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NFL UK & Ireland GM Henry Hodgson on Dublin preparations · The Irish Steelers Podcast

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  Speaker 1: Irish Airline aer Lingus will proudly serve as the presenting
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  Speaker 1: partner of Steelers Ireland twenty twenty five. Airlingus's growth in
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  Speaker 1: North America continues in twenty twenty five as the airline
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  Speaker 1: prepares to fly to two new US destinations, Nashville and Indianapolis,
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  Speaker 1: using its new Airbus eight three twenty one xl or aircraft.
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  Speaker 1: This brings the number of transatlantic routes operated by the
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  Speaker 1: airline from Dublin, Shannon and Manchester to twenty four. Steelers
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  Speaker 1: fans traveling to Ireland for the Big Game can enjoy
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  Speaker 1: a relaxing journey when they fly with air Lingus. Air Lingus,
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  Speaker 1: You're very welcome.
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  Speaker 2: Hi, everybody, welcome into the Irish Steeers podcast as we
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  Speaker 2: are a novel weekend to this offseason. You're very very welcome,
• 0:47
  Speaker 2: folks represented by aer Lingus. Irish Airline. Aerlingus has just
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  Speaker 2: announced plans to become an official airline partner of the
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  Speaker 2: Pittsburgh Steelers. As a founding partner of Steelers Ireland, Aerlingus
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  Speaker 2: will be welcoming the Steelers and all the Steelers Nation
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  Speaker 2: the Dublin this autumn for what's said to be a
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  Speaker 2: fantastic NFL showdown For listeners outside of Ireland. You can
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  Speaker 2: book your flight to Dublin now at erlingus dot com
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  Speaker 2: to make sure you don't miss out on any of
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  Speaker 2: the action. Well, today on the Irish Theaters Podcast, we
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  Speaker 2: have a fantastic guest. We have one of the main
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  Speaker 2: figures of the NFL in Ireland and the UK. We
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  Speaker 2: have got the NFL UK and Ireland GM Henry Hodgson
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  Speaker 2: joining us on the Irish Theaters Podcast. Okay, so our
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  Speaker 2: guest today on the Irish Theaters Podcast is none other
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  Speaker 2: than the General Manager of the NFL UK and Ireland,
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  Speaker 2: Henry Hodgson. Henry, a warm welcome to the podcast, Falsa,
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  Speaker 2: as we say, you're very very welcome. How you do.
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  Speaker 3: I am doing great, Thank you, It's great to be
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  Speaker 3: with you. Big fan of the podcast. I'm but excited
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  Speaker 3: to join you today as well.
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  Speaker 2: It's funny, Henry. We set out now just around a
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  Speaker 2: month or so when we find out the news of
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  Speaker 2: the Steelers playing their first ever regular season home game
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  Speaker 2: or designated game in Ireland and this year, it's an
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  Speaker 2: exciting moment, not just for Steelers fans that are listening
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  Speaker 2: to this podcast, but for the NFL across the island
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  Speaker 2: of Ireland and in the UK as well.
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  Speaker 4: Yeah, of course it is.
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  Speaker 3: I mean, this is the culmination of work that's been
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  Speaker 3: going on for the last few months, I suppose in
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  Speaker 3: real haste, but I guess really since the day that
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  Speaker 3: the Steelers launched the GMP.
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  Speaker 4: Program in Ireland a.
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  Speaker 3: Couple of years ago now, and I think we're all
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  Speaker 3: incredibly excited about the prospect of bringing an NFL game
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  Speaker 3: to Dublin, an NFL regular season game for the very
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  Speaker 3: first time. And I know that the Steelers especially have
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  Speaker 3: been excited about that really from the day that they
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  Speaker 3: set foot at Croke Park in twenty nineteen or sorry,
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  Speaker 3: twenty twenty one to announce the program.
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  Speaker 2: How have you found the response just over the last
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  Speaker 2: few weeks, because I think from me and for a
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  Speaker 2: lot of people sort of around the game, it's definitely
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  Speaker 2: reached a different level. But I thought the response has
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  Speaker 2: been fantastic.
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  Speaker 3: I think it's been fantastic, but I don't think it's
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  Speaker 3: any it's been any more fantastic than I'd expected it
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  Speaker 3: to be. Knowing the passion of the Irish fans and
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  Speaker 3: the passion of Steelers fans. You know, I think everything
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  Speaker 3: that we've seen sort of underscores the reason that we
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  Speaker 3: wanted to come to Ireland in the first place to
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  Speaker 3: play a regular season game. That we knew that there's
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  Speaker 3: a big, passionate fan base. We knew that it'd be
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  Speaker 3: very well received in Ireland and embraced, you know, across
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  Speaker 3: Ireland by sports fans there, and we knew that there
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  Speaker 3: be excitement I think, you know from the US as well,
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  Speaker 3: from Steelers fans, Steelers Nation in America and across the
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  Speaker 3: globe about the prospect of the Steelers playing in Dublin,
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  Speaker 3: which is obviously in Ireland, which is the ancestral home.
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  Speaker 4: Of the Rooneys.
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  Speaker 3: So it all, it all makes so much sense that, yes,
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  Speaker 3: that the reaction has been has been fantastic, but also
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  Speaker 3: sort of somewhat expected.
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  Speaker 2: You talk about that day in the Holgen, Sweeden core
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  Speaker 2: Park when they announced the start of the GMPP program.
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  Speaker 2: Impressed have you been with the efforts from from Nan tonight,
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  Speaker 2: because it seems to have just taken the gear up
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  Speaker 2: every just every few months as well, Henry, just with
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  Speaker 2: different things going on.
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  Speaker 3: I think you're right, and you know, honestly, we saw
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  Speaker 3: it even before that day when when we first started
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  Speaker 3: talking to the Steelers about the prospect of this happening
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  Speaker 3: and of them being part of the Global Markets program.
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  Speaker 3: You know, from from the very beginning, I think more
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  Speaker 3: than probably any team that I've worked with in that program,
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  Speaker 3: they had a very very clear vision for why Ireland
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  Speaker 3: was important.
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  Speaker 4: You know, I think it's obviously.
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  Speaker 3: With some other clubs, you know, you look at the
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  Speaker 3: sort of the why behind it, and it certainly doesn't
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  Speaker 3: have the depth of the roots that that the Rooney
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  Speaker 3: family and the Steelers have in the market. So I
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  Speaker 3: think that that authenticity of what they're doing and why
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  Speaker 3: they're doing and how they go about it has been
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  Speaker 3: evident really from even before they were part of the program.
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  Speaker 3: But you know, really from then onwards, I've been incredibly
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  Speaker 3: impressed by how meticulous they've been about growing their audience
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  Speaker 3: in Ireland. You know, the different sort of leavers they've
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  Speaker 3: pulled to do that, whether it's you know, supporting sort
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  Speaker 3: of some of the grassroots and flag football or football
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  Speaker 3: development programs, whether it's the watch parties that they've delivered
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  Speaker 3: in the market, whether it's you know, this kind of
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  Speaker 3: thing that the podcast and the other content that they're
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  Speaker 3: producing to engage fans locally, whether it's the player trips
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  Speaker 3: that they bringing players into market, some of their commercial
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  Speaker 3: efforts as well. I think everything has been sort of
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  Speaker 3: you know, the stepping stones you would, I suppose, users
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  Speaker 3: a blueprint for any team going into any market, but
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  Speaker 3: all with that deep rooted you know family in Ireland
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  Speaker 3: that kind of knitted all together.
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  Speaker 2: While the Staters have always said from the start of
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  Speaker 2: our process that there eventually aim is to hopefully play
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  Speaker 2: a game on the island of Ireland, I think the
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  Speaker 2: news team as a welcome surprise for so so many people.
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  Speaker 2: Last month Henry talked to us about the process for
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  Speaker 2: you guys and how that game was planned and confirmed.
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  Speaker 2: Was it a long process or how did you find
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  Speaker 2: it just down the stretch.
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  Speaker 4: I think it was again a process that probably started with,
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  Speaker 4: you know, the momentum began with the Steelers committing as
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  Speaker 4: a global markets program team in Ireland.
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  Speaker 3: I think it was probably a happy coincidence that at
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  Speaker 3: the you know, probably I guess twelve eighteen months into
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  Speaker 3: that time, from an NFL international standpoint, our strategy has
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  Speaker 3: evolved to play more games internationally and so there was
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  Speaker 3: a moment where we were going from a limited number
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  Speaker 3: of game inventory to to significantly more. You know, that's
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  Speaker 3: grown this year obviously to seven games plus plus the
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  Speaker 3: Jags game, and you know the intent is to continue
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  Speaker 3: growing that. So I think that was a good coincidence
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  Speaker 3: that those things happen at the same time.
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  Speaker 4: And then I think when we came and.
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  Speaker 3: When I say we, I mean sort of our operational team,
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  Speaker 3: when we came to Dublin and looked at the two
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  Speaker 3: stadium options that we had, it was very clear that,
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  Speaker 3: you know, unlike perhaps some other markets that we look at,
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  Speaker 3: there were very very sort of turnkey solutions to playing
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  Speaker 3: American football games in Dublin, in both Croak Park obviously,
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  Speaker 3: which is that the venue we've landed on, but also
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  Speaker 3: the Aviva, which was you know it has has hosted
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  Speaker 3: college football games and is it a great facility itself.
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  Speaker 3: So I think, you know, all of those things, plus
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  Speaker 3: then once we had sort of identified that the support
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  Speaker 3: that we began to receive from the Irish government, from
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  Speaker 3: Dublin City Council, from lots of really important stakeholders that
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  Speaker 3: would that would lead us to play a game there,
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  Speaker 3: I think all of all of that momentum kind of
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  Speaker 3: you know, became irresistible if you like, and so playing
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  Speaker 3: actually kind of signing off on it and saying, yes,
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  Speaker 3: we're going to go ahead and do this. Once we
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  Speaker 3: had the stadium select, once we had the support of
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  Speaker 3: those stakeholders I mentioned, and obviously with an incredibly strong
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  Speaker 3: push from the Steelers who clearly wanted to do this,
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  Speaker 3: it sort of it grew legs and a life of
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  Speaker 3: its own, and obviously we were delighted to be able
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  Speaker 3: to confirm it.
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  Speaker 2: You mentioned there a little bit about Krook Park, and
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  Speaker 2: for people listening to this podcast aren't aware, the me
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  Speaker 2: and GA season ends at the end of July or
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  Speaker 2: early August, depending on how it finishes up. So it's
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  Speaker 2: an interesting situation, Henry, because you're looking at the stadium
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  Speaker 2: there where the field is going to be in fantastic condition,
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  Speaker 2: because there's going to be a bit of time for
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  Speaker 2: it to really settle there as well. But you mentioned
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  Speaker 2: a bit of a Krook Park. How impressed were you
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  Speaker 2: when you first went in for the first time with
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  Speaker 2: that meeting, because for a lot of people on the
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  Speaker 2: Island of Ireland, it's like we call it the Mecca.
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  Speaker 2: It's like the sporting capital of the whole thing for us,
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  Speaker 2: you know.
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  Speaker 4: Yeah, it is.
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  Speaker 3: I mean, look, I was I'm old enough to have
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  Speaker 3: been around the NFL, albeit not in the role I
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  Speaker 3: mean now in when when the Steelers played a preseason
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  Speaker 3: game there, and I remember some of my colleagues coming
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  Speaker 3: back from from being part of that event and talking
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  Speaker 3: about what an incredible stadium it was. So for me
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  Speaker 3: to go there the first time I did, which was
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  Speaker 3: when the Steelers launched in the market, and finally see
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  Speaker 3: this stadium that I had, the legendary stadium that i'd
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  Speaker 3: heard about. It lived up to everything then and it
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  Speaker 3: and it has done ever since as well. And I think,
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  Speaker 3: you know, the that that I suppose, that feeling that
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  Speaker 3: I had, I think was shared by, as I mentioned earlier,
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  Speaker 3: the sort of operational team who went in there and
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  Speaker 3: had a look at the stadium from a sort of
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  Speaker 3: you know, field feasibility, locker room feasibility, but also just
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  Speaker 3: so general kind of you know, is this the right
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  Speaker 3: place for for an NFL game to come to? And
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  Speaker 3: I think everybody left going wow, this is a fantastic venue,
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  Speaker 3: a historic venue, and one that will be just you know,
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  Speaker 3: a really great one for for an NFL game to
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  Speaker 3: be played at. So, you know, I think there are
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  Speaker 3: there are many converted fans of Croke Park within the NFL,
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  Speaker 3: and I would expect that to only increase by eighty
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  Speaker 3: thousand or so when we first play a game there
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  Speaker 3: in a few months time.
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  Speaker 2: Does it excite you that while it's in the UK
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  Speaker 2: and Ireland scope, it's almost a new plan, different stadium
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  Speaker 2: like And I have to ask this on behalf of
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  Speaker 2: not just theaters fans, but NFL fans in Ireland listening
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  Speaker 2: and just sort of your thoughts, your ideas in terms
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  Speaker 2: of I know it's early, but Dublin itself is such
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  Speaker 2: a central city, Henry the fact that you can walk
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  Speaker 2: from Croke Park to the city center at fifteen minutes,
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  Speaker 2: there must be so many opportunities for the Caelers, for
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  Speaker 2: the league for fan engagement on this day when it
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  Speaker 2: comes they're on in the air.
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  Speaker 4: Yeah, there really are.
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  Speaker 3: I mean I think we you know, I think it
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  Speaker 3: starts probably from now, not just the day of the game,
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  Speaker 3: not just the week of the game, but from from
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  Speaker 3: this point onwards with opportunities for us to show up
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  Speaker 3: in the market and that's not just Dublin, that's across
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  Speaker 3: all of our island. I think we want it to
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  Speaker 3: be seen to engage as much as we possibly can
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  Speaker 3: do across Ireland as a whole. And I know that
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  Speaker 3: that's an ambition of the Steelers too. But when it
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  Speaker 3: comes to game week, I think we have a bit
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  Speaker 3: of a playbook for you know, how you show.
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  Speaker 4: Up in a city.
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  Speaker 3: From my perspective, and maybe I'm being very selfish here,
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  Speaker 3: but I think I can speak a little bit for
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  Speaker 3: our sort of entire fan events team. That's that you know,
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  Speaker 3: has delivered games in Germany and the UK, and you know,
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  Speaker 3: in some cases.
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  Speaker 4: Mexico and Brazil as well.
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  Speaker 3: I think what I'm most excited about, quite honestly, is
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  Speaker 3: is Dublin's ability to make, you know, for a for
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  Speaker 3: a short period of time, make an event the hero
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  Speaker 3: sort of thing that's happening in the city because of
• 11:47
  Speaker 3: the size of the city and and I suppose how
• 11:50
  Speaker 3: condensed its center is. I've been able to see that
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  Speaker 3: a couple of times when I've come to the incredible
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  Speaker 3: college football game there, and you know, I just I
• 12:00
  Speaker 3: can't couldn't get past the idea of of sort of
• 12:04
  Speaker 3: that the center of the city being taken over by
• 12:07
  Speaker 3: NFL fans, by Steelers fans. That gives me goosebumps even
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  Speaker 3: now talking about it. You know what that's going to
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  Speaker 3: be like when when we play that game this season. So,
• 12:19
  Speaker 3: you know, I think that that's that's really exciting, and
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  Speaker 3: I have every I have every confidence that the event
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  Speaker 3: will be an unforgettable one, not just game day, but
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  Speaker 3: but sort of everything around it.
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  Speaker 2: And for people listening NFL dot Com slash Dublin, I'm
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  Speaker 2: not going to ask you that question, Henry, but for
• 12:37
  Speaker 2: people listening, obviously there's a lot of excitement you can imagine,
• 12:40
  Speaker 2: not just on podcasts, but people in the street, people
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  Speaker 2: text and everyone's bossing. But this it's obviously a very
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  Speaker 2: exciting year ahead. Is there a timeline or sort of
• 12:49
  Speaker 2: you know, when we should be able to hear some
• 12:51
  Speaker 2: more information or is it very much sort of a
• 12:53
  Speaker 2: wait and see.
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  Speaker 3: I would certainly not very much wait and see. That
• 12:57
  Speaker 3: sounds like we're keeping secrets from you. We don't know
• 12:59
  Speaker 3: the answer to some of the questions that you all
• 13:02
  Speaker 3: would like answers to today as well. So I think that's,
• 13:05
  Speaker 3: you know, that's really what we need to get to
• 13:07
  Speaker 3: that point where we can have the answers, so that
• 13:09
  Speaker 3: we can give the answers. As you know, and I
• 13:13
  Speaker 3: think as hopefully as fans are sort of broadly aware,
• 13:16
  Speaker 3: Typically the NFL schedule is released after the draft. I
• 13:20
  Speaker 3: think last year it was kind of the second week
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  Speaker 3: of May. I would expect the same thing to happen
• 13:26
  Speaker 3: this year. The International Games again have been announced as
• 13:29
  Speaker 3: part of that. Sometimes it's the day of, but obviously
• 13:32
  Speaker 3: at a more convenient time zone for international fans. I
• 13:36
  Speaker 3: think it's been as much as sort of four or
• 13:38
  Speaker 3: five days ahead of schedule release to kind of bread
• 13:41
  Speaker 3: crumb the way to the to the main schedule release.
• 13:44
  Speaker 3: I can't tell you what the plan is this year,
• 13:46
  Speaker 3: and you know in part that because the schedule is
• 13:48
  Speaker 3: a complicated beast that take us and come together. And
• 13:53
  Speaker 3: while you know, we know for a fact that there
• 13:56
  Speaker 3: will be a game in Dublin and it will include
• 13:59
  Speaker 3: the Steelers, and we know that the Steelers have a
• 14:02
  Speaker 3: nine teams on their schedule this year, and we know
• 14:05
  Speaker 3: that some of those teams are playing internationally already, so
• 14:07
  Speaker 3: they probably aren't going to be playing in Dublin. That's
• 14:10
  Speaker 3: really as sort of as far as the puzzle goes,
• 14:13
  Speaker 3: and I'm sure that you and lots of Steelers fans
• 14:15
  Speaker 3: and lots of NFL fans in general have put those
• 14:17
  Speaker 3: pieces together already, so we're all in the same place.
• 14:21
  Speaker 3: But you know we I'd expect that we'll be able
• 14:24
  Speaker 3: to make the announcement around a date and around an
• 14:26
  Speaker 3: opponent at around sort of the early to mid May time.
• 14:33
  Speaker 2: Yeah, and look that that's awesome. I think for a
• 14:35
  Speaker 2: lot of people listening, it just means a lot. There's
• 14:37
  Speaker 2: that there's a game happening here. In the first list,
• 14:39
  Speaker 2: I think everyone's just delighted. To be honest with you,
• 14:41
  Speaker 2: just finally, Henry from yourself. You know, we've seen over
• 14:46
  Speaker 2: way past the last decade, but we've seen a real
• 14:48
  Speaker 2: legacy out of these London games, like a lot more
• 14:51
  Speaker 2: things taking place. The Ring of Honor took place last year. Look,
• 14:55
  Speaker 2: we're flowing a coin way down the path here, but
• 14:58
  Speaker 2: do you see the idea of this are stubblinging and
• 15:00
  Speaker 2: you just sort of add into the legacy of what
• 15:02
  Speaker 2: the NFL is doing and will hopefully continue to do
• 15:05
  Speaker 2: in the ukn ART and the long end of the future.
• 15:07
  Speaker 4: Yeah. Absolutely, Look, I mean It's funny.
• 15:10
  Speaker 3: I just came off another call with someone else and
• 15:12
  Speaker 3: we were talking about exactly that. You know, we've we've
• 15:15
  Speaker 3: been playing games in London since two thousand and seven,
• 15:18
  Speaker 3: but I wouldn't say we're anywhere near where we want
• 15:21
  Speaker 3: to get to and where we expect that we can
• 15:24
  Speaker 3: get to in the UK with relation to those games.
• 15:28
  Speaker 3: We're at the start of a journey in Ireland in
• 15:31
  Speaker 3: terms of playing games, but I think also in terms
• 15:33
  Speaker 3: of sort of implementing some of the other programs that
• 15:35
  Speaker 3: we have done in the UK, whether it's flag football,
• 15:38
  Speaker 3: which is you know, incredibly important to us, I think
• 15:40
  Speaker 3: as a means of growing participation in the sport and
• 15:44
  Speaker 3: therefore fandom. In terms of you know, identifying a media
• 15:48
  Speaker 3: partner that can really get behind the sport and you know,
• 15:51
  Speaker 3: bring it to the masses through TV, which I think
• 15:55
  Speaker 3: is also something that we would love to be able
• 15:59
  Speaker 3: to do in ourland. Finding the right commercial partners that
• 16:02
  Speaker 3: we can grow with and alongside in the market is
• 16:05
  Speaker 3: really important. You know, there are a number of things
• 16:08
  Speaker 3: that you know, when you look at the blueprint of
• 16:10
  Speaker 3: how do you grow this and how do you make
• 16:12
  Speaker 3: sure that this isn't seen as a traveling circus, right,
• 16:14
  Speaker 3: We're not just putting up a tent and then coming back,
• 16:17
  Speaker 3: you know, at no point in the future. We want
• 16:19
  Speaker 3: this to be the start of that, the catalyst, the
• 16:22
  Speaker 3: springboard to to you know, real growth for the NFL
• 16:27
  Speaker 3: and the market, real growth for the Steelers brand in
• 16:29
  Speaker 3: the market, so that you know, for we're stronger after
• 16:33
  Speaker 3: this game and we can continue growing for years afterwards.
• 16:37
  Speaker 4: That's the plan. That's what we're trying to get done here.
• 16:40
  Speaker 3: But obviously in the meantime we're also very focused on
• 16:42
  Speaker 3: making sure that Game one and that this event is
• 16:44
  Speaker 3: as good as it possibly can be. We're trying to
• 16:46
  Speaker 3: deliver a mini super Bowl to Dublin. That's the plan,
• 16:50
  Speaker 3: and you know that's what we're we're looking to execute.
• 16:53
  Speaker 2: That is a signdbite for this podcast and the air
• 16:56
  Speaker 2: series podcast Henry a minie super Bowl. I love it
• 16:58
  Speaker 2: NFL dot Com. Last doubling for every Steeers fan, for
• 17:01
  Speaker 2: every NFL fan listening, Henry, have no doubt. Well chat
• 17:03
  Speaker 2: as sums stage again very soon in this podcast. But
• 17:05
  Speaker 2: day Grimy Margat, thank you very much for lying on.
• 17:07
  Speaker 2: I'll chet you soon.
• 17:08
  Speaker 4: Thanks for having me.
• 17:15
  Speaker 1: Irish airline air Lingus will proudly serve as the presenting
• 17:18
  Speaker 1: partner of Steelers Ireland twenty twenty five. Airlingus's growth in
• 17:22
  Speaker 1: North America continues in twenty twenty five as the airline
• 17:24
  Speaker 1: prepares to fly to two new US destinations, Nashville and Indianapolis,
• 17:29
  Speaker 1: using its new Airbus eight three twenty one xl or aircraft.
• 17:33
  Speaker 1: This brings the number of transatlantic routes operated by the
• 17:36
  Speaker 1: airline from Dublin, Shannon and Manchester to twenty four. Steelers
• 17:40
  Speaker 1: fans traveling to Ireland for the Big Game can enjoy
• 17:42
  Speaker 1: a relaxing journey when they fly with air Lingus. Air Lingus,
• 17:46
  Speaker 1: You're very welcome.