Marketing Fundamentals for CMOs: w/Quentin Muhlert
Focusing on the fundamentals: it's easier said than done.
But according to renowned advertising expert Quentin Muhlert - the founder of growth marketing agency Muhlert Digital - it's the key to CMOs exceeding expectations.
In conversation with Tom Basgil, he covers:
The fundamentals of Account-Based Marketing - how to get started on a budget.
How consultants can help you build your in-house marketing knowledge.
Why CMOs should move their KPIs as far down the funnel as possible.
Enjoy the episode.
The skinny
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