Latest / GET ER DONE Podcast / EP11 - I Spent the Day With Alex Hormozi, Here's What I Learned

Transcript

EP11 - I Spent the Day With Alex Hormozi, Here's What I Learned · GET ER DONE Podcast

• 0:02
  SPEAKER_00: All right, all right.
• 0:03
  SPEAKER_00: Welcome to another episode of the Get Her Done podcast.
• 0:07
  SPEAKER_00: We're back.
• 0:09
  SPEAKER_00: And last two episodes, so we did my pre-hundred mile episode, my post-100 miler episode.
• 0:15
  SPEAKER_00: That one went long.
• 0:16
  SPEAKER_00: What was that?
• 0:16
  SPEAKER_00: Like two hour episode?
• 0:17
  SPEAKER_00: Yeah, it was a while.
• 0:18
  SPEAKER_00: Holy smokes, bro.
• 0:19
  SPEAKER_00: Now, um, this episode's really cool.
• 0:22
  SPEAKER_00: So I I got to, and we're gonna get into it, but I got to fly out to Las Vegas to Alex Hermozzi's headquarters.
• 0:31
  SPEAKER_00: And for people who don't know who Alex Hermozzi is, he's a billionaire.
• 0:35
  SPEAKER_00: He doesn't say it, but when I sat with him and he was talking about everything he owns and the equity he has in it, on paper, he's a net worth billionaire.
• 0:43
  SPEAKER_00: Yeah, if he sold everything today, he would have a billion dollars.
• 0:47
  SPEAKER_00: Okay, I think I could be wrong.
• 0:49
  SPEAKER_00: Probably.
• 0:50
  SPEAKER_00: He doesn't claim billionaire status, and he's close.
• 0:53
  SPEAKER_00: He's pretty much a billionaire.
• 0:54
  SPEAKER_00: Okay, dude's 40 years old.
• 0:57
  SPEAKER_00: Billionaire at 40.
• 0:58
  SPEAKER_00: Dude, I mean, to be fair, it is crazy that Elon Musk is a trillionaire because that's a hundred that's nine hundred and ninety-nine plus one billions.
• 1:09
  SPEAKER_00: Yeah, that's a lot of money, dude.
• 1:11
  SPEAKER_00: Yeah, holy smokes.
• 1:13
  SPEAKER_00: Unfathomable, really.
• 1:15
  SPEAKER_00: A trillion.
• 1:16
  SPEAKER_00: Yeah, that's that's literally Alex Ramosi's a billion.
• 1:20
  SPEAKER_00: Yeah, or he's at least close to a billion.
• 1:23
  SPEAKER_00: And Elon is 999 times more than that.
• 1:28
  SPEAKER_00: Insane.
• 1:29
  SPEAKER_00: That is insane, dude.
• 1:31
  SPEAKER_01: Yeah.
• 1:32
  unknown: Wow.
• 1:32
  SPEAKER_00: Anyways, so um got to go out to his headquarters at acquisition.com and I got to spend time with them all day.
• 1:43
  SPEAKER_00: It was a room of it was me and nine other business owners and Alex went one by one and we talked about our business, each one of our businesses.
• 1:52
  SPEAKER_00: So I got to talk to him a couple hours about ours, which was cool, and we'll get into that.
• 1:58
  SPEAKER_00: But um, yeah, and then the end of that day was super cool.
• 2:03
  SPEAKER_00: They took us out to this like luxury restaurant.
• 2:07
  SPEAKER_00: I've never eaten this fancy in my life.
• 2:08
  SPEAKER_00: Really?
• 2:09
  SPEAKER_00: I'm from middle of nowhere, East Texas.
• 2:11
  SPEAKER_00: Yeah, and here I am.
• 2:12
  SPEAKER_03: You're just talking about calachis, yeah, dude.
• 2:14
  SPEAKER_00: And it was literally like one of the fanciest things I've ever seen in my life, anyways.
• 2:19
  SPEAKER_00: But before we hop into that and talk about all the cool stuff that happened there, um what have you been up to, man?
• 2:27
  SPEAKER_01: Oh, just uh settling in.
• 2:30
  SPEAKER_01: How long have you been working, working here?
• 2:32
  SPEAKER_01: This is week three, I think.
• 2:34
  SPEAKER_01: Week three.
• 2:35
  SPEAKER_01: I think week three.
• 2:36
  SPEAKER_01: You doing okay?
• 2:37
  SPEAKER_03: Doing good, man.
• 2:38
  SPEAKER_01: High level.
• 2:39
  SPEAKER_03: Yeah, feeling like it.
• 2:40
  SPEAKER_03: Yeah, it's uh you know, just getting in the groove, the the rhythm and the routines kind of setting in.
• 2:46
  SPEAKER_03: Obviously, like every day's a little different because you're making progress from the previous and you know more than you did the day before, the week before.
• 2:54
  SPEAKER_03: Yeah, and so I'm getting more comfortable and and settled in into my groove and like what needs to be done now, yeah.
• 3:00
  SPEAKER_03: And uh like enjoying it, enjoying the problems that need to be solved, uh, setting this up for the future.
• 3:09
  SPEAKER_03: Um, yeah, chatting with suppliers, getting medals in, all kinds of stuff.
• 3:14
  SPEAKER_03: What's up?
• 3:15
  SPEAKER_00: Mid-podcast call.
• 3:17
  SPEAKER_00: Okay.
• 3:17
  SPEAKER_00: Yo, Sam.
• 3:19
  SPEAKER_00: What's up?
• 3:19
  SPEAKER_00: Hey, can you sneak to the podcast room real quick?
• 3:21
  SPEAKER_00: We are recording, so you are gonna be in the podcast, but can you can you sneak here real quick?
• 3:26
  SPEAKER_00: Yeah, I like to throw in little hooks for the viewers, they'll get to see what that's about.
• 3:31
  SPEAKER_00: Okay.
• 3:32
  SPEAKER_00: Um but how so how's uh working here been compared to other places you worked?
• 3:39
  SPEAKER_00: Actually, before we hop into that, yo, Sam, can you here?
• 3:43
  SPEAKER_00: I'm gonna give this to you.
• 3:44
  SPEAKER_00: Can you uh if there's more coffee in there, can you put some coffee in here?
• 3:51
  SPEAKER_00: All right, listeners, y'all are in for a treat.
• 3:54
  SPEAKER_00: That's it.
• 3:54
  SPEAKER_00: Cool.
• 3:55
  SPEAKER_00: Thank you.
• 3:56
  SPEAKER_00: I appreciate it.
• 3:57
  SPEAKER_00: All right, anyways.
• 3:59
  SPEAKER_00: Hey, we can do that mid-podcast, dude.
• 4:02
  SPEAKER_00: Welcome to the show, guys.
• 4:03
  SPEAKER_00: Welcome to the podcast.
• 4:04
  SPEAKER_00: Just getting it done.
• 4:05
  SPEAKER_00: Uh yeah, dude.
• 4:06
  SPEAKER_00: Just getting the coffee done, dude.
• 4:07
  SPEAKER_00: Yeah.
• 4:08
  SPEAKER_00: Hey, the black coffee drink here, fire, dude.
• 4:10
  SPEAKER_00: It is.
• 4:12
  SPEAKER_00: Um anyways, we're off track here.
• 4:15
  SPEAKER_00: So like oh, here's the coffee.
• 4:19
  SPEAKER_00: See, we're leaving everybody in the cliff here.
• 4:22
  SPEAKER_00: Thank you so much, Sam.
• 4:23
  SPEAKER_00: Appreciate it.
• 4:24
  SPEAKER_00: Same advice.
• 4:25
  SPEAKER_00: Yeah.
• 4:25
  SPEAKER_00: All right.
• 4:27
  SPEAKER_00: So, like this company is only six years old.
• 4:30
  SPEAKER_00: It's ran by a 24-year-old.
• 4:33
  SPEAKER_00: Probably not, I don't know how a typical workplace flows.
• 4:36
  SPEAKER_00: I've done I did an internship when I was like 16 at a corporate office, so I kind of know how that flows.
• 4:42
  SPEAKER_00: But I don't know what I'm doing, dude.
• 4:44
  SPEAKER_00: So, like coming in, well, I do, I do, like, I know I know what I'm doing, I know where we're going.
• 4:50
  SPEAKER_04: Right.
• 4:51
  SPEAKER_00: But as far as like hiring an employment and workplace environment, yeah, I don't know.
• 4:58
  SPEAKER_00: I'm just winging it, you know?
• 4:59
  SPEAKER_00: Sure.
• 5:00
  SPEAKER_00: Uh, so like how's it been different working, working at this level, I guess, and like kind of what we're doing versus like other places you've worked.
• 5:09
  SPEAKER_03: So, you know, with my career, I've primarily worked for smaller businesses that are, you know, founder led, CEO-led, like you see the person basically every day.
• 5:24
  SPEAKER_03: And um, so I I don't come from a background of like there's a huge corporate brand infrastructure, there's mid-level management, all that kind of stuff.
• 5:35
  SPEAKER_03: Um, because that's that this is the type of business that I like to work in.
• 5:38
  SPEAKER_03: Right.
• 5:39
  SPEAKER_03: Um, so like, but from from a from a comparison standpoint, you have a lot of things set up that I've seen in other businesses, larger, larger businesses uh that I've worked in.
• 5:53
  SPEAKER_03: Obviously, with my experience too, not obviously to the audience, but in my experience, like I've I've been in a lot of different industries.
• 6:02
  SPEAKER_03: Right.
• 6:02
  SPEAKER_03: And so I bring experience from a multitude of industries, which has helped me for sure.
• 6:08
  SPEAKER_03: Um, but I would say like the the culture here is really good.
• 6:13
  SPEAKER_03: The people here are really great.
• 6:15
  SPEAKER_03: Like you've you've done a great job in qualifying and and hiring people who can get things done, and like you can actually really put trust in the people.
• 6:26
  SPEAKER_03: And so as you've scaled and grown the business, um, obviously I don't have lens of what it was last year or the year before or whatnot, but you know, any any business that's going through the growth that Tex Texas Outlaw is, um, there's gonna be infrastructure that needs to be set up to accommodate the growth.
• 6:47
  SPEAKER_03: The gap between that and like between that infrastructure not existing and it existing are the people making that happen because you can't make it all happen.
• 7:00
  SPEAKER_03: And so that makes hiring extremely important.
• 7:02
  SPEAKER_03: Yeah, and what I've been able to experience is that the people that you have believe in the business, believe in you, and the you can trust them.
• 7:14
  SPEAKER_03: You can trust them to get the things done that they need to get done.
• 7:17
  SPEAKER_03: And if they are if there's roadblocks, if there's challenges or whatever, there's always support from you to help make it happen, or support from other people to make it happen.
• 7:30
  SPEAKER_03: It's never been, I've not ran into an issue where it's like not my job, can't do it.
• 7:36
  SPEAKER_03: It's let me help you figure it out every single time.
• 7:39
  SPEAKER_03: And so I think that that that is important.
• 7:42
  SPEAKER_03: And it's like the highlight that I would just share is like you can find that in other businesses.
• 7:50
  SPEAKER_03: In in my experience, I've I've I've experienced that to a degree, but here it's it's it's uh it's really, really, I don't know.
• 7:59
  SPEAKER_03: I I feel like everybody's very aligned values-wise, everybody's aligned with the mission, and everybody's rowing the same way, and that's extremely important.
• 8:08
  SPEAKER_03: And it's it's been it's been great to experience that uh coming in.
• 8:13
  SPEAKER_03: Cool.
• 8:13
  SPEAKER_00: Yeah, less than out of everyone that applies to do something here, less than one percent of people actually like make it through the gauntlet.
• 8:24
  SPEAKER_00: I could tell pretty quick if I'm gonna hire somebody or not, yeah.
• 8:27
  SPEAKER_00: But uh, yeah, very particular, man.
• 8:29
  SPEAKER_00: Very particular.
• 8:29
  SPEAKER_00: I don't I don't just hire anybody off the street.
• 8:31
  SPEAKER_00: Yeah you know, um, yeah.
• 8:34
  SPEAKER_00: What's what's one thing, and I know this is this might be like I know you're new, you're a few weeks in, and um you're still getting adjusted to everything.
• 8:47
  SPEAKER_00: But you can be open book here.
• 8:49
  SPEAKER_00: I don't care what you say.
• 8:50
  SPEAKER_06: Yeah.
• 8:51
  SPEAKER_00: If anything, it'll help me.
• 8:52
  SPEAKER_00: But what's one thing, or what what are some things or one thing that you're having to adapt with that, or having to adapt to that maybe you don't necessarily like doing, but it's kind of a thing that's a part of the job that like something that kind of kind of like a thorn in the flesh kind of thing, where it's like, I don't really like having to do this, but it's necessary.
• 9:18
  SPEAKER_03: That's a good question.
• 9:19
  SPEAKER_03: Um, you know, I think I think one challenge that has come up that that it will grow me in that that's unclear possibly is like figuring out the logistics of okay, well, if we need we we need to have merch at every event, yes, how do we get that staff properly if we're not having our own staff do that?
• 9:45
  SPEAKER_03: And so that's something that is you know a little thorny just because obviously we want to do it right.
• 9:53
  SPEAKER_03: You gotta have the right people, and so if you're kind of outsourcing that to a certain degree, like that's an important role that has to work.
• 10:03
  SPEAKER_03: And so, like the recruiting aspect of that, making sure that we get the right people that can, you know, wear the logo, represent us well, and execute on on race day to sell the merch.
• 10:15
  SPEAKER_03: It's like a simple thing to do, but it's also a task that is so important you can't take it lightly.
• 10:22
  SPEAKER_00: And so it's difficult to find a person to work once a month on the weekend.
• 10:28
  SPEAKER_03: Yeah, you know, and so it's you know that that's that's something that I'm I'm having to to to figure out and think through.
• 10:35
  SPEAKER_03: Um, I've got ideas on how you know I'll go about that.
• 10:39
  SPEAKER_03: Like so, so and and this is all part of growing a business that is a national brand.
• 10:46
  SPEAKER_03: And so what I respect about you is that you take the approach of let's just get it done and and and figure it out, yes, which is awesome.
• 10:55
  SPEAKER_03: Like you can't, you can't you don't rest on, well, that's too hard of a problem, and I'm not going to figure it out, so we're just not going to have it.
• 11:03
  SPEAKER_03: You're going, well, that's an opportunity and it's possible.
• 11:07
  SPEAKER_03: Let's figure out how it's possible.
• 11:09
  SPEAKER_03: And that's where you know you you experience the growth.
• 11:12
  SPEAKER_03: Yes.
• 11:13
  SPEAKER_03: It's the challenge of you know breaking through those walls, but like, you know, I've just kind of going back to the team.
• 11:21
  SPEAKER_03: Every member of the team have have broken through their own individual walls in their roles.
• 11:26
  SPEAKER_03: You know what I mean?
• 11:27
  SPEAKER_03: So that's just a wall that nobody's broken through yet.
• 11:31
  SPEAKER_03: That uh it's we we have in in different places, right?
• 11:35
  SPEAKER_03: But it's like, okay, well, this is infrastructure that needs to be set up in a SOP that needs to be created and a process of recruiting, vetting, and uh deploying like like that's what we need, that's what the business needs.
• 11:50
  SPEAKER_03: And so somebody's got to figure it out eventually.
• 11:52
  SPEAKER_03: And so I'm I'm welcoming that challenge and and saying, okay, yeah, let's let's figure it out.
• 11:58
  SPEAKER_03: Right.
• 11:59
  SPEAKER_03: You know, so I I feel like that's that's the one that kind of comes to mind right now that I'm trying to, you know, uh engineer and and and figure out.
• 12:06
  SPEAKER_03: But it's like to me, that problem is great.
• 12:09
  SPEAKER_03: Uh like I like that problem.
• 12:11
  SPEAKER_03: I will I'm I'm happy to to figure it out.
• 12:13
  SPEAKER_03: I've got ideas on on how to figure it out, and we'll just we'll just roll.
• 12:18
  SPEAKER_00: Yeah, it's part of our value, make it happen.
• 12:20
  SPEAKER_00: Yeah.
• 12:20
  SPEAKER_00: Literally, it's like, all right, it doesn't matter what you gotta do, just make it happen.
• 12:24
  SPEAKER_00: Yeah, exactly.
• 12:25
  SPEAKER_00: I saw this analogy on Instagram of there was this guy um who needed to float down a river and get to a certain location, and there was two guys.
• 12:37
  SPEAKER_00: One guy strapped together a couple planks and two logs and used rope, and it wasn't pretty.
• 12:45
  SPEAKER_00: And then another guy got a log and he started eleg elegantly carving out the log.
• 12:52
  SPEAKER_00: And the guy that just like strapped the rap raft together and like put it together, he hopped in the river, floated down the river, got to the spot.
• 13:03
  SPEAKER_00: The guy that was carving the boat and trying to make it all perfect and elegant, he uh he spent so much time working on the boat that he never got to the spot.
• 13:14
  SPEAKER_00: Yeah, and I love that analogy because that's workplace stuff, because workplace stuff is like, hey, here's what we need to make happen.
• 13:24
  SPEAKER_00: Like we need to um I I'll give a few examples and I'm I'm gonna talk about it with like some of the stuff we're implementing from Alex, but like we pretty much need to create, almost recreate and restructure an entirely new website with certain very particular functions, right?
• 13:40
  SPEAKER_00: That's something like either I need to do or I need to find somebody that can do it.
• 13:44
  SPEAKER_00: And it's like I'm not going to like try to find the perfect website and the perfect website designer and builder and and wait two years to get a perfect website built.
• 14:01
  SPEAKER_00: I'm gonna get this thing thrown up in like hopefully a few days, maybe a few weeks.
• 14:05
  SPEAKER_00: I don't know however long it takes.
• 14:06
  SPEAKER_00: But I'm gonna I'm gonna look for the fastest route possible.
• 14:09
  SPEAKER_00: And if it doesn't have all the pretty stuff, whatever, we can add it later.
• 14:14
  SPEAKER_00: And I'm always uh a guy that's like, let's finish it now as fast as possible and add all the stuff that makes it pretty later.
• 14:20
  SPEAKER_00: Yeah.
• 14:21
  SPEAKER_00: And ultimately you get stuff done faster.
• 14:24
  SPEAKER_00: Um, there's another guy or another analogy of like uh these two guys trying to build a brick wall, and one guy he would lay a brick and then put like a balancing scale on it to make sure it was like even.
• 14:39
  SPEAKER_00: And then he'd put the brick on slowly, put the scale on it, take it off, put the next brick.
• 14:45
  SPEAKER_00: The other guy just slapped brick brick on together, made it like he was like, Oh, it's not you know perfect, but it's good enough.
• 14:53
  SPEAKER_00: And the second guy was able to build an entire brick wall in like a few days, whereas the first guy he was he had barely laid like 10 bricks, yeah.
• 15:02
  SPEAKER_00: And so um it's like the the best way to work or like get stuff done in a workplace or whatever, or like really just in general, is to do stuff with speed and quality at the same time.
• 15:16
  SPEAKER_00: Yeah, it's like and sometimes you don't even need quality uh to get there, you just need speed, like the raft analogy.
• 15:24
  SPEAKER_00: It's like okay, we just need to get to point A to point B, it doesn't matter what it looks like, right?
• 15:28
  SPEAKER_00: Like this is just a temporary floating device that get us there.
• 15:31
  SPEAKER_00: And sometimes in a workplace, like we have temporary floating devices that just like hey, we just need to get here, and then we can do our stuff, you know.
• 15:39
  SPEAKER_03: Um yeah, done is better than perfect, yeah.
• 15:42
  SPEAKER_00: And then, you know, if it's like, hey, we need to use this raft all the time to float to the certain location, it's like, all right, we're just gonna build it and float there first, but each time we're gonna keep making it better as we go, you know.
• 15:54
  SPEAKER_00: Yeah, it's like building the plane while it's flying.
• 15:57
  SPEAKER_03: Exactly.
• 15:57
  SPEAKER_03: Exactly.
• 15:58
  SPEAKER_00: It's like you get it up in the air and it's flying, and it's like, all right, now you're just like patching the walls and like keeping it going.
• 16:04
  SPEAKER_03: Yeah, yeah.
• 16:05
  SPEAKER_03: Uh I was actually listening to a podcast yesterday as I was uh doing some inventory with Alexander Wang, yeah, who is the lead uh developer, I guess, for Meta.
• 16:16
  SPEAKER_03: Okay.
• 16:17
  SPEAKER_03: For so you know how they just came out with Muse, uh, their AI agent.
• 16:21
  SPEAKER_01: Meta did?
• 16:22
  SPEAKER_01: Yes.
• 16:23
  SPEAKER_01: Okay.
• 16:23
  SPEAKER_03: So they they just came out, they released their AI agent product, all consumer product or whatever.
• 16:30
  SPEAKER_03: Took them like a year to get from like start to uh consumer release.
• 16:35
  SPEAKER_03: But in the podcast, he was talking about like people were like Meta was behind, so to say, like Anthropic and these other AI companies because uh of just code and and all these things, but they never underestimated Zuck because he is a beast and will just persist through the problem for as long as it takes.
• 16:57
  SPEAKER_03: And he was just making the point, Alexander was of just like we we we got here and then we just refined it and refined it and refined it and refined it and refined it over time until it was ready for release.
• 17:10
  SPEAKER_03: And so, like it's like the marathonata sprint, and it's it's it's the same principle, you know.
• 17:16
  SPEAKER_03: If it's if it's this business or you know global billion user AI business, you know, um it the principles are the same.
• 17:27
  SPEAKER_03: And as long as you can implement the principles successfully, then you'll get where you're going inevitably.
• 17:32
  SPEAKER_03: It's just a matter of that continual refinement to get it to where it's that much better each and every day.
• 17:39
  SPEAKER_03: And I I think that's that's the thing.
• 17:40
  SPEAKER_03: It's like it's uh uh Simon Sinek has a book, but it's a concept that's broader is uh the the infinite game.
• 17:48
  SPEAKER_03: Business is an infinite game.
• 17:49
  SPEAKER_03: And that's like like yeah, so not to not to throw a whole bunch of other like slogans out there, but you know, flat lines always fall.
• 17:56
  SPEAKER_03: So like a business that's going to you know stop at the at the at the you know, just okay, well, it's manageable raft, eventually a storm's gonna come, and that raft is not gonna get you down the same river because the conditions are gonna be different.
• 18:12
  SPEAKER_03: And so you always have to refine, but you can't refine unless you get to square one.
• 18:18
  SPEAKER_03: Yeah.
• 18:19
  SPEAKER_00: Yeah.
• 18:22
  unknown: Yeah.
• 18:22
  SPEAKER_00: I think if you just if you just approach everything in life, like if you just approach everything in life with like the whole the name of the podcast, get her done.
• 18:33
  SPEAKER_00: That's it.
• 18:34
  SPEAKER_00: Literally, that's what it is.
• 18:35
  SPEAKER_00: It's like you're just getting it done and you're doing whatever's required to make sure it happens.
• 18:40
  SPEAKER_00: I mean, that's the principle.
• 18:41
  SPEAKER_00: I'll maybe write a book called Get Her Done one day.
• 18:43
  SPEAKER_00: I'll just like transcript all the podcasts.
• 18:45
  SPEAKER_00: Yeah.
• 18:45
  SPEAKER_00: Um yeah, but um yeah, man.
• 18:51
  SPEAKER_00: So uh tell us what what did you learn?
• 18:55
  SPEAKER_03: Like, how was that experience?
• 18:58
  SPEAKER_03: So going for a mozy.
• 19:00
  SPEAKER_00: Yeah, so I I flew out to Vegas Monday and I got there early.
• 19:04
  SPEAKER_00: It was like the only time flights like I got like an early morning flight, but it was one of the it was either that or a super late night flight, and I was like, I'm gonna get there early.
• 19:11
  SPEAKER_00: So I got there early, and for a guy like me, there's not much for a Christian guy to do in Vegas, unless you're like gonna go evangelize, sure.
• 19:24
  SPEAKER_00: Um, but like, you know, I pulled up into the room and I try to get some work done on my laptop with the uh hotel internet sucks.
• 19:33
  SPEAKER_00: So I'm like, crap.
• 19:34
  SPEAKER_00: Well, it's Monday and I'm like have all day, so I was like, you know what?
• 19:38
  SPEAKER_00: I can't get any work done right now.
• 19:41
  SPEAKER_00: Um, so I went and like did a few random things.
• 19:44
  SPEAKER_00: Like I like I was staying downtown, like the old Vegas trip where it's like the golden nugget, it's like the historical downtown area.
• 19:51
  SPEAKER_00: And so I kind of hung out there.
• 19:53
  SPEAKER_00: Um and I walked around the casino and I was just like checking everything out, like looking at everything.
• 20:00
  SPEAKER_00: Sure.
• 20:00
  SPEAKER_00: I did get to evangelize a little bit.
• 20:02
  SPEAKER_00: There's this guy that worked at the casino, he was 20, and he was in his 20s, but he was like um a manager of the SOP machines.
• 20:09
  SPEAKER_00: And this is actually this is a little bit of a side tangent, but this is actually interesting.
• 20:13
  SPEAKER_00: I was asking him about like how um gambling machines really work because he he went to school, he went to the University of Las Vegas, he went to school and majored in this major that has to do with casinos and gambling.
• 20:30
  SPEAKER_03: Wow.
• 20:30
  SPEAKER_00: So he like studied and went to school to work at a casino.
• 20:33
  SPEAKER_03: Interesting.
• 20:34
  SPEAKER_00: And so I asked him, I was like, hey, all these machines, like who decides how much is given out?
• 20:40
  SPEAKER_00: Um, how does all this, how does the machine stuff work?
• 20:43
  SPEAKER_00: He's like, truly, he's like, the government is so restrictive on gambling and like the laws around gambling.
• 20:50
  SPEAKER_00: It all the machines and everything, he said it truly is random.
• 20:54
  SPEAKER_00: He said the chance of you winning something like on a machine or like a SOP machine, it it truly is random.
• 21:01
  SPEAKER_00: No one sets the amounts, it's just a true random uh response.
• 21:06
  SPEAKER_00: And like obviously the machine companies can say, hey, we're gonna pay out 10% and keep 90%, right?
• 21:15
  SPEAKER_00: But they're gonna pay out the 10%, and it really truly is random.
• 21:18
  SPEAKER_00: So I thought that was interesting.
• 21:19
  SPEAKER_00: I was like, oh, because I kind of thought there was like someone upstairs who like says, all right, today we're giving out we're giving out this much money.
• 21:25
  SPEAKER_04: Yeah.
• 21:26
  SPEAKER_00: You know, but no, all the machines are made by certain manufacturers.
• 21:30
  SPEAKER_00: They manufacturers sell the machines to the casinos, a percentage of the revenue goes towards the casino.
• 21:36
  SPEAKER_00: I presume a percentage of the revenue goes towards the manufacturer, and then the rest of it gets given away.
• 21:44
  SPEAKER_00: And that's kind of how the um machines work.
• 21:47
  SPEAKER_00: So that was interesting.
• 21:48
  SPEAKER_00: But anyways, I got to evangelize to that guy.
• 21:50
  SPEAKER_00: And um because he was in his 20s, I was like, hey man, like what's your vision for your life?
• 21:55
  SPEAKER_00: Like, you know, what do you want to do in your life, where you want to go?
• 21:58
  SPEAKER_00: He's like, I don't really know, man.
• 22:00
  SPEAKER_00: He's like, I'm just here doing this.
• 22:02
  SPEAKER_00: And like he was kind of, he seemed like depressed with his life a little bit.
• 22:06
  SPEAKER_00: And so I kind of shared with him how like you're only gonna try you're only gonna find like true meaning in your life through Jesus.
• 22:15
  SPEAKER_00: And he said he was Catholic.
• 22:17
  SPEAKER_00: And so I uh was trying to encourage him.
• 22:20
  SPEAKER_00: I was like, hey man, you should go to like a non-denominational church.
• 22:23
  SPEAKER_00: I was like, it's a bunch of cool cool guys that you can plug in with at those churches.
• 22:28
  SPEAKER_00: Um I was trying to uh encourage him like to go find a church, find a community, because literally he just like would go to work every day, work at the work at the casino, and he would like he's kind of like a machine manager in a way, yeah.
• 22:41
  SPEAKER_00: And then he'd go back home, and that's all he did.
• 22:44
  SPEAKER_00: And he seemed pretty miserable with his life, and so I just I was just encouraging him to uh seek God and seek Jesus for fulfillment and meaning in his life.
• 22:54
  SPEAKER_04: Awesome.
• 22:55
  SPEAKER_00: Um, so that was cool.
• 22:56
  SPEAKER_00: Yeah, I I was glad I was able to, and it was like a natural evangelism, like I didn't force it, it just naturally came, which I like.
• 23:02
  SPEAKER_00: Um because a lot of times, like from my experience, it's better to share the gospel than not to, but when you share it, just to share it without like proper discernment, like that's biblical, do that, but like at the same time, a lot of times some or a lot of people just kind of like resist it, like if right, like if they don't want it, like the Bible says don't cast a pearl before swine, right?
• 23:29
  SPEAKER_00: And so, like people that don't want to hear the gospel, you can tell them, but they're not gonna see the value in the pearl, yeah.
• 23:38
  SPEAKER_00: And they're just gonna go on with their life, right?
• 23:40
  SPEAKER_00: And so, like, you gotta kind of have to be strategic in a way for sometimes, most of the time, in my opinion, is just I've seen bigger impact with natural-led conversations to God rather than like forced.
• 23:52
  SPEAKER_03: Yes.
• 23:52
  SPEAKER_03: Does that make sense?
• 23:53
  SPEAKER_03: Yeah, absolutely, absolutely.
• 23:55
  SPEAKER_03: Um, yeah, like you could say, like, oh, I'm evangelizing because I'm gonna hand out this Bible track and like tell you know, here's the Bible track, this is what I'm here to tell you.
• 24:04
  SPEAKER_03: But like if you actually invest in the person, you got to know him, got to know where he was at.
• 24:08
  SPEAKER_03: Yeah, yeah, that kind of thing.
• 24:09
  SPEAKER_03: Like, that's it's it's just it it creates a different impression.
• 24:12
  SPEAKER_00: And I didn't I didn't even talk to him to share the gospel, I just I was just talking to him, right?
• 24:16
  SPEAKER_00: Yeah, and then we got to the whole, you know, what do you think about about your life, man?
• 24:23
  SPEAKER_00: Yeah, and it was just not a fun, not a fun life, and I was like, dude, I was like, if you want a great life, if you want true fulfillment, it's like ask God, dude.
• 24:35
  SPEAKER_00: Yeah, I asked him, I said, When's the last time you asked God about where he wants you to be?
• 24:41
  SPEAKER_00: And he said, Never, I haven't.
• 24:44
  SPEAKER_00: I said, You should, dude.
• 24:45
  SPEAKER_00: You should ask him every day.
• 24:46
  SPEAKER_00: Yeah.
• 24:47
  SPEAKER_00: Because when I told him how when I when I was in college, I asked God every day for three years where he wanted me to be and go, and I didn't hear nothing.
• 24:54
  SPEAKER_00: I didn't know.
• 24:56
  SPEAKER_00: And I didn't know until like after I graduated college where God wanted me, but it took three years of asking.
• 25:03
  SPEAKER_00: And so I kind of I told him that.
• 25:05
  SPEAKER_00: I said, dude, you gotta get I said you gotta you gotta ask God every day where he wants you to be.
• 25:09
  SPEAKER_00: And I said, you need to get and I also I didn't say you need to, but I encouraged him.
• 25:13
  SPEAKER_00: I was like, you should go to a church.
• 25:14
  SPEAKER_00: I was like, there's a bunch of guys like me there, just a bunch of cool young guys.
• 25:18
  SPEAKER_00: You can plug in with them, cool guys, you can have purpose and fulfillment in your life, yeah.
• 25:23
  SPEAKER_00: And so that was cool.
• 25:24
  SPEAKER_00: So, anyways, that was uh Monday night.
• 25:26
  SPEAKER_00: That was uh right before meeting with Alex.
• 25:31
  SPEAKER_00: And then um that night I went to uh you ever watched that show pawn stars?
• 25:36
  SPEAKER_00: Yeah, so I went to their pawn shop.
• 25:39
  SPEAKER_00: Oh, sick! Yeah, so that's awesome.
• 25:42
  SPEAKER_00: I so I preached to that guy.
• 25:43
  SPEAKER_00: I got an Uber to the pawn shop, uh-huh.
• 25:46
  SPEAKER_00: And I I walk in the pawn shop, and you know how like on their show they have all these like cool historical things that come through and all these really cool cool stuff.
• 25:54
  SPEAKER_00: Yeah, I walk in there, none of that stuff on TV is in there.
• 26:00
  SPEAKER_00: Like I was expecting to get like to see like you know, a George Washington coat or like some 1600s musket.
• 26:08
  SPEAKER_00: Yeah, like some cool stuff, man.
• 26:10
  SPEAKER_00: It was just like your typical pawn shop stuff, man.
• 26:12
  SPEAKER_00: Yeah, they had some cool like sign stuff on the walls from like movies and stuff that you could buy.
• 26:18
  SPEAKER_00: Like they had a it looked like a signed ball from the Sandlot movie or something.
• 26:22
  SPEAKER_00: They they had stuff like that, they had uh old coins.
• 26:26
  SPEAKER_00: Um, they had coins from Bible Times.
• 26:28
  SPEAKER_00: I thought about buying one, I didn't, yeah, but they had like coins from Bible Times.
• 26:33
  SPEAKER_00: Um, like these coins are old, dude, like 2,000-year-old coins.
• 26:36
  SPEAKER_00: Wow, super cool.
• 26:37
  SPEAKER_00: Uh they had like meteorites, um, they had like a lot of signed paintings and posters, and they had a lot of watches and jewelry, uh, a lot of like cards, um, a lot of swords, a lot of old guns.
• 26:51
  SPEAKER_00: But like the unique items you see on the pawn stars TV shows, they don't they didn't actually have those in the store.
• 26:57
  SPEAKER_04: Yeah.
• 26:57
  SPEAKER_00: Um, and so that was interesting.
• 27:00
  SPEAKER_00: So I kind of like stuck around there for 20 minutes, went across the street, ate some pizza, and then this this is funny, dude.
• 27:07
  SPEAKER_00: So I started so I was at the pawn star shop and I look over and I see the strat uh tower, and the strat tower is like right, like if you if you get to the strat and you keep walking down towards like the nice part of Vegas, the strip is what they call it.
• 27:24
  SPEAKER_00: Like, once you get to the strat, it's kind of a straight shot, straight shot down the strip.
• 27:29
  SPEAKER_00: And I looked up at the strat and I was like, oh, it's not that far.
• 27:33
  SPEAKER_00: So I start walking, and as I'm walking, it starts to get rougher and rougher as far as the people and like the buildings.
• 27:40
  SPEAKER_00: And it gets to a point where I get fully sketched out.
• 27:43
  SPEAKER_00: There's all these like crazy looking dudes walking by me, looking at me, like sketchy dudes.
• 27:49
  SPEAKER_00: And I was like, crap, dude.
• 27:51
  SPEAKER_00: And I was like, there is no normal person walking around.
• 27:53
  SPEAKER_00: Yeah, so there's this fenced in self-storage building, and I walk up to it and I walk into the lobby, and there's a guy sitting there, and I'm like, hey man, is it cool if I wait in here while I get in the Uber?
• 28:05
  SPEAKER_00: And he's like, Yeah, that's no problem.
• 28:06
  SPEAKER_00: You let me in, let me sit in there, hop into Uber, and I'm in the uh car with this Uber guy.
• 28:15
  SPEAKER_00: The interesting thing about these Uber guys, I can't ever tell if they're telling the truth or lying, but there's a few Uber guys that I've sat in with that like they've been so successful in their life, they have not apparently they have nothing else to do, so they drive Uber for fun and to fill their time.
• 28:32
  SPEAKER_00: And so this guy I was sitting with, he's taking me down to uh have you seen the new sphere in Las Vegas?
• 28:38
  SPEAKER_00: Yeah.
• 28:38
  SPEAKER_00: That thing.
• 28:39
  SPEAKER_00: So I was going to that after after I ate after the pawn shop.
• 28:43
  SPEAKER_00: I was going to the sphere and I was in the Uber with this guy, and I'm talking to him about you know, Alex Tremose acquisition.
• 28:51
  SPEAKER_00: And he's like, Yeah, he's like, I sold my company for eight million dollars.
• 28:54
  SPEAKER_00: I was like, really?
• 28:56
  SPEAKER_00: He's like, Yeah, he's telling me about what it was.
• 28:57
  SPEAKER_00: And like this guy, he had these like nice uh meta oak oakleys on and stuff, and like he was dressed all nice, and he's sing he I asked him if he had a family, he's a single guy, but he's like in his 40s, and he's like, Yeah, I had a baseball company um that had like X amount of clients.
• 29:15
  SPEAKER_00: I sold it uh for like eight million dollars.
• 29:18
  SPEAKER_00: And I told him, I was like, dude, I was like, that's that's baller.
• 29:23
  SPEAKER_00: Yeah, that's sick, dude.
• 29:25
  SPEAKER_00: At the same time in my head, I was like, ah, like, did you really?
• 29:28
  SPEAKER_00: Yeah, and he was just doing Uber to like because he had nothing else to do.
• 29:31
  SPEAKER_00: Um, and he I guess he did some uh stock trading too with that some of that money, and like he doesn't really have anything to do, I guess, so he just does Uber and stock trading now.
• 29:43
  SPEAKER_00: I didn't know if I would believe him or not, right?
• 29:47
  SPEAKER_00: Last time I was in Vegas, one of the guys was apparently the CEFO of McDonald's previously.
• 29:53
  SPEAKER_00: Um as an old retired guy.
• 29:56
  SPEAKER_00: I I actually believe that guy, yeah.
• 29:58
  SPEAKER_00: I I don't know.
• 29:59
  SPEAKER_00: I kind of believe this guy too, but I don't know.
• 30:01
  SPEAKER_00: Yeah, anyways, dude drops me off at the sphere, and I go into the sphere and they do like the Wizard of Oz movie.
• 30:07
  SPEAKER_00: Okay, so I'll go in there and you know I'm trying to kill time.
• 30:10
  SPEAKER_00: So I'm like, I go to the go to the sphere, sitting in there, and um dude, the sphere is crazy, bro.
• 30:20
  SPEAKER_00: Like it well, the I did the Wizard of Oz, and there's one scene where like you're in the tornado, uh-huh, and it I legit felt like I was in a tornado, like the sh the seats were shaking, they had wind blowing in the sphere, and they had like leaves flying around, like real, not they were like fake leaves, but they were leaves flying around, and it was like the noise was so loud, it felt real.
• 30:46
  SPEAKER_00: I felt like I was inside of a freaking tornado.
• 30:48
  SPEAKER_02: That's awesome.
• 30:49
  SPEAKER_00: I got scared.
• 30:50
  SPEAKER_00: I legit, I don't get scared of stuff.
• 30:52
  SPEAKER_00: Yeah, I texted my wife because me last time we were in Vegas, meet uh my wife and I, I was like, hey, let's go to sphere.
• 30:58
  SPEAKER_00: She's like, No.
• 30:59
  SPEAKER_00: I texted her, I said, I'm glad I'm glad you didn't come, we didn't do this together because you'd be freaking out right now.
• 31:05
  SPEAKER_00: Um, she gets scared easily, so yeah.
• 31:08
  SPEAKER_00: Anyways, so uh did the sphere an insane experience, honestly.
• 31:14
  SPEAKER_00: Um, personally, as a Christian, not a fan of the Wizard of Oz after watching it.
• 31:18
  SPEAKER_00: There's like a lot of witchcraft and stuff in it.
• 31:20
  SPEAKER_03: Have you ever watched it?
• 31:21
  SPEAKER_00: I did when I was a kid, but I don't but like now that I'm like have the Christian lens on, sure.
• 31:26
  SPEAKER_00: I'm like, oh my gosh, like there's a ton of witchcraft in the Wizard of Oz.
• 31:29
  SPEAKER_02: Yeah, um, yeah, I mean the wicked witch, yeah.
• 31:32
  SPEAKER_00: Yeah, I mean they and they had like the sorcerer predicting the future, like that's all witchcraft.
• 31:37
  SPEAKER_00: Anyways, um, ton of witchcraft.
• 31:40
  SPEAKER_00: I was like, dude, I was like, I know this movie got flamed when it came out by churches.
• 31:45
  SPEAKER_00: Like I know a bunch of Pentecostal churches hated on this movie when it came out in the 70s, you know.
• 31:51
  SPEAKER_00: Um, anyways, watched it though.
• 31:55
  SPEAKER_00: Uh walked down, got back to my hotel room.
• 32:01
  SPEAKER_00: Um I didn't really have much to do, so I think I just went to bed and I was like pretty excited about finally meeting Alex the next day.
• 32:09
  SPEAKER_00: Yeah.
• 32:09
  SPEAKER_00: So, anyways, all right, Tuesday.
• 32:11
  SPEAKER_00: So I meet with Alex.
• 32:13
  SPEAKER_00: Um, so I I pull up the acquisition, show up for the early breakfast, and um I'm sitting in there with some of the other business owners because it's a group of 10 business owners, and we're all sitting in there eating breakfast.
• 32:26
  SPEAKER_00: And everything's supposed to start at nine.
• 32:30
  SPEAKER_00: So Alex rolls in at nine, he walks in the room immediately, bro, got super nervous because I was like, dude, like yeah, it's freaking Alex Rosie.
• 32:39
  SPEAKER_00: Yeah, millions of followers, pretty much a billionaire, yeah.
• 32:44
  SPEAKER_00: Sit and it was me.
• 32:46
  SPEAKER_00: So there was a I was sitting in a chair, there's a guy next to me, and then it was Alex.
• 32:51
  SPEAKER_00: So it was like this, Alex.
• 32:53
  SPEAKER_00: So Alex was like, Alex was like right here, yeah.
• 32:57
  SPEAKER_00: And I was where you're sitting, yeah.
• 32:59
  SPEAKER_00: So arms reach.
• 33:01
  SPEAKER_00: So Alex walks in and uh he opens up his uh notebook here, his little little binder with all the information of all of us, and he tells us uh some cool stuff that he's doing.
• 33:13
  SPEAKER_00: So he's he's actually so the the thing I signed up for, it's called L3.
• 33:17
  SPEAKER_00: Um, and L3 is level three, and that's the level where you get to have that one-on-one with Alex.
• 33:24
  SPEAKER_00: And he's telling us how this is one of his last L3s, actually.
• 33:28
  SPEAKER_00: So he's not gonna be offering this anymore, uh, which I was like, yes.
• 33:34
  SPEAKER_00: Right.
• 33:34
  SPEAKER_00: I was like, I got to meet him and talk to him before he stopped doing it.
• 33:37
  SPEAKER_00: Yeah, absolutely.
• 33:38
  SPEAKER_00: Um, so I was pretty excited about that.
• 33:40
  SPEAKER_00: Um, but he was telling us kind of like why he does L3.
• 33:45
  SPEAKER_00: Um, and he doesn't need the money from L3, like it costs money to do that with him, but he doesn't need that money.
• 33:51
  SPEAKER_00: He talked about how he um he does it because number one, he's training their AI while they're doing it.
• 33:58
  SPEAKER_00: The AI is recording the entire session, and they have this AI that's basically Alex's brain, right?
• 34:04
  SPEAKER_00: But AI, and it's learning how Alex makes decisions and what decisions he makes.
• 34:10
  SPEAKER_00: And so part of the reason he's done L3 is because of um training the AI, which is interesting.
• 34:18
  SPEAKER_00: So the AI has been trained on thousands of sessions with Alex.
• 34:23
  SPEAKER_00: Pretty good AI.
• 34:24
  SPEAKER_00: Um, so he did that, and then also he was also trying to learn all these different businesses and learn things that do and don't work because their company is basically they help educate other companies or business owners like me.
• 34:39
  SPEAKER_00: And then if you ever want to sell your business, they want you to sell to them, or like if you ever want to give equity of your business, right?
• 34:46
  SPEAKER_00: They want to invest, right?
• 34:48
  SPEAKER_00: So they're looking for businesses to invest it in.
• 34:50
  SPEAKER_00: That's their company, they want to invest, and so uh part of the reason he's done all these L3s is because he wants to learn all these different businesses and what everybody's doing for himself.
• 35:02
  SPEAKER_00: On top of that, he's also training his ACQ AI.
• 35:06
  SPEAKER_00: Third thing though, is he's now kind of gotten to the point where he's pretty much satisfied with the level he's or with all the um sessions he's done because he does he does a few L3s once a month.
• 35:21
  SPEAKER_00: So he'll do like three L3s once a month.
• 35:24
  SPEAKER_00: So he doesn't do them a lot.
• 35:25
  SPEAKER_00: Um, but he's done enough now where he's like satisfied with the amount he's done, and then he's also um trained the AI, and then he's starting, he's about to jump into this like other venture or this other thing that he's doing.
• 35:42
  SPEAKER_00: Um, he actually told us not to talk about what it was, it was what I told you earlier, sure.
• 35:46
  SPEAKER_00: So he told us how he was gonna be partnering with who I told you, yeah, yeah, yeah.
• 35:51
  SPEAKER_00: Um, and do that.
• 35:53
  SPEAKER_00: And so he's gonna be taking his time more towards that thing.
• 35:58
  SPEAKER_00: So um, needless to say, I got one of the last sessions with him.
• 36:03
  SPEAKER_03: Yeah, that's legit.
• 36:04
  SPEAKER_03: So I was like, yes, yeah, got the picture, yeah.
• 36:07
  SPEAKER_03: Got the picture.
• 36:09
  SPEAKER_00: Um so anyway, so he walks in, man.
• 36:13
  SPEAKER_00: I'm super nervous.
• 36:14
  SPEAKER_00: He's talking, but I know like as the day goes on, like I'll get less and less nervous.
• 36:18
  SPEAKER_06: Yeah.
• 36:18
  SPEAKER_00: Um, so it's funny when he walks in, he's like, I'm good to go all day.
• 36:25
  SPEAKER_00: He's like, I'll go till 2 a.m.
• 36:26
  SPEAKER_00: if I have to.
• 36:27
  SPEAKER_00: I want to make sure I answer everyone's questions.
• 36:29
  SPEAKER_00: I thought that was cool.
• 36:30
  SPEAKER_00: Uh he was like willing to stay as long as possible to make sure we were all good.
• 36:35
  SPEAKER_00: Uh, and he had like this bowl of nicotine, and he was like, This is what's gonna keep me going all day.
• 36:40
  SPEAKER_00: So dude was just throwing down nicotine all day.
• 36:43
  SPEAKER_00: Like in what it was like nicotine, like nicotine like pouches.
• 36:46
  SPEAKER_00: Oh, okay.
• 36:47
  SPEAKER_00: Yeah, in a bowl, yeah.
• 36:48
  SPEAKER_00: It was a bowl of nicotine pouches.
• 36:50
  SPEAKER_00: Wow, and he had like a patch on his side too.
• 36:53
  SPEAKER_00: Dang, dude, with nicotine out, cranked up, but he was that's what kept him rolling all day.
• 36:58
  SPEAKER_00: Um, so anyways, he gets started and he basically goes one business owner at a time.
• 37:05
  SPEAKER_00: And I'm glad I was not first because I was like too nervous.
• 37:08
  SPEAKER_00: Um, I wouldn't be able to, I wouldn't have been able to think straight.
• 37:13
  SPEAKER_00: So he starts off uh with one of the business owners, and basically what he does is he takes your business, he has all the data because like we send it before, and he's looking at your data, and he like takes personal, he looks at each person's business before before he even walks in and like writes down detailed notes for each person in like his own little book, and it's like handwritten by him.
• 37:37
  SPEAKER_00: Wow, so it was super cool.
• 37:38
  SPEAKER_00: He had these he had this little notebook and he had everyone's businesses and then hit Alex's specific notes for those businesses.
• 37:46
  SPEAKER_00: And so he basically kind of asks like where you want to be, like where you where do you want to go?
• 37:54
  SPEAKER_00: And um, I guess I'll just skip to my session.
• 37:59
  SPEAKER_00: Um, well, I can't do that yet because I have a funny story in between, but uh he asks everyone like where they want to go, and he would basically list out your business.
• 38:09
  SPEAKER_00: And he has these two boards that he writes on with Sharpie.
• 38:12
  SPEAKER_00: He's like always uses them in his videos, but he has two boards, and um he's writing down on them like for each person what they need to do, and he's also conversating and asking questions the whole time.
• 38:24
  SPEAKER_00: And he spends like an hour with each person, like going on each one of their businesses.
• 38:29
  SPEAKER_00: That's awesome.
• 38:30
  SPEAKER_00: Uh so we break for lunch halfway through, and like we're all sitting there learning from each other.
• 38:37
  SPEAKER_00: So stuff that applies to other people also applies to us.
• 38:41
  SPEAKER_00: So we're sitting there all learning, and then lunch hits.
• 38:45
  SPEAKER_00: So I go out and they have lunch there, and dude, they had some awesome food, dude.
• 38:51
  SPEAKER_00: It was like this the rice, dude.
• 38:53
  SPEAKER_00: Best rice I've ever eaten in my life, dude.
• 38:55
  SPEAKER_00: They had brown or white, it was like this like white rice, but it it was mixed with stuff.
• 38:59
  SPEAKER_06: Okay.
• 39:00
  SPEAKER_00: Um crate rice, phenomenal rice.
• 39:03
  SPEAKER_00: They had lamb chops.
• 39:05
  SPEAKER_00: Nice, freaking tore up the lamb, dude.
• 39:07
  SPEAKER_00: That stuff was good, yeah.
• 39:08
  SPEAKER_00: Anyways, I get my lunch though, I walk in, and Alex is sitting there with a plastic container full of like beef chili and rice.
• 39:17
  SPEAKER_00: And I walk by and I say, Hey Alex.
• 39:20
  SPEAKER_00: I said, At my workplace we call that dog food.
• 39:24
  SPEAKER_00: And he's like, Well, I eat dog food every day.
• 39:27
  SPEAKER_00: But that's literally what we call uh like everyone that brings because a lot a lot of people here will bring like a bowl of like rice and meat.
• 39:34
  SPEAKER_00: Yeah, and we all call it dog food.
• 39:37
  SPEAKER_00: Yeah, like Brady and Sam, we call it dog food.
• 39:40
  SPEAKER_00: So I told Alex, I was like, bro, we call it dog food.
• 39:42
  SPEAKER_00: And he's like, Yeah, he's like, I he's like, I eat dog food every day.
• 39:46
  SPEAKER_06: Love it.
• 39:47
  SPEAKER_00: Uh and he talked about how he had this business idea for food where it's like rice and chili, and anyways, he said he wouldn't ever pursue it though, because you know he's like me, or I'm like him in a way where like we have a bunch of business ideas, but we don't always pursue all of them, right?
• 40:03
  SPEAKER_00: Anyway, so we're sitting there at lunch, just kind of like chatting.
• 40:07
  SPEAKER_00: I'm making fun of his food, and uh uh I'm eating some uh I'm tearing up the rice and the lamb chops.
• 40:14
  SPEAKER_00: Anyways, after we eat lunch, towards the end of the day, I was like one of the last few people.
• 40:21
  SPEAKER_00: He finally gets to me, and I'm like, yes, let's go, man.
• 40:24
  SPEAKER_00: Yeah, Alex one on ones, like his one-on-one thoughts of the my my business.
• 40:29
  SPEAKER_01: Yeah, that's awesome.
• 40:30
  SPEAKER_00: All right, so let's hop into it.
• 40:31
  SPEAKER_00: So actually, I did I do have detailed notes right here.
• 40:34
  SPEAKER_00: Um, and I'm not gonna share too much of the details, yeah.
• 40:39
  SPEAKER_00: Um, but I'm gonna kind of share like the concept of some stuff.
• 40:43
  SPEAKER_00: So here it is.
• 40:45
  SPEAKER_00: So I have quotes from him too on here, which is sick.
• 40:49
  SPEAKER_00: So okay.
• 40:52
  SPEAKER_00: So he asked where I wanted to be.
• 40:53
  SPEAKER_00: I said, Hey man, I want to be as big as Spartan, Iron Man, um Hyrocks.
• 41:00
  SPEAKER_00: I want to be up there with those guys.
• 41:02
  SPEAKER_00: And um, I told him where we currently were, kind of how things were going.
• 41:08
  SPEAKER_00: And first thing he mentioned is he said, with the amount of events you have, and I I got some quotes here.
• 41:14
  SPEAKER_00: He said, if you assemble the audience, you have distribution.
• 41:19
  SPEAKER_00: That is the hardest thing that every business struggles with.
• 41:22
  SPEAKER_00: Basically, what he was referring to is we have a huge access and distribution to all of these runners across the US with Outlast.
• 41:31
  SPEAKER_00: And he was saying, you have a, you know, on the calendar for 2027, we have a hundred events.
• 41:36
  SPEAKER_00: And each event on average, outlast gets at least on average, 300 people.
• 41:41
  SPEAKER_00: That's 30,000 people.
• 41:42
  SPEAKER_00: And that's our goal for next year, right?
• 41:44
  SPEAKER_00: 30,000.
• 41:45
  SPEAKER_00: So he was like, you have a huge distribution base.
• 41:47
  SPEAKER_00: He was like, you have 30,000 participants like runners.
• 41:50
  SPEAKER_00: He's like, brands kill for stuff like that.
• 41:53
  SPEAKER_00: Like they pay, you know,$5,000 to set up a booth to be around a thousand.
• 41:58
  SPEAKER_00: And so he was saying, um basically, he was like, go to these sponsors and walk up to them and say, I run a hundred events a year.
• 42:08
  SPEAKER_00: I'd love to have you come out.
• 42:10
  SPEAKER_00: Are you the person I talk to?
• 42:11
  SPEAKER_06: Yeah.
• 42:11
  SPEAKER_00: So like go up to all these sponsors and be like, hey, like we're doing 30,000 participants, 100 events a year.
• 42:17
  SPEAKER_00: Do you want to come set up a booth and be a sponsor?
• 42:20
  SPEAKER_00: Yeah.
• 42:20
  SPEAKER_00: And so this is quotes from Alex.
• 42:22
  SPEAKER_00: He said, I will sell you act.
• 42:24
  SPEAKER_00: This he's telling me, like, in this scenario, he's telling me what I should say.
• 42:29
  SPEAKER_00: But he said, You should say, I will sell you access to my entire distribution base of 100 times 300, 30,000 runners that are going through my thing.
• 42:39
  SPEAKER_00: Alex also said, You can give five national sponsors and it's like done, instead of having to get a sales guy.
• 42:47
  SPEAKER_00: So I had told Alex, I was like, hey, we've tried the sponsor thing in the past.
• 42:50
  SPEAKER_00: I've hired sales guys, it just hasn't worked.
• 42:53
  SPEAKER_00: And Alex was like, you don't need a sales guy.
• 42:54
  SPEAKER_00: He's like, you just go get the sponsors.
• 42:57
  SPEAKER_00: And if you could get five sponsors, two thousand dollars, and we did the numbers earlier, two thousand dollars an event, hundred events, that's two hundred thousand dollars.
• 43:07
  SPEAKER_00: Yeah, five two hundred thousand dollar sponsors, that's a million dollars.
• 43:10
  SPEAKER_00: Boom.
• 43:10
  SPEAKER_00: Basically profit.
• 43:11
  SPEAKER_00: Yeah, right?
• 43:12
  SPEAKER_00: Clean salute.
• 43:13
  SPEAKER_00: So Alex was telling me, like, you just go get the sponsors, like you don't need sales guy.
• 43:18
  SPEAKER_00: I was like, okay, by the way, if if it he makes it easier than it sounds like yeah, sure.
• 43:25
  SPEAKER_00: It's not gonna be it's not gonna be that easy.
• 43:28
  SPEAKER_03: Yeah, it's like talking to five people, yeah.
• 43:30
  SPEAKER_00: It's not like, oh, they'll just hand us 200,000.
• 43:32
  SPEAKER_00: Yeah, uh, like I know it's gonna be harder, but like I'm gonna shoot for it anyways.
• 43:36
  SPEAKER_04: Sure.
• 43:36
  SPEAKER_00: Like, I see what he's saying, and if it does happen, awesome.
• 43:40
  SPEAKER_00: I'm always optimistic, but at the same time, like the actuality of securing five$200,000 sponsors, I think we'd be lucky to get one, which is still awesome, by the way.
• 43:52
  SPEAKER_00: Right.
• 43:52
  SPEAKER_00: Like if we get one, I mean that's huge.
• 43:54
  SPEAKER_06: Yeah.
• 43:54
  SPEAKER_00: Um, but uh, anyways, so he said, um So kind of like what we talked about, he said, just go to their booths.
• 44:02
  SPEAKER_00: They're there because they're getting a return.
• 44:05
  SPEAKER_00: And you're like, hey, my events are way bigger than this.
• 44:07
  SPEAKER_00: I have a hundred of them.
• 44:08
  SPEAKER_00: He said it's a fish in a barrel.
• 44:10
  SPEAKER_00: You should do that.
• 44:11
  SPEAKER_00: So that's quotes from Alex.
• 44:12
  SPEAKER_00: Awesome.
• 44:12
  SPEAKER_00: So basically, like we're going to go to the running event.
• 44:15
  SPEAKER_00: Yep.
• 44:15
  SPEAKER_00: And we're going to be like, hey, we have an event that's way bigger than this.
• 44:19
  SPEAKER_00: And we got a hundred of them.
• 44:21
  SPEAKER_00: Uh, do you wanna come, you know, bring out a booth, sponsor all of our events?
• 44:25
  SPEAKER_00: We've got a hundred of them.
• 44:26
  SPEAKER_00: Yeah.
• 44:26
  SPEAKER_00: Who do I talk to?
• 44:27
  SPEAKER_03: Yeah.
• 44:28
  SPEAKER_00: So that's what we're gonna do, me and you.
• 44:30
  SPEAKER_00: Absolutely.
• 44:30
  SPEAKER_00: We're gonna go tear it up in San Antonio.
• 44:32
  SPEAKER_03: Dude fired me up, man.
• 44:33
  SPEAKER_03: It fires me up.
• 44:34
  SPEAKER_03: That's that's gonna be fun.
• 44:35
  SPEAKER_03: Yeah.
• 44:35
  SPEAKER_03: And the thing is, is like it's it's it's it's yeah, revenue to the business, like in terms of a business goal, that's like a that's an important aspect because you know that capital is only going to increase the quality of the business and the events and everything that we're able to produce.
• 44:51
  SPEAKER_03: But also it adds value to the event itself because you know, the more like obviously we want we're you don't want to just uh take money from anybody.
• 45:03
  SPEAKER_03: Yeah, we're gonna we're gonna qualify these people.
• 45:06
  SPEAKER_03: They're gonna be people that we actually want to work with that make sense for the brand that like will will only amplify the brand because of their partnership.
• 45:16
  SPEAKER_03: Yep.
• 45:16
  SPEAKER_03: And so it's gonna be better.
• 45:20
  SPEAKER_03: Outlast will be a better experience because they come in.
• 45:23
  SPEAKER_03: And that doesn't mean that we give anything away, like we own the value that we're bringing to them at the same time.
• 45:30
  SPEAKER_03: But it's like it's exciting to think about like how it becomes more of an event the more people that you bring in and introduce to the participants.
• 45:41
  SPEAKER_03: Because you know, like I I just imagine a scenario where you know you're at Outlast Indy or Atlanta or you know, these other places, and you know, people are having a great time, not only because of Outlast itself, but because of the people that you know, the sponsors that brought in, because they bring the an additional jolt of energy and support, which is awesome.
• 46:04
  SPEAKER_00: Yeah, yeah.
• 46:06
  SPEAKER_00: Like I told you, man, I've tried to get national sponsors in the past.
• 46:10
  SPEAKER_00: I didn't know what I was doing, and I would just let them tear me apart, bro.
• 46:12
  SPEAKER_00: I'd let them be like, all right, well, like I'd let them try to like get cheaper prices as far as and take stuff out and like choose their events.
• 46:22
  SPEAKER_00: Nah, bro.
• 46:23
  SPEAKER_00: I'm just saying a hundred events, yeah.
• 46:26
  SPEAKER_00: We will put you on the medals because we bulk order those.
• 46:29
  SPEAKER_00: We'll put you on the arch and you come set out set up a booth.
• 46:33
  SPEAKER_00: We can even throw you on the on the shirt.
• 46:35
  SPEAKER_00: Sure, that's it.
• 46:36
  SPEAKER_00: 100 events.
• 46:37
  SPEAKER_00: You can have presents to 30,000 runners, you enter your nut, and they don't have to do a booth, just be like, come to the events you want to, or we could set up a booth, yeah.
• 46:46
  SPEAKER_00: Like we can carry stuff.
• 46:48
  SPEAKER_00: Um, but like just sell that, keep it simple.
• 46:52
  SPEAKER_00: Um lots of possibility.
• 46:54
  SPEAKER_03: That's a great that's awesome.
• 46:56
  SPEAKER_00: Yeah, and he was just saying, dude, he was like, dude, you know how many brands it would kill to be in front of 30,000 runners in person.
• 47:02
  SPEAKER_00: It's like, yeah, that's a pretty good point.
• 47:04
  SPEAKER_05: Yeah.
• 47:05
  SPEAKER_00: Um, so yeah, so me and you are gonna go San Antonio uh in December and try to chop it up, try to uh get some sponsors.
• 47:14
  SPEAKER_00: So so okay, so that was first thing.
• 47:16
  SPEAKER_00: Sell national sponsorships across every event.
• 47:18
  SPEAKER_00: And he also said don't sell per event, just sell the national thing, which makes sense because like if you do per event, it's like super a lot of it's very operational at that point, it's hard to keep up with.
• 47:32
  SPEAKER_03: Yeah, absolutely.
• 47:33
  SPEAKER_03: So it's just like hey, you and the and the brand doesn't get as much value as they could, yeah.
• 47:38
  SPEAKER_00: Yeah.
• 47:39
  SPEAKER_00: So all right, and those were direct quotes from Alex.
• 47:44
  SPEAKER_00: Um and he said pitch the distribution, not the booth.
• 47:48
  SPEAKER_00: So you're not pitching the hey, come sort of booth, you're pitching, hey, we have quote unquote from Alex.
• 47:55
  SPEAKER_00: Um, he said, sell booths to consumer running brands, Sokani, Hoka, similar, on a pre per event basis across your full calendar, not one event at a time.
• 48:05
  SPEAKER_00: Uh he said five or six national sponsors is enough, land those and you're done instead of firing a sales rep.
• 48:11
  SPEAKER_00: He said, lead with scale, 100 events a year, about 300 runners per event.
• 48:15
  SPEAKER_00: That's 30,000 runners total who spent their money to be there.
• 48:19
  SPEAKER_00: Offer sponsors are branded uh like booth space, so they have a real presence at the race.
• 48:24
  SPEAKER_00: And as you add events, he said raise what each sponsor pays.
• 48:28
  SPEAKER_00: The deal grows with your calendar.
• 48:29
  SPEAKER_00: Yeah, so like if we get a deal with like Coca, it's like hey, Hocus says they're gonna pay$2,000 per event, and like that's our contract.
• 48:37
  SPEAKER_00: It's like as our events grow, they're also paying.
• 48:40
  SPEAKER_00: Yeah, yeah.
• 48:40
  SPEAKER_00: So it's pretty so.
• 48:43
  SPEAKER_00: So that was first thing.
• 48:44
  SPEAKER_00: Second thing he said, which this is gonna be a little bit controversial.
• 48:52
  SPEAKER_00: Um okay, before I mention this, I'm fine with saying the second point.
• 49:02
  SPEAKER_00: I'm not gonna mention the third point because if I do have competitors listening, I'm not handing this information out.
• 49:07
  SPEAKER_00: For sure.
• 49:08
  SPEAKER_00: Um it's gonna be in a way a little bit of like a trade secret.
• 49:13
  SPEAKER_00: But he basically said, How do we know?
• 49:22
  SPEAKER_00: Yeah, I guess I can hop into this.
• 49:24
  SPEAKER_00: I'm fine with it.
• 49:25
  SPEAKER_00: Because I'm not gonna explain the details of it.
• 49:27
  SPEAKER_00: But basically, he said you need to leave your current registration pages.
• 49:32
  SPEAKER_00: So like, you know, we use ultra sign up and run sign up to for like if someone wants to sign up for one of our events, they have to go through run sign up or ultra sign up.
• 49:40
  SPEAKER_00: He said basically, he's like, you need to stop depending on those pages, you need to have your own page, yeah.
• 49:46
  SPEAKER_00: Um, so you can control all the stuff.
• 49:49
  SPEAKER_00: Um, and at first he was like hesitant because he was like, basically, we relied so heavily on these platforms, which we have, he was like kind of worried about operations behind it.
• 50:03
  SPEAKER_00: Um, and he was trying to come up with some solutions outside of depending on these things, but I told him, I said, I don't know.
• 50:10
  SPEAKER_00: I said, Alex, it's like I'll I'll I'll do anything, I'll make this work.
• 50:14
  SPEAKER_00: He's like, go ahead and spill best case scenario, what you would do.
• 50:18
  SPEAKER_00: He was like, Okay, he was like, Well, I would basically stop using run signup and ultra sign up.
• 50:24
  SPEAKER_00: Well, and really just run sign up in general because that's connected to outlast and this is outlast focused.
• 50:29
  SPEAKER_00: I'm cool with keeping stuff on ultra sign up for now.
• 50:32
  SPEAKER_00: But run sign up specifically, since that's our biggest, since Outlast is uh is on run sign up, he was like, you just need to um create your own registration page so you have control, full control over it, all that.
• 50:45
  SPEAKER_00: So I was like, all right, fine, put me through the fire, I'll do it.
• 50:49
  SPEAKER_00: You know, get her done, man.
• 50:50
  SPEAKER_00: Yeah, um, so uh he was kind of breaking down like how I should do that, what it should, all the stuff.
• 50:57
  SPEAKER_00: Uh I'm not gonna share too much details there.
• 51:00
  SPEAKER_00: Um but let's see, he let's see if he has any other quotes that I can say.
• 51:11
  SPEAKER_00: He basically said he said, You probably have already surpassed the skills of the marketing department of run signup.
• 51:20
  SPEAKER_00: Run signup's a huge company, yeah.
• 51:22
  SPEAKER_00: It's like he's basically telling me like your marketing's better than theirs now.
• 51:26
  SPEAKER_03: Yeah.
• 51:27
  SPEAKER_00: He's like, so now you have to create your own thing.
• 51:29
  SPEAKER_03: That makes sense.
• 51:30
  SPEAKER_03: Because it's it's the it's the principle of like, you know, there's like value in social media where you know you you don't own the platform, you don't own the algorithm, you don't own that connection, but it does give you distribution to a ton of people.
• 51:44
  SPEAKER_03: There's the value.
• 51:46
  SPEAKER_03: Whereas like an email list, you own all those contacts.
• 51:49
  SPEAKER_03: You own so like there's still value in an email list because you have the direct connection and you leapfrog an algorithm.
• 51:55
  SPEAKER_03: So like email is still extremely valuable.
• 51:58
  SPEAKER_03: You you own the audience, and so I think that's taking it, taking it to that other next level.
• 52:04
  SPEAKER_03: Like run sign up does offer you some distribution and and things like that.
• 52:09
  SPEAKER_03: But at the end of the day, you know, how many people are actually signing up because it's on run signup versus they have recognized the brand on social, they respond to an ad, they've run a race, they have a friend run a race, like all that kind of stuff.
• 52:24
  SPEAKER_03: And so you're owning the funnel, like you're you're you're controlling like what we are controlling um all like every touch point instead of depending on somebody else's you know platform.
• 52:39
  SPEAKER_03: So that's that makes sense.
• 52:41
  SPEAKER_00: One thing he said that I liked, and I'm gonna see if I can find it on here, but he basically said he said, You're a marketing company.
• 52:50
  SPEAKER_00: He was like, So you need to have your own um stuff, yeah.
• 52:56
  SPEAKER_00: So I was like, true.
• 52:59
  SPEAKER_00: Tim Four.
• 53:00
  SPEAKER_00: Yeah, yeah.
• 53:01
  SPEAKER_00: So uh currently um yeah, and then basically the other thing was kind of connected to that the third point, and then fourth thing, um, I do have some interesting stuff I could touch on.
• 53:17
  SPEAKER_00: So we went through all of that, and he was like, Does this look good?
• 53:20
  SPEAKER_00: And I was like, Yes, and I added up like how much more revenue would bring in, like if everything went good.
• 53:26
  SPEAKER_00: And if everything went good, we will double to triple our business.
• 53:32
  SPEAKER_00: Like if we can get everything implemented and done the right way, it should double or triple our business, which is sick.
• 53:40
  SPEAKER_00: Yeah, I would say so.
• 53:42
  SPEAKER_00: I was like, okay, sick, done, done deal.
• 53:44
  SPEAKER_00: Yeah, um, so I was cool with that.
• 53:47
  SPEAKER_00: So I was like, okay, these are like some things that will like as because right now we just grow by doing more events, right?
• 53:53
  SPEAKER_04: Right.
• 53:54
  SPEAKER_00: And so like this will just help that um tremendously.
• 53:58
  SPEAKER_00: It should doing what we're doing, uh, should double our signups.
• 54:03
  SPEAKER_03: So I love it.
• 54:06
  SPEAKER_00: Um okay, so there's all that fun stuff, and then he went on to a few more people at the end.
• 54:16
  SPEAKER_00: We got to ask like final questions, and so I had asked him, I said, hey, so I told him, like, I'll work on this stuff, I'll get it done.
• 54:25
  SPEAKER_00: No problem.
• 54:25
  SPEAKER_00: I said, I told him.
• 54:27
  SPEAKER_00: I said, I think I get it done in a few days.
• 54:29
  SPEAKER_00: We'll see.
• 54:30
  SPEAKER_00: Um, this morning wasn't looking too promising, ambitious, yeah.
• 54:34
  SPEAKER_00: Um, but I was like, I kind of looked at it like the national sponsor thing.
• 54:38
  SPEAKER_00: I could do that's that's just us going to the running event and then doing it.
• 54:41
  SPEAKER_00: Yes.
• 54:42
  SPEAKER_00: And like, yeah, we might print out some cards, but that that takes 30 minutes to do and pick up, right?
• 54:46
  SPEAKER_00: Yeah, yeah, yeah.
• 54:47
  SPEAKER_00: So it's like, okay, the sponsor thing, that's already in play.
• 54:50
  SPEAKER_00: Right.
• 54:50
  SPEAKER_00: We're good to go.
• 54:51
  SPEAKER_00: I'm already signed up.
• 54:52
  SPEAKER_00: Right.
• 54:52
  SPEAKER_00: You need to sign up.
• 54:53
  SPEAKER_00: Yes.
• 54:53
  SPEAKER_00: But I'm already signed up.
• 54:54
  SPEAKER_00: 100 bucks, right?
• 54:55
  SPEAKER_00: Okay.
• 54:56
  SPEAKER_00: So we're gonna go do that.
• 54:57
  SPEAKER_00: Okay.
• 54:58
  SPEAKER_00: Check.
• 54:58
  SPEAKER_00: I can I can go and check that off the list.
• 55:00
  SPEAKER_00: Yeah, yeah.
• 55:00
  SPEAKER_00: Uh, so there's that.
• 55:02
  SPEAKER_00: Second thing is building out this new registration platform slash page.
• 55:08
  SPEAKER_00: So building our own run sign up basically, in a way.
• 55:11
  SPEAKER_00: Um, so building that out, that's I'm just gonna keep messing with and surely if I just mess with it enough, it'll get done.
• 55:21
  SPEAKER_00: Yeah.
• 55:21
  SPEAKER_00: So um, so there's that.
• 55:25
  SPEAKER_00: So I told him, I said, okay, I could get this stuff done.
• 55:27
  SPEAKER_00: I said, as far as future growth goes, because we had talked about like affiliates, he said, don't worry about affiliates right now, like just get this stuff done first, and then you can worry about affiliates.
• 55:36
  SPEAKER_00: So I was like, okay.
• 55:37
  SPEAKER_00: So at the end, I was like, right now, our only method to grow is just like more of these events.
• 55:43
  SPEAKER_00: So I said the next step once we like fill all of the cities that we want to hit.
• 55:49
  SPEAKER_00: I said, once we do that, the only other step we have is we can either go worldwide and do a licensing model, or we can do the same thing we've we're doing with Outlast, but just like change it.
• 56:04
  SPEAKER_00: Like change like the uh he he used the phrase use a new skin.
• 56:09
  SPEAKER_00: I was like, that's a great, that's a great analogy.
• 56:11
  SPEAKER_00: Like you know how like in uh video games, yeah.
• 56:13
  SPEAKER_00: How you have the same avatar, same game, but just a different skin.
• 56:16
  SPEAKER_03: Right, yeah, digital camo, orange digital camo, whatever.
• 56:20
  SPEAKER_00: Yeah, yeah, yeah.
• 56:21
  SPEAKER_00: So he was like, okay, you can do the same thing.
• 56:23
  SPEAKER_00: So basically, like what we're doing with the chase, right?
• 56:27
  SPEAKER_00: Yes, yeah.
• 56:27
  SPEAKER_00: Uh basically I was like, all right, so next step, we just do we go worldwide and do the licensing model, or do we just like reskin outlast and like basically product variation, right?
• 56:41
  SPEAKER_00: And he he said he's a big fan of just like keep doing what's working in the most simple way.
• 56:48
  SPEAKER_00: And so he was like, if you go worldwide with the national model or the worldwide model and do licensing, he's like, There's a whole lot of like laws and stuff.
• 56:56
  SPEAKER_00: He's like, that's difficult.
• 56:58
  SPEAKER_00: So he said, How about you just he's like, just do the reskin thing.
• 57:03
  SPEAKER_00: And so I have my journal in my office.
• 57:05
  SPEAKER_00: But so the three things I'm working on were website thing, sponsor thing.
• 57:11
  SPEAKER_00: Um we are about to this is kind of tied into the website thing, but we're about to really kind of try to amp up our membership side of things.
• 57:20
  SPEAKER_00: Um so there's that, and then um the next step is going to be like once I finish all of that stuff, like the website stuff, the sponsor stuff, the membership stuff, which is tied in the website.
• 57:38
  SPEAKER_00: Once I finish all of that, I need to look at affiliates is my next thing.
• 57:44
  SPEAKER_00: Affiliates and um different advertising sources, which kind of ties into affiliates, and that's even before the reskin.
• 57:55
  SPEAKER_00: Yeah, which we're still gonna do the reskin, but like simultaneously, yeah.
• 58:00
  SPEAKER_00: But um, so our next thing after I finish all this stuff is gonna be like building out the affiliate program.
• 58:07
  SPEAKER_00: So, anyways, so that's what we concluded on.
• 58:11
  SPEAKER_00: Um, and by the end of the day, and like by the time we have already talked, I was like super comfortable with him, and like I wasn't nervous anymore.
• 58:19
  SPEAKER_00: Like, I like I was only nervous like the first hour.
• 58:21
  SPEAKER_00: Sure.
• 58:21
  SPEAKER_00: After that, though, it's like, oh, okay.
• 58:23
  SPEAKER_00: Yeah.
• 58:24
  SPEAKER_00: Um, like I'm telling this dude he's eating dog food over there.
• 58:27
  SPEAKER_03: Yeah, yeah, yeah.
• 58:28
  SPEAKER_03: He seemed very personable too.
• 58:29
  SPEAKER_00: Yeah, he was.
• 58:31
  SPEAKER_00: Um so, anyways, we at the end we wrapped up.
• 58:37
  SPEAKER_00: We started at 8 a.m.
• 58:38
  SPEAKER_00: We finished at 7 p.m.
• 58:41
  SPEAKER_00: He walked out, sat down, waited for us to walk out.
• 58:44
  SPEAKER_00: We took pictures with him.
• 58:45
  SPEAKER_00: It's on the Instagram.
• 58:46
  SPEAKER_00: Yeah, sick picture.
• 58:47
  SPEAKER_00: Love it.
• 58:48
  SPEAKER_00: Um, good LinkedIn post.
• 58:49
  SPEAKER_00: Yeah, for sure, for sure.
• 58:51
  SPEAKER_00: Um so got a picture with him, and then uh we all hopped on a bus, and we the bus took us downtown Vegas to this like super fancy place.
• 59:03
  SPEAKER_00: So it dropped us off, and you walk into like the strip mall area, and it's like all the high-end stores, like Louis Vuitton, like all those stores, like luxury.
• 59:12
  SPEAKER_00: So we're in the luxury part of Vegas, and we're walking in, and then we walk into this place.
• 59:17
  SPEAKER_00: Uh, it was called the um, it's called something, but we walk into this place, and we walk up into this restaurant, you like go up these dark stairs, you walk into this room, and it's this private room with all the acquisition, uh like all the business owners like me, like the 10 of us.
• 59:35
  SPEAKER_00: Well, actually nine of us because one person left.
• 59:37
  SPEAKER_00: There's nine of us in there, plus four people from their or five people from their investment team, like acquisitions investment team.
• 59:46
  SPEAKER_00: And we all set up, there's two tables.
• 59:49
  SPEAKER_00: And when you walk in, I haven't showed you the picture, but when you walk in, there's like this bouquet of like seafood.
• 59:57
  SPEAKER_00: It was like a seafood tower.
• 59:58
  SPEAKER_00: Like, as soon as you walk in, and it was their appetizer, it was this huge tower of like crab legs and lobster and shrimp, and then they had like uh this like cut-up bacon steak stuff, like breads, salted pretzels, yeah, all this stuff, dude.
• 1:00:15
  SPEAKER_00: Fanciest dinner I've ever walked into in my life.
• 1:00:17
  SPEAKER_00: Yeah, they had it all set up, and uh I sat at a table with like two or three of the other business owners, and then there were three people from the investment team sitting there, and they're all these like young 20-year-old guys, we're around the same age.
• 1:00:30
  SPEAKER_00: Um, and since I don't let my business consume my life, we just talked about fun stuff, sure, which is nice.
• 1:00:36
  SPEAKER_00: Um, and so appetizers are phenomenal.
• 1:00:42
  SPEAKER_00: After like 45 minutes, they by the way, their drink refill.
• 1:00:47
  SPEAKER_00: Every time my drink got a little bit low, like immediate somebody would come refill it.
• 1:00:51
  SPEAKER_00: Nice.
• 1:00:52
  SPEAKER_00: It was like, I was like, dude, on top of it.
• 1:00:54
  SPEAKER_00: Um super beijing fancy.
• 1:00:56
  SPEAKER_00: And then they brought out, and this dinner was all paid for.
• 1:00:59
  SPEAKER_00: Um, they brought out the main courses where you get to choose what you want, and I got the tomahawk steak.
• 1:01:05
  SPEAKER_00: Heck yeah.
• 1:01:06
  SPEAKER_00: Dude, sit, dude.
• 1:01:08
  SPEAKER_00: And looking back, so I was like cutting it and eating it.
• 1:01:11
  SPEAKER_00: Looking back, dude.
• 1:01:12
  SPEAKER_00: I should have just grabbed the bone, just tore into it.
• 1:01:14
  SPEAKER_00: Right, yeah.
• 1:01:15
  SPEAKER_00: It took forever to like cut and eat.
• 1:01:17
  SPEAKER_00: Yeah, and we were talking too.
• 1:01:19
  SPEAKER_00: So I ate like half of it.
• 1:01:20
  SPEAKER_00: They came and picked it up, and they brought out all the desserts.
• 1:01:24
  SPEAKER_00: And uh dude, one of the desserts, best dessert I've had in my life.
• 1:01:29
  SPEAKER_00: It was called a um uh something cake.
• 1:01:34
  SPEAKER_00: It wasn't a cake, but it but it the name of it had cake in it.
• 1:01:38
  SPEAKER_00: But it was like the most tasty dessert I've ever had in my life.
• 1:01:43
  SPEAKER_00: I don't know how to describe it.
• 1:01:45
  SPEAKER_03: Was it like uh so it's like cake?
• 1:01:48
  SPEAKER_00: Was like vanilla chocolate, like what um I had a little bit of vanilla ice cream like next to it, but it was like this like brown, spongy looking like bowl.
• 1:02:00
  SPEAKER_00: It was small.
• 1:02:02
  SPEAKER_00: Um, and the guys on the investment team, they're like, dude, you gotta try the cake.
• 1:02:07
  SPEAKER_00: So I like I tried the cake, bro.
• 1:02:08
  SPEAKER_00: It was so good, dude.
• 1:02:10
  SPEAKER_00: Oh my gosh.
• 1:02:11
  SPEAKER_00: That I don't remember what it was called, but it was phenomenal.
• 1:02:14
  SPEAKER_03: It was worth it just for that.
• 1:02:15
  SPEAKER_00: Dude, the whole experience was awesome, bro.
• 1:02:17
  SPEAKER_00: Like the freaking seafood bouquet, tomahawk steak, and a nice dessert tin, bro.
• 1:02:21
  SPEAKER_00: Sick.
• 1:02:22
  SPEAKER_00: I've never eaten that fancy in my life.
• 1:02:23
  SPEAKER_06: Yeah, awesome.
• 1:02:25
  SPEAKER_00: Um guys, I'm like, I was like, I'm like a redneck from middle nowhere, Texas.
• 1:02:30
  SPEAKER_00: Like, I don't know proper etiquette, and they're like, it's okay, we don't either.
• 1:02:34
  SPEAKER_00: I was like, oh good.
• 1:02:36
  SPEAKER_00: Um yeah.
• 1:02:40
  SPEAKER_00: Uh but yeah, we just sat and chatted with their team.
• 1:02:44
  SPEAKER_00: I didn't talk about business stuff because I was like, we've been doing that all day.
• 1:02:49
  SPEAKER_00: Nine hours, yeah.
• 1:02:50
  SPEAKER_00: Or good, you know.
• 1:02:50
  SPEAKER_00: Um, and I'm sure they get tired of hearing the word business.
• 1:02:53
  SPEAKER_00: For sure.
• 1:02:54
  SPEAKER_00: Uh so now we but it was like two guys, I was around the same age, and so we were just talking about all kinds of stuff, which was nice.
• 1:03:02
  SPEAKER_00: Um wrapped up dinner, took a group pick, and then left, got an Uber back to my hotel room, and it was late by that point.
• 1:03:14
  SPEAKER_00: Like after we had the dinner, it was pretty late.
• 1:03:17
  SPEAKER_00: Slept, woke up, hopped on a plane, flew back to Dallas, and then got a nail on my tire 10 minutes outside Dallas.
• 1:03:25
  SPEAKER_00: Crazy.
• 1:03:26
  SPEAKER_00: Took two hours to get it patched and ready to go, and then uh got home late at night yesterday, and then there we are today.
• 1:03:33
  SPEAKER_00: Yeah, so that was the experience.
• 1:03:35
  SPEAKER_00: So awesome.
• 1:03:36
  SPEAKER_03: Yeah, 1010, you'd say?
• 1:03:38
  SPEAKER_03: Oh, yeah, 10 out of 10, dude.
• 1:03:40
  SPEAKER_01: Yeah, yeah.
• 1:03:41
  SPEAKER_03: And I it it it that that is awesome that you're kind of one of the last uh groups to be able to do that because his access, I would imagine, is gonna get severely shrunk because I mean he's got a kid on the way, like he's about to be a dad, like totally like different life that he's about to enter into.
• 1:03:58
  SPEAKER_00: And he's also making a crap ton of money right now, where he's like he's probably at the level where he's like, all right, no more of these, you know.
• 1:04:06
  SPEAKER_00: Yeah, and he's on like every podcast now, right?
• 1:04:09
  SPEAKER_00: Yeah, like I feel like I see him on like every major podcast now.
• 1:04:13
  SPEAKER_03: Oh yeah, like dire CEO, he's one of the most successful entrepreneurs alive today.
• 1:04:21
  SPEAKER_03: Yeah, um, so it's it's that's that's awesome that you got that experience.
• 1:04:25
  SPEAKER_03: And the fact that you know, you're the type of guy that will implement, like you're going to execute on it.
• 1:04:31
  SPEAKER_03: And like just like, you know, and I I would imagine that I mean you walk, you you're in the office, you're fired up, and you know, we're rolling, yeah.
• 1:04:40
  SPEAKER_03: So it's it's awesome to have, you know, just those extra little steps and insights from somebody who's who knows it, does it.
• 1:04:46
  SPEAKER_03: And uh it sounds like also he believes in you, like that you can execute and and and do it, which is well, I gotta prove it to him first, but yeah, or prove it to his team.
• 1:04:55
  SPEAKER_00: Now at this point, his team's kind of taking over from here, and like I have to hold myself accountable to the team.
• 1:05:01
  SPEAKER_00: So we we all agreed that we would get this stuff done before we came back when we go back in like six to nine months.
• 1:05:08
  SPEAKER_00: Nice.
• 1:05:08
  SPEAKER_00: Uh, I think it might be nine months, but we're basically we're like, hey, this is like the stuff we're gonna get done, and like their team's holding us accountable.
• 1:05:15
  SPEAKER_00: So I have to like prove to their team like I can do this.
• 1:05:18
  SPEAKER_00: Um, and so I am the pressure's on.
• 1:05:23
  SPEAKER_00: I got I was like, I I need to I need to prove to their team that like I get stuff not not necessarily that that I get stuff done, but like I just need to prove to them like that I'm worthy of their time through my actions and results.
• 1:05:46
  SPEAKER_06: Yeah.
• 1:05:47
  SPEAKER_00: Um I've always kind of been that way as far as like if I see something that I think I can do, I'll do anything to make it happen and get it.
• 1:05:57
  SPEAKER_00: And most of the time I get it.
• 1:05:59
  SPEAKER_00: Um Um, and it's like, okay, this is an opportunity where like I want to try to blow their team's socks off.
• 1:06:06
  SPEAKER_00: Like I want them to look at us and be like, whoa, this guy's legit.
• 1:06:11
  SPEAKER_00: Cause a lot of people talk.
• 1:06:12
  SPEAKER_00: Yeah.
• 1:06:12
  SPEAKER_00: Yeah.
• 1:06:13
  SPEAKER_00: Like a lot of people are like, okay, yeah, we'll get it done.
• 1:06:15
  SPEAKER_00: And then they put it on the back frame.
• 1:06:16
  SPEAKER_00: Right.
• 1:06:17
  SPEAKER_00: Me, I'm like, dude, right now, like, let's go.
• 1:06:19
  SPEAKER_00: Yeah.
• 1:06:20
  SPEAKER_00: Um, so I am gonna work rigorously and and this I'm gonna work very hard to get all this done, but this also came at a great time too, because because I just got off my 100-mile race, I am gonna take a break for a month or two.
• 1:06:35
  SPEAKER_00: Like I'll run once a week, but like most mornings I'm gonna instead of running, because usually I'll wake up around like five and run.
• 1:06:43
  SPEAKER_00: Now I'm gonna wake up at five and come here.
• 1:06:45
  SPEAKER_00: Yeah.
• 1:06:46
  SPEAKER_00: Um, since I don't have to train anymore.
• 1:06:48
  SPEAKER_00: Because used to, I would train from like five to seven-ish.
• 1:06:54
  SPEAKER_00: I would leave the house at seven and get here at 7:30.
• 1:06:56
  SPEAKER_00: That's my that's my usual.
• 1:06:58
  SPEAKER_00: Um, but now I'll be able to get here earlier because I'm not training anymore.
• 1:07:02
  SPEAKER_00: Yeah, I'm gonna take a break for a month or two, and so now I could like put that time here, which I'm excited about.
• 1:07:08
  SPEAKER_00: Um, because it's like, oh, I'll get an extra 10 hours a week to work on this stuff.
• 1:07:13
  SPEAKER_00: I was like, oh, that's nice.
• 1:07:15
  SPEAKER_00: So um, yeah.
• 1:07:19
  SPEAKER_00: Yeah, man.
• 1:07:20
  SPEAKER_03: So small price to pay to double or triple the business.
• 1:07:24
  SPEAKER_03: Yeah, yeah, I know, yeah, you know, yeah, yeah.
• 1:07:27
  SPEAKER_00: Um I'm all in, man.
• 1:07:28
  SPEAKER_00: I'm figuring it out right now.
• 1:07:29
  SPEAKER_00: I'm like, all right, we're gonna do this, like we're gonna figure it out.
• 1:07:32
  SPEAKER_00: And it's crazy because like on the website side of things, I've had this company in Tyler, Texas, M7.
• 1:07:39
  SPEAKER_00: Yeah, I've had them uh kind of building our Outlast website and it looks good, they make good websites taking forever.
• 1:07:49
  SPEAKER_00: Yeah, my goodness, man, takes forever.
• 1:07:52
  SPEAKER_00: Um, and I don't know how long they've been working on our website, it feels like six months.
• 1:07:58
  SPEAKER_00: I could be wrong, it could have been four months, but it's still not finished.
• 1:08:01
  SPEAKER_00: And I'm I build websites.
• 1:08:04
  SPEAKER_00: If you build a full out website solo on Wix, like my Texas Allah website, probably took for what they're doing, I could build that website in like a few days.
• 1:08:17
  SPEAKER_00: Yeah, three eight hour days.
• 1:08:20
  SPEAKER_00: I could I could build that website, and it's like okay, well, I can't rely, I don't think I can rely on somebody else to like do what I need to do.
• 1:08:27
  SPEAKER_00: So I'm like, I might have to do it myself.
• 1:08:29
  SPEAKER_02: Yeah.
• 1:08:30
  SPEAKER_02: So yeah, yeah, the yeah.
• 1:08:35
  SPEAKER_00: I'm like, dude, and I'm you know, Derek, our tech guy, right?
• 1:08:39
  SPEAKER_00: A fractional CTO, right officer.
• 1:08:42
  SPEAKER_00: I'm thinking about uh I might have to pull him in and have him help me out because some of the stuff I'm wanting to do, I don't even know if I can do it through that platform I told you guys about this morning.
• 1:08:52
  SPEAKER_00: Like I don't know if I'll be able to do it.
• 1:08:53
  SPEAKER_02: Yeah, yeah, there's a few things, a few nuts and bolts that need to be tightened or loose.
• 1:08:58
  SPEAKER_02: Yeah, yeah.
• 1:08:59
  SPEAKER_00: Yeah, it'll take time, but we're gonna get it done though.
• 1:09:01
  SPEAKER_00: For sure.
• 1:09:02
  SPEAKER_00: Um, and then yeah, I mean, I'm working with his team for 12 months as far as like growing the business, them coaching the whole time, coaching me.
• 1:09:13
  SPEAKER_00: Um, yeah, and for now on, the L3s, they're still gonna do them, but they're gonna be led by their team instead of him.
• 1:09:21
  SPEAKER_02: So that'll be interesting.
• 1:09:22
  SPEAKER_00: Yeah, sucks for all the other people, right?
• 1:09:25
  SPEAKER_00: Yeah, and don't get me wrong, I'm sure their team could probably do just as good of a job, but it's just different coming from yeah, coming from him.
• 1:09:32
  SPEAKER_00: Coming from the source, yeah, for sure.
• 1:09:34
  SPEAKER_03: But I mean, it sounds like also though, you know, they've got trained AI, so it's not like it'll be it'll be different value, not and maybe lesser, but at the same time, you know that they're running, you know, uh everything through the AI prior to you know putting on the event.
• 1:09:51
  SPEAKER_00: Yeah, they basically have Alex's decision making and brain authority in AI, and then the team can just use that.
• 1:09:57
  SPEAKER_00: Yeah, yeah, exactly.
• 1:09:58
  SPEAKER_00: Which by the way, the AI, anyone can get it.
• 1:10:01
  SPEAKER_00: You can get it.
• 1:10:02
  SPEAKER_00: I can I have it.
• 1:10:03
  SPEAKER_00: It's like it's a pretty costly amount, like, but if you just want the AI, you just type in ACQ AI on Google, sign up for it, and then anybody can have access to it.
• 1:10:13
  SPEAKER_00: But I have used it, but I will say what Alex, what Alex told me versus what ACQ AI says, it's pretty similar because I've asked ACQ AI, like, hey, but just like the approach and like the organic natural human thought of Alex was different than what ACQ has said.
• 1:10:38
  SPEAKER_00: Yeah, like they're similar things, but like Yeah, but it's it's it's just different.
• 1:10:43
  SPEAKER_03: I mean, it's human, yeah.
• 1:10:44
  SPEAKER_00: It's human intuition, you can't program you can't program intuition, yeah.
• 1:10:49
  SPEAKER_00: Yeah, but I mean it would make a lot of similar ideas he would make and decisions, but like it's not the same, yeah.
• 1:10:56
  SPEAKER_00: So yeah, because everything he talked about today, every time I've asked ACQ AI, hey, what what should I do?
• 1:11:02
  SPEAKER_00: Uh-huh.
• 1:11:03
  SPEAKER_00: It was nothing he said right today.
• 1:11:05
  SPEAKER_00: So um, yeah, but overall, cool experience, man.
• 1:11:11
  SPEAKER_00: Um, now we're back and we're gonna get to work on all this stuff.
• 1:11:16
  SPEAKER_00: And the cool thing is on the Get Her Done podcast, like on this podcast, we talk about faith, fitness, and business.
• 1:11:23
  SPEAKER_00: And so the cool thing is is like I love this podcast because I can just be real and personal and like share like actual stuff going on in real life.
• 1:11:32
  SPEAKER_03: Yeah, this this is a major behind the scenes value for sure.
• 1:11:37
  SPEAKER_00: Yeah, and so I I like having it on podcast and doing this podcast, unlike talk show where it's like super structured and like just running.
• 1:11:44
  SPEAKER_00: Yeah, this is like really truly encapsul encapsulates like the things that I I value and I think everybody else values here, which is faith and fitness, and then uh like finances your business.
• 1:11:56
  SPEAKER_00: Yeah, I say finances because there are like financial principles like everyone can follow, and then obviously business because we run, we're doing this thing, man.
• 1:12:05
  SPEAKER_00: So um yeah, but thanks to everyone who's listening.
• 1:12:10
  SPEAKER_00: There's no telling what we're gonna do next week for get her done, but I'm sure it'll be great.
• 1:12:14
  SPEAKER_00: Yeah, we'll find out.
• 1:12:15
  SPEAKER_00: Hunting season's coming up, so that might be a topic here pretty soon.
• 1:12:18
  SPEAKER_02: Yeah, I've got an idea for you.
• 1:12:21
  SPEAKER_00: Uh I'll I'll share after.
• 1:12:23
  SPEAKER_00: All right, cool.
• 1:12:24
  SPEAKER_00: So but you have anything else?
• 1:12:27
  SPEAKER_03: No, man, thanks for sharing that.
• 1:12:28
  SPEAKER_03: I think it's awesome.
• 1:12:29
  SPEAKER_03: Uh I uh, you know, respect you for, you know, that's that's a that's an investment in the business.
• 1:12:34
  SPEAKER_03: And you know, one thing that appealed to me about you know coming here is the fact that you are a cultureable person, you're seeking counsel, you're faith-driven, values driven, but also you're like you're like, okay, I'm gonna I'm gonna do what it takes to get to the next step to get to the to the vision that you have.
• 1:12:54
  SPEAKER_03: And uh, I think that's awesome.
• 1:12:56
  SPEAKER_03: And so I'm I'm proud to be along for the ride and help you out.
• 1:12:59
  SPEAKER_00: Yeah, thanks, man.
• 1:12:59
  SPEAKER_00: Well, I appreciate you, man.
• 1:13:00
  SPEAKER_00: You've been a killer.
• 1:13:01
  SPEAKER_00: Riding some cool stuff.
• 1:13:02
  SPEAKER_00: Appreciate it, appreciate it.
• 1:13:04
  SPEAKER_03: Yeah, we're gonna keep it rolling.
• 1:13:05
  SPEAKER_00: All right, man.
• 1:13:06
  SPEAKER_00: Well, we get her done, podcast listeners.
• 1:13:08
  SPEAKER_00: We will see you next week.
• 1:13:10
  SPEAKER_00: So tune in.
• 1:13:11
  SPEAKER_00: This is a weekly again, uh finally.
• 1:13:14
  SPEAKER_00: All right, so see you next week.