and in a bit of a fluster because like, well, what are you
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  asking? What?
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  What? What are you asking me to tell
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  you here? Another stand out mentioned for
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  Catherine Frimand. She brought clarity.
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  Calmness and a refreshingly grounded perspective on
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  sustainability in business. Her two episode sparked so many
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  messages from listeners who realize sustainability doesn't
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  have to be complicated or expensive.
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  And as a fellow bookkeeper, it's so nice to be able to shed a
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  spotlight on Catherine because she is incredible at what she
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  does. And it shows that as bookkeepers
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  and accountants, we all do things differently.
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  So you need to find the one that works for you.
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  Because right now, if you're not 100% happy, there's probably
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  time for you to find a new one because there'll be somebody who
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  is a perfect fit for you and your business, and it will help
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  you grow and scale and be comfortable having somebody like
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  Catherine or myself in your corner.
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  OK, so my biggest bug part there with the accounting industry is
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  when people say to me, I'm paperless, so I must be
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  sustainable. And no, there's so much more
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  that we can do. But also digital footprints are
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  massive. Again, I know that we all do
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  this because I do it, but I will save on Dex and then that feeds
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  through to zero. And then that is also, I better
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  just save that on my OneDrive just in case.
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  And then my client's got it saved on his Google.
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  And then that's like 5 places. And actually then it might be on
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  your emails. You can delete it from your
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  e-mail if you've saved it in five other places.
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  We can definitely delete that document from our e-mail.
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  And it doesn't do much. It doesn't create much.
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  But if you think you've got 100 emails and everyone then deletes
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  those 100 emails, it does start to compound and make a
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  difference. And it basically means that
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  going back to those server rooms, they'll have one less
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  computer to keep cool, which is then energy saving for the
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  planet. Another episode that was a real
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  highlight for 2025 was Neil Kerber, the incredible
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  cartoonist. He brought humour, heart and
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  brilliant storytelling. His ability to blend creativity,
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  business experience and the honest truth made his episode a
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  proper favorite of mine. It showed a side of business
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  ownership we don't talk about enough.
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  The human, the messy, the funny bits.
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  It was Neil's first podcast. I love the fact that as you
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  listen to this podcast every week that I get to bring on
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  people who haven't yet got to experience a podcast in a short,
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  sharp, comforting, warm and welcoming way to help them take
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  their next step in building their businesses too.
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  My name is Neil Kerber. I'm a cartoonist.
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  I have built a career working for newspapers, magazines and
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  lots of published stuff. I now work a lot with brands and
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  marketing as well. Create create cartoons that
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  capture a message and get get the point across in a fun, easy
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  to understand way. So.
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  I'm gonna talk about our transaction and how it came
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  around because it was it blew my mind.
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  And as a business owner and as a strategist that really looks at
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  the strategy of business from an outsider's perspective, as well
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  as being in the transaction, I found it so interesting.
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  So Neil popped into my inbox with like, I've made you
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  something. And I thought, oh God, what on
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  earth is this now? Like I get so much rubbish in my
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  in. I said I've drawn you something.
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  Now for those that don't know, I am the Influencer of the Year in
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  the ICB Luca Awards 2024. And it was.
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  Around Oscars week, just before Oscars week, it's like, I'm
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  drawing you something. And in the bottom of the e-mail
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  was a cartoon that he'd drawn of me, and I was like, whoa.
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  Each guest brought something different this year.
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  Trust me, choosing a favorite is just absolutely impossible.
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  And judging by the download numbers each week, you agreed to
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  right #2 Forensics podcast. It's time to talk stats, facts,
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  figures because we all have a good metric. 2025 has officially
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  been the biggest year ever for the three BS podcast.
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  Blows my mind Saying that we had a huge increase in overall
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  listeners, our highest ever episode completion rates, which
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  means you're not getting bored of me halfway through and
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  switching off. Thank you for that.
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  More listeners finding the show from LinkedIn, Instagram and
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  word of mouth. Listeners tuning in from 31
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  countries, Several episodes breaking past download records
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  and this year's an all time high for monthly listens.
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  And all of this has been completely organic.
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  We have no fancy studio, no team behind the scenes, just me, a
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  microphone, a laptop and you showing up every Thursday if you
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  have. Spotify, you'll know.
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  Spotify Wrapped is a big thing every year where it lists the
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  top artists, songs, things you've listened to for the year.
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  Now as a podcast that's published on Spotify, I get a
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  Spotify wrapped too for the three BS podcast.
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  So this year the podcast achieved a 2025 fun fave.
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  Our average rating was higher than 75% of all podcasts on the
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  platform, a 2025 most shared show shared more than 83% of all
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  podcasts on the platform, and a 2025 marathon show.
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  Fans listened longer than 75% of other shows and the number one
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  show for seven listeners, which is genuinely wild when you think
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  of the incredible podcasts that are on the platform.
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  I am so grateful and I will never be able to say thank you
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  enough for helping me grow and build something so special.
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  And if we're looking at gross numbers, that was something
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  else. A 533% increase in new audience,
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  a 54% increase in followers, an 87% increase in listening time,
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  and a 30% increase in overall audience.
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  And also podcast video views were up 254% year on year.
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  So if you're watching us on YouTube or you're watching us on
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  Spotify and you can actually see me, Hi, I'm giving you a little
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  wave. I'm really, really grateful for
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  you changing your habits, finding new ones, and actually
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  enjoying the podcast that I bring to you every week.
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  And Speaking of YouTube, the podcasts also saw huge momentum.
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  So together we've spent more than 45 hours watch together,
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  which as each episode is 15 minutes, blows my mind.
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  That's an increase of 541% from last year.
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  See 4 1/2 thousand impressions on YouTube, which is up 129% and
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  over 3000 views this year. We also hit over 2500 downloads
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  earlier this year too. Top performing videos included
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  companies, house fees, sustainability, the golden rule
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  of business expenses. For someone who doesn't run a
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  heavy YouTube strategy and doesn't have any marketing
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  budget behind this, this is truly incredible.
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  As I said, 2025 really was a glow up this year.
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  Something kind of shifted in the podcast and in me too.
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  The Three BS podcast, I think has finally found its place.
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  It's a space for honest conversations, introverted
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  leadership, sustainable and realistic business growth, calm
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  confidence behind the scene, truth, and the professionally
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  unprofessional approach we all love.
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  It stopped being a podcast I record each week and became a
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  community, a habit, a Thursday ritual for both me and you.
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  The messages, the shares, the feedback, it all added up and it
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  showed me that this podcast actually matters.
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  And now the part of this episode that I mean the most.
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  Thank you, thank you, thank you for listening, for sharing, for
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  recommending it to your business owner friends, for liking,
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  rating, reviewing, for telling me which episodes made a
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  difference to you, and for putting me in your ears every
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  Thursday. This podcast is one of my
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  favorite parts of Running ABC SUK, and that's because it makes
• 10:45
  a difference if we download every share.
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  Every quiet moment you spend with me on a walk or a school
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  run truly means more than you can ever know.
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  So what's coming next? We may be wrapping up 2025
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  today, but we're kicking off 2026 immediately because next
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  Thursday, ironically New Year's Day, we're back with an
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  incredible guest episode featuring the brilliant Natalie
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  Pox. It's energizing, honest, and
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  exactly the fire your energy you want for the start of the new
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  year. And beyond that, more guests,
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  more strategy, more behind the scenes, more clarity, more
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  episodes that help you build the business you actually want.
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  We might be nearing the end of Series 3, but The Three BS
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  Podcast is only just getting started.
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  And that's the end of another episode of The Three BS Podcast.
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  Thank you for spending part of your Christmas Day with me.
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  Or if you're catching up on the Twixmas period, thank you for
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  spending time with me. And thank you so, so much for
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  making 2025 the biggest, boldest year this podcast has ever had.
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  Enjoy the rest of your day, whatever it looks like, and the
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  rest of the year. And I will see you next week for
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  the first episode of 2026. Merry Christmas.
• 11:55
  Bye. And that brings us to the end of
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  another. Episode of the Three Bees
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  podcast. I hope you found it useful and
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  that you're walking away with some.
• 12:03
  Motivation, inspiration or education to help you build a
• 12:07
  Better Business. Don't forget to subscribe, leave
• 12:10
  a review and of course connect with.
• 12:11
  Us on social. Media for more insights, tips,
• 12:13
  and behind the scenes content. Your next step in building a
• 12:16
  Better Business is just a. Click away I.
• 12:18
  Can't wait to connect with you and I'll see you on the next.
• 12:20
  Episode bye.